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ThreadSam Rivera9:41 AM
@Max why did our Meta CPA jump from $24 to $38 this week?

MaxAPP9:43 AM
Spend held and purchases fell. Broad – Advantage+ took 62% more budget at a $51 CPA, and 31% of its spend went to Audience Network for 2 purchases. Lookalike 1% – Purchasers held a $22 CPA all week.
Pausing the broad ad set and moving its budget to the lookalike should bring CPA back under $30.
Awaiting your approval
1 · Pause — Broad – Advantage+ (meta adset)
status: ACTIVE → PAUSED
CPA $51 against $24 last week; Audience Network took 31% of its spend for 2 purchases.
2 · Raise budget — Lookalike 1% – Purchasers (meta adset)
daily_budget: $150.00 → $180.00/day
$22 CPA all week and it spends its full $150 every day; $180/day moves the paused budget here.
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