The Challenge

Zumper wanted to evolve beyond traditional listing platforms. With the shifting tides of digital marketing—from a Google-dominated world to a social-first landscape—landlords were increasingly asking for social media content to promote their listings on TikTok, Instagram, and more.

However, Zumper faced two key challenges:

• They didn’t have a dedicated content creation team to produce videos at scale.

• High-quality content for landlords required significant time, cost, and creative manpower.

The Integration with Creatify

Instead of using Creatify’s standard interface, Zumper integrated directly with Creatify’s API, building their own front-end system. This allowed them to create custom social content for landlords across channels without leaving their existing workflow.

The Value of Creatify

1. Scalable Social Content Creation

Creatify enabled Zumper’s lean internal team to:

• Generate high-quality social videos with just one editor and the Creatify tool.

• Avoid hiring agencies or managing external creators.

• Empower landlords with engaging social media listings, previously impossible without a full creative team.

2. Retention and Client Success

Zumper doesn’t just use Creatify for content — it’s become a strategic lever for client retention.

• Creatify has become a strategic asset in enhancing landlord value and supporting retention.

• The co-founder envisions Creatify playing a key role in scaling landlord support for larger clients in the future.

What impressed them the most

1. Avatar Library

Creatify’s avatars replaced the need for actors and on-site crews, creating interactive listing tours at a fraction of the cost of traditional production.

2. Client Success via Slack

With direct Slack support, the Zumper team received real-time answers and collaboration that felt more like an internal team than a vendor.

3. Ease of Use

Creatify's simple workflow allowed editors to upload existing photos and videos and instantly generate polished content using their preloaded asset library.

Results at a glance

• 0 → 300+ social videos created in one quarter

• $ 20k per month saved → 1 editor producing what once required a creative team

• Major client saved through Creatify-enabled content strategy

• Streamlined integration using Creatify’s flexible API

What's Next

Zumper sees Creatify as more than a tool — it's a partner for growth. As they expand offerings for landlords and renters alike, Creatify’s technology and support are helping them build for a social-first, scalable future in real estate.

About

Zumper is the largest privately owned rental platform in North America, with over 76 million annual site visits and a mission to make renting a home as easy as booking a hotel. Backed by top-tier investors like Kleiner Perkins, Goodwater Capital, Headline, Dawn Capital, and Blackstone, Zumper is a category-defining company transforming how people rent.