About

Tec-Do 2.0, a leading digital marketing strategies and solutions provider, specializes in helping enterprises expand their global presence. Tec-Do 2.0 operates in over 200 countries and regions and has more than 80,000 enterprise clients. However, limited actor video production and content diversity were significant hurdles.

The Challenge

• Cost-Constraints: hiring actors costs approximately 1,000 RMB per day, with additional expenses for directors and shooting venues, making it unsustainable for many projects

• Time-Consuming Process: traditional production required at least 3 days for a batch of videos, including 1 day for scriptwriting, 1 day for shooting, and 1 day for editing. Coordination among directors, actors, and production teams added further delays

• Scaling Challenges: with the increasing demand for multilingual marketing videos, the traditional process was too slow to meet tight deadlines

• Limited Content Diversity: limited by traditional processes and resources, Tec-Do 2.0 struggled to produce diverse, engaging video content; instead, they mainly produced montage videos without an actor

The Solution

Leo and his colleague Zefan were introduced to Creatify through their team.

• Realistic AI Avatars: Creatify's hyper-realistic AI avatars with natural lip-sync and body movement are what Tec-Do 2.0 appreciates the most

• Authentic Voiceovers: Tec-Do 2.0 compared Creatify’s voiceovers with other platforms and thinks Creatify offers a more authentic and natural voiceover

• Multilingual Capabilities: Creatify’s AI ads automatically detect input text languages and deliver outputs in the same language, streamlining multilingual campaigns

• Ease of Use: The platform is very easy to use; the UI is intuitive and straightforward

• Cost Effective: Using Creatify’s AI ads to replace human actors is very cost-effective compared to the hassle of hiring actors

The Result

The adoption of Creatify has delivered exceptional results for Tec-Do 2.0:

Time Saved: 

• Reduced by 30% compared to non-actor videos

• Reduced by over 97% compared to actor videos, video generation time dropped from 3 days to 1 hour

Cost Reduction:

• Cost per video reduced from $20 to just $2 per video, a saving of over 90%.

Improved Performance:

• AI video ads achieved 80% of the performance of real actor videos

• AI video ads reached 3x more views compared to image-based ads