If you have a product to sell and are eager to achieve rapid results, this blog post will guide you through the process of creating effective product videos, even with limited resources.
To get started, let's assume you have the following:
A product to sell
A device to work from
A link to your website
Possibly some product images provided by the seller
However, the next steps can be overwhelming. You'll need to consider:
Design: Will you create your own visuals or overlay product images with bold graphics?
Video content: If not using images, do you have high-quality equipment to capture video? Will you be featured in the video? What about the script and sales copy?
In this blog post, we'll explore effective strategies for creating compelling product marketing videos that drive conversions, even with minimal assets and resources.
Consider ad formats and composition before filming
When creating product video ads, consider the formatting and aspect ratio requirements of the various advertising platforms you'll be using. This will ensure your content looks great and performs well across multiple channels.
Whether your video is focused on the product itself or features a presenter, pay close attention to the orientation and framing. Shooting in landscape mode works well for platforms like YouTube, while portrait orientation is preferred for TikTok and Instagram.
Make sure to leave enough white space around your subject to accommodate text overlays, logos - and importantly - to allow for optimal editing.
Use a teleprompter app to help read out your lines
Writing and recalling a script during recording eats away at your time. Using a teleprompter app can help you bypass the need to memorise lines, allowing you to dive straight into recording and get your product ad to the next step. They're also able to record simultaneously, so you can read and record, which is super handy.
Source high quality b-roll free online
From the confines of your home and with limited product images, your video can only be so long and can quickly feel repetitive and visually stagnant, making it difficult to hold your audience's attention.Find high quality b-roll free from sites like Pexelbay to help you beef up your content. For example, if you're showcasing a new kitchen appliance, you could use b-roll of the appliance in use, preparation of ingredients, or even related lifestyle shots to bring the product to life. This can help maintain viewer engagement, illustrate key points, and create a more polished, professional-looking final product.
Reach out to the manufacturer
Producing high-quality, informative product videos can be a challenge when you have limited content to work with. Reach out to gain access to their existing (or unpublished) product videos, professionally shot to showcase features and benefits; you can even request custom video if they're willing! Furthermore, working directly with the manufacturer provides invaluable insights into the product's key selling points, allowing you to craft more accurate and compelling video narratives.
Experiment with AI avatars
If you're not ready to jump in front of the camera and record, or don't have the budget to hire another to act, leverage AI avatars. Compared to videos with actors, AI avatars are much less expensive to produce.
They also offer scalability, able to produce content in any language and for any audience. Moreover, AI avatars' customization capabilities allow tailoring of appearance, voice, and mannerisms to align with your brand.
Creatify makes generating product video ads painless
There is another solution, and it's a simple one: use Creatify.
Creatify's robus t AI video maker takes your pain away.You can have your video ad content produced in minutes.
Here’s a list of all the things you won’t have to worry about anymore:
Showing your face on camera
Using your voice in videos
Investing in expensive content creation equipment and editing software .
Designing graphics
Editing Video
Scriptwriting
Instead of worrying about all of the above, you can focus your attention on other facets of your business, like finding the best, trending product to sell in your shop.
Now that you know what Creatify does, I’ll tell you how to do it!
3 steps to seamless video ad creation
Basic Info:
Open Creatify.ai, click Create Now under Url-video-ad maker, and input your product URL. The tool will collect all the information from the product page.
Select the media you want to use in your ad. Go for high quality b-roll that will help sell your product and remove any low-quality images that can detriment your ads’ success. If your sourced content from Pexelbay, upload that! When you’re ready, click Next
Now you’ll select your video’s settings, i.e., the aspect ratio, video length, target audience, and language and click Next when you're done.
The Script
Now you’ll be presented with a selection of scripts generated by Creatify's AI. Choose one that appeals to your brand’s tone of voice. If you don't like the selections, Creatify will continue generating scripts until you find one you're satisfied with. If you want to make changes, just click the pencil icon and make your changes!
Pro tip: Look for a competitor in your space that has a successful - even viral - product video, take elements from their script, and merge it with yours! For example, you might take this hook from one TikTok that amassesed 2.5m views: 'things TikTok made me buy' and apply the hook to your video!
Style
Here you’ll select the visual style(s) that follow the latest trends on social media, e.g., product, green screen, full screen, etc. We recommend testing a variety of styles to see what resonates with your target audience.
From here, you can edit the video to your liking, playing around with the captions, voiceover, music, and more!
Note: the video preview’s syncing will not be optimized until fully rendered.If you’re happy with the video, you can go ahead and render!
Conclusion
It’s as simple as that, folks.
Set up your camera and allow for plenty of space.
Upload your script to a teleprompter app and make reading lines easy
Grab some quality b-roll from free websites like Pexelbay
Or just drop your product URL, pick and choose your preferred scripts, visuals, and styles, and render a bunch of video ads that you can test across social media!
You don't need to comb your hair, warm up your voice, or stare at software for hours on end to the tune of your brain's tumbleweed. Let Creatify's AI product video ad generator do the heavy lifting. Take a load off!
If you’re looking for more information on the process, someone who does a fantastic job of explaining the whole process is Bryan Guerra.
