Make, launch and read TikTok Spark Ads
Creatify Agent splits your Spark Ads from the rest and says which to scale. It makes creator-style videos and launches them as your brand’s TikTok account once you approve. Start free, no card.
Do your Spark Ads really win?
The agent splits every ad by the identity it ran as and checks whether the gap holds up on the spend behind it.
Ad Agent /Spark vs non-Spark
Do my Spark Ads beat my non-Spark ads?
- Pulled 30 days of spend, conversions and video views per ad
- Split the ads by identity: creator post, brand account, custom
- Compared 2s and 6s view rates with cost per purchase
- Re-ran the comparison without the top post
- Terminé
Spark wins, $27 vs $42 per purchase. But one creator post carries most of the gap; without it, the difference isn’t significant.
TikTok ads by identity · last 30 days · sample
| Ad type | Dépenses | CPA | Verdict |
|---|---|---|---|
| Spark · creator post2 ads | Dépenses$2,180 | CPA$22 | Gagnant |
| Spark · brand account3 ads | Dépenses$1,640 | CPA$34 | Tests |
| Non-Spark · custom identity2 ads | Dépenses$1,250 | CPA$42 | Couper |
The hook drives it: 2-second view rate ranks the ads the same way cost per purchase does.
Suggestions de suite
Lecture seule : rien ne change dans votre compte.
What a Spark Ad is, and how the code works
A Spark Ad runs as a real TikTok account: your brand’s, or a creator’s who authorized the post. Views, likes and follows land on that post and profile. A non-Spark ad runs under a custom name with no profile behind it.
- 1 · PostThe video goes up on TikTok“Your brand account, or a creator you work with, posts it”
- 2 · AuthorizeThe creator makes a code“Ad settings on the post: turn on ad authorization, pick how long it lasts, copy the code”
- 3 · ApplyYou add it in Ads Manager“Spark Ads posts: apply for authorization and paste the code”
- 4 · RunIt runs as their post“Choose the post in the ad; their name and profile show on it”
Non-Spark ad (custom identity)
- ✕Shows a custom name and picture, with no profile to visit
- ✕Likes, comments and shares stay on the ad
- ✕No followers gained
- ✕Custom identity is being phased out by TikTok
Spark Ad (a TikTok account)
- ✓Shows the account’s handle; a tap opens its real profile
- ✓Engagement counts on the organic post, so it outlives the campaign
- ✓Paid followers and profile visits are reported
- ✓A creator’s post runs until the code expires or is withdrawn
What makes a Spark Ad work
The post has to read as a TikTok first. These are the three things the agent writes for and checks.
A person in the first two seconds
Someone talking to the camera, mid-thought. A logo or a product shot first reads as an ad and gets skipped.
Written for the account it posts from
A creator’s voice on a creator’s post, the brand’s voice on the brand’s. Captions on, product in hand by second three.
Judged on 6-second views, then cost
CTR alone flatters a curious click. Read the 2- and 6-second view rates next to cost per conversion before you scale.
Exactly what it does with TikTok
It reads what it needs to answer. Every launch or change waits on an approval card that shows the values first.
Les règles que l'agent respecte
- ✓Rien ne se lance sans votre accordEach launch or change sits on a card with its reason and numbers. Cards you don’t answer expire after 72 hours.
- ✓Posts as a real TikTok accountYour own linked account or one authorized in Business Center. With several it asks which; with none it shows how to link one.
- ✓Des paliers de budget, pas des bondsA raise of more than 50% is flagged on the card, since delivery can re-enter learning after a big jump.
- ✓Weekly checks on a scheduleSet a routine and the agent reviews your TikTok ads every week, then sends the findings by email, Slack or chat.
Creatify Agent on TikTok Ads
TikTok Spark Ads questions
Ask about your Spark Ads
Connect TikTok, ask one question, approve what makes sense.