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Savvy Stylish

Saro Gunaseelan is the founder of Savvy Stylish, an eco-fashion brand specializing in vegan leather handbags, backpacks, and totes. Using advanced technology (Gen-AI), Savvy Stylish delights its core customers with a curated selection of products and provides them with a lifestyle brand that resonates with modern women.

Use cases

MARKETING

MARKETING

MARKETING

MARKETING

SOCIAL MEDIA

SOCIAL MEDIA

SOCIAL MEDIA

SOCIAL MEDIA

Department

E-COMMERCE

E-COMMERCE

E-COMMERCE

E-COMMERCE

B2C

B2C

B2C

B2C

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YouTube logo

600%

600%

600%

Organic traffic increase

Organic traffic increase

Organic traffic increase

97.2%

97.2%

97.2%

Time saved

Time saved

Time saved

36x

36x

36x

Faster ad creation

Faster ad creation

Faster ad creation

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The Challenge

Saro has encountered several obstacles in his video creation process:

  • High Production Costs: As an early stage fashion startup, building high-converting UGC-style marketing campaigns was a costly proposition due to the rising costs of hiring influencers.

  • Lack of Video Marketing: Before using Creatify, Savvy Stylish's marketing strategy mainly focused on SEO and blogging using image-based content.

  • Time-Consuming Content Creation: Creating content required juggling multiple tools like Canva and Fliki, which involved scripting, voiceovers, and video editing.



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The Solution

Saro turned to Creatify AI, and he/his team can now transform his marketing approach with efficient video creation, improved engagement with audiences, and optimized marketing strategies. 


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By inputting product’s URL into Creatify’s URL-to-Video tool and utilizing AI-generated scripts and AI avatars, which provided a professional and personalized touch to the videos, he is now able to create videos in 5 minutes.



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Saro highlighted several key benefits using Creatify:

  • Rapidly Testing Marketing Reactions: Saro is able to quickly collect feedback and signals from his audience and marketplace, improving his knowledge about customer and market reactions.

  • Improved Business and Marketing Strategies: Saro used this feedback as valuable insights to decide the direction their business should go and to reinforce his marketing strategy.

  • Enhanced Engagement: With an avatar speaking to audiences in the ads, Saro achieved higher impressions and engagement on Youtube and TikTok.



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The Result:

Saro sees significant growth in his ads’ performance and efficiency:

  • 600% increase in organic traffic 

  • 97.2% of time saved

  • 36x faster in ad creation



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Ready to speed up your marketing?

Test your new product ideas in minutes with AI-generated video ads

Test your new product ideas in minutes with AI-generated video ads

Test your new product ideas in minutes with AI-generated video ads