Creatify's commitment to ethical AI: Empowering people, ensuring safety
At Creatify AI, we are committed to the ethical development, deployment, and use of artificial intelligence technologies. As we continue to push the boundaries of generative AI, we remain steadfast in our belief that the impact of AI should always prioritize the well-being and interests of people. Our approach to AI ethics is grounded in the principle of empowering humans.
Why consent matters, and how it is linked to safety
To ensure that our commitment to AI ethics translates into tangible actions, we have developed a robust approach that guides our decision-making process.
1.
Our Mission: Empowering People Through Responsible AI
Our mission is to democratize video creation and make it accessible to everyone. We believe that AI should serve as a tool to enhance human capabilities, rather than replace or harm them. By harnessing generative AI, we aim to empower individuals and businesses to create compelling video content efficiently and effectively. However, we also recognize the importance of ensuring that our AI technologies are developed and used responsibly, with a focus on the unique qualities and insights that only humans can bring to the creative process.
2.
Consent: respecting individual rights and privacy
At Creatify AI, we firmly believe in the importance of consent when it comes to the use of personal data and likeness. We have implemented strict policies and procedures to ensure that individuals have control over how their image is used in the creation of AI avatars.
Our stock AI avatars are based on real human actors who have provided their explicit written consent for the use of their images and voice. We ensure that actors are fully informed about how their likeness will be used and are fairly compensated for their participation.
Custom AI avatars can only be created with the explicit consent of the individual whose avatar is being created, following a rigorous procedure. We provide individuals with complete control over who can use their avatar, when, and how. If an individual decides to terminate their use of the services, or no longer wants to use their avatar, we promptly delete their data and likeness from our database and systems.
3.
Safety: Ensuring data security and responsible use
We understand the importance of providing a secure and controlled environment for businesses to leverage our AI technologies. To ensure the responsible use of our platform, we have implemented advanced content moderation techniques, combining technological filters and human oversight, to prevent the creation and dissemination of inappropriate or harmful content.
Transformative potential with proper guardrails
At Creatify, our commitment to AI ethics is not just a statement, but a guiding principle that underpins every aspect of our work. By prioritizing consent, and safety, we strive to develop and deploy AI technologies in a manner that benefits society while respecting individual rights and fostering trust. As we continue to innovate in the field of generative AI, we remain dedicated to putting people first and ensuring that the transformative potential of AI is harnessed responsibly and ethically.