About

Whole Life Pet has been a pioneering force in the pet consumables industry since its inception in 2011. Founded by John Gigliotti, the company specializes in high-quality pet food, treats, and supplements, all manufactured using a unique freeze-drying process that ensures the safety and nutritional value of the products. However, limited video production capabilities and not being able to accurately deliver the brand's messages were significant hurdles.

The Challenge

Prior to using Creatify AI, Whole Life Pet faced several obstacles in their video marketing efforts:

• Time-consuming process: Collaborating with an agency and video company involves project planning, arranging product shipment, shooting sessions, and editing. Usually takes up to 4 months creating 6 videos.

• Lofty production cost: Prior to using Creatify, John and his team spent on average $3000 per video, straining their marketing budget, so they usually only produce product videos with agencies once a year.

• Limited video production capacity: Limited by budget and prohibited by cost, they were not able to produce more marketing videos.

• Low flexibility: Once produced, videos were difficult and costly to update.

The Solution 

Whole Life Pet turned to Creatify. John primarily uses the URL-to-video tool, by putting product page URLs and utilizing pre-existing brand graphics, John can generate videos that align perfectly with Whole Life Pet's branding and messaging.

John highlighted some key benefits of using Creatify:

• Increased production capacity: Prior to 6 expensive videos per year, now John and his team are able to produce numerous videos annually.

• Enhanced flexibility: John and his team can now quickly update their videos to ensure all the marketing materials remain current and relevant.

• Cost & time-saving: With Creatify, they are able to create an ad within 10 minutes at an average cost of $3.9 per video.

• Realistic avatars: Creatify’s avatars are super life-like and fit Whole Life Pet’s brand well.

• Accurate message delivery: They can now fully control the content and messages delivered to their target audience, allowing them to accurately convey their brand.

The Result 

We see significantly improved results in Whole Life Pet’s video creation efficiency:

• Daily video production speed: Increased 12x

• Cost saved: Over $2900 saved per video

• Video production capacity: Increased 50x

• Key messages delivered rate: 100%