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Whole Life Pet

We spoke with John Gigliotti, founder of Whole Life Pet, about how Creatify not only enhanced their video marketing capabilities by providing a cost-effective and reliable solution for their content but also ensured their brand message is accurately conveyed.

Use cases

MARKETING

MARKETING

MARKETING

SOCIAL MEDIA

SOCIAL MEDIA

SOCIAL MEDIA

Department

E-COMMERCE

E-COMMERCE

E-COMMERCE

B2C

B2C

B2C

Link icon

12x

12x

12x

Daily video production speed increase

Daily video production speed increase

Daily video production speed increase

$2,900

$2,900

$2,900

Saved per video

Saved per video

Saved per video

50x

50x

50x

Video production capacity increase

Video production capacity increase

Video production capacity increase

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About

Whole Life Pet has been a pioneering force in the pet consumables industry since its inception in 2011. Founded by John Gigliotti, the company specializes in high-quality pet food, treats, and supplements, all manufactured using a unique freeze-drying process that ensures the safety and nutritional value of the products. However, limited video production capabilities and not being able to accurately deliver the brand's messages were significant hurdles.



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The Challenge



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Prior to using Creatify AI, Whole Life Pet faced several obstacles in their video marketing efforts:

  • Time-consuming process: Collaborating with an agency and video company involves project planning, arranging product shipment, shooting sessions, and editing. Usually takes up to 4 months creating 6 videos.

  • Lofty production cost: Prior to using Creatify, John and his team spent on average $3000 per video, straining their marketing budget, so they usually only produce product videos with agencies once a year.

  • Limited video production capacity: Limited by budget and prohibited by cost, they were not able to produce more marketing videos.

  • Low flexibility: Once produced, videos were difficult and costly to update.



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The Solution 

Whole Life Pet turned to Creatify. John primarily uses the URL-to-video tool, by putting product page URLs and utilizing pre-existing brand graphics, John can generate videos that align perfectly with Whole Life Pet's branding and messaging.



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John highlighted some key benefits of using Creatify:

  • Increased production capacity: Prior to 6 expensive videos per year, now John and his team are able to produce numerous videos annually.

  • Enhanced flexibility: John and his team can now quickly update their videos to ensure all the marketing materials remain current and relevant.

  • Cost & time-saving: With Creatify, they are able to create an ad within 10 minutes at an average cost of $3.9 per video.

  • Realistic avatars: Creatify’s avatars are super life-like and fit Whole Life Pet’s brand well.

  • Accurate message delivery: They can now fully control the content and messages delivered to their target audience, allowing them to accurately convey their brand.



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The Result 



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We see significantly improved results in Whole Life Pet’s video creation efficiency:

  • Daily video production speed: Increased 12x

  • Cost saved: Over $2900 saved per video

  • Video production capacity: Increased 50x

  • Key messages delivered rate: 100%



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Ready to speed up your marketing?

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Test your new product ideas in minutes with AI-generated video ads

Test your new product ideas in minutes with AI-generated video ads