Make, launch and read TikTok Spark Ads

Creatify Agent splits your Spark Ads from the rest and says which to scale. It makes creator-style videos and launches them as your brand’s TikTok account once you approve. Start free, no card.

Do your Spark Ads really win?

The agent splits every ad by the identity it ran as and checks whether the gap holds up on the spend behind it.

Ad Agent /Spark vs non-Spark

Do my Spark Ads beat my non-Spark ads?

Worked for 1m 47s

Pulled 30 days of spend, conversions and video views per ad
Split the ads by identity: creator post, brand account, custom
Compared 2s and 6s view rates with cost per purchase
Re-ran the comparison without the top post
Done

Spark wins, $27 vs $42 per purchase. But one creator post carries most of the gap; without it, the difference isn’t significant.

TikTok ads by identity · last 30 days · sample

Ad type	Spend	CPA	Verdict
Spark · creator post2 ads	Spend$2,180	CPA$22	Winner
Spark · brand account3 ads	Spend$1,640	CPA$34	Testing
Non-Spark · custom identity2 ads	Spend$1,250	CPA$42	Cut

The hook drives it: 2-second view rate ranks the ads the same way cost per purchase does.

Suggested follow-ups

Read only: nothing in your account changes.

Every Monday: scale the winner, pause the tired one

A routine ranks your Spark Ads on cost and 6-second views, checks for fatigue and puts the moves on one card.

Ad Agent /Spark Ads check

Spark Ads check · Mondays 9:00 AMRoutine

Worked for 1m 58s

Ranked 5 Spark Ads by cost per purchase and 6s view rate
Checked each for fatigue: CTR, frequency, 2s view rate
Sized the raise as one step: +50%, no bigger
Put both changes on one approval card
Done

Cracked screen is the winner at $22 per purchase. Café knock is tired: CTR down 4 days running, frequency 3.6.

Recommended actions2

Review each before approving. AI can make mistakes.

Dismiss allApprove all

Creator posts – BroadSample StoreUpdate Budget

Cracked screen: $22 per purchase, 6s view rate 19%, still climbing.

Daily budgetUSD 100/day→USD 150/day+50%

Café knockSample StorePause

CPA $31 → $48 in a week as frequency hit 3.6.

StatusActive→Paused

Waiting for your approval. Nothing runs until you approve.

Suggested follow-ups

Nothing changes in your ad accounts until you approve it.

A video that reads as a TikTok first

The agent writes a first-person hook, puts the product in hand by second three and makes the 9:16 video.

Ad Agent /Creator-style video

Make a creator-style video I can run as a Spark Ad.

Worked for 5m 12s

Read the product page: price, reviews, claims
Wrote a hook said to camera in the first 2 seconds
Timed the script: product in hand by 0:03, one claim, CTA
Made it 9:16 with captions
Done

Hook: “I dropped it on tile. Twice.” 15 seconds, one claim from your page, a spoken CTA.

Your product, your claims, captions on. Two more hooks for the same video are in the reply if you want to test them.

Dropped it twice · 15 s · 9:16Video · ready to download

Saved in this chat. Nothing in your ad accounts changed.

Suggested follow-ups

Making a video changes nothing in your ad accounts.

Launched as @samplestore when you approve

The agent checks which TikTok accounts your ad account can post as, then puts the whole launch on one card.

Ad Agent /TikTok launch

Launch it on TikTok as my brand account.

Worked for 1m 26s

Found 1 TikTok account that can post: @samplestore
Picked the pixel event to optimize for: Purchase
Uploaded the 9:16 video and wrote the ad text
Put campaign, ad group and ad on one card
Done

Ready to launch: website sales, one broad ad group (US, 18+), the 15-second video posting as @samplestore, at $100 a day.

Recommended action

Review each before approving. AI can make mistakes.

Dropped it twice – Spark testSample StoreLaunch Campaign

Website sales · 1 ad group, US 18+ · 1 video ad posting as @samplestore.

Daily budgetUSD 100/day

Review each before approving. AI can make mistakes.DismissApprove

Waiting for your approval. It goes live once you approve and TikTok’s ad review passes.

Suggested follow-ups

Nothing changes in your ad accounts until you approve it.

What a Spark Ad is, and how the code works

A Spark Ad runs as a real TikTok account: your brand’s, or a creator’s who authorized the post. Views, likes and follows land on that post and profile. A non-Spark ad runs under a custom name with no profile behind it.

1 · PostThe video goes up on TikTok“Your brand account, or a creator you work with, posts it”
2 · AuthorizeThe creator makes a code“Ad settings on the post: turn on ad authorization, pick how long it lasts, copy the code”
3 · ApplyYou add it in Ads Manager“Spark Ads posts: apply for authorization and paste the code”
4 · RunIt runs as their post“Choose the post in the ad; their name and profile show on it”

Non-Spark ad (custom identity)

✕Shows a custom name and picture, with no profile to visit
✕Likes, comments and shares stay on the ad
✕No followers gained
✕Custom identity is being phased out by TikTok

Spark Ad (a TikTok account)

✓Shows the account’s handle; a tap opens its real profile
✓Engagement counts on the organic post, so it outlives the campaign
✓Paid followers and profile visits are reported
✓A creator’s post runs until the code expires or is withdrawn

What makes a Spark Ad work

The post has to read as a TikTok first. These are the three things the agent writes for and checks.

“I dropped it on tile. Twice.”

A person in the first two seconds

Someone talking to the camera, mid-thought. A logo or a product shot first reads as an ad and gets skipped.

First person · captions · product by 0:03

Written for the account it posts from

A creator’s voice on a creator’s post, the brand’s voice on the brand’s. Captions on, product in hand by second three.

6s view rate 19% · CPA $24

Judged on 6-second views, then cost

CTR alone flatters a curious click. Read the 2- and 6-second view rates next to cost per conversion before you scale.

Exactly what it does with TikTok

It reads what it needs to answer. Every launch or change waits on an approval card that shows the values first.

What the agent sticks to

✓Nothing runs until you approveEach launch or change sits on a card with its reason and numbers. Cards you don’t answer expire after 72 hours.
✓Posts as a real TikTok accountYour own linked account or one authorized in Business Center. With several it asks which; with none it shows how to link one.
✓Budget steps, not jumpsA raise of more than 50% is flagged on the card, since delivery can re-enter learning after a big jump.
✓Weekly checks on a scheduleSet a routine and the agent reviews your TikTok ads every week, then sends the findings by email, Slack or chat.

Creatify Agent on TikTok Ads

ConnectTikTok login; pick the ad accounts

Spend, CTR, CPC, CPM, conversions, CPARead

2s and 6s views, 25–100% watchedRead

Spark Ads and the videos behind themRead

Age, gender, placement, countryRead

Creator-style 9:16 videosMade in chat

New ad posted as your TikTok accountAfter you approve

Pause, budget, bid, targeting, scheduleAfter you approve

Boost a creator post with a Spark codeIn Ads Manager

DeletesNever; it pauses

TikTok Spark Ads questions

Spark Ads are TikTok’s native ad format: the ad runs as a real TikTok account, either your brand’s own or a creator’s who authorized the post. The handle, profile and sound stay live, and likes, comments, shares and follows count on the organic post. Ads run under a custom identity instead are non-Spark ads.

The creator opens the post’s ad settings in the TikTok app, turns on ad authorization, picks how long it lasts and copies the code. You paste it in TikTok Ads Manager under the Spark Ads posts in your creative assets, then choose that post when you build the ad.

The creator picks the length when generating it. When it ends, or the creator withdraws it, the ad stops delivering, so agree on a length that covers your test and any scaling after it.

TikTok reports better view, engagement and conversion metrics for Spark Ads than for non-Spark ads, but your account is the real test. Compare cost per conversion and 6-second view rate on similar spend. Creatify Agent splits the two in your connected account and tells you whether the gap is big enough to trust.

No. Boosting a creator’s existing post with a code is done in TikTok Ads Manager. What Creatify does is launch new videos as a TikTok account your ad account can post as (your own, or one authorized through Business Center), after you approve, and read the results of every Spark Ad in the account, including ones you launched with a code.

Cost per conversion and conversions first, then 2- and 6-second view rates, the 25–100% watch quartiles, CTR, CPC and CPM. A falling CTR with rising frequency means the post is wearing out and needs a new hook.

The results the agent already read stay in your account. The video itself may no longer load, because TikTok stops sharing the post once the authorization ends.

You can start free with no card. Connecting TikTok is free; the agent runs on credits, and the Free plan includes 10 a month. Free video exports carry a watermark.

Ask about your Spark Ads

Connect TikTok, ask one question, approve what makes sense.

Make, launch and read TikTok Spark Ads

Do your Spark Ads really win?

What a Spark Ad is, and how the code works

Non-Spark ad (custom identity)

Spark Ad (a TikTok account)

What makes a Spark Ad work

A person in the first two seconds

Written for the account it posts from

Judged on 6-second views, then cost

Exactly what it does with TikTok

What the agent sticks to

Creatify Agent on TikTok Ads

TikTok Spark Ads questions

What are TikTok Spark Ads?

How do I get a Spark Ads code from a creator?

How long does a Spark Ads code last?

Do Spark Ads perform better than non-Spark ads?

Can Creatify launch a Spark Ad from a creator’s authorization code?

Which metrics should I watch on Spark Ads?

What happens to my Spark Ads data when a code expires?

Is it free?

Ask about your Spark Ads