Savvy Stylish
Saro Gunaseelan is the founder of Savvy Stylish, an eco-fashion brand specializing in vegan leather handbags, backpacks, and totes. Using advanced technology (Gen-AI), Savvy Stylish delights its core customers with a curated selection of products and provides them with a lifestyle brand that resonates with modern women.
The Challenge
Saro has encountered several obstacles in his video creation process:
High Production Costs: As an early stage fashion startup, building high-converting UGC-style marketing campaigns was a costly proposition due to the rising costs of hiring influencers.
Lack of Video Marketing: Before using Creatify, Savvy Stylish's marketing strategy mainly focused on SEO and blogging using image-based content.
Time-Consuming Content Creation: Creating content required juggling multiple tools like Canva and Fliki, which involved scripting, voiceovers, and video editing.
The Solution
Saro turned to Creatify AI, and he/his team can now transform his marketing approach with efficient video creation, improved engagement with audiences, and optimized marketing strategies.
By inputting product’s URL into Creatify’s URL-to-Video tool and utilizing AI-generated scripts and AI avatars, which provided a professional and personalized touch to the videos, he is now able to create videos in 5 minutes.
Saro highlighted several key benefits using Creatify:
Rapidly Testing Marketing Reactions: Saro is able to quickly collect feedback and signals from his audience and marketplace, improving his knowledge about customer and market reactions.
Improved Business and Marketing Strategies: Saro used this feedback as valuable insights to decide the direction their business should go and to reinforce his marketing strategy.
Enhanced Engagement: With an avatar speaking to audiences in the ads, Saro achieved higher impressions and engagement on Youtube and TikTok.
The Result:
Saro sees significant growth in his ads’ performance and efficiency:
600% increase in organic traffic
97.2% of time saved
36x faster in ad creation