The Challenge

While Vitals was already a go-to platform for store optimization, its users faced three consistent problems:

Creative Production Bottlenecks

Merchants often relied on agencies to produce product visuals, which cost upwards of $10,000/month (only in the European market) and couldn’t keep pace with campaign needs. A normal video turnaround time would be at least a week.

Traffic Without Conversion

Many users succeeded in bringing traffic to their stores but lacked high-converting visuals to capitalize on it.

Lack of Visual Differentiation

With thousands of stores offering similar products, standing out visually became a growing challenge.

The Integration with Creatify

Vitals launched a dedicated AI Creative Package just before Christmas, integrating Creatify’s API-powered solution. The package enabled merchants to:

• Auto-generate product avatars and video creatives from simple product images.

• Choose from a selection of realistic human avatars and UGC-style formats.

• Launch dedicated marketing campaigns without agency overhead.

This lowered the creative barrier and allowed stores to generate ads and visuals at scale, fully integrated within the Vitals dashboard.

The Value of Creatify

Vitals’ integration of AI-powered visual tools turned a major merchant pain point into a powerful growth lever. By bringing creative generation in-house through automation, Vitals not only elevated their app offering but also unlocked tangible ROI for thousands of Shopify stores. In a saturated app ecosystem, it’s become an essential solution for modern eCommerce marketing.

What impressed them the most

Avatar Library

The range of Creatify’s avatars allowed clients to create personalized models for all kinds of products, from reusable water bottles to large household appliances.

Accessibility to Non-Marketers

As a smaller team with no designated marketing department, Vitals utilized Creatify to experiment with ads and meet product launch goals.

Scalable Volume

Creatify’s ad generation capabilities allowed Vitals to dramatically upscale its volume of videos.

Results at a glance

• 1,000+ Creatives/Month: Merchant-generated visuals surged, with over 1,000 creatives produced monthly within weeks of launch.

• 40% Subscription Uptake: Nearly half of users on the $30/month AI add-on opted in for repeat use.

• 70% Satisfaction Rate: 7 in 10 users rated the solution “satisfactory or better” for boosting their visual marketing. The AI video tool is thriving particularly with younger generation e-commerce owners.

• Faster Time-to-Campaign: Campaign launches that once took days now happen in hours—helping stores capitalize on real-time trends and seasonal sales windows.

What's next

Vitals sees Creatify as a key partner in their expansion. As they make Creatify accessible to their clients, the ad generation and optimization tools will allow smaller e-commerce owners to maximize their audience and profits.