Zoe Zou
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IN THIS ARTICLE
Picking the wrong ad format doesn't just waste your budget. It wastes your scroll. A stunning product shown in a format that doesn't match the platform, the audience, or the intent will flatline every time.
Creatify's template library solves this. Every template is a proven ad format, built around how people actually behave on social media. Upload a product image or paste a script, and you're done.
This guide breaks down 14 of the best ones: what they look like, why they work, and exactly which products and niches they're built for.
How Creatify templates work
Pick a template from the Ad Library. Upload your product image, app screenshot, or logo. Add a script if needed (some templates work without one). Creatify generates the video. Most take under 2 minutes to render.
Now, the templates.
Viral hook formats (works for almost any product)
These templates are built around scroll-stopping formats that have already proven themselves on TikTok and Instagram. They work because they lead with curiosity, humor, or surprise before the product pitch lands.
Angry Prof
A red-faced professor explodes at his lecture podium. Caption: "look how red our prof got." The classroom setting and the intensity of the reaction are immediately familiar, even if you've never seen the original meme.
The hook earns the attention first. Your product pitch lands in the context of that energy, which means people are already leaning in. Works especially well for products with a clear "why didn't I know about this sooner" angle: supplements, productivity tools, finance apps, anything where the value proposition has a "wake-up call" quality to it.
Input: just your script. No product image required.
Best for: health product ads, book ads, financial services, any product that solves a problem people didn't know they had.
Pogo Stick Hook
A guy bounces higher and higher on a pogo stick, then falls flat on the ground and delivers your pitch from down there. The physical comedy stops the scroll. The absurdity makes people stick around to find out what's being sold.
This one's genuinely funny without being try-hard about it. The format works for almost any product because the joke isn't about the product, it's about the unexpected delivery. Input your script and product details, and the template wraps your message around the bit.
Best for: ecom ads, ads for dropshipping, impulse-buy products, anything that benefits from a light-touch approach over a hard sell.
Slapping Contest Hook
2 scenes. Scene one: a high-energy reaction hook pulled from a viral format. Scene two: your product reveal on a laptop screen, held up to the camera. The structure is simple: get the attention first, cash it in with the offer second.
The community showcase shows this working for everything from SaaS discounts to supplement sales. Works best when your offer is visual and punchy enough to land in a single frame.
Best for: flash sales, limited-time offers, ecommerce ad templates for promotions. Strong fit for dropshipping ad templates where margin allows a discount hook.
Dog Holding Sign
A golden retriever stands on a suburban sidewalk, holding a cardboard sign in its mouth. The sign says whatever you want it to say. Community showcase examples: a bar's happy hour deal, a car lease offer, a product launch announcement.
Dog content stops people cold on social. It's a fact of the internet. This template weaponizes that attention for your message. Best for short, punchy announcements where the text itself is the ad.
Input: just the text you want on the sign. No product image needed. 3 sign variations to choose from.
Best for: social media ad templates for promotions, announcements, sales events. Jewelry store ads, local business offers, any product launch with a single clean headline.
Surprise Hook
A guy covers his mouth with both hands, wide-eyed. On-screen text: "5 years of commuting... not knowing THIS!! 😭" The expression does all the work before the product even appears.
This is a pain-point-first format. The viewer projects their own version of whatever "this" is before you tell them. By the time your app or product appears in scene 2, they're already curious. Works well for apps and tools with a genuine time-saving or money-saving angle.
Input: your app screenshot or product info. The avatar and reaction are fixed.
Best for: app ads, SaaS, productivity tools, anything with a "I can't believe I didn't know about this" angle. Strong fit for ads for dropshipping in gadgets and tools categories.
UGC and creator-style formats
These templates mimic the look of organic creator content: bedroom selfies, car vlogs, street interviews. They perform well because they don't look like ads until the product appears, which means they survive the first half-second of scroll judgment.
Avatar Product Showcase (young woman in car)
An avatar sits in a car and holds your product to camera, talking directly to the viewer. The setting reads as "real person sharing a find," not "ad." Caption on screen: "I finally stopped..." (you fill in the rest).
The car setting is specific enough to feel authentic. One scene, fixed background, fixed avatar. Works best for handheld products where the hold-to-camera moment lands visually. Physical goods, drinks, supplements, gadgets.
Input: product image and your script (or leave it blank for a silent demo).
Best for: ecom ads, health product ads, sports and outdoor products, anything you'd naturally hold up and say "look what I found."
Skincare Vlog
A blonde avatar in a silk top holds your product in a soft, neutral bedroom setting. Natural lighting. No text overlays. The look is immediately familiar: this is what a real skincare influencer video looks like.
The vlog format earns more watch time than a hard ad because it looks like content. Viewers who are interested in skincare or beauty stay to find out what the product is. Community showcase shows this working across serums, creams, oils, supplements, and more.
Input: just your product image. The script and delivery are generated from the product info.
Best for: beauty and personal care, healthy food advertisements with a wellness angle, health product ads, anything sold on the promise of visible results.
Female Street Promotion
A woman in a hot pink suit shouts through a megaphone on a busy city street. Product signage fills the background. The energy is loud, urgent, and impossible to ignore.
This one's great when your message is short and declarative. Sale ending soon. New product just dropped. Limited stock. The megaphone format signals "this is important, pay attention," which is exactly what a time-sensitive offer needs. Background is customizable, so you can drop your own storefront or product imagery behind her.
Input: your script. No product image required.
Best for: flash sale social media ad templates, launch announcements, ecommerce ad templates for promotional events. Also works well for service businesses and apps.
Read also: What is UGC content? Meaning, examples, and tips for marketers
Category-specific formats
These templates are built for specific niches. If your product fits the category, these will outperform a general-purpose format almost every time.
Fashion Try-on
An avatar walks toward the camera wearing your product. The angle is top-down, editorial, slightly dramatic. Brown suede jacket. Sunglasses. The output looks like something out of a street style shoot.
Clothing, bags, and accessories need to be seen in motion. A flat product image doesn't tell anyone how a jacket moves or how a bag wears. This template solves that without a photoshoot.
Input: your product image. 10+ avatar options to choose from.
Best for: jewelry store ads, furniture ads (accent pieces, cushions, throws), fashion and apparel ecom ads, dropshipping ad template for clothing and accessories categories.
. Health and wellness: Four-split screen healthy life
4 panels. Top left: a woman in activewear taking a selfie. Top right: your product photographed flat-lay style with fruit and props. Bottom left: a brand tagline in editorial type. Bottom right: your product held in hand, close up.
The split-screen format packs multiple angles into a single frame, which is how health and wellness brands communicate lifestyle rather than just product. The community showcase shows this working for vitamins, protein supplements, wellness blends, and more.
The bottom left text panel is where your messaging lives. "Glow up. Stay energized. Live well." That kind of copy hits differently framed in an editorial grid.
Input: your product image.
Best for: healthy food advertisements, health product ads, supplements, fitness accessories, wellness ecommerce.
. Apps and software: App Pain Point + Broll
40 seconds. A UGC-style avatar walks through a city street, visibly stressed, while on-screen text names the problem: "Without a reliable system..." The B-roll cuts are cinematic, not stock-footage cheap. 10 clips support the script.
This is the only template on this list built for a longer narrative arc. Apps and SaaS products usually need more than a 10-second hook: they need to establish the problem, then present the solution, then earn the click. This format does all three inside a single scroll.
Input: your app info and value proposition.
Best for: app ads, SaaS, productivity software, book ads, any product where the customer needs to understand the problem before they'll care about the solution.
High-concept brand formats
These templates create visual impact through production value rather than creator authenticity. They work best for brand awareness, product launches, and moments where you want the viewer to feel like they're watching something bigger than a regular ad.
. Breaking News
A female newscaster in a red blazer sits at a glossy news desk. Your product appears on the newsroom TV screen behind her. She delivers your pitch as a "breaking news" report.
The newsroom set is flawlessly rendered. It looks like a cable news broadcast. That authority and formality applied to a product pitch creates a dissonance that works: the viewer knows it's an ad, but the production quality keeps them watching.
Keep your script under 150 words or it won't generate. The sweet spot is a tight 60-second format with a genuine hook in the first line.
Input: your product image (16:9) and script.
Best for: product launches, ecommerce ad templates for Black Friday or major promotions, furniture ads, any product with a "this just changed everything" launch moment.
Logo on Sphere
Your logo glows on the Las Vegas Sphere in an aerial drone shot. The scale is jaw-dropping. Community showcase shows Google, gaming brands, and local businesses all using this.
This is a brand moment, not a conversion play. It's the video you put in a pitch deck, share at a company all-hands, or post when you want people to feel like you're bigger than you are. Which, honestly, is a legitimate use of $49/month.
Input: your logo image.
Best for: brand awareness, social media ad templates for brand campaigns, any brand that wants to look like it belongs on a billboard.
Comment Hook
Your product is displayed at center with comment bubbles floating around it, mimicking a viral social post: "I need this in my life. Link pls??" "Been using this daily, my skin's never looked better 🌟" The whole frame looks like a screenshot of something that's already going viral.
Social proof baked into the ad format itself. The comment bubbles make the product look already-loved before the viewer has decided anything. The template renders with customizable backgrounds, so the visual context can match your product's vibe.
Input: your product image and product info.
Best for: health product ads, beauty products, food and beverage ecom ads, any product where testimonials and community response are a core part of the value signal.
How to pick the right template
The format you choose should match three things: the product, the platform, and the ask you're making of the viewer.
If you're selling something visual (jewelry, clothing, furniture), start with Fashion Try-on, Comment Hook, or Four-split screen. The visual does the work.
If you're selling something conceptual (an app, a book, a supplement with a before/after story), start with Angry Prof, Surprise Hook, or App Pain Point + Broll. You need a hook before you need a visual.
If you're running a sale or promotion, Street Promotion, Slapping Contest, or Breaking News will signal urgency faster than a soft UGC format.
And if you're not sure what your audience responds to, test two formats in parallel. Creatify's batch mode lets you generate multiple variations in one pass. Run them for a few days, kill the loser, and scale what works.
Frequently asked questions
What are the best video ad templates for ecommerce?
For physical products, the strongest ecommerce ad templates are Avatar Product Showcase (UGC-style hold-to-camera), Comment Hook (social proof format), and Four-split screen for wellness or lifestyle products. For sales events, Breaking News and Street Promotion drive urgency better than soft creator formats.
Which Creatify templates work best for dropshipping?
Dropshipping ad templates need speed and flexibility. Dog Holding Sign, Pogo Stick Hook, and Slapping Contest Hook all generate from a product image alone with no script required. For higher-ticket dropshipping products, Avatar Product Showcase and Comment Hook give more context and build more trust before the click.
What ad templates work for Facebook ads?
Breaking News (16:9 or 1:1), Billboard, and Four-split screen were built for multi-ratio output, which makes them straightforward to adapt for Facebook feed placements. UGC-style templates like Avatar Product Showcase and Skincare Vlog perform well in Facebook Reels placements. For Facebook cold traffic, hook-first formats like Angry Prof and Surprise Hook tend to outperform soft brand content.
Are there specific templates for jewelry store ads?
Fashion Try-on works well for jewelry since it shows the product in motion on an avatar. Comment Hook and Modern Sale Motion Poster both work for jewelry promotions where the visual needs to carry the message. Billboard is worth testing for premium jewelry with a strong brand identity.
What's the best ad format for health and wellness products?
Skincare Vlog, Four-split screen, and Comment Hook are the three strongest options. Skincare Vlog wins on authenticity, Four-split screen wins on lifestyle storytelling, and Comment Hook wins when you have strong social proof to build into the creative. For supplements with a strong before/after angle, Angry Prof and Surprise Hook work well as awareness-stage hooks.
Can I use these templates for furniture ads?
Yes. Breaking News works well for furniture launches and sales. Fashion Try-on adapts to small décor items and accent pieces that benefit from being shown in context. Modern Sale Motion Poster is strong for promotional pricing on furniture items. Billboard works for brand campaigns from larger furniture retailers.
Do I need a script for every template?
No. Several templates work from a product image alone: Avatar Product Showcase, Skincare Vlog, Fashion Try-on, Four-split screen, Comment Hook, and Dog Holding Sign (text only). Templates that do require a script, like App Pain Point + Broll, Breaking News, and Angry Prof, generate script suggestions from your product info if you don't want to write from scratch.
What makes a Creatify template different from a regular video template?
The templates are built around formats that have already performed on TikTok, Instagram, and Meta, not just formats that look good in a preview. The visual and structural decisions (the hook placement, the pacing, the avatar behavior) are based on what generates watch time and click-through, not just aesthetic preference. You're not just getting a layout. You're getting a tested ad format with your product dropped in.
Picking the wrong ad format doesn't just waste your budget. It wastes your scroll. A stunning product shown in a format that doesn't match the platform, the audience, or the intent will flatline every time.
Creatify's template library solves this. Every template is a proven ad format, built around how people actually behave on social media. Upload a product image or paste a script, and you're done.
This guide breaks down 14 of the best ones: what they look like, why they work, and exactly which products and niches they're built for.
How Creatify templates work
Pick a template from the Ad Library. Upload your product image, app screenshot, or logo. Add a script if needed (some templates work without one). Creatify generates the video. Most take under 2 minutes to render.
Now, the templates.
Viral hook formats (works for almost any product)
These templates are built around scroll-stopping formats that have already proven themselves on TikTok and Instagram. They work because they lead with curiosity, humor, or surprise before the product pitch lands.
Angry Prof
A red-faced professor explodes at his lecture podium. Caption: "look how red our prof got." The classroom setting and the intensity of the reaction are immediately familiar, even if you've never seen the original meme.
The hook earns the attention first. Your product pitch lands in the context of that energy, which means people are already leaning in. Works especially well for products with a clear "why didn't I know about this sooner" angle: supplements, productivity tools, finance apps, anything where the value proposition has a "wake-up call" quality to it.
Input: just your script. No product image required.
Best for: health product ads, book ads, financial services, any product that solves a problem people didn't know they had.
Pogo Stick Hook
A guy bounces higher and higher on a pogo stick, then falls flat on the ground and delivers your pitch from down there. The physical comedy stops the scroll. The absurdity makes people stick around to find out what's being sold.
This one's genuinely funny without being try-hard about it. The format works for almost any product because the joke isn't about the product, it's about the unexpected delivery. Input your script and product details, and the template wraps your message around the bit.
Best for: ecom ads, ads for dropshipping, impulse-buy products, anything that benefits from a light-touch approach over a hard sell.
Slapping Contest Hook
2 scenes. Scene one: a high-energy reaction hook pulled from a viral format. Scene two: your product reveal on a laptop screen, held up to the camera. The structure is simple: get the attention first, cash it in with the offer second.
The community showcase shows this working for everything from SaaS discounts to supplement sales. Works best when your offer is visual and punchy enough to land in a single frame.
Best for: flash sales, limited-time offers, ecommerce ad templates for promotions. Strong fit for dropshipping ad templates where margin allows a discount hook.
Dog Holding Sign
A golden retriever stands on a suburban sidewalk, holding a cardboard sign in its mouth. The sign says whatever you want it to say. Community showcase examples: a bar's happy hour deal, a car lease offer, a product launch announcement.
Dog content stops people cold on social. It's a fact of the internet. This template weaponizes that attention for your message. Best for short, punchy announcements where the text itself is the ad.
Input: just the text you want on the sign. No product image needed. 3 sign variations to choose from.
Best for: social media ad templates for promotions, announcements, sales events. Jewelry store ads, local business offers, any product launch with a single clean headline.
Surprise Hook
A guy covers his mouth with both hands, wide-eyed. On-screen text: "5 years of commuting... not knowing THIS!! 😭" The expression does all the work before the product even appears.
This is a pain-point-first format. The viewer projects their own version of whatever "this" is before you tell them. By the time your app or product appears in scene 2, they're already curious. Works well for apps and tools with a genuine time-saving or money-saving angle.
Input: your app screenshot or product info. The avatar and reaction are fixed.
Best for: app ads, SaaS, productivity tools, anything with a "I can't believe I didn't know about this" angle. Strong fit for ads for dropshipping in gadgets and tools categories.
UGC and creator-style formats
These templates mimic the look of organic creator content: bedroom selfies, car vlogs, street interviews. They perform well because they don't look like ads until the product appears, which means they survive the first half-second of scroll judgment.
Avatar Product Showcase (young woman in car)
An avatar sits in a car and holds your product to camera, talking directly to the viewer. The setting reads as "real person sharing a find," not "ad." Caption on screen: "I finally stopped..." (you fill in the rest).
The car setting is specific enough to feel authentic. One scene, fixed background, fixed avatar. Works best for handheld products where the hold-to-camera moment lands visually. Physical goods, drinks, supplements, gadgets.
Input: product image and your script (or leave it blank for a silent demo).
Best for: ecom ads, health product ads, sports and outdoor products, anything you'd naturally hold up and say "look what I found."
Skincare Vlog
A blonde avatar in a silk top holds your product in a soft, neutral bedroom setting. Natural lighting. No text overlays. The look is immediately familiar: this is what a real skincare influencer video looks like.
The vlog format earns more watch time than a hard ad because it looks like content. Viewers who are interested in skincare or beauty stay to find out what the product is. Community showcase shows this working across serums, creams, oils, supplements, and more.
Input: just your product image. The script and delivery are generated from the product info.
Best for: beauty and personal care, healthy food advertisements with a wellness angle, health product ads, anything sold on the promise of visible results.
Female Street Promotion
A woman in a hot pink suit shouts through a megaphone on a busy city street. Product signage fills the background. The energy is loud, urgent, and impossible to ignore.
This one's great when your message is short and declarative. Sale ending soon. New product just dropped. Limited stock. The megaphone format signals "this is important, pay attention," which is exactly what a time-sensitive offer needs. Background is customizable, so you can drop your own storefront or product imagery behind her.
Input: your script. No product image required.
Best for: flash sale social media ad templates, launch announcements, ecommerce ad templates for promotional events. Also works well for service businesses and apps.
Read also: What is UGC content? Meaning, examples, and tips for marketers
Category-specific formats
These templates are built for specific niches. If your product fits the category, these will outperform a general-purpose format almost every time.
Fashion Try-on
An avatar walks toward the camera wearing your product. The angle is top-down, editorial, slightly dramatic. Brown suede jacket. Sunglasses. The output looks like something out of a street style shoot.
Clothing, bags, and accessories need to be seen in motion. A flat product image doesn't tell anyone how a jacket moves or how a bag wears. This template solves that without a photoshoot.
Input: your product image. 10+ avatar options to choose from.
Best for: jewelry store ads, furniture ads (accent pieces, cushions, throws), fashion and apparel ecom ads, dropshipping ad template for clothing and accessories categories.
. Health and wellness: Four-split screen healthy life
4 panels. Top left: a woman in activewear taking a selfie. Top right: your product photographed flat-lay style with fruit and props. Bottom left: a brand tagline in editorial type. Bottom right: your product held in hand, close up.
The split-screen format packs multiple angles into a single frame, which is how health and wellness brands communicate lifestyle rather than just product. The community showcase shows this working for vitamins, protein supplements, wellness blends, and more.
The bottom left text panel is where your messaging lives. "Glow up. Stay energized. Live well." That kind of copy hits differently framed in an editorial grid.
Input: your product image.
Best for: healthy food advertisements, health product ads, supplements, fitness accessories, wellness ecommerce.
. Apps and software: App Pain Point + Broll
40 seconds. A UGC-style avatar walks through a city street, visibly stressed, while on-screen text names the problem: "Without a reliable system..." The B-roll cuts are cinematic, not stock-footage cheap. 10 clips support the script.
This is the only template on this list built for a longer narrative arc. Apps and SaaS products usually need more than a 10-second hook: they need to establish the problem, then present the solution, then earn the click. This format does all three inside a single scroll.
Input: your app info and value proposition.
Best for: app ads, SaaS, productivity software, book ads, any product where the customer needs to understand the problem before they'll care about the solution.
High-concept brand formats
These templates create visual impact through production value rather than creator authenticity. They work best for brand awareness, product launches, and moments where you want the viewer to feel like they're watching something bigger than a regular ad.
. Breaking News
A female newscaster in a red blazer sits at a glossy news desk. Your product appears on the newsroom TV screen behind her. She delivers your pitch as a "breaking news" report.
The newsroom set is flawlessly rendered. It looks like a cable news broadcast. That authority and formality applied to a product pitch creates a dissonance that works: the viewer knows it's an ad, but the production quality keeps them watching.
Keep your script under 150 words or it won't generate. The sweet spot is a tight 60-second format with a genuine hook in the first line.
Input: your product image (16:9) and script.
Best for: product launches, ecommerce ad templates for Black Friday or major promotions, furniture ads, any product with a "this just changed everything" launch moment.
Logo on Sphere
Your logo glows on the Las Vegas Sphere in an aerial drone shot. The scale is jaw-dropping. Community showcase shows Google, gaming brands, and local businesses all using this.
This is a brand moment, not a conversion play. It's the video you put in a pitch deck, share at a company all-hands, or post when you want people to feel like you're bigger than you are. Which, honestly, is a legitimate use of $49/month.
Input: your logo image.
Best for: brand awareness, social media ad templates for brand campaigns, any brand that wants to look like it belongs on a billboard.
Comment Hook
Your product is displayed at center with comment bubbles floating around it, mimicking a viral social post: "I need this in my life. Link pls??" "Been using this daily, my skin's never looked better 🌟" The whole frame looks like a screenshot of something that's already going viral.
Social proof baked into the ad format itself. The comment bubbles make the product look already-loved before the viewer has decided anything. The template renders with customizable backgrounds, so the visual context can match your product's vibe.
Input: your product image and product info.
Best for: health product ads, beauty products, food and beverage ecom ads, any product where testimonials and community response are a core part of the value signal.
How to pick the right template
The format you choose should match three things: the product, the platform, and the ask you're making of the viewer.
If you're selling something visual (jewelry, clothing, furniture), start with Fashion Try-on, Comment Hook, or Four-split screen. The visual does the work.
If you're selling something conceptual (an app, a book, a supplement with a before/after story), start with Angry Prof, Surprise Hook, or App Pain Point + Broll. You need a hook before you need a visual.
If you're running a sale or promotion, Street Promotion, Slapping Contest, or Breaking News will signal urgency faster than a soft UGC format.
And if you're not sure what your audience responds to, test two formats in parallel. Creatify's batch mode lets you generate multiple variations in one pass. Run them for a few days, kill the loser, and scale what works.
Frequently asked questions
What are the best video ad templates for ecommerce?
For physical products, the strongest ecommerce ad templates are Avatar Product Showcase (UGC-style hold-to-camera), Comment Hook (social proof format), and Four-split screen for wellness or lifestyle products. For sales events, Breaking News and Street Promotion drive urgency better than soft creator formats.
Which Creatify templates work best for dropshipping?
Dropshipping ad templates need speed and flexibility. Dog Holding Sign, Pogo Stick Hook, and Slapping Contest Hook all generate from a product image alone with no script required. For higher-ticket dropshipping products, Avatar Product Showcase and Comment Hook give more context and build more trust before the click.
What ad templates work for Facebook ads?
Breaking News (16:9 or 1:1), Billboard, and Four-split screen were built for multi-ratio output, which makes them straightforward to adapt for Facebook feed placements. UGC-style templates like Avatar Product Showcase and Skincare Vlog perform well in Facebook Reels placements. For Facebook cold traffic, hook-first formats like Angry Prof and Surprise Hook tend to outperform soft brand content.
Are there specific templates for jewelry store ads?
Fashion Try-on works well for jewelry since it shows the product in motion on an avatar. Comment Hook and Modern Sale Motion Poster both work for jewelry promotions where the visual needs to carry the message. Billboard is worth testing for premium jewelry with a strong brand identity.
What's the best ad format for health and wellness products?
Skincare Vlog, Four-split screen, and Comment Hook are the three strongest options. Skincare Vlog wins on authenticity, Four-split screen wins on lifestyle storytelling, and Comment Hook wins when you have strong social proof to build into the creative. For supplements with a strong before/after angle, Angry Prof and Surprise Hook work well as awareness-stage hooks.
Can I use these templates for furniture ads?
Yes. Breaking News works well for furniture launches and sales. Fashion Try-on adapts to small décor items and accent pieces that benefit from being shown in context. Modern Sale Motion Poster is strong for promotional pricing on furniture items. Billboard works for brand campaigns from larger furniture retailers.
Do I need a script for every template?
No. Several templates work from a product image alone: Avatar Product Showcase, Skincare Vlog, Fashion Try-on, Four-split screen, Comment Hook, and Dog Holding Sign (text only). Templates that do require a script, like App Pain Point + Broll, Breaking News, and Angry Prof, generate script suggestions from your product info if you don't want to write from scratch.
What makes a Creatify template different from a regular video template?
The templates are built around formats that have already performed on TikTok, Instagram, and Meta, not just formats that look good in a preview. The visual and structural decisions (the hook placement, the pacing, the avatar behavior) are based on what generates watch time and click-through, not just aesthetic preference. You're not just getting a layout. You're getting a tested ad format with your product dropped in.
