The Challenge

AdNet wanted to make ad testing more efficient. For a while, AdNet found actors and sent them a script to film. They’d record the video and send it back, but the results were often disappointing—clearly scripted, stiff, and lacking authenticity. It was rare to get a usable video on the first try, leading to a lot of back and forth. On average, it took about three weeks just to produce something decent.

Adnet faced two key challenges:

• Hiring actors was costly; the cost to retain just one actor for just a few months was thousands of dollars.

• Testing a variety of different scripts with multiple actors was not feasible due to the exorbitant costs involved.

The Integration with Creatify

Creatify handles over two-thirds of AdNet’s ad generation work typically done by actors, significantly increasing efficiency—especially when it comes to ad testing. What used to be a lengthy and expensive process involving back-and-forth coordination with multiple actors is now streamlined into a single creative platform.

The Value of Creatify

Mass content creation

Creatify enabled AdNet to:

• Maximize efficiency with ad testing, using the Creatify Batch Mode tool.

• Save costs on hiring actors to film multiple takes of scripts.

Bringing imagination to realization

AdNet doesn’t just use Creatify for content creation — it’s become a channel that makes the imagination more tangible and accessible.

• Creatify’s tools allow Adnet to embrace the full creative range of ad possibilities — from scripts to styles of avatars.

• Creatify’s video editing features enable non-creative teams to directly play into ad generation, leading to more truthful and reliable ads.

What impressed them the most

Avatar Library

Creatify’s avatars replaced the need for actors and on-site crews, creating interactive listing tours at a fraction of the cost of traditional production.

Creative Possibilities

With Creatify’s avatar, script, and video editing features, the AdNet team was able to actualize the numerous iterations of possible advertisements at a low cost — all on a single platform.

Usability

Creatify's user-friendly interface allowed non-technical members of the AdNet team to generate their own visions of ads, increasing idea accessibility to many more people.

Results at a glance

• 0 → 300+ social videos created in one quarter

• 1 editor producing what once required a creative team

• Major client saved through Creatify-enabled content strategy

• Streamlined integration using Creatify’s flexible API

What's Next

AdNet sees Creatify as more than a generator — it's a vessel for creativity. As they bring stories to the customers and study their purchase journeys, Creatify is helping them build flexible, individualized relationships.

About

​AdNet is a company specializing in customer acquisition and audience development. They focus on creating and publishing stories that drive consumer intent to purchase, building audiences that foster brand growth. Their services include programmatic buying, which automates marketing acquisition across major digital advertising platforms, and analytics to capture and study customer journey data.