Can I really make an effective video ad in less than 10 minutes?
In the rapidly expanding world of digital marketing, video ads have become a total game-changer for businesses looking to connect with their audience. Images and generic advertisements don’t cut it anymore; businesses need to produce compelling video content at scale in order to compete. In fact, a survey¹ by Wyzowl reported that a whopping 87% of video marketers say video has directly increased sales
Additionally, a survey conducted by Animoto² reported that 73% of consumers are more likely to make a purchase after watching a brand's video.
Video content appears to be critical, however, producing quality video content in bulk can pose a challenge for businesses that juggle their finite resources, specifically time.
Video production consumes time
Producing top-notch video ads is no easy feat. From finding the right talent to crafting the perfect script, the obstacles quickly mount, stagnating content creation.
Because of this, moving from idea generation to content execution can take weeks; and a marketing machine working at that rate is going to have trouble scaling its efforts.
A survey by Wyzowl³ conducted in 2023 revealed that a third of marketers don’t utilize video content in their strategy because of a lack of time. Conversely, the same report revealed that "87% of marketers say video has increased traffic to their website."
We can conclude, therefore, that there is a problem marketers face: they don’t have enough time or resources to make video content, even though they know that it works.
Whether it's the time-suck of the whole production process or the struggle of getting your team comfortable on camera, these pain points can slow businesses from fully tapping into the power of video marketing.
Creatify: your video ad superhero
That's where Creatify.ai steps in to save the day.
Creatify's AI-powered features are a game-changer.
Why?
In a nutshell, it saves you time without sacrificing authenticity.
All it needs is a URL to your product to get started. No more blank canvas paralysis. No need to scour Fiverr for copywriters, scriptwriters, or video producers.
Creatify generates a script, offers you customizable AI avatars - even allowing you to create one in your image - and renders you a polished video in a matter of minutes.
You can literally have your video ad campaign up and running by the end of the day.
Imalent's success story with AI ads
Take Imalent, a leading portable lighting brand. They were struggling with the high costs and time suck of producing top-notch TikTok videos. But then they discovered Creatify.ai, and the results were jaw-dropping.
Imalent's AI-generated ads saw a 7X boost in organic views compared to their traditional videos. And get this - they also saw a 28% lower cost per result and a 31% lower cost per click.
ABC (always be testing)
One of the key takeaways from the Imalent case study?
Testing multiple video ad creatives is crucial for maximizing your ROI. As the Creatify.ai team advises, "Try out at least 10 different video ideas to get the best insights”
Dr. Grace Kite, founder of the Advertising Research Community posits that testing multiple creatives before investing in the winner is the secret sauce to increasing advertisers’ ROI⁴ .
By leveraging Creatify's ability to quickly generate a variety of video ad variations, you can experiment with scripts, visuals, CTAs, and more to identify the winning combo.
Maybe a female AI avatar performs better than their male counterpart.
Test it out!
Conclusion
In today's digital landscape, video ads are a must-have for any business looking to connect with their audience and increase ROI, though the challenges of creating video content can be a major roadblock.
Time is a valuable asset that plenty of businesses lack, leaving content creation to the wayside and allowing competitors an advantage to reach your shared audience. It's no secret - and the survey's back it - video content requires time investment.
With our AI-powered platform, you can streamline the entire video ad creation process, reduce costs, and test multiple ad variations in rapid succession. If all goes well, you should be able to identify your winners and watch your ROI steadily increase, as Dr. Kite noted.
Ready to release yourself from the time constraints of video production and leverage Creatify's tools? Check out our blog on getting started and see how you can start producing video ads at scale.
¹ - Survey by Wyzowl - https://www.wyzowl.com/video-marketing-statistics/
² - Survey by Animoto - https://animoto.com/blog/business/small-business-video-infographic
³ - Survey by Wyzowl - https://www.wyzowl.com/video-marketing-statistics/
⁴ - Dr Kite's opinions - https://www.marketingweek.com/roi-advertisers-higher-media-spend/
