You might think that in order for your business or brand to make valuable content using video on social media that you'd need to show yourself; that you'd have to be selling product to the camera, creating lifestyle videos showing off your personality to build your brand, or answering customer queries via stories.
You might think that. You would, however, be wrong.
Want to make great content for your social media business online without using your face? Some people just don't want to show their faces because they lack confidence, they don't have time to rehearse scripts, or they don't have the equipment to capture compelling content. Don't let your face inhibit you taking action to create amazing content on your accounts.
This blog will take you through 5 ways in which you can start monetizing your social media page, whether selling a product or service, with marketing videos that do not require showing your face.
Use AI digital avatars as your brand ambassador
It's trendy, it says whatever you want it to say, and it's absurdly scalable: it's AI avatars.
Rather than rehearsing lines, simply feed scripts to these digital avatars. What's more, AI avatar generators like Creatify can generate scripts for you in seconds using a simple product URL.
With AI avatars, you can use avatars hailing from distinct regions, like the regions your target market come from! For example, you could be serving an audience from Oceania, specifically New Zealand. Rather than creating content yourself, or even a generic AI persona with a US accent, you can use an avatar in whatever likeness you prefer with a kiwi accent. Now that is specific to your target market, and that can help you create valuable content for your account, because you are - quite literally - speaking their language. Here's some more information on Creatify's accents.
Use high-quality stock media to make your audience feel
There are a plethora of accounts on Instagram and TikTok that have claimed to have made hundreds of thousands using nothing but stock images and video. In order for this approach to work, you should understand your brand's tone of voice; that is to say, that in lieu of speaking or acting, you'll need to understand what emotion - what tone - it is you want to convey to your audience, because you need to achieve that with curated 3rd party videos and images.
For example, if you're selling courses on how to switch from a 9-5 job to a 4 hour work week, you'll want a collection of high quality lifestyle media depicting affluence and wealth, supplemented with powerful, affirmative text and sound in order to draw out the desired emotion from your audience. There's a blog here that shares information on useful websites to find stock media.
Use a voice over and focus on the product or service process
This option is perhaps the closest to showing your face. If you're not comfortable showing your mug but you're fine with using your voice, then mixing voice overs with product video content is an excellent option. Your authentic voice, supplemented with quality behind the scenes and product marketing content, is sufficient value for your account. You can essentially do everything a standard branded face account does, just never showing your face.
An example of a marketing video using this method is a skincare brand displaying their latest line on a beautifully laid out table. The person recording is merely picking up each product, squeezing a little on their skin, and talking about its benefits, all the while illustrating using their voice. At the end, they share a call to action with their voice like 'Comment skin if you want a free sample of any of these!'.
Bonus tip: you can always include shots of your body from behind to the side, obscuring your face to add a little intrigue whilst preserving your privacy.
Repurpose existing video content and user generated content to make something new
This tip utilizes AI to get the most value, i.e., finding high-quality video from TikTok and other social media platforms; product video content from specific websites; and searching for b-roll on places like Pexels, and uploading it to a platform like Creatify, which will amalgamate the content and produce something entirely new from the user generated, business native, and stock media you fed it. The result: a blend of content that looks professional and candid that can help you to make amazing social media content without ever showing your face.
Conclusion
Social media platforms are a fantastic way to market your business and earn money, but you don't have to show your face to create value. You don't have to be confident, you don't need tons of time, and you don't need to give up your privacy. With the advent of AI, increasingly, people are creating wealth entirely anonymously, using AI to do the heavy lifting, and repurposing old content to make new. If your message is strong, and your product or service solid, you need never show your face again.
