The Challenge

1MORE has extensive experience collaborating with marketing agencies, actors, and influencers. Yet, managing both the quality and cost of their marketing videos simultaneously proved challenging.

• Time-consuming creation process: Involves finding an agency, arranging product shipment, coordinating with actors, and scheduling, which takes at least a month.

• Expensive influencers: The average cost of producing an influencer video ranges between $3,000 to $15,000, straining 1MORE’s marketing budget and forcing them to rely more on image ads. 

• Content quality control issues: Unable to ensure the quality of the video and the key messages are clearly delivered to their audiences when leveraging influencers/actors due to communication barriers and reluctance to coordinate.

• Unexpected loss: The cost of goods and time lost due to damage to items during transportation.

The Integration with Creatify

1MORE turned to Creatify, which offered them a comprehensive solution that effectively addressed their challenges. With Creatify, they found a cost-effective alternative to influencer/actor videos as well as static image ads.

The Value of Creatify

After partnering with Creatify, 1MORE witnessed the following:

• Better control over content: They now have full control over the content and messaging and are able to clearly convey the product's selling points to their audiences. 

• Increased conversion: 1MORE saw an increase in conversions generated compared to other non-Creatify video and image ads. 

What impressed them the most

What They Appreciated Most About Using Creatify: 

• Simplified video creation process: 1MORE can now create an ad within 10 minutes. They simply use the URL-to-Video tool, choose from 100+ Creatify hyper-realistic avatars, and make edits if needed. That’s it. 

• Effective alternative: The performance of the ads created using Creatify was in the same class as the performance of KOL/KOC and marketing agency-produced videos.

• Cost saving: Creatify costs below $3.9 per video ad, which is more than 750x less than their previous minimal costs. 

• Better script: The script Creatify AI generated is finer than their local scriptwriter.

Results at a glance

By leveraging Creatify AI, 1MORE found their perfect alternative to influencer and image-based ads. Creatify enabled 1MORE to produce high-quality, engaging video content quickly and inexpensively, leading to substantial improvements in key performance metrics:

• Impressions: +98.66% 

• Reach: +53.99% 

• Link Clicks: +158.93% 

• CTR (click-through rate): +47.86% 

• CRP (cost per result): -11.93% 

• ROAS (return on ad spend): +14.74%

• Purchases: +200%  

• Video Production Speed: 30x faster 

• Cost Saved: above $10,000 saved per video

What's next

About

1MORE, a leading global distributed audio brand known for its high-quality headphones and earphones, faced several challenges in their marketing strategy. Based in the USA, 1MORE’s mission is to deliver superior sound quality and innovative design at an affordable price. However, creating quality video content without lofty costs was a significant hurdle until they discovered Creatify.