The Challenge

Brian encountered several obstacles in the traditional ad creation process: 

• Time-consuming creation process: Creating a video involves scripting, finding suitable actors, producing multiple films, and extensive editing.

• Slow A/B testing process: Testing content performance is inefficient due to the slow speed of traditional video creation, making iteration difficult.

• Language barrier: Brian’s target audience includes Spanish speakers, but finding bilingual actors is challenging and more expensive.

• Low flexibility: Making changes to the script, tone, or voiceover is complex, as it requires re-shooting and starting the creation process from scratch.

The Integration with Creatify

Brian turned to Creatify, which streamlined the video creation process, sped up the iteration process, and produced effective marketing videos in minutes.

Now, Brian’s ad creation process is:

1. Upload the product’s URL to the URL-to-Video tool.

2. Choose the language. 

3. Choose from AI-generated scripts or upload his own.

4. Choose avatars and voiceovers.

5. Make personalized edits.

6. Render the video - Done.

The Value of Creatify

Things Brian appreciated most about Creatify:

• Efficiency in iteration: Brian is able to rapidly test various forms of content and experiment with different marketing strategies.

• Increased engagement: Brian’s ads obtained a remarkable increase in numbers of impressions, clicks, and click-through rates.

• Cost savings: No studio cost, actors, or equipment requirement allowed for high flexibility and single-click changes, in addition to saving time.

• Improved ROI: The ads Brian created using Creatify decreased in CPM and CPC, and increased in leads generated and conversions.

What impressed them the most

Ringwave Media was able to test different iterations rapidly, identify which content resonates most with their audience, and optimize the iteration process accordingly.

Results at a glance

Brian now produces 80% of his ads using Creatify, and has been able to achieve incredible improvements in meta ad performance:

• Impressions: +255% 

• Clicks: +264% 

• CTR: +130% 

• CPM: -19% 

• CPC:  -26% 

• Lead generation: + 410%  

• Sales: +200%

• Time Saved: 98.9% reduction in creation time

• Cost Saved: 96% reduction in cost

What's next

About

RingWave Media is a digital marketing agency that specializes in helping AI-driven technology companies develop and execute tailored go-to-market strategies. Founded by industry veterans Brian Mikalis and Chris Kemp, who bring over 40 years of combined experience from leading companies like Microsoft, AOL, Yahoo, and Pandora, the firm focuses on assisting AI companies in scaling their sales processes and market positioning. Their services include sales strategy development, lead generation, sales process optimization, sales team building, and customer retention strategies. RingWave Media aims to bridge the gap between innovative AI technologies and successful market entry, ensuring that their clients can effectively reach and grow their target audiences.