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AI video ads VS. traditional video ads

Welcome to our latest exploration at Creatify, where we delve into the effectiveness of different ad creation methods. In this study, we compare traditional ad formats – User-Generated Content (UGC) and designer-made ads – with our AI-generated video ads. Our aim is to provide an insightful look into how AI video ads stack up against more conventional approaches.

Use cases

TIKTOK

TIKTOK

TIKTOK

TIKTOK

META

META

META

META

Department

MARKETING

MARKETING

MARKETING

MARKETING

ADVERTISING

ADVERTISING

ADVERTISING

ADVERTISING

28%

28%

28%

Lower CPR (AI-generated ad)

Lower CPR (AI-generated ad)

Lower CPR (AI-generated ad)

31%

31%

31%

Lower CPC than the best-performing UGC ad

Lower CPC than the best-performing UGC ad

Lower CPC than the best-performing UGC ad

Methodology

Our study focused on three types of ads:

  1. The best-performing UGC ad, produced by an influencer.

  2. Best-performing professionally designed ad, crafted using brand assets.

  3. Five new ads generated using Creatify's AI capabilities.

We tested these ads on platforms like TikTok and Meta, analyzing their performance in terms of CPR (Cost Per Result) and CPC (Cost Per Click).


Findings

The results were eye-opening. The AI-generated ad outperformed the comps, showing a 28% lower CPR and a 31% lower CPC than the best-performing UGC ad. This highlights the potential of ads made by AI in the current digital marketing landscape.


Analysis

The data from our study suggests a significant shift in the effectiveness of ad creation methods. While UGC and designer-made ads have their merits, AI video ads offer a more cost-effective and efficient alternative. This is particularly relevant in a marketing world that's increasingly driven by data and automation.


The screenshot from TikTok Ads cabinet showing the results of test


Conclusions

This study reaffirms the growing presence of AI in digital advertising. As AI technology continues to evolve, it's likely that we'll see an increasing reliance on AIGC tools for ad creation. While traditional methods still play a role, the efficiency and cost-effectiveness of AI video ads make them an indispensable part of any modern marketing strategy.

If you want to learn more about the performance of AI-generated video ads, please consider reading another case study on AI ads performance on TikTok.

Ready to speed up your marketing?

Test your new product ideas in minutes with AI-generated video ads

Test your new product ideas in minutes with AI-generated video ads

Test your new product ideas in minutes with AI-generated video ads