The Challenge

Prior to using Creatify, Twist Digital faced several challenges in video production:

• Complicated and expensive production: Creating a video took 1-3 days to deliver (averaging 2 days per video) at a cost of $10-20 per video. A full-time video editor produced 10-15 videos daily for several thousand a month. Negotiating contracts with actors and editors added delays, as availability was often limited.

• Language Barrier: Creating videos in English, Spanish, French, and German required finding multilingual actors and native speakers which is difficult and costly.

• Hard to scale: High costs and limited resources made it challenging to produce videos in the volume needed for their platforms.

• Low flexibility: Once actor-based videos were created, making updates or adjustments was difficult and costly.

• Inefficient A/B testing: The lengthy production process slowed their ability to test variations and optimize content.

• Limited control over quality: Issues like background noise, inconsistent camera and sound quality, or content misaligned with their vision often reduced impact.

The Integration with Creatify

A year ago, 90% of Twist Digital’s ads relied on static images or carousels, with minimal use of video due to high production costs. They initially adopted Creatify to manually produce video ads at scale over a one-month period. Impressed by the results, they transitioned to using Creatify’s API, which allowed them to automate bulk video creation. With the ability to make quick edits and conduct A/B testing, the team now produces approximately 100 videos per day, significantly enhancing their creative output and campaign agility.

The Value of Creatify

• Seamless API integration: Creatify’s API was straightforward and easy to integrate into their workflow, making adoption hassle-free.

• Fast and cost-effective: Creatify allowed them to create high-quality videos quickly and at a fraction of the cost of traditional production methods.

• Optimized A/B testing: With the ability to produce multiple variations rapidly, they significantly improved their testing process, leading to better campaign performance.

What impressed them the most

The team greatly valued Creatify’s outstanding support, which ensured smooth operations and rapid resolution of any issues that arose. This reliability, combined with the platform’s high scalability, enabled them to effortlessly produce up to 100 videos per day—transforming their ability to meet growing content demands with speed and efficiency.

Results at a glance

By leveraging Creatify, Twist Digital transformed their video production process, achieving remarkable efficiency and scalability while driving significant improvements in campaign performance:

• Video Production Speed: Reduced from 4 days to just 2 minutes per video.

• Campaign Capacity: Increased from 20 campaigns per day to 60-80 campaigns daily.

• CTR (Click-Through Rate): Doubled from 4-5% to 9-10%.

• Cost Efficiency: Lowered video production costs from $30 per video (actor + editor) to just $2 per video.

What's next 

About 

Twist Digital is a leading digital media and marketing agency specializing in producing large volumes of informative articles, with a strong focus on reaching diverse global audiences. Managing dozens of websites across various lifestyle topics, they have faced a significant challenge in creating high-quality videos at scale while effectively driving traffic to their platforms.