From Static to Scroll-Stopping — How AdMax 10x’d Performance for an E-commerce Agency

The Challenge

The agency primarily ran static image ads for clients—easy to produce, but increasingly limited in performance. Over time, they noticed engagement was dropping and costs per conversion were rising. Clients were questioning ROI.

Without a dedicated video team, the agency needed a way to test video ads efficiently—and prove value fast—to improve both click engagement and ad efficiency.

Solution

Using Creatify’s Creative Testing Suite, the agency launched a side-by-side experiment for a mobile detailing client:

• One campaign used a standard image ad ("Refresh & Restore" offer)

• The other featured a relatable vertical video generated via Creatify, using minimal inputs (voiceover + footage + branded call to action)

Both ads were run under the same audience and budget conditions.

Results

Impact

1. Higher Engagement → Higher Conversion Potential
   With CTR tripling, more users were interested enough to click and explore the offer.
   
   

2. Lower CPR → Better Campaign Efficiency
   The drop from $18.51 to $0.10 in CPR allowed the agency to stretch ad budgets dramatically and increase return on ad spend—even without ROAS tracked directly.

   
   

3. Scalable Testing Framework
   The agency now uses Creatify to test 3–5 ad formats before launch. No more guessing what works—the winning creative surfaces quickly.

   
   

4. Improved Client Retention Clients stayed longer and trusted the agency more, thanks to data-backed performance gains.

Key Takeaway

“We thought image ads were working—until we ran a real creative test. With Creatify, we found a video format that outperformed on every level. CTR tripled, costs dropped to cents, and now we have proof that testing actually pays off.”