The AI agent that keeps your TikTok ads fresh

Connect your TikTok ad account and ask. It reads every ad’s hook and watch rates, spots the tired ones before the week is lost, and makes and launches the replacement once you approve.

Tired ads, caught every morning

A daily routine reads each ad’s 2-second and 6-second view rates, CTR and frequency, week over week.

Ad Agent /Creative check

TikTok creative check · daily 9:00 AMRoutine

Worked for 1m 18s

Read 7 days of delivery for 4 active ads in Serum · Web conversions
Compared 2s and 6s view rates, CTR and frequency with the 7 days before
Matched each ad’s cost per purchase to your $30 target
Held the verdict on ads with under 10 purchases
Done

First impressions is tired: 2s view rate 44% → 31%, 6s 21% → 12%, CTR 1.6% → 0.9%, at frequency 3.4. It still takes 42% of spend at $39 a purchase.

TikTok ads · last 7 days

Ad	2s / 6s view	Freq.	Verdict
Morning routine9:16 video · $26 CPA	2s / 6s view38% / 17%	Freq.1.8	Winner
Texture close-up9:16 video · $28 CPA	2s / 6s view37% / 16%	Freq.1.5	Testing
First impressions9:16 video · $39 CPA	2s / 6s view31% / 12%	Freq.3.4	Fatigue
What’s inside5 purchases: too few	2s / 6s view16% / 5%	Freq.2.9	Testing

Posted to Slack. Next: new openings for First impressions; scale Morning routine in steps.

Suggested follow-ups

Read only: nothing in your account changes.

Hook problem or pacing problem

Plays to 25, 50, 75 and 100% show whether viewers leave in the first seconds or in the middle.

Ad Agent /Drop-off check

Where do viewers drop off in my TikTok ads?

Worked for 1m 05s

Read 14 days of video views for the 4 ads with the most spend
Lined up 2s, 6s and plays to 25, 50, 75 and 100% per ad
Compared each curve with your best ad, Morning routine
Sorted the drops into hook and pacing problems
Done

Texture close-up keeps the hook (37% at 2s) but loses viewers in the middle: 22% reach a quarter, 6% the half. Morning routine holds 14% to the half. It’s pacing, not the hook.

Played to 25%22%−2 pts Best ad 24%

Played to 50%6%−8 pts Best ad 14%

Played to 75%3%−6 pts Best ad 9%

Played to 100%2%−4 pts Best ad 6%

Saved in this chat. Next: cut Texture close-up to 12 seconds and show the result by second 5.

Suggested follow-ups

Read only: nothing in your account changes.

Which campaigns are Smart+, and what you can steer

TikTok only allows campaign-level changes on Smart+. The agent checks each campaign before it suggests anything.

Ad Agent /Smart+ check

Which of my TikTok campaigns are Smart+, and what can you still change?

Worked for 1m 12s

Read the 4 active campaigns and how each is set up
Flagged 2 as Smart+: no ad group or ad edits there
Compared 14 days of cost per result with the 14 before
Checked the Smart+ campaigns’ videos for fatigue
Done

2 of 4 campaigns are Smart+. On those, budget and status change at campaign level only. Serum · Smart+ needs new videos: its 6s view rate fell from 18% to 12%.

TikTok campaigns · last 14 days

Campaign	Type	Cost / result	Verdict
Serum · BroadAd group and ad edits too	TypeRegular	Cost / result$27	Winner
Serum · Smart+Campaign level only	TypeSmart+	Cost / result$34	Fatigue
Bundle testAd group and ad edits too	TypeRegular	Cost / result$36	Testing
Retarget · Smart+Campaign level only	TypeSmart+	Cost / result$31	Testing

Saved in this chat. Next: three new videos for Serum · Smart+.

Suggested follow-ups

Read only: nothing in your account changes.

New openings, same body

Only the first 2 seconds change, so the next test says whether the hook was the problem.

Ad Agent /New openings

Make 3 new openings for First impressions.

Worked for 4m 40s

Read First impressions: the close-to-camera opening that held 44%
Kept the body, product shots and call to action
Wrote 3 new openings: mid-application, mirror lens, a new face
Made three 15-second 9:16 videos, captions in TikTok’s safe zone
Done

Three new 2-second openings on the same 13-second body. The new face breaks the frequency; the other two keep the close-to-camera shot that worked.

Mid-application, mirror lens and new face. Same product shots, claims and call to action as the original.

First impressions · 3 new openings · 9:163 videos · 15 s each · ready to download

Saved in this chat. Nothing in your ad accounts changed.

Suggested follow-ups

Making a video changes nothing in your ad accounts.

Launched as @samplestore when you approve

The agent checks which TikTok accounts your ad account can post as, then puts the launch and the pause on one card.

Ad Agent /TikTok launch

Launch the mid-application cut as my TikTok account and pause First impressions.

Worked for 1m 31s

Found 1 TikTok account that can post: @samplestore
Picked the pixel event to optimize for: Complete Payment
Uploaded the 15-second video and wrote the ad text
Put the launch and the pause on one card
Done

Ready: website sales, one broad ad group (US, 18+), the new video posting as @samplestore at $100 a day. It wins if its 2s view rate beats 31% within 3–4 days.

Recommended actions2

Review each before approving. AI can make mistakes.

Dismiss allApprove all

Serum – mid-application testSample StoreLaunch Campaign

Website sales, Complete Payment · 1 ad group, US 18+ · 1 video ad posting as @samplestore.

Daily budgetUSD 100/day

First impressionsSample StorePause

2s view rate 44% → 31%, frequency 3.4, $39 a purchase against your $30 target.

StatusActive→Paused

Waiting for your approval. The new ad goes live once you approve and TikTok’s ad review passes.

Suggested follow-ups

Nothing changes in your ad accounts until you approve it.

What a TikTok media buyer checks, answered in one chat

Each answer comes from your live account through TikTok’s Marketing API, with the numbers behind it.

What’s inside: 16% at 2s, against 38% for your best ad

Hook rate

The share of impressions that watched 2 seconds, per ad. A low one means the opening loses people before the product shows.

Texture close-up holds the hook, loses them after 25%

Hold

The 6-second rate and plays to 25, 50, 75 and 100% show whether viewers leave in the hook or in the middle.

First impressions: 2s from 44% to 31%, frequency 3.4

Creative fatigue

Hook, hold and CTR falling together while frequency climbs is fatigue, not a bad day. It names the ad and what to replace.

Smart+ campaign: budget at campaign level only

Smart+

It checks which campaigns are Smart+ before suggesting anything. On those it works at campaign level and brings new creative to feed them.

Your account: $27 a purchase; custom identity: $42

Identity and Spark Ads

Compares ads posting as your TikTok account, creator posts and custom identities. Spark Ad videos are pulled in for analysis.

Android takes 58% of spend at a higher cost per sale

Who it reaches

Breaks results down by age, gender, iOS or Android, placement and country, and flags any cell with too few results to judge.

Next to Smart+ and Symphony, not instead of them

TikTok’s own tools are free and they overlap with parts of this. Smart+ decides delivery, Symphony makes creative and Creative Center shows what is trending. Here is what the agent adds.

Smart+Automates targeting, budget and creative mix“This one is Smart+, so I’ll change its budget at campaign level and give it new videos.”
SymphonyMakes AI creative inside TikTok“Your best hook opens on the skin. The next three videos start the same way.”
Creative CenterShows top ads and trends“I don’t read Creative Center. I search TikTok posts in your category myself.”
Creatify AgentAnswers across your ad accounts“TikTok is at $27 a sale, Meta at $34. Here is the next ad for both.”

TikTok Ads Manager on its own

✕Smart+ rotates the creative it has and doesn’t say which ads are tired
✕Ideas come from Symphony or Creative Center; you build the ad
✕TikTok results live in TikTok’s reports
✕Fatigue shows up once CPA has already jumped

With Creatify Agent

✓Watch rates and frequency per ad name what to replace, and why
✓The same chat makes the video and adds it to your ad group after you approve
✓TikTok read next to Meta, Google, Snapchat and Reddit in one answer
✓A weekly routine checks every ad’s view rates and frequency and posts what it finds

Exactly what it can touch in TikTok Ads Manager

It reads with the access you grant through TikTok for Business. Every change it drafts waits on an approval card.

What the agent sticks to

✓Nothing runs until you approveEach change sits on a card with its reason and the values before and after. Cards you don’t answer expire after 72 hours.
✓Big budget jumps flaggedA raise of more than 50% in one step needs your explicit OK, because delivery may go back into learning.
✓Posts as your TikTok accountNew ads use a TikTok account authorized for your ad account, never a custom identity. With several, it asks which.
✓Only the accounts you choseChanges can only target TikTok ad accounts connected to your workspace, with real IDs read from TikTok.

Creatify Agent on TikTok

ConnectTikTok for Business sign-in; the ad accounts you authorize

Campaigns, ad groups, ads, spend, conversions, valueRead

2s and 6s views, plays to 25/50/75/100%; frequencyRead

Age, gender, iOS or Android, placement, countryRead

Pause or resume, budgets, bids, targeting, scheduleAfter you approve

Smart+ campaigns: budget and statusCampaign level, after you approve

New ad, or campaign, ad group and ad, with its videoAfter you approve

DeletesNever; it pauses instead

Connected and answering in minutes

No pixel changes, no new dashboard. Sign in with TikTok for Business and ask. Run Meta or Google too? The same agent reads them in one chat.

TikTok for Business sign-in
Authorize your ad accounts
Campaigns, ad groups and ads synced

Connect TikTok for Business

Which ads lost their hook this week?

Last 7 daysBy ad

Ask like you’d ask a TikTok buyer

It answers with your numbers, names the date range it used, and says when a result is too thin to trust.

Pause “First impressions”
Budget $100 → $120 a day
Launch the new hook

Approve what makes sense

Pauses, budgets, targeting and new ads arrive as cards with the values before and after. Nothing runs until you approve.

Need the videos first? TikTok ad maker

Frequently asked questions

No. Every change (pause, budget, bid, targeting, schedule or a new ad) shows on an approval card with the reason and the values before and after, and runs only after you approve it. It never deletes anything; it pauses instead. Cards you don’t answer expire after 72 hours. Scheduled routines also ask before acting unless you choose otherwise.

Smart+ is TikTok’s own automation: it handles targeting, budget and the mix of creatives inside a campaign, and it’s free. The agent leaves it running. On Smart+ campaigns, TikTok only allows changes at campaign level, so that’s where it works. What it adds: it shows which ads are tiring and why, makes the new videos Smart+ needs, and reads TikTok next to your other ad accounts.

Symphony makes AI creative inside TikTok, and TikTok has opened its ads to outside AI agents too. If you only run TikTok and are happy in Ads Manager, those may be all you need. Creatify Agent is for teams that want one agent to read their TikTok, Meta, Google, Snapchat and Reddit accounts, make the next ads, and change nothing without an approval card.

There’s no fixed number; watch the ads. When an ad’s 2-second and 6-second view rates and CTR fall together while frequency climbs, it’s tired. On TikTok that often happens within a few weeks, faster than on Meta, so many teams add new creative every week or two. The agent checks this per ad, and a weekly routine can do it for you.

It reads Spark Ads alongside your other ads and pulls their videos in for analysis, so you can compare creator posts with the rest. New ads it launches post as your own TikTok account. It can’t boost a creator’s post from a Spark Ads authorization code; do that in TikTok Ads Manager.

You sign in with TikTok for Business and authorize the ad accounts it may use. Owners, admins and editors of your Creatify workspace can connect. To launch ads as your TikTok account, that account has to be authorized for the ad account, for example through Business Center. Website conversion ads also need a TikTok pixel. You can disconnect at any time.

Campaigns, ad groups and ads with spend, impressions, reach, frequency, clicks, CTR, CPC, CPM, conversions, cost per result and purchase value; 2-second and 6-second views and plays to 25, 50, 75 and 100%; breakdowns by age, gender, iOS or Android, placement and country; each campaign’s status and whether it’s Smart+; and the videos and images behind your ads.

Yes. It can add a new ad to an existing ad group, or build a campaign, ad group and ad with a video or image it made. It checks which TikTok account the ad will post as and, for website conversions, which pixel event to optimize for. The full setup shows on one approval card and goes live once you approve it and TikTok’s ad review passes.

No. It doesn’t pull from Creative Center and can’t see other brands’ TikTok ads. It can search TikTok for the most-viewed posts in your category and read a brand’s popular posts, which are organic posts, not ads. For competitors’ ads it uses the Meta Ad Library.

You need a TikTok ad account before the agent can read or launch anything; set one up in TikTok Ads Manager, then connect it. Until then, the agent can plan your first TikTok campaign and make the videos for it.

There’s no minimum spend, and connecting TikTok is free. The agent runs on credits; the Free plan includes 10 a month with no card. With few results it says the data is too thin for a verdict rather than guessing.

Ask about your TikTok ads

Connect your ad account, ask which ads are tired, approve what makes sense.

The AI agent that keeps your TikTok ads fresh

Tired ads, caught every morning

What a TikTok media buyer checks, answered in one chat

Hook rate

Hold

Creative fatigue

Smart+

Identity and Spark Ads

Who it reaches

Next to Smart+ and Symphony, not instead of them

TikTok Ads Manager on its own

With Creatify Agent

Exactly what it can touch in TikTok Ads Manager

What the agent sticks to

Creatify Agent on TikTok

Connected and answering in minutes

Connect TikTok for Business

Ask like you’d ask a TikTok buyer

Approve what makes sense

Frequently asked questions

Will it change my TikTok ads on its own?

How is it different from TikTok Smart+?

What about Symphony and TikTok’s own AI agents?

How often should I refresh TikTok creative?

Does it work with Spark Ads?

What permissions does it need?

What can it read in my account?

Can it launch new TikTok campaigns and ads?

Does it use TikTok Creative Center or see competitors’ TikTok ads?

I don’t have a TikTok ad account yet. Can I still start?

Is there a minimum ad spend? Is it free?

Ask about your TikTok ads