About 

Twist Digital is a leading digital media and marketing agency specializing in producing large volumes of informative articles, with a strong focus on reaching diverse global audiences. Managing dozens of websites across various lifestyle topics, they have faced a significant challenge in creating high-quality videos at scale while effectively driving traffic to their platforms.

The Challenge

Prior to using Creatify, Twist Digital faced several challenges in video production:

• Complicated and expensive production: Creating a video took 1-3 days to deliver (averaging 2 days per video) at a cost of $10-20 per video. A full-time video editor produced 10-15 videos daily for several thousand a month. Negotiating contracts with actors and editors added delays, as availability was often limited.

• Language Barrier: Creating videos in English, Spanish, French, and German required finding multilingual actors and native speakers which is difficult and costly.

• Hard to scale: High costs and limited resources made it challenging to produce videos in the volume needed for their platforms.

• Low flexibility: Once actor-based videos were created, making updates or adjustments was difficult and costly.

• Inefficient A/B testing: The lengthy production process slowed their ability to test variations and optimize content.

The Solution 

Twist Digital turned to Creatify, which provided a scalable and efficient solution tailored to their needs. By integrating Creatify’s API, they streamlined their video production process and addressed their challenges head-on.

What They Appreciated Most About Using Creatify:

• Seamless API integration: Creatify’s API was straightforward and easy to integrate into their workflow, making adoption hassle-free.

• Outstanding support: The team appreciated the excellent support services, ensuring smooth operations and quick issue resolution.

• High scalability: They now generate videos in bulk, producing up to 100 videos per day effortlessly.

• Fast and cost-effective: Creatify allowed them to create high-quality videos quickly and at a fraction of the cost of traditional production methods.

• Optimized A/B testing: With the ability to produce multiple variations rapidly, they significantly improved their testing process, leading to better campaign performance.

The Result 

By leveraging Creatify, Twist Digital transformed their video production process, achieving remarkable efficiency and scalability while driving significant improvements in campaign performance:

• Video Production Speed: Reduced from 4 days to just 2 minutes per video.

• Campaign Capacity: Increased from 20 campaigns per day to 60-80 campaigns daily.

• CTR (Click-Through Rate): Doubled from 4-5% to 9-10%.