How to create high-performing Instagram ads
Are you struggling to create Instagram ads that actually drive results for your business?
You're not alone.
When it comes to creating high-performing Instagram ads, the definition of "better" is often subjective and audience-dependent.
A great Instagram ad seamlessly combines key elements like messaging, imagery, storytelling, and CTAs. However, what you may consider a "good" ad could miss the mark entirely with your target market.¹
Define your best Instagram ads by testing variations
Contrary to popular belief, the true measure of a "better" Instagram ad has nothing to do with vanity metrics like likes or shares.
Ad managers and marketing managers should be laser-focused on tangible, measurable results that drive real business impact. Metrics like higher CTRs, lower CAC, increased website traffic, and stronger engagement are your best friends.
Many marketers fall into the trap of creating visually striking ads with bold graphics, thinking that these will captivate their audience. However, this approach often misses the mark. Your audience may actually respond better to a more understated ad that speaks directly to their pain points and desires.
That's why testing various ad variations is so crucial - it allows you to gather data-driven insights to inform your strategy and produce content that moves the needle for your business.
With a clear understanding of what defines a "better" Instagram ad, the next step is to put that knowledge into practice. One of the most impactful ways to enhance your Instagram ads is to rigorously test your messaging.
Test your messaging
Demographics respond to messaging differently - what works for one audience segment may completely miss the mark with another. For example, an ad that compels a millennial may deter a Gen Z, and according to a survey by Dana Communications, the latter target group are drawn more to ads featuring faces!²
Embracing an iterative, test-and-learn mindset is crucial, as audience preferences can shift over time. Consistently experimenting with your messaging allows you to identify the high-performing combinations that drive the best results for your Instagram ad campaigns.
Video is still king, but carousels are making a comeback
The visual elements that can make or break your Instagram ad performance. In the visually-driven world of the platform, experimenting with a variety of ad content forms is key. Test a variety of video ads and including carousel ad formats. a number of high profile IG content creators are reporting significant increases in engagement rates on their carousels.
73% of US adults are more likely to make a purchase after watching an informative video ad! These personalized, animated characters can help your ads stand out and connect with viewers on a more personal level Critically, using AI tools like Creatify can help you scale your advertising efforts on Instagram, fast-tracking you to producing high quality ads that resonate with your audience and produce trackable results.
Test single ads, test carousels, and then test some more until you find the winning formula.
What's your color?
Color theory is fundamental to marketing design, and could spell the difference between an insta-swipe and a moment's attention. In fact, a study published by the journal Management Decision reports that color contributes to a whopping 90% of a marketing message recipient's first impression.³ Experiment with using your brand colors in your ads to help build trust. As it turns out, blue is a great color in that regard!⁴
Experiment with Audience Targeting
Without rich data to support your ad campaigns, it can be difficult to know which audiences will react best to your product or service. By testing varying demographics like gender, age, and region, you can really help to understand your customer personas and optimize your targeting.
Leverage Instagram's robust targeting capabilities to test different audience segments, interests, and behaviors. By continuously refining your targeting parameters based on performance data, you can hone in on the users most likely to convert, maximizing the efficiency of your ad spend.
Tell a Compelling Story
Ultimately, the Instagram ads that connect most with audiences are those that tell a compelling, authentic story about your brand. Rather than simply showcasing your product, aim to evoke an emotional response and create a memorable connection with your audience.
Consider highlighting your brand's values, showcasing customer testimonials, or sharing behind-the-scenes glimpses into your business. The more you can make your ads feel genuine and relatable, the more likely viewers will be to engage and convert.
Matching Messaging to Business Goals
As you refine your Instagram ad messaging, it's crucial to keep your overarching business goals in mind. The true measure of a "better" ad isn't just engagement metrics - it's how effectively those ads drive tangible results.
Start by clearly defining your key performance indicators (KPIs) and desired outcomes, whether that's increased website traffic, more product sales, or stronger brand awareness. Each objective may require a slightly different messaging approach.For lead generation, focus your ad copy on value propositions and clear calls-to-action. If brand affinity is the goal, lean into storytelling and emotional connections.
Regularly review performance data to assess how well your messaging aligns with your business goals. Don't be afraid to make adjustments - the most successful campaigns continuously evolve to meet the changing needs of your audience and organization.
Remember, your ads are an integral part of your marketing strategy, designed to support long-term objectives. By thoughtfully matching messaging to goals, you'll create Instagram ads that deliver real, measurable impact.
Conclusion
Underlying all of these tactics is the need for an iterative, test-and-learn approach. By constantly measuring performance and making data-driven adjustments, you can ensure your Instagram ads are always aligned with your evolving business goals.
And when it comes to streamlining the ad creation and testing process, AI-powered tools like Creatify can be a game-changer. With the ability to rapidly generate and test multiple ad variations, you can save time and resources while unlocking the full potential of your Instagram advertising strategy.
Ready to put these proven strategies into practice?
Explore how Creatify can help you create, test, and refine Instagram ads that deliver real, measurable results for your business!
Start your trial! creatify.ai
¹ - Instagram best practices for ads - https://business.instagram.com/boost-instagram-posts/ad-tips
² - Gen Z's like ads with people - https://www.danacommunications.com/generation-z-vs-millennials/
³ - Color matters in marketing https://www.researchgate.net/publication/235320162_Impact_of_color_on_marketing
⁴ - Blue helps with trust - https://www.researchgate.net/publication/334550253_Trustworthy_Blue_or_Untrustworthy_Red_The_Influence_of_Colors_on_Trust
