About

Brian Mikalis, Co-founder at Ringwave Media and advisory board member for AI-ID, has over 20 years of experience in the digital media industry. Brian is an expert in online/mobile advertising and a growth leader in leveraging innovative technologies to optimize performance.

The Challenge

Brian and his company, Ringwave Media, a digital marketing agency specializing in social media audience targeting, have encountered several obstacles in the traditional ad creation process: 

• Time-consuming creation process: Creating a video involves scripting, finding suitable actors, producing multiple films, and extensive editing.

• Slow A/B testing process: Testing content performance is inefficient due to the slow speed of traditional video creation, making iteration difficult.

• Language barrier: Brian’s target audience includes Spanish speakers, but finding bilingual actors is challenging and more expensive.

• Low flexibility: Making changes to the script, tone, or voiceover is complex, as it requires re-shooting and starting the creation process from scratch.

The Solution

Brian turned to Creatify AI, which streamlined the video creation process, sped up the iteration process, and produced effective marketing videos in minutes.

Now, Brian’s ads creation process is:

1. Upload the product’s URL to the URL-to-Video tool.

2. Choose the language. 

3. Choose from AI-generated scripts or upload his own.

4. Choose avatars and voiceovers.

5. Make personalized edits.

6. Render the video - Done.

Things Brian appreciated most about Creatify:

• Efficiency in iteration: Brian is able to rapidly test various forms of content and experiment with different marketing strategies.

• Increased engagement: Brian’s ads obtained a remarkable increase in numbers of impressions, clicks, and click-through rates.

• Cost savings: no studio cost, actors, nor equipment required; high flexibilities, make changes in a click, and time saving.

• Improved ROI: ads Brian created using Creatify decreased in CPM and CPC, and increased in leads generated and conversions.

The Result

Brian now produces 80% of his ads using Creatify, and was able to achieve incredible improvements in meta ad performance:

• Impressions: +255% 

• Clicks: +264% 

• CTR: +130% 

• CPM: -19% 

• CPC:  -26% 

• Lead generation: + 410%  

• Sales: +200%

• Time Saved: 98.9% reduction in creation time

• Cost Saved: 96% reduction in cost