The Challenge

Femme Shapewear, an e-commerce business specializing in women’s shapewear, offers a variety of products designed to enhance and contour the body. They’re based in the United States and ambitious to expand internationally.

Ina and her team were constantly looking for ways to streamline their content creation process. Their business relies heavily on visual marketing and producing high-quality youtube video ads. Traditional methods required extensive time, effort, and coordination.

• Producing ‘talking head video’ requires a lot of effort: involves scheduling shoots, finding photographers and actors, arranging product shipment, and editing the film.

• Difficulties in timeline management: hard to manage the timeline due to delays in shipment, actor rearrangement, and product model unavailability.

• Low speed: extensive time needed for product receipt, script preparation, shooting, and editing.

• Low flexibility: Hard to make edits when making changes in the script, tones, language, and actor performances

• High cost: Communication cost, product shipment cost, actor compensation, and editor cost together make it costly

The Solution

“We started using Creatify because we could not manage to set up everything within the timeline to ship the product and give photo sessions with real models. We needed an alternative to create the content.”

Ina and her team turned to Creatify, and were able to significantly speed up their video production with effective performance, as well as iterate the creative process.

How they create UGC-style videos now: 

1. Upload the product’s URL to the URL-to-Video tool.

2. Choose from the AI-generated script.

3. Choose their favorite avatar and voiceovers. 

4. Make personalized edits. 

5. Render the video - Done.

Things that Ina appreciated the most about Creatify: 

• Enhanced engagement: Ina was able to target the right audience and increase her ad engagement using Creatify’s life-like avatars, which she found resonated well with her audiences. 

• Time efficient: Creatify has handy AI tools all in one place, which allows Ina and her team to abandon the traditional video production process. They can now produce one video ad within 5-10 minutes. 

• Cost saving: No product shipment, no actors, no equipment needed. Creatify is cost-efficient, flexible, and scalable. 

• Company charisma: Ina was happy that the Creatify team not only listened to her thoughts and suggestions but also implemented her requests.

The Result

Since using Creatify, Ina: 

• 4x increased in video produced daily

• 99.8% reduction in creation time

• $500+ saved per each video

• 99.6% reduction in cost