From Static to Scroll-Stopping — How AdMax 10x’d Performance for an E-commerce Agency

Industry

E-COMMERCE

Use cases

ADMAX

CREATIVE TESTING

Qula360, a full-service eCommerce advertising agency for local service brands, saw diminishing returns from static image ads that had previously driven strong performance. Without an in-house video team, they leveraged Creatify’s Creative Testing Suite to explore vertical video formats for a mobile car detailing client. The outcome was transformative: click-through rates tripled (6.74% vs. 2.24%), cost per result plummeted from $18.51 to just $0.10, and video ads generated over 3.5x more clicks—all while spending significantly less.

Key results:

3x

CTR

185x

CPR

85%

Testing Budget Saving

TRY FOR FREE

The Challenge

The agency primarily ran static image ads for clients—easy to produce, but increasingly limited in performance. Over time, they noticed engagement was dropping and costs per conversion were rising. Clients were questioning ROI.

Without a dedicated video team, the agency needed a way to test video ads efficiently—and prove value fast—to improve both click engagement and ad efficiency.

Solution

Using Creatify’s Creative Testing Suite, the agency launched a side-by-side experiment for a mobile detailing client:

One campaign used a standard image ad ("Refresh & Restore" offer)
The other featured a relatable vertical video generated via Creatify, using minimal inputs (voiceover + footage + branded call to action)

Both ads were run under the same audience and budget conditions.

Results

Metric	Static Image Ad	Creatify Video Ad	Explanation
CTR	2.24%	6.74%	CTR (Click-Through Rate) shows how engaging the ad was. The video ad had 3x more interest per impression, indicating better audience resonance.
Cost per Result (CPR)	$18.51	$0.10	CPR measures efficiency—how much it costs to drive one action (e.g., a click). The video ad was 185x cheaper, dramatically reducing wasted spend.
Link Clicks	124	434	With less spend, the video ad drove over 3.5x more traffic to the landing page.
Spend	$277.63	$43.89	The video ad achieved better results with only 15% of the original budget.

Comparison dashboard of ad metrics for detailing services, including spend and CTR data.

Impact

Higher Engagement → Higher Conversion Potential
With CTR tripling, more users were interested enough to click and explore the offer.
Lower CPR → Better Campaign Efficiency
The drop from $18.51 to $0.10 in CPR allowed the agency to stretch ad budgets dramatically and increase return on ad spend—even without ROAS tracked directly.
Scalable Testing Framework
The agency now uses Creatify to test 3–5 ad formats before launch. No more guessing what works—the winning creative surfaces quickly.
Improved Client Retention Clients stayed longer and trusted the agency more, thanks to data-backed performance gains.

Key Takeaway

“We thought image ads were working—until we ran a real creative test. With Creatify, we found a video format that outperformed on every level. CTR tripled, costs dropped to cents, and now we have proof that testing actually pays off.”