The Challenge

Saro encountered several obstacles in his video creation process:

• Limited Capital and Production: As a bootstrap business, managing costs while trying to create effective UGC-style marketing campaigns was difficult.

• Lack of Video Marketing: Before using Creatify, Saro’s marketing strategy mainly focused on SEO and blogging using image-based content.

• Time-Consuming Content Creation: Creating content required juggling multiple tools like Canva and Fliki, which involved scripting, voiceovers, and video editing.

The Integration with Creatify

With Creatify AI, Savvy Stylish transformed marketing approach with efficient video creation, improved engagement with audiences, and optimized marketing strategies. 

By inputting product’s URL into Creatify’s URL-to-Video tool and utilizing AI-generated scripts and AI avatars, they are now able to create videos in just a few minutes.

The Value of Creatify

Saro highlighted several key benefits using Creatify:

• Rapidly Testing Marketing Reactions: Saro is able to quickly collect feedback and signals from his audience and marketplace, improving his knowledge about customer and market reactions.

• Improved Business and Marketing Strategies: Saro used this feedback as valuable insights to decide the direction their business should go and to reinforce his marketing strategy.

• Enhanced Engagement: With an avatar speaking to audiences in the ads, Saro achieved higher impressions and engagement on Youtube and TikTok.

• Time-Saving: Prior to using Creatify, Saro spent an average of 3 hours creating one ad. Now, he can create an ad within 5 to 10 minutes.

What impressed them the most

With their newly formed social media strategy using Creatify AI-GC, Savvy Stylish is now able to stay in tune with product preferences and gather feedback from prospective customers. As their inventory expands, search and discovery have become more challenging. However, by leveraging market signals gathered from social media interactions to identify which products resonate most, they can now optimize the discovery experience on their website and develop more targeted marketing campaigns.

Results at a glance

Saro saw significant growth in his ads’ performance and efficiency:

• 600% increase in organic traffic 

• 97.2% of time saved

• 36x faster in ad creation

What's next

About

Savvy Stylish, founded by Saro Gunaseelan, is an eco-fashion brand specializing in vegan leather handbags, shoulder bags, totes and more. Savvy Stylish prides itself in building a community of modern women looking for fashion choices that are more sustainable and eco-friendly. Using advanced technology (Gen-AI), Savvy Stylish delights its core customers with a curated selection of fashion accessories, and provides them with a lifestyle brand that resonates with modern women.