Giggle Galaxy Goods
Cynthia is a small business owner selling hundreds of products predominantly to US consumers. Before applying an overarching marketing strategy to her product range, Cynthia needed to test her marketing to identify a winning formula.
Use cases
Department
The Challenge
Cynthia faced two main hurdles:
Need for UGC-style ads: Plain text or images weren't cutting it. Cynthia needed talking head ads to attract and engage more audience.
Limited resources: With a small team and as a newcomer to online business, creating professional, engaging content was challenging
The Solution
With Creatify, Cynthia found a comprehensive solution to her marketing needs by leveraging the platform's features to create engaging video content efficiently: she could use Creatify’s URL to video feature to copy one of her products’ URL’s, generate a script, hand-pick an AI avatar (she was a fan of Joyce), and render a videos in minutes.
After using Creatify, Cynthia highlighted several key benefits:
She could quickly test different headlines, scripts, avatars, and products to identify top performers, making Creatify split-testing-friendly platform.
The AI avatars didn’t look artificial and the more personal approach helped her ad performance across the board.
Fast video creation with an intuitive interface.
No need to switch between different tools.
The Result
Cynthia's use of Creatify led to significant improvements in her ad performance:
414% increase in impressions
160% increase in reactions
370% increase in clicks
Conclusion
Cynthia's case study demonstrates how Creatify can empower e-commerce entrepreneurs to scale their advertising efforts by (1) enabling quick and easy creation of engaging video content, and (2) facilitating efficient A/B testing to optimize ad performance.
If you're interested in boosting your e-commerce marketing with AI-powered video creation, you can get started with Creatify here.
