About Imalent
Imalent, a leader in portable lighting technology, has made waves with its powerful flashlights, notably the Imalent MS32. Boasting an impressive 200,000 lumens, the MS32 doubles the output of its predecessor, the MS18. To amplify its market presence, Imalent leveraged Creatify AI for their TikTok advertising efforts.
Challenge
Brands like Imalent often grapple with the high costs and time demands of producing quality marketing videos for platforms such as TikTok. This challenge has led many to seek out innovative solutions like AI, which significantly reduce both production time and costs. AI tiktok video generators, trained on successful ad creatives, can craft compelling ad scripts that boost viewer engagement and retention.
Imalent ad example 1
Imalent ad example 2
Imalent ad example 3
Methodology
This study is focused on two types of ads:
Top 3 best-performing videos, crafted using brand resources.
Top 3 best-performing videos generated using an AI video avatar generator.
These videos were tested on TikTok, and we'll analyze their performance in terms of views and saves.
Findings
Organic Views: Data analysis showed that AI-generated ads (AIGC) dramatically increased visibility, with a more than sevenfold rise in organic views. For instance, while a conventionally produced video reached 13.9K views, its AI-generated counterpart skyrocketed to 170.3K views. Even the least viewed AI videos doubled the viewership of their manually produced counterparts.
Paid Views: AI-generated videos, on identical ad budgets, received twice the views of traditional videos, indicating their potential to captivate and appeal more effectively to audiences.
Engagement: AI-generated content also saw a significant uptick in user interaction, with four times more likes, double the comments, and a sevenfold increase in saves compared to standard videos.
Analysis
The data suggests that the TikTok algorithm may prefer AI-generated content, leading to higher organic views. Furthermore, AIGC ads make video production far more cost-efficient than traditional methods. While conventional video production can cost between $150 to $1,000 per video, AIGC videos cost as little as $4 each.
Additionally, AI tiktok video generators streamline the creation process, reducing what could take up to 12 days to mere minutes. These AI-crafted e-commerce ads not only capture audience attention more effectively but also enhance engagement, outperforming in comments, shares, and overall interaction.
Conclusions
As you can see, the main reason why big brands like Imalent use AI video generators is their efficiency, effectiveness, and ability to deliver high-quality ads in a short amount of time. AI is a perfect solution for brands that want to engage their audience more effectively and drive business growth in an increasingly competitive market.
If you liked this case study, pls check out the article on how to make short video ads for TikTok that engage and convert
