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Giggle Galaxy Goods

Cynthia is a small business owner selling hundreds of products predominantly to US consumers. Before applying an overarching marketing strategy to her product range, Cynthia needed to test her marketing to identify a winning formula.

Use cases

MARKETING

MARKETING

MARKETING

MARKETING

SHOPIFY

SHOPIFY

SHOPIFY

SHOPIFY

Department

E-COMMERCE

E-COMMERCE

E-COMMERCE

E-COMMERCE

B2C

B2C

B2C

B2C

Link icon

414%

414%

414%

Impression increase

Impression increase

Impression increase

160%

160%

160%

Reaction increase

Reaction increase

Reaction increase

370%

370%

370%

Click increase

Click increase

Click increase

Cynthia quote 1


The Challenge

Cynthia faced two main hurdles:

  • Need for UGC-style ads: Plain text or images weren't cutting it. Cynthia needed talking head ads to attract and engage more audience.

  • Limited resources: With a small team and as a newcomer to online business, creating professional, engaging content was challenging


The Solution

With Creatify, Cynthia found a comprehensive solution to her marketing needs by leveraging the platform's features to create engaging video content efficiently: she could use Creatify’s URL to video feature to copy one of her products’ URL’s, generate a script, hand-pick an AI avatar (she was a fan of Joyce), and render a videos in minutes.

After using Creatify, Cynthia highlighted several key benefits:

  • She could quickly test different headlines, scripts, avatars, and products to identify top performers, making Creatify split-testing-friendly platform.

  • The AI avatars didn’t look artificial and the more personal approach helped her ad performance across the board.

  • Fast video creation with an intuitive interface.

  • No need to switch between different tools.



Cynthia quote 2


The Result

Cynthia's use of Creatify led to significant improvements in her ad performance:

  • 414% increase in impressions

  • 160% increase in reactions

  • 370% increase in clicks


Conclusion

Cynthia's case study demonstrates how Creatify can empower e-commerce entrepreneurs to scale their advertising efforts by (1) enabling quick and easy creation of engaging video content, and (2) facilitating efficient A/B testing to optimize ad performance.

If you're interested in boosting your e-commerce marketing with AI-powered video creation, you can get started with Creatify here.

Ready to speed up your marketing?

Test your new product ideas in minutes with AI-generated video ads

Test your new product ideas in minutes with AI-generated video ads

Test your new product ideas in minutes with AI-generated video ads