The AI agent for your Meta ads

Connect your ad account with your Facebook login and ask. It reads Facebook and Instagram campaigns down to placement, frequency and watch time, explains what moved, and drafts the fix and the next ad for you to approve.

Why your CPA jumped, and the fix

Ask in plain words. The agent compares the two weeks, checks the activity log and puts the fix on one card.

Ad Agent /CPA check

Why did my Meta CPA jump this week?

Worked for 1m 47s

Compared the last 7 days with the 7 before for 5 ad sets
Read frequency, CPM and link CTR for each ad set
Checked the activity log for budget, bid and targeting edits
Reported on Purchase, the event your ad sets optimize for
Done

CPA rose 38% to $41.20. Retargeting – 30d did it: frequency 4.6, link CTR down from 1.4% to 0.8%, no edits in the log. Prospecting – Broad holds at $27.

Recommended actions2

Review each before approving. AI can make mistakes.

Dismiss allApprove all

Retargeting – 30dSample StorePause

Frequency 4.6; link CTR 1.4% → 0.8%; $63 per purchase against $27 on Prospecting.

StatusActive→Paused

Prospecting – BroadSample StoreUpdate Budget

61 purchases at $27 in 7 days; no edits in the last 14 days.

Daily budgetUSD 250/day→USD 300/day+20%

Waiting for your approval. Nothing runs until you approve.

Suggested follow-ups

Nothing changes in your ad accounts until you approve it.

Tired ads, caught every morning

A daily routine reads frequency and watch rates for every live ad and says which to keep.

Ad Agent /Creative check

Meta creative check · daily 9:00 AMRoutine

Worked for 1m 22s

Read 7 days of delivery for 12 active ads
Compared frequency and watch rates with the 7 days before
Matched each ad’s cost per purchase to its days running
Held verdicts on ads with under 10 purchases
Done

Cracked screen is tired: day 41, frequency 3.9, viewers past 25% down from 31% to 24%. It still takes 39% of spend at $59 a purchase.

Meta ads · last 7 days

Ad	Watch 25/100%	Freq.	Verdict
Café knock9:16 video	Watch 25/100%33% / 9%	Freq.1.8	Winner
Drop test9:16 video	Watch 25/100%29% / 7%	Freq.1.4	Testing
In hand4:5 video	Watch 25/100%26% / 6%	Freq.2.1	Testing
Cracked screen9:16 video	Watch 25/100%24% / 4%	Freq.3.9	Fatigue

Posted to Slack. Next: pause Cracked screen and test new openings on Café knock.

Suggested follow-ups

Read only: nothing in your account changes.

See where Advantage+ sent the money

Break one campaign down by placement and age. It names the conversion event and flags results too thin to trust.

Ad Agent /Placement and age

Where is my Advantage+ campaign actually converting?

Worked for 1m 31s

Read 14 days of Spring Sale – Advantage+ by placement
Split the same days by age and gender
Reported on Purchase, 7-day click attribution
Flagged 3 cells with under 10 purchases
Done

Instagram Reels takes 46% of spend at $24 a purchase, against $39 on Facebook Feed. Ages 25–34 convert best; 55+ has 6 purchases, a direction, not a verdict.

Instagram Reels$24−18% CPA · 46% of spend

Facebook Feed$39+33% CPA · 21% of spend

Ages 25–34$21−28% CPA · 38% of sales

Ages 55+ purchases6Too few to judge

Saved in this chat. Next: a Reels-first cut of your best ad.

Suggested follow-ups

Read only: nothing in your account changes.

A new ad from your winner, launched on approval

The agent cuts a fresh 9:16 ad from what’s working and puts the whole launch on one card.

Ad Agent /New Meta ad

Make a new Reels ad from Café knock and launch it

Worked for 2m 36s

Read Café knock: hook, angle and watch rates
Made a 15-second 9:16 video with a new opening
Wrote the primary text and headline from your product page
Set up a Sales campaign that optimizes for Purchase
Done

Same angle as Café knock, new opening: the case hits the counter in the first second. Captions stay clear of the product, and the end card shows the price.

Recommended action

Review each before approving. AI can make mistakes.

Reels – Café knock v2Sample StoreLaunch Campaign

Sales, Purchase event. USD 60/day, Advantage+ placements. 1 ad set, 1 ad: 15-second 9:16 video.

StatusActive

Review each before approving. AI can make mistakes.DismissApprove

Waiting for your approval. It goes live once you approve and Meta reviews the ad.

Suggested follow-ups

Nothing changes in your ad accounts until you approve it.

Your competitor’s longest-running ads

Name a brand. The agent reads its ads in the Meta Ad Library and finds an angle you haven’t tried.

Ad Agent /Competitor ads

What are Fizzwell’s longest-running Meta ads?

Worked for 2m 12s

Found Fizzwell’s page in the Meta Ad Library
Read its 34 active ads and sorted them by days running
Broke the top 5 down by hook, offer and format
Compared them with your live ads
Done

Fizzwell’s three oldest ads (90+ days) all open on a taste test. Run time is the signal; the Ad Library shows no spend.

Fizzwell (sample brand), Meta Ad Library · active 97 days (ad)

Element	What the ad does
Hook	“We made 40 people try it blind”
Offer	Variety pack, 20% off the first order
Format	9:16 UGC · 18 s
Call to action	Shop now

Angle: blind taste test · 3 of the 5 longest-running ads

💡 An angle to test against them: none of your live ads show people tasting it.

Saved in this chat, with all 34 ads grouped by angle.

Suggested follow-ups

Read only: nothing in your account changes.

Connected and answering in minutes

No pixel changes, no new dashboard. Sign in with Facebook, pick the ad accounts, and ask. Run Google or TikTok too? The same agent reads them in one chat.

Facebook login
Pick your ad accounts
Campaigns, ad sets and ads synced

Connect with Facebook

Why did cost per purchase jump on Tuesday?

Last 7 daysBy placement

Ask like you’d ask a media buyer

It answers with your numbers, names the conversion event it used, and says when a result is too thin to trust.

Pause “Cracked screen”
Budget $150 → $180 a day
Launch the new Reels ad

Approve what makes sense

Pauses, budgets, targeting and new ads arrive as cards with the values before and after. Nothing runs until you approve.

All platforms: Performance Agent

Exactly what it can touch in your Meta account

It reads through Meta’s Marketing API with the access you grant. Every change it drafts waits on an approval card.

What the agent sticks to

✓Nothing runs until you approveEach change sits on a card with its reason and the numbers behind it. Cards you don’t answer expire after 72 hours.
✓Learning phase awareA budget raise past 20% carries a learning-reset warning, and anything over 30% in one step needs your explicit OK.
✓Reads before it writesIt checks the activity log first. If the ad set was edited in the last week, it holds the next change and says why.
✓Only the accounts you choseChanges can only target ad accounts connected to your workspace, with real IDs read from Meta.

Creatify Agent on Meta

ConnectFacebook login; you pick the ad accounts

Campaigns, ad sets, ads, creatives, results, ROASRead

Age, gender, country, placement, device; frequencyRead

Video plays to 25/50/75/100%; activity logRead

Pause or resume, budgets, bid strategy, CBOAfter you approve

Targeting, placements, ad schedule; duplicatesAfter you approve

New campaign, ad set or ad, with its creativeAfter you approve

DeletesNever; it pauses instead

Works with Advantage+, not against it

Meta’s automation decides delivery inside a campaign. The agent watches what it decided, explains it, and brings the next ads.

TuesdayAdvantage+ shifts spend“Reels went from 30% to 46% of the campaign’s spend in a week”
Wednesday 9:00The routine explains it“Reels costs $24 a purchase and Feed $39, so the shift is working”
Wednesday 9:05It reads the activity log“The budget was edited on Monday, so it holds any new change and says why”
You, any timeApprove in chat or Slack“Leave Advantage+ on. Make a Reels cut of my best ad.”

Ads Manager and Advantage+ alone

✕Advantage+ shifts audience, placement and budget, and doesn’t say why
✕Creative enhancements tweak the ads you already gave it
✕“Why did CPA jump?” means digging through the activity log
✕Rules fire on one threshold, learning phase or not

With Creatify Agent

✓Breakdowns by placement, age and country show where it sent the money
✓New ads made when the old ones tire, on the angle that is winning
✓The answer names the edit, who made it and when
✓Weighs frequency, sample size and recent edits before proposing anything

Frequently asked questions

No. Every change (pause, budget, bid strategy, targeting, placements, a duplicate or a new ad) shows on an approval card with the reason and the values before and after, and runs only after you approve it. It never deletes anything; it pauses instead. Cards you don’t answer expire after 72 hours. Scheduled routines also ask before acting unless you choose otherwise.

It connects through Meta’s official Marketing API with a Facebook login you authorize. It never asks for your password or clicks around Ads Manager. Changes go out only after you approve them, one card at a time, and it checks the activity log before touching anything that was edited recently.

Meta asks you to grant ads management and business management access. Owners and admins of your Creatify workspace connect the Facebook login, then choose which of its ad accounts the agent can use; the others stay hidden. You can disconnect at any time.

Advantage+ is Meta’s automation for audience, placement, budget and creative enhancements inside a campaign, and the agent leaves it running. What it adds: it explains what Advantage+ did with breakdowns and the activity log, tells you which ads are tired, makes the new ones and launches them after you approve. With Advantage+ on, it often suggests pausing a tired ad and letting Meta move the spend rather than editing budgets.

Campaigns, ad sets, ads and creatives with spend, reach, frequency, CTR, CPC, CPM, results and ROAS; breakdowns by age, gender, country, region, device and placement (Facebook, Instagram, Audience Network; feed, stories, reels); video plays to 25, 50, 75 and 100%; and the account’s activity log. It reports on the event your ad sets actually optimize for and names it.

Yes. It builds a new campaign, ad set and ad for Sales, Leads, Traffic, Awareness, Engagement or App promotion, including Advantage+ catalog ads, and it can make the video or image first. A new ad joins an existing ad set only when that ad set runs catalog ads; otherwise it launches as its own campaign. The full setup shows on one approval card and goes live once you approve it and Meta has reviewed the ad.

Yes. Every ad account your Facebook login can reach is listed, and you choose which ones the agent uses. Each card names the account it changes, and it can’t touch an account you didn’t connect. Teammates in your Creatify workspace work in the same chats.

Yes, from the Meta Ad Library: which ads a brand runs, how long each has run, and the hooks, offers and formats behind them. Creatify has analyzed 18M+ Meta ads from 32K+ brands (Oct 2026). The Ad Library shows no spend, so run time is the signal; it never guesses a competitor’s budget.

There’s no minimum spend, and connecting Meta is free. The agent runs on credits; the Free plan includes 10 a month with no card. With few results it says the data is too thin for a verdict rather than guessing.

Ask about your Meta ads

Connect your ad account, ask one question, approve what makes sense.

The AI agent for your Meta ads

Why your CPA jumped, and the fix

Connected and answering in minutes

Connect with Facebook

Ask like you’d ask a media buyer

Approve what makes sense

Exactly what it can touch in your Meta account

What the agent sticks to

Creatify Agent on Meta

Works with Advantage+, not against it

Ads Manager and Advantage+ alone

With Creatify Agent

Frequently asked questions

Will it change my Meta ads on its own?

Is it safe for my ad account?

What permissions does it need, and who can connect?

How is it different from Advantage+?

What can it read in my account?

Can it launch new campaigns and ads?

Does it work for agencies with many ad accounts?

Can it look at competitors’ Meta ads?

Is there a minimum ad spend? Is it free?

Ask about your Meta ads