Businesses are always looking for innovative ways to engage their audience and streamline their marketing efforts. In 2024, research into the application of AI digital avatars continues, and more and more marketers are including digital avatars into their versatile, ever-growing marketing armament. Bernard Marr, renowned futurist and technology advisor, noted in Forbes, "AI is revolutionizing every aspect of video production and marketing… It's not just changing how we make videos; it's transforming how we connect with audiences." Onboarding AI digital avatars to your marketing team may therefore be instrumental to a business’ lasting success, if Bernard’s thoughts are to be believed.
This blog explores 9 of these avatars’ useful applications in marketing, and how leveraging their technology can enhance marketing strategies and help businesses to futuristically connect with key customer segments.
1: Personalized marketing
With AI digital avatars, you can use the customer information you’ve obtained from your various segments to craft highly personalized video messages. While the likes of Gen Z may be acutely aware of the difference between an AI video message and one that’s come straight from the horse’s mouth, they are an age group that appreciate AI’s inevitable popularity and adoption, and thus won’t shy from engaging. The result should be significant increase in engagement, conversion, and retention rates. Leveraging AI digital avatars allows for scalable personalization, something that has been previously challenging and financially taxing with traditional video production methods.
2: Social media advertising
The integration of AI digital avatars in social media advertising has opened new avenues for creating compelling, targeted ads at scale; the latter point being perhaps the most important. These avatars can be quickly customized to appeal to different audience segments; to test various hooks, experiment with different digital avatars, and to A/B test generated scripts, allowing businesses to create diverse ad variations quickly, efficiently, and in bulk. The result is the information you need to refine your social media ad sets to make them more engaging, to increase their click-through rates, and ultimately, to increase your sales. Here’s some tips on creating Instagram ads with great ROI.
3: Social media content
Beyond advertising, AI avatars have entered the fray of social media content creation. Businesses now produce a consistent stream of video content featuring digital avatars without the need for constant and expensive human filming. Whether used to inform followers of a industry updates, tutorials, or to entertain through humorous, non-sensical self-deprecation, leveraging AI digital avatars for social media content is a great way for marketers to produce timely and relevant content quickly.
AI photo booths are anther way businesses are transforming users into new AI versions of themselves, creating highly shareable UGC.
4: Product demonstrations
AI digital avatars excel in creating dynamic product demonstrations. These virtual presenters follow your every word and can showcase product features and benefits consistently and engagingly, allowing businesses to create multiple versions of demos tailored to different customer segments. What’s more, with products and services constantly iterating, demo produced with digital avatars can be edited at a moment’s notice, saving businesses the expensive hassle of producing new demonstrations for every new update. Clearly, digital AI avatars have the potential to save time and resources, and ensure that products’ information is presented accurately and engagingly.
5: Training and onboarding
In the realm of employee training and onboarding, AI avatars are invaluable assets. Companies can create comprehensive, interactive training modules featuring digital instructors. These AI-powered training videos can be easily updated and customized, ensuring that all employees receive consistent, high-quality training experiences, regardless of location or time zone. Its use can be seen across broad industries, with giants like Heineken and Zoom adopting its technology. Don’t sleep on this particular application.
6: Content repurposing
AI avatars can be used to repurpose existing content, e.g., using a tool Creatify, allowing you to upload files that will be turned into brand new media featuring AI avatars! Businesses can even take more traditional forms of marketing content, like blog posts or reports, into engaging video format. How? Copy and paste sections of the content and Creatify can generate video! This not only breathes new life into existing content but also caters to diverse audience preferences, potentially reaching viewers who prefer video over text.
7: Email marketing
Who still uses email? Smart people!
Personalized email responses have been around for a while. You open an email and you see that you’re addressed by your forename in the greeting. As warm as that used to make us feel, AI avatar videos in email campaigns will make customers feel a whole lot more special. These personalized video messages can significantly increase open rates and engagement, as they offer a more dynamic and interactive experience compared to traditional text-based emails. From delivering news updates to providing industry insights, AI avatars make email content more compelling and memorable. Email and video go hand in hand! If you agree, you’ll enjoy this. For businesses looking to streamline email content creation, platforms like Prompt Vibes can help generate AI-powered, customized email messages, making each interaction feel more personalized and engaging.
8: Explainer videos
Complex concepts and products often require clear, concise explanations. AI digital avatars excel in creating explainer videos that break down intricate ideas into easily digestible content. Why? Because you’ve written the scripts down to the minute details (or you’ve used AI to help you write the scripts). These videos can be quickly produced and updated, allowing businesses to respond rapidly to market changes or customer feedback, ensuring their audience always has access to the most current and relevant information.
9: Customer support FAQs
AI avatars are integrating into customer support teams through informative FAQ videos. These avatar-led videos can address common customer questions comprehensively. This reduces the workload on human customer support teams, allowing them to focus on more complex inquiries.
Case study: Whole Life Pet
To illustrate the power of AI digital avatars in marketing, let's examine the case of Whole Life Pet, a pet consumables company. Before adopting AI technology, Whole Life Pet faced significant challenges in their video marketing efforts, including time-consuming processes, high production costs, limited video capacity, and low flexibility in updating content.
said John, the founder.
By turning to an AI ads generator like Creatify, with digital avatars at its helm, Whole Life Pet changed their marketing approach. John primarily uses the URL-to-video tool, leveraging pre-existing brand graphics to generate videos that perfectly align with his branding and messaging.
The results were remarkable:
Daily video production speed increased 12x
Over $2,900 saved per video
Video production capacity increased 50x
100% key messages delivered rate
This case study demonstrates the significant impact AI digital avatars can have on a company's marketing efficiency and effectiveness. To try out Creatify’s URL-to-video tool, click here!
Conclusion
From personalized content to efficient product demonstrations, these talking avatars are proving to be versatile tools in the modern marketer's arsenal. As Rand Fishkin, founder of SparkToro, aptly puts it, "AI is not replacing human creativity in marketing; it's augmenting it. The most successful marketers will be those who learn to leverage AI tools to enhance their creative processes and deliver more personalized, engaging content."
The future of marketing is here, and it's powered by AI.
As businesses continue to explore and adopt these technologies, those who embrace AI digital avatars and marketing video makers will likely find themselves at the forefront of customer engagement and brand growth.
We encourage marketers to explore the potential of AI in their strategies. Tools like Creatify offer an excellent starting point for those looking to leverage the power of AI digital avatars in their marketing efforts. By doing so, businesses can unlock new levels of creativity, efficiency, and personalization in their marketing campaigns. Try Creatify for free here!
Businesses are always looking for innovative ways to engage their audience and streamline their marketing efforts. In 2024, research into the application of AI digital avatars continues, and more and more marketers are including digital avatars into their versatile, ever-growing marketing armament. Bernard Marr, renowned futurist and technology advisor, noted in Forbes, "AI is revolutionizing every aspect of video production and marketing… It's not just changing how we make videos; it's transforming how we connect with audiences." Onboarding AI digital avatars to your marketing team may therefore be instrumental to a business’ lasting success, if Bernard’s thoughts are to be believed.
This blog explores 9 of these avatars’ useful applications in marketing, and how leveraging their technology can enhance marketing strategies and help businesses to futuristically connect with key customer segments.
1: Personalized marketing
With AI digital avatars, you can use the customer information you’ve obtained from your various segments to craft highly personalized video messages. While the likes of Gen Z may be acutely aware of the difference between an AI video message and one that’s come straight from the horse’s mouth, they are an age group that appreciate AI’s inevitable popularity and adoption, and thus won’t shy from engaging. The result should be significant increase in engagement, conversion, and retention rates. Leveraging AI digital avatars allows for scalable personalization, something that has been previously challenging and financially taxing with traditional video production methods.
2: Social media advertising
The integration of AI digital avatars in social media advertising has opened new avenues for creating compelling, targeted ads at scale; the latter point being perhaps the most important. These avatars can be quickly customized to appeal to different audience segments; to test various hooks, experiment with different digital avatars, and to A/B test generated scripts, allowing businesses to create diverse ad variations quickly, efficiently, and in bulk. The result is the information you need to refine your social media ad sets to make them more engaging, to increase their click-through rates, and ultimately, to increase your sales. Here’s some tips on creating Instagram ads with great ROI.
3: Social media content
Beyond advertising, AI avatars have entered the fray of social media content creation. Businesses now produce a consistent stream of video content featuring digital avatars without the need for constant and expensive human filming. Whether used to inform followers of a industry updates, tutorials, or to entertain through humorous, non-sensical self-deprecation, leveraging AI digital avatars for social media content is a great way for marketers to produce timely and relevant content quickly.
AI photo booths are anther way businesses are transforming users into new AI versions of themselves, creating highly shareable UGC.
4: Product demonstrations
AI digital avatars excel in creating dynamic product demonstrations. These virtual presenters follow your every word and can showcase product features and benefits consistently and engagingly, allowing businesses to create multiple versions of demos tailored to different customer segments. What’s more, with products and services constantly iterating, demo produced with digital avatars can be edited at a moment’s notice, saving businesses the expensive hassle of producing new demonstrations for every new update. Clearly, digital AI avatars have the potential to save time and resources, and ensure that products’ information is presented accurately and engagingly.
5: Training and onboarding
In the realm of employee training and onboarding, AI avatars are invaluable assets. Companies can create comprehensive, interactive training modules featuring digital instructors. These AI-powered training videos can be easily updated and customized, ensuring that all employees receive consistent, high-quality training experiences, regardless of location or time zone. Its use can be seen across broad industries, with giants like Heineken and Zoom adopting its technology. Don’t sleep on this particular application.
6: Content repurposing
AI avatars can be used to repurpose existing content, e.g., using a tool Creatify, allowing you to upload files that will be turned into brand new media featuring AI avatars! Businesses can even take more traditional forms of marketing content, like blog posts or reports, into engaging video format. How? Copy and paste sections of the content and Creatify can generate video! This not only breathes new life into existing content but also caters to diverse audience preferences, potentially reaching viewers who prefer video over text.
7: Email marketing
Who still uses email? Smart people!
Personalized email responses have been around for a while. You open an email and you see that you’re addressed by your forename in the greeting. As warm as that used to make us feel, AI avatar videos in email campaigns will make customers feel a whole lot more special. These personalized video messages can significantly increase open rates and engagement, as they offer a more dynamic and interactive experience compared to traditional text-based emails. From delivering news updates to providing industry insights, AI avatars make email content more compelling and memorable. Email and video go hand in hand! If you agree, you’ll enjoy this. For businesses looking to streamline email content creation, platforms like Prompt Vibes can help generate AI-powered, customized email messages, making each interaction feel more personalized and engaging.
8: Explainer videos
Complex concepts and products often require clear, concise explanations. AI digital avatars excel in creating explainer videos that break down intricate ideas into easily digestible content. Why? Because you’ve written the scripts down to the minute details (or you’ve used AI to help you write the scripts). These videos can be quickly produced and updated, allowing businesses to respond rapidly to market changes or customer feedback, ensuring their audience always has access to the most current and relevant information.
9: Customer support FAQs
AI avatars are integrating into customer support teams through informative FAQ videos. These avatar-led videos can address common customer questions comprehensively. This reduces the workload on human customer support teams, allowing them to focus on more complex inquiries.
Case study: Whole Life Pet
To illustrate the power of AI digital avatars in marketing, let's examine the case of Whole Life Pet, a pet consumables company. Before adopting AI technology, Whole Life Pet faced significant challenges in their video marketing efforts, including time-consuming processes, high production costs, limited video capacity, and low flexibility in updating content.
said John, the founder.
By turning to an AI ads generator like Creatify, with digital avatars at its helm, Whole Life Pet changed their marketing approach. John primarily uses the URL-to-video tool, leveraging pre-existing brand graphics to generate videos that perfectly align with his branding and messaging.
The results were remarkable:
Daily video production speed increased 12x
Over $2,900 saved per video
Video production capacity increased 50x
100% key messages delivered rate
This case study demonstrates the significant impact AI digital avatars can have on a company's marketing efficiency and effectiveness. To try out Creatify’s URL-to-video tool, click here!
Conclusion
From personalized content to efficient product demonstrations, these talking avatars are proving to be versatile tools in the modern marketer's arsenal. As Rand Fishkin, founder of SparkToro, aptly puts it, "AI is not replacing human creativity in marketing; it's augmenting it. The most successful marketers will be those who learn to leverage AI tools to enhance their creative processes and deliver more personalized, engaging content."
The future of marketing is here, and it's powered by AI.
As businesses continue to explore and adopt these technologies, those who embrace AI digital avatars and marketing video makers will likely find themselves at the forefront of customer engagement and brand growth.
We encourage marketers to explore the potential of AI in their strategies. Tools like Creatify offer an excellent starting point for those looking to leverage the power of AI digital avatars in their marketing efforts. By doing so, businesses can unlock new levels of creativity, efficiency, and personalization in their marketing campaigns. Try Creatify for free here!
Businesses are always looking for innovative ways to engage their audience and streamline their marketing efforts. In 2024, research into the application of AI digital avatars continues, and more and more marketers are including digital avatars into their versatile, ever-growing marketing armament. Bernard Marr, renowned futurist and technology advisor, noted in Forbes, "AI is revolutionizing every aspect of video production and marketing… It's not just changing how we make videos; it's transforming how we connect with audiences." Onboarding AI digital avatars to your marketing team may therefore be instrumental to a business’ lasting success, if Bernard’s thoughts are to be believed.
This blog explores 9 of these avatars’ useful applications in marketing, and how leveraging their technology can enhance marketing strategies and help businesses to futuristically connect with key customer segments.
1: Personalized marketing
With AI digital avatars, you can use the customer information you’ve obtained from your various segments to craft highly personalized video messages. While the likes of Gen Z may be acutely aware of the difference between an AI video message and one that’s come straight from the horse’s mouth, they are an age group that appreciate AI’s inevitable popularity and adoption, and thus won’t shy from engaging. The result should be significant increase in engagement, conversion, and retention rates. Leveraging AI digital avatars allows for scalable personalization, something that has been previously challenging and financially taxing with traditional video production methods.
2: Social media advertising
The integration of AI digital avatars in social media advertising has opened new avenues for creating compelling, targeted ads at scale; the latter point being perhaps the most important. These avatars can be quickly customized to appeal to different audience segments; to test various hooks, experiment with different digital avatars, and to A/B test generated scripts, allowing businesses to create diverse ad variations quickly, efficiently, and in bulk. The result is the information you need to refine your social media ad sets to make them more engaging, to increase their click-through rates, and ultimately, to increase your sales. Here’s some tips on creating Instagram ads with great ROI.
3: Social media content
Beyond advertising, AI avatars have entered the fray of social media content creation. Businesses now produce a consistent stream of video content featuring digital avatars without the need for constant and expensive human filming. Whether used to inform followers of a industry updates, tutorials, or to entertain through humorous, non-sensical self-deprecation, leveraging AI digital avatars for social media content is a great way for marketers to produce timely and relevant content quickly.
AI photo booths are anther way businesses are transforming users into new AI versions of themselves, creating highly shareable UGC.
4: Product demonstrations
AI digital avatars excel in creating dynamic product demonstrations. These virtual presenters follow your every word and can showcase product features and benefits consistently and engagingly, allowing businesses to create multiple versions of demos tailored to different customer segments. What’s more, with products and services constantly iterating, demo produced with digital avatars can be edited at a moment’s notice, saving businesses the expensive hassle of producing new demonstrations for every new update. Clearly, digital AI avatars have the potential to save time and resources, and ensure that products’ information is presented accurately and engagingly.
5: Training and onboarding
In the realm of employee training and onboarding, AI avatars are invaluable assets. Companies can create comprehensive, interactive training modules featuring digital instructors. These AI-powered training videos can be easily updated and customized, ensuring that all employees receive consistent, high-quality training experiences, regardless of location or time zone. Its use can be seen across broad industries, with giants like Heineken and Zoom adopting its technology. Don’t sleep on this particular application.
6: Content repurposing
AI avatars can be used to repurpose existing content, e.g., using a tool Creatify, allowing you to upload files that will be turned into brand new media featuring AI avatars! Businesses can even take more traditional forms of marketing content, like blog posts or reports, into engaging video format. How? Copy and paste sections of the content and Creatify can generate video! This not only breathes new life into existing content but also caters to diverse audience preferences, potentially reaching viewers who prefer video over text.
7: Email marketing
Who still uses email? Smart people!
Personalized email responses have been around for a while. You open an email and you see that you’re addressed by your forename in the greeting. As warm as that used to make us feel, AI avatar videos in email campaigns will make customers feel a whole lot more special. These personalized video messages can significantly increase open rates and engagement, as they offer a more dynamic and interactive experience compared to traditional text-based emails. From delivering news updates to providing industry insights, AI avatars make email content more compelling and memorable. Email and video go hand in hand! If you agree, you’ll enjoy this. For businesses looking to streamline email content creation, platforms like Prompt Vibes can help generate AI-powered, customized email messages, making each interaction feel more personalized and engaging.
8: Explainer videos
Complex concepts and products often require clear, concise explanations. AI digital avatars excel in creating explainer videos that break down intricate ideas into easily digestible content. Why? Because you’ve written the scripts down to the minute details (or you’ve used AI to help you write the scripts). These videos can be quickly produced and updated, allowing businesses to respond rapidly to market changes or customer feedback, ensuring their audience always has access to the most current and relevant information.
9: Customer support FAQs
AI avatars are integrating into customer support teams through informative FAQ videos. These avatar-led videos can address common customer questions comprehensively. This reduces the workload on human customer support teams, allowing them to focus on more complex inquiries.
Case study: Whole Life Pet
To illustrate the power of AI digital avatars in marketing, let's examine the case of Whole Life Pet, a pet consumables company. Before adopting AI technology, Whole Life Pet faced significant challenges in their video marketing efforts, including time-consuming processes, high production costs, limited video capacity, and low flexibility in updating content.
said John, the founder.
By turning to an AI ads generator like Creatify, with digital avatars at its helm, Whole Life Pet changed their marketing approach. John primarily uses the URL-to-video tool, leveraging pre-existing brand graphics to generate videos that perfectly align with his branding and messaging.
The results were remarkable:
Daily video production speed increased 12x
Over $2,900 saved per video
Video production capacity increased 50x
100% key messages delivered rate
This case study demonstrates the significant impact AI digital avatars can have on a company's marketing efficiency and effectiveness. To try out Creatify’s URL-to-video tool, click here!
Conclusion
From personalized content to efficient product demonstrations, these talking avatars are proving to be versatile tools in the modern marketer's arsenal. As Rand Fishkin, founder of SparkToro, aptly puts it, "AI is not replacing human creativity in marketing; it's augmenting it. The most successful marketers will be those who learn to leverage AI tools to enhance their creative processes and deliver more personalized, engaging content."
The future of marketing is here, and it's powered by AI.
As businesses continue to explore and adopt these technologies, those who embrace AI digital avatars and marketing video makers will likely find themselves at the forefront of customer engagement and brand growth.
We encourage marketers to explore the potential of AI in their strategies. Tools like Creatify offer an excellent starting point for those looking to leverage the power of AI digital avatars in their marketing efforts. By doing so, businesses can unlock new levels of creativity, efficiency, and personalization in their marketing campaigns. Try Creatify for free here!
