How Zerorez cut lead costs 28% and scaled to 30+ creatives per month with AI video and image ads

The challenge

Zerorez operates carpet cleaning franchises in Austin and Las Vegas, running lead generation campaigns across multiple Meta ad accounts. The business depends on a steady flow of service bookings, and performance is driven by one thing: creative velocity.

The problem wasn't the budget or campaign setup. It was a creative production.

Before Creatify, the marketing team faced three bottlenecks:

1. Slow, fragmented production cycles. Every new creative - whether video ads for feed placements or static image ads for display campaigns - required briefing designers, waiting for concepts, running revision rounds, and finalizing assets. The process took 2-4 days per creative, sometimes longer if external resources were tied up on other projects. During peak booking seasons like the holidays, when Christmas ads and New Year promotions needed quick turnaround, this timeline became a competitive disadvantage.

2. Testing volume limited by production capacity. The team knew which angles to test (price promotions, seasonal offers, before/after transformations, eco-friendly messaging), but execution took too long. They could only launch 6-12 new creatives per month across all accounts, testing just 3-5 variations per campaign. This meant relying on gut feel rather than data-driven angle validation.

3. Heavy dependency on design resources. Creating ads required either external design support or significant internal workload. The team spent more time managing production than analyzing performance and optimizing campaigns.

The goal was clear: build a faster creative engine that could turn concepts into testable ads in minutes, not days.

How Zerorez used Creatify

Zerorez integrated Creatify into their creative workflow for Meta lead generation campaigns. Instead of briefing designers and waiting days for assets, the marketing team now generates both video ads and static image ads directly from service descriptions and promotional offers.

The video ad workflow:

1. Input service URL and details (carpet cleaning packages, pricing, seasonal offer details)

2. Select from 1,500+ AI avatars to match different audience segments (homeowners, families, busy professionals, parents)

3. Generate multiple script variations highlighting different value propositions (chemical-free cleaning, fast turnaround, price guarantees)

4. Customize visuals with before/after shots, customer testimonials, and promotional callouts

5. Export platform-optimized versions for Facebook, Instagram feed, Instagram Stories, and Reels

The image ad workflow using Asset Generator: For display campaigns and static placements, Zerorez uses Creatify's AI image generator to create eye-catching visuals featuring their cleaning equipment, holiday promotions, and branded service messaging. The Asset Generator allows them to produce professional-quality images from text prompts - whether they need Christmas ads showcasing Santa-themed promotions, festive home cleaning offers, or standard service imagery for year-round campaigns. All generated in minutes without photography or graphic design resources.

What they tested:

• Price-focused angles with holiday discount variations

• Seasonal campaigns (creative Christmas ads featuring Santa, gift-giving messaging, New Year home refresh promotions)

• Problem/solution narratives (pet stains, allergen removal, post-holiday deep cleaning)

• Eco-friendly messaging (Zr Water technology, chemical-free cleaning safe for families)

• Urgency-driven offers (limited-time promotions, same-day booking availability, holiday booking deadlines)

• Before/after transformations showing cleaning results

Each concept could be tested with multiple avatar personas, voice tones, and visual sequences - all generated in 5-10 minutes per variation.

The results

Within 30-45 days of implementing Creatify, Zerorez saw dramatic improvements across their Meta lead generation campaigns.

Cost efficiency:

• Cost per lead dropped 28% (from $60-$90 to $27-$55)

• Cost per click decreased 73% (from $1.90-$3 to $0.50-$2)

Creative performance:

• Hook rate (3-second video views) increased 35%

• Thumbstop rate improved 22%

Production capacity:

• Monthly creative output increased from 6-12 to 20-30+ videos per account

• Creative testing volume grew 4x

• Campaign variations expanded from 3-5 to 10-15+ creatives per campaign

• Production time decreased 70% (2-4 days → 5-10 minutes per creative)

The biggest shift wasn't just cheaper leads - it was stability. Performance became more predictable because the team always had fresh creatives in the market. Instead of running the same ads until they fatigued, Zerorez could continuously test new angles and kill underperformers faster.

One person can now handle ideation and execution for multiple ad accounts without increasing workload or external design costs.

What impressed them most

Speed from concept to launch. The ability to generate both video and image ads in 5-10 minutes removed the friction that previously limited testing velocity. When a seasonal promotion launched - like Christmas ads for holiday booking specials or New Year deep cleaning campaigns - creatives could be live within hours instead of waiting days for design resources.

Unified creative production. Having AI video ads and AI image ads in a single platform meant consistent messaging across all Meta placements without coordinating between different tools or vendors. The same holiday promotion could be adapted into video formats for feed and AI-generated images for display campaigns simultaneously.

True angle validation. Testing 10-15+ creatives per campaign (versus 3-5 previously) meant validating messaging strategies with actual data rather than guessing based on limited creative options. The team could confidently identify which value propositions resonated with different audience segments, whether testing year-round service messaging or seasonal Christmas-themed promotions.

Sustained performance. Continuous creative refresh prevented ad fatigue and maintained stable CPL performance across campaigns. Instead of seeing costs spike when ads burned out, the team could rotate in fresh variations before performance degraded.

Results at a glance

"Creatify didn't just give me a tool, it gave me a system. I can finally move at the speed performance marketing actually requires."

About Zerorez

Zerorez is a professional carpet cleaning franchise specializing in chemical-free cleaning using patented Zr Water technology. Unlike traditional cleaners that use soaps and harsh chemicals, Zerorez's process eliminates sticky residue that attracts dirt over time, helping surfaces stay cleaner longer. The company operates franchise locations across the United States, including Austin and Las Vegas, serving residential and commercial customers with carpet cleaning, tile and grout cleaning, and air duct services.