Google Ads management with an AI agent

Connect Google Ads with your Google sign-in and ask. It reads search terms, impression share, Quality Score, auction insights and change history like a PPC manager, then drafts the negatives, budgets and new campaigns for you to approve.

Wasted search terms, blocked at the right level

A weekly routine reads the search terms report against your target CPA and drafts negatives with match types.

Ad Agent /Search terms

Search terms review · Fridays 7:00 AMRoutine

Worked for 1m 44s

Read 30 days of search terms for Serum · Search
Found 5 terms with spend and 0 conversions
Kept “vs retinol”: 41 clicks is too few to judge
Checked the bid strategy: Maximize conversions ignores keyword bids
Done

Five terms spent $369 with 0 conversions, 33% of spend. Block them and CPA falls from about $51 to about $35, under your $40 target.

Recommended actions2

Review each before approving. AI can make mistakes.

Dismiss allApprove all

Account exclusionsSample StoreCreate Negative Keyword

Shared list: none of these buy a $39 serum online. $312, 0 conversions.

Keywords (4)

jobsphrasediyphrasefree samplesphrasenear mephrase

Serum · SearchSample StoreCreate Negative Keyword

Campaign level: $57, 0 conversions. Phrase, so “side effects free” stays.

Keywords (1)

side effectsphrase

Waiting for your approval. Next Friday the routine checks whether CPA moved.

Suggested follow-ups

Nothing changes in your ad accounts until you approve it.

Lost to budget, or lost to rank?

Ask where more money would pay. The agent splits lost impression share by cause before it touches a budget.

Ad Agent /Impression share

Which of my Search campaigns deserve more budget?

Worked for 1m 29s

Read 14 days of search impression share for 3 campaigns
Split the share lost to budget from the share lost to rank
Compared cost per conversion with your $35 target
Checked the change history for recent budget edits
Done

Only Serum · Search is held back by budget: 31% lost at $29 a conversion, under target. Generic and Competitors lose to rank, so more money won’t win those auctions.

Search impression share · last 14 days

Campaign	IS lost (budget)	IS lost (rank)	Call
Serum · Search$29 CPA	IS lost (budget)31%	IS lost (rank)6%	Raise +20%
Generic · Search$44 CPA	IS lost (budget)3%	IS lost (rank)42%	Fix Ad Rank
Competitors · Search$71 CPA	IS lost (budget)2%	IS lost (rank)58%	Hold

Next: Serum · Search from USD 100 to 120 a day (+20%) on an approval card. Generic needs Ad Rank first.

Suggested follow-ups

Nothing changes in your ad accounts until you approve it.

The part that drags Quality Score down

For your biggest keywords under 6, the agent reads the three parts of Quality Score and names the one to fix.

Ad Agent /Quality Score

Why is my Quality Score low on “vitamin c serum”?

Worked for 1m 18s

Read Quality Score for 48 keywords with spend
Ranked the ones under 6 by cost
Read expected CTR, ad relevance and landing page experience
Opened the landing page behind the worst one
Done

“vitamin c serum” is your top keyword at $1,240 in 30 days and Quality Score 4. The ad is fine; the landing page is below average, and it opens on a bundle, not the serum.

Quality Score4/10top keyword · $1,240

Expected CTRAveragevs other advertisers

Ad relevanceAbove avg.headlines match the term

Landing pageBelow avg.opens on the bundle

Saved in this chat. Fix the landing page first; the ad copy already scores above average.

Suggested follow-ups

Read only: nothing in your account changes.

Who you’re up against, and who’s gaining

Auction insights for your top campaign, compared with the month before, in plain words.

Ad Agent /Auction insights

Who am I competing with on Serum · Search?

Worked for 1m 12s

Read 30 days of auction insights for Serum · Search
Compared overlap and position-above rates with the 30 days before
Matched the shifts to your impression share
Flagged one domain that’s new in your auctions
Done

rivalskin.example now shows up in 61% of your auctions, up from 44%, and ranks above you 48% of the time. Your impression share fell from 58% to 49% over the same weeks.

Auction insights · Serum · Search, last 30 days

Domain	Overlap rate	Above you	Trend
rivalskin.exampleoverlap up from 44%	Overlap rate61%	Above you48%	Gaining
dermadirect.examplenew this month	Overlap rate38%	Above you22%	New
glowmart.exampleoverlap down from 41%	Overlap rate27%	Above you9%	Fading

Saved in this chat. Next: fix Quality Score before you think about higher bids.

Suggested follow-ups

Read only: nothing in your account changes.

Why CPA jumped, from the change history

Ask what happened. The agent reads 30 days of edits with who made each one and names the cause.

Ad Agent /Change history

Why did my Google Ads CPA jump this week?

Worked for 1m 36s

Compared the last 7 days with the 7 before for 3 campaigns
Read 14 days of change history: 3 edits by 2 people
Matched each edit to impressions and conversions after it
Checked each campaign’s bid strategy and target
Done

CPA rose from $31 to $43. One edit did it: Serum · Search’s target CPA went from $35 to $28 on Tuesday, and its impressions fell 38% the next day.

Change history · last 14 days

Change	When	Who	Call
Target CPA $35 → $28Serum · Search	WhenTue 4:12 PM	Whosam@	Undo this
3 broad keywords addedGeneric · Search	WhenWed 10:05 AM	Whoalex@	Still learning
Budget $60 → $70 a dayBrand · Search	WhenThu 9:30 AM	Whoalex@	Good change

Saved in this chat. Next: set the target back to $35, or give Smart Bidding 7 more days.

Suggested follow-ups

Read only: nothing in your account changes.

Connected and answering in minutes

No scripts, no tag changes, no new dashboard. Sign in with Google, pick the accounts, and ask. Run Meta or TikTok too? The same agent reads them in one chat.

Google sign-in
Pick your accounts
Campaigns and keywords synced

Sign in with Google

Use the Google login that has access to your ads, then choose which accounts the agent may use, MCC client accounts included.

Which devices and hours cost me the most per conversion?

Last 30 daysSearch only

Ask like you’d ask a PPC manager

It answers with your numbers, names the bid strategy and date range it used, and says when a result is too thin to trust.

Add 5 negative keywords
Budget $60 → $72 a day
Launch the Search campaign

Approve what makes sense

Negatives, budgets, keywords and new campaigns arrive as cards with the values before and after. Nothing runs until you approve.

All platforms: Performance Agent

Exactly what it can touch in Google Ads

It reads with the access your Google sign-in grants. Every change it drafts waits on an approval card with the values before and after.

What the agent sticks to

✓Nothing runs until you approveEach change sits on a card with its reason and numbers. Cards you don’t answer expire after 72 hours.
✓Budget steps, not jumpsA raise of more than 20% is flagged on the card, because Smart Bidding re-learns after a big swing.
✓Bid strategy firstIt won’t draft keyword bids that an automated bid strategy would ignore; it suggests a negative or a pause instead.
✓Only the accounts you choseChanges can only target Google Ads accounts connected to your workspace, with real IDs read from Google.

Creatify Agent on Google Ads

ConnectGoogle sign-in; pick accounts, MCC clients included

Campaigns, ad groups, ads, keywords, search termsRead

Impression share, Quality Score, auction insightsRead

Device, network, hour, location; change historyRead

Pause or resume, budgets, keyword bidsAfter you approve

Keywords and negatives, locations, ad scheduleAfter you approve

New Search campaign or ad; videos into PMaxAfter you approve

DeletesNever; it pauses instead

Next to Google’s own AI, not instead of it

Smart Bidding, AI Max and Performance Max decide each auction. Google’s Recommendations and Ads Advisor suggest changes inside Google Ads. Here is where the agent overlaps, and where it adds.

Smart BiddingSets the bid in every auction“Bids stay with Smart Bidding. I’ll cut the waste with negatives instead.”
AI Max · broad matchWidens which searches match“38 new search terms came in this week; 4 look off-topic.”
RecommendationsSuggests changes inside Google Ads“Serum · Search is at $29 against your $35 target: raise it 20%.”
Creatify AgentAnswers across your ad accounts“Google is at $29 a sale, Meta at $34. Here’s the next ad for both.”

Google Ads on its own

✕Search terms report exported and sorted by hand
✕Recommendations and Ads Advisor see only Google
✕“Why did CPA jump?” means digging through change history
✕New ad copy and PMax videos made in another tool

With Creatify Agent

✓Wasted terms found, checked against converting ones, drafted as negatives
✓Google read next to Meta, TikTok, Snapchat, Reddit and more in one answer
✓The answer names the change, who made it and when
✓The same chat writes the RSA, makes the video and adds it after you approve

Frequently asked questions

No. Every change (pause, budget, keyword bid, keyword, negative, targeting, schedule or a new campaign) shows on an approval card with the reason and the values before and after, and runs only after you approve it. It never deletes anything; it pauses instead. Cards you don’t answer expire after 72 hours, and scheduled routines ask before acting unless you choose otherwise.

It reads each campaign’s bid strategy before suggesting anything. Under Maximize conversions, target CPA or target ROAS it won’t draft keyword bids the strategy would ignore; it works with negatives, match types and budgets instead. Budget raises above 20% in one step are flagged on the card, because a big swing makes Smart Bidding re-learn, and before a budget change it checks the change history for recent edits.

There is overlap: Google’s Recommendations and its Gemini-powered Ads Advisor also suggest negatives, budgets and assets, and they’re free inside Google Ads. Use them. The agent adds three things: it reads Google next to your Meta, TikTok, Snapchat, Reddit and other accounts in one answer; it explains a change with the account’s change history and your own CPA target; and it makes the next ads (search copy, images, videos) in the same chat.

It reads Performance Max campaigns, asset groups and their assets, and can add new videos to an existing asset group after you approve. For Search campaigns with broad match or AI Max widening what matches, it reviews the search terms that came in and drafts negatives. It doesn’t create new Performance Max campaigns.

Campaigns, ad groups, ads, keywords and search terms with their results; negatives at ad group, campaign and shared-list level; impression share and the share lost to budget and to rank; keyword Quality Score with its three parts; auction insights; breakdowns by device, network, hour, day and location; the last 30 days of change history with who made each edit; and search volume and CPC from Keyword Planner.

Search campaigns with responsive search ads, and new ads in existing ad groups. It drafts the whole campaign on one approval card (budget, bid strategy, ad group, keywords and ad) so you can launch it paused, and it can size keywords with Keyword Planner first.

Yes. Connect with the Google login that has access; client accounts under a manager account are listed and you choose which ones the agent can use. Each card names the account it changes, and it can’t touch an account you didn’t connect. Teammates in your Creatify workspace work in the same chats.

It connects through the official Google Ads API with a Google sign-in you authorize; it never asks for your password. Owners and admins of your Creatify workspace connect the account and pick which ones the agent may use, and you can disconnect at any time. It reads what it needs to answer, and changes go out only after you approve them.

There’s no minimum spend, and connecting Google Ads is free. The agent runs on credits; the Free plan includes 10 a month with no card. With few clicks or conversions it says the data is too thin for a verdict rather than guessing.

Ask about your Google Ads

Connect your account, ask one question, approve what makes sense.

Google Ads management with an AI agent

Wasted search terms, blocked at the right level

Connected and answering in minutes

Sign in with Google

Ask like you’d ask a PPC manager

Approve what makes sense

Exactly what it can touch in Google Ads

What the agent sticks to

Creatify Agent on Google Ads

Next to Google’s own AI, not instead of it

Google Ads on its own

With Creatify Agent

Frequently asked questions

Will it change my Google Ads account on its own?

Will it break Smart Bidding or reset learning?

How is it different from Google’s Recommendations tab and Ads Advisor?

Does it work with Performance Max and AI Max?

What can it read in my account?

Which campaigns can it create?

Can I use it with an MCC or for clients?

Is my data safe? What access does it need?

Is there a minimum ad spend? Is it free?

Ask about your Google Ads