The AI Stack That's Replacing Entire Marketing Teams | Creatify

Learn how to connect Claude to Creatify's API skill and batch generate video ads from a simple product spreadsheet — no filming, no agency, and no manual work required.

The AI stack that's replacing entire marketing teams

If you've ever wanted to automate your entire creative workflow, this just got a lot easier.

By connecting Claude to Creatify's API, you can take a spreadsheet of product links, feed it into a single prompt, and generate dozens of video ads — complete with scripts, voiceovers, captions, and CTAs. No filming. No content agency. No dragging and dropping files one by one.

Here's exactly how it works and how you can set it up yourself.

What the Creatify API skill actually does

Creatify has built a dedicated API skill for Claude. Once you install it, Claude gains access to all of Creatify's public endpoints — ad generation, avatar creation, ad research tools, and more.

The skill is also trained on engineering best practices, which means it doesn't just call the API. It helps you build full automation pipelines that are production-ready and can run on repeat.

Think of it this way: Creatify is the creative execution engine, and Claude is the brain deciding what to create and when. Once those two are connected, ad creation stops being manual work and starts behaving like software.

How to set it up

The setup is straightforward. Install the Creatify API skill in Claude, grab your API key from the Creatify platform, and you're ready to prompt.

You can use Claude Code's desktop app, the CLI, or the web app — whichever you prefer. The key things to get right are your directory structure, environment variables, and API key. Claude can actually help you configure all of that if you're unsure.

Once that's in place, prompting is as simple as telling Claude what you want. For example: "Using the Creatify API skill and our API connector, write an automation that takes my product links and creates video ads."

That one line kicks off the entire workflow.

Batch generating ads from a spreadsheet

Here's where it gets powerful.

Let's say you run a Shopify store with dozens of SKUs. Historically, creating video ads for each product meant hiring a content agency or scheduling a bunch of shoots. Now you can pull a CSV dump of all your products and feed it straight into Claude.

Claude reads each product link, calls Creatify's API, and generates video ads for every single one. Creatify handles the heavy lifting — pulling product info from the URL, writing a script, creating a UGC-style video, adding captions, and layering in a CTA.

You can generate three ads, thirty ads, or an entire catalog's worth in a single batch. And because the prompt is configurable, you can tweak the hook style, voice, video format, or testing angle before you even hit generate.

Customizing and iterating

The real power here isn't just speed — it's flexibility.

Want to run a hook test? Tell Claude to generate ten variations with different opening lines. Want to A/B test CTAs? Adjust the prompt to isolate that variable. Want to feed in performance data from previous campaigns? You can do that too, letting Claude optimize future creatives based on what's already working.

Every part of the pipeline is tweakable. You're not locked into one output style. You're building a system that adapts to your testing strategy.

What the output actually looks like

The generated ads pull product images directly from your website, layer them into a video format, add a written script as voiceover, and include captions throughout. The result is a polished, scroll-stopping video ad — the kind that would normally require a production team.

And because you're generating in batch, you can review multiple variations side by side, pick the winners, and deploy them immediately.

Why this changes the game for creative teams

This isn't about replacing creative teams. It's about removing the parts that slow them down.

The bottleneck in most ad operations isn't strategy or ideas — it's production. Filming, editing, iterating, and uploading takes time that compounds fast when you're managing multiple products or running high-volume testing.

With Claude and Creatify connected, that bottleneck disappears. You go from product link to finished video ad in minutes, and you can scale that across your entire catalog without adding headcount.

The world is wide open for automation when these two tools come together. Try it out and see what you can build.