Higgsfield Soul prompts for product ads

Higgsfield Soul is Higgsfield's family of image models for photoreal stills. It ships as three models (Soul, Soul 2.0 and Soul Cinema). Soul's output is fashion-aware, culture-native photography. Soul ID is the character layer on top of those models. You can train it on 20 to 80 photos of one person, and the same face then appears in every generation.

In this article, we give a comprehensive guide of how to use Higgsfield Soul and sample prompts to get started.

Higgsfield charges 0.12 credits per Soul 2.0 image and 0.25 credits per original Soul image.

We checked every Higgsfield price and limit below against Higgsfield's pricing page and help center on 6 September 2026, and every Creatify figure against Creatify's pricing page dated 2 September 2026.

Key takeaways

• A Soul ID trains on 20 to 80 photos of one human face in a few minutes and stays tied to the model you trained it in.

• Attaching a reference image removes the prompt field on every Soul model, so choose reference mode or prompt mode before you start.

Step 1: Pick the Soul model and price one image

Model choice sets which controls you get and what each image costs. The 1 August 2026 Soul help article assigns a use case and feature set to each model.

On higgsfield.ai, the original model sits at Image > Soul, and the newer one at Image > Soul 2.0.

The pricing page lists four image models in the Soul lane.

At the same $0.075 per credit, an original Soul still is about $0.019. The plan ladder on the same page sets the credit pool that rate draws from.

Those free Soul 2.0 generations on the Plus plan form a one-time website-only pool, according to the 3 August 2026 credits article. Subscription credits do not roll over: monthly plans refresh on the purchase date, and annual plans refresh every 30 days.

Credit packs sit on a separate page and require an active subscription; they expire 90 days after purchase.

• 80 credits for $5

• 170 credits for $10

• 380 credits for $20

• 840 credits for $40

• 1,700 credits for $80

You will still meet four older figures online, and the live pricing page overrides each of them.

• A 2K Soul 2.0 image costs 0.125 credits in Higgsfield's 30 August blog, 0.005 off the live table.

• A June 2026 Higgsfield blog table headed "price per generation" says 25 credits. The 25-credit figure covers Soul ID training.

• PulseSignal's tracker dated 5 September lists the Starter plan at $19 for 270 credits, which conflicts with the live page captured the next day.

• Creetr reported on 19 July that the $9 Basic ladder was retired in early 2026.

The website rate does not carry outside the website. Any generation made through MCP or the CLI, or through Canvas or Supercomputer, always deducts credits, per the same credits article. On the CLI path, cfongai's production pipeline on GitHub records about 15 credits per 2K Soul still. The sample payload in Higgsfield's API billing docs, "credits": "1.500", "usd": "0.094", illustrates the estimate format rather than a rate.

Marketing Studio is the product-shot path inside Higgsfield. Its Product Shots templates come in Studio for a seamless catalogue image, Lifestyle for a real-world scene, and With Model for a product held, worn or used. You connect a brand by uploading a product image or pasting a product-page URL, the ad templates target Meta and Google placement specs, and the credit cost appears before you confirm.

Step 2: Train a Soul ID for the spokesperson

The trained face is what makes a multi-image ad set read as one campaign. The path in Higgsfield's Soul ID help article runs higgsfield.ai, then Soul, then Train new character.

1. Prepare the photos.

2. Upload them and start training.

3. Name the character.

4. Select the character in the Character tab when you generate.

The article requires 20 to 80 recent photos of one person, with varied angles and an unobstructed face.

• 20 photos minimum, 80 maximum, all of one person

• Varied angles and expressions

• No sunglasses, no heavy shadows, no cropped faces

• At least one full-height shot

• Recent photos

• 960px or higher per photo, from Higgsfield's June 2026 blogs rather than the help article

The same article carries the consent line: "only upload photos of yourself, or of someone who has given you permission."

Training time and cost depend on who you ask and when.

The CLI skill and Scriptable both describe 5 to 20 or 8 to 15 photos. Those are the CLI's counts; the website rule is 20 to 80.

Higgsfield's own pages disagree on where a trained face works. The 1 August 2026 Soul help article says "each model has its own Soul ID" and "a character trained for Soul 2.0 is not available in Soul or Soul Cinema." The Soul Cinema help table published the same day says Soul ID is "shared across the family," and the 30 August blog says the face "appears in every generation across the Soul family." Operate on the train-per-model rule until Higgsfield publishes one answer.

Soul ID handles human faces only. A Trustpilot reviewer on 23 March 2026 reported a "face not found" error on a non-human character, and Higgsfield replied that Soul ID is "designed for generating photorealistic images with a created human character." Sections 4.2 and 5.3 of Higgsfield's terms require you to hold consent for any identifiable face you use as input, including training photos.

Higgsfield's Photodump shortcut skips the prompt for a 15-image set. Choose a Soul ID and either Male Archive or Cool Girl Dump. Generate then creates the 15-image set. The 26 February 2026 blog describes the output as 15 photos that mix selfies, candid moments and golden-hour shots. The backgrounds run from urban streets to cozy interiors.

Step 3: Set the preset, palette and frame before you write a word

On Soul the preset carries most of the look. According to Opten's May 2026 guide, a style preset can carry enough of the look to support a simpler prompt. The Soul 2.0 page runs the controls in this order.

1. Open the model page.

2. Pick a preset or, on Soul 2.0 only, a Moodboard.

3. Apply a Soul HEX palette through Color Transfer.

4. Select a Soul ID character.

5. Write the prompt, or leave it empty on original Soul.

6. Set aspect ratio, quality and batch size.

7. Generate.

The reference image sits outside that order. The help article says that with a reference attached "the prompt field becomes unavailable" on Soul, Soul 2.0 and Soul Cinema. On 6 January 2026 a r/HiggsfieldAI poster called the change a regression: with a Soul ID attached, the model "will completely ignore the reference image, the pose, the clothing."

A 20 February 2026 YouTube review lists the 20 Soul 2.0 presets in its description, and the names group by job. The flash and street looks are Subtle Flash, Flash Editorial and Street Photography. The Y2K set is Y2K Street, Y2K Studio and 2000s Band. The old-camera textures are Digital Camera, Old Smartphone and Retro BW. The mood and lighting presets are Warm Ambient, Theatrical Light and Mystique City. The editorial and fashion presets are Editorial Street Style, Siren and Swag Era. The stylised colour treatments are Candy Pop, Surreal Solarization and Frutiger Aero. The last two, Asian Nostalgia and Drain, are era and subculture aesthetics.

Original Soul organises its presets into categories instead.

• General

• TikTok Core

• Instagram Aesthetics

• Beauty

• Mood

• Camera Photo

• Graphic Art

Higgsfield marketed "over 50" of those at the June 2025 launch and "100+" in its 30 August 2026 post. Live style pages include Y2K, Babydoll MakeUp and 2000s Cam.

A Moodboard stands in for a preset: you supply a set of images instead of a named look. The help article names three curated ones, Y2K Studio, Digital Camera and Retro BW, and says a personal Moodboard should hold 20 or more faceless images in one aesthetic.

Soul HEX sets colour separately from the preset, on Soul 2.0 and Soul Cinema only.

• Film colors

• Lime Jam

• Candy pink

• Nostalgic blue

• Soft palette

• Black gloss

• Or a palette extracted from an uploaded reference

A 20 March 2026 YouTube review called the presets "pretty bold" and HEX the subtler colour control.

The frame controls sit last. The website offers seven aspect ratios.

• Vertical: 9:16, 3:4, 2:3

• Square: 1:1

• Landscape: 4:3, 16:9, 3:2

Quality is 1.5k or 2k, the batch runs 1 to 4, and the Generate button shows the cost. The CLI docs list a shorter set: 1:1, 4:3, 3:4, 16:9 and 9:16.

One more switch comes from the r/HiggsfieldAI product-ad thread: "switch on the Prompt Enchantment option under General settings."

Step 4: Write the prompt in Soul's own vocabulary

A vague prompt forces the model to guess, with different results each time, according to Higgsfield's 30 July 2026 prompt help. Its formula layers four things.

• Subject

• Details: appearance, clothing, expression

• Environment

• Style

The article recommends describing the desired result directly. It allows one exception: on detailed shots, a negative such as "no readable text" or "no plastic skin" can help. Write in English, change one variable per iteration, and use Soul ID for a real person instead of describing the face. Its identity-lock phrase is "Keep the exact same man, same face, same pose."

The official CLI prompt reference on GitHub adds a length cap: keep it under about 200 tokens, because "models distort with very long prompts." The CLI reference recommends naming a 35mm or 85mm lens, the camera angle and the lighting. For lighting it offers rim light, neon glow and moody backlight as examples. Its short-form example is "a red fox curled in a snowy pine forest, golden hour, cinematic."

Length is disputed. Selfielab recommends staying under 100 words in its 30 March 2026 guide. Higgsfield's own Notion prompt packs run to several hundred words, and promptwhat's analysis of the 136 prompts in Higgsfield's official Soul Carousels project found lengths of 1,200 to 2,200 characters.

Opten and Tenten both report that Soul already knows subcultural photo vocabulary, so a single token does the work of a sentence.

• phone flash editorial

• disposable camera

• Y2K street

• 90s film grain

• CCD or digital camera

• point-and-shoot wide angle

• harsh direct flash

• slight overexposure

• Portra-style grain

Opten starts with mood and subject, then adds stylistic references and technical hints. The camera language that Higgsfield's help and skills pages endorse is 35mm, 85mm and medium format for lenses, iPhone or smartphone flash and film grain for texture, and anamorphic look, low angle or overhead for framing.

The Flux-style photographer dump fails here. A 19 July 2025 drop-in on r/HiggsfieldAI mixed studio lighting terms, film stocks and photographer names. u/Queasy_Fly8989 reported it "doesn't seem to work that well for Soul" and got more from the Photo preset plus a texture clause. The 20 March YouTube review found location specificity lagged Nano Banana Pro on a New York test.

Tenten's March 2026 recipe is the one the prompts in the next step follow: pick Soul 2.0, attach the Soul ID, pick a named preset, then write a camera-and-light-heavy paragraph.

Step 5: Copy the prompts: 25 cited prompts by ad job

Every prompt below was published by its source with the settings shown, and none is edited beyond swapping a dash for a colon or an ellipsis.

Product hero shots, product in hand, face visible

The four prompts from the 20 February 2026 r/HiggsfieldAI thread "Product Ad Campaign Style Image Generation Using Soul 2.0" all say "without blocking face" or "both face and watch clearly visible." That is the pattern the community used to get a face and a SKU into one frame. The thread gives all four the same settings.

Settings: Soul 2.0; preset not stated; Soul ID not stated.

The resulting fragrance still keeps the bottle at the collarbone and leaves the face unobstructed.

Golden-hour reflections appear on the lenses in the resulting outdoor mid-shot, with architecture in the background.

In the resulting studio still, the bag sits forward and its leather grain remains sharp.

The result frames the tuxedoed model in three-quarter view, with the watch at chest level against a dark studio backdrop.

Lifestyle scenes, spokesperson in a real place

Settings: Soul 2.0; Y2K Street preset; Soul ID attached. Source: Tenten, Rae Yu, 3 March 2026.

The trained woman appears in a daylight Y2K street portrait.

The result is a night vending-machine snapshot with the drink visible in the model's hand.

Higgsfield's Notion "SOUL drain carousel" pack holds the full text of the next prompt; the pack summary carries this excerpt.

Settings: Soul 2.0; Drain preset; Soul ID not stated.

The shoreline, blown highlights and old-camera texture produce an airy early-2000s editorial.

Opten published the next prompt as the "after" rewrite in its 18 May 2026 guide, with no model or preset stated and no Soul ID.

Opten presents it as the Soul-native version of a prompt that had over-explained the same shot.

Product beside the person, packaging kept out of the grip

The result places the beauty products on the café table within a CCD-style portrait.

Settings: Soul 2.0; Frutiger Aero preset; Soul ID attached. The full text sits in the same Tenten article.

The flip phone appears beside the model as the product prop in a studio beauty close-up.

Consistent character sets, one face across a campaign

The first three prompts are Higgsfield's own lock sequence from the 30 July 2026 prompt help, and the order is the technique: a base plate, then an outfit swap that holds the face, then a scene placement.

1. Settings: Model not stated, no preset, Soul ID no.

The help article uses this as the base plate for the generations that follow.

2. Settings: Same model, same session, Soul ID no.

This is the outfit lock: the face, pose and background hold while the clothes change.

3. Settings: Same model, same session, Soul ID no.

The last step places the locked character in a scene.

The Notion "SOUL drain carousel" pack opens with the next prompt, run on Soul 2.0 in the Drain preset with no Soul ID stated. The excerpt is the opening, and the Notion page holds the full prompt.

Further down, the full prompt adds black gloves, a cap and a pink rose background. Its palette runs from mauve #cca7b6 to near-white #fdfdfd, with #dbd0da and #d1c1cc between. Output as the prompt itself describes: one figure repeated across a blown-white cyclorama.

The result repeats one woman across three cap-and-shopping panels.

Settings: Soul 2.0; Drain preset; Soul ID not stated. Source: Higgsfield's Notion "SOUL drain carousel" pack.

The white-and-blue triptych pairs the main portrait with cropped panels of facial features.

The pack summary provides this excerpt; the Notion page contains the full prompt. It ran on Soul 2.0 in the Drain preset, with no Soul ID stated.

The white cyclorama, cable network and blue headpieces create a clinical cybernetic fashion still.

The post title names the result as the ZARA character in the Drain preset, a punk warehouse motorcycle portrait.

The author's second post, published the same day, contains the full prompt. It swaps the preset to Frutiger Aero on Soul 2.0 and keeps the ZARA Soul ID.

The post title names the result as the same character in a second preset; the pair shows one identity across two presets.

The OP later shared this fragment from the 16 to 17 January 2026 r/HiggsfieldAI thread "Same Soul ID, Same Prompt, Different Higgsfield Styles." A Soul ID was attached, and the prompt stayed unchanged across many Higgsfield styles.

The OP reported that the identity mostly held across styles, while some styles "chose style over anatomy."

UGC-style stills, phone flash and selfie framing

Settings: Soul 2.0; preset not stated; Soul ID not stated. The 20 February 2026 r/HiggsfieldAI gallery "Nano Banana Pro v/s Soul 2.0 (Prompts Included)" contains the full prompt.

In the thread, the right-hand image of the comparison is Soul 2.0; one commenter judged it "definitely superior here" and added that "you are training a character, so it's consistent."

The result uses bathroom-mirror framing and the hard flash of an iPhone 4 selfie.

Higgsfield's Babydoll MakeUp preset page carries the full text of this demo prompt, run on original Soul with the Babydoll MakeUp preset and no Soul ID.

Output: Higgsfield's own preset demo, an iPhone-flash beauty close-up.

The second demo on the same preset page uses the same settings.

Output: Higgsfield's pink-hair flash close-up.

Settings: Original Soul, preset 2000s Cam, Soul ID no. Source: Higgsfield's 2000s Cam preset page, which carries the full demo prompt.

Output: Higgsfield's paparazzi-glam night snapshot with a fake timestamp burned into the corner.

Step 6: Check the product itself: grip, packaging, logo, face

The community wrote its product prompts before the current IP filter arrived, and Soul renders the product less reliably than it renders the face. Each part of the shot has its own evidence.

Holding. Marketing Studio's With Model format is the official route for a "product held, worn, or used by a person." Tenten's café and flip-phone prompts placed the small products beside the person instead of in a grip.

Packaging text. The 30 July prompt help allows "no readable text" as a negative. The IP block article of 1 August 2026 blocks "branded product names or logos used as generation subjects." Its workaround is descriptive language, logos stripped from references, or the "I own the rights for this image" control when you are eligible. Higgsfield usually refunds the credits on a blocked job. The Chanel, Ray-Ban, Louis Vuitton and Rolex prompts in Step 5 were published in February, before that article, and may fail today.

Logo drift. On Higgsfield's official "10 New Presets" video, the commenter @udisalon-x7t wrote: "I tried it 30times and each time it changed the shape and the logo on our product."

Tool split. cfongai's pipeline treats e-commerce listing sets as a separate skill, "No Soul training needed, just product photos or a product URL," and keeps Soul for the face. Higgsfield's own Product Placement model sits on the pricing table at 0.25 credits an image.

Face across a set. The help center says the trained face holds across any change of prompt or visual treatment. Against that, the January 2026 same-prompt experiment found some styles chose style over anatomy, and the 23 March Trustpilot review reported that Cinema Studio's camera tools "actively destroy character consistency mid-shot."

Smoothness. On r/HiggsfieldAI, u/thelost0_0 found the look "way less AI," while u/Queasy_Fly8989 called Soul "almost too good" and went looking for ways to make the pictures "less smooth."

Step 7: Read the block message and fix the prompt

Blocked and failed jobs usually receive a credit refund. They still occupy a queue slot and require another attempt. Each message has an official meaning and a next step in Higgsfield's troubleshooting articles.

The NSFW filter can come from Higgsfield or from an external provider. The 1 August 2026 NSFW article lists swimwear, athletic wear and medical content as common safe-but-flagged triggers. Ambiguous wording and "revealing clothing" round out its list. On X on 17 March 2026, @astroone800 reported that "Even a simple bikini is blocked," which matters for beauty and athletic product ads. On the API, requests that end as failed or nsfw are not charged.

Section 6.4 of Higgsfield's terms says the company may embed an invisible C2PA-style provenance marking and does not warrant that it persists in every output. The visible Higgsfield watermark applies on the free plan only. Section 6.5 prohibits non-consensual intimate imagery and commits to removal within 48 hours of a valid request.

Step 8: Confirm the commercial terms before the ad runs

Your plan and the consents you hold determine your rights in an output. Section 4.4 of Higgsfield's terms, updated 26 July 2026, reads: "Company does not claim ownership of any of your Inputs or Outputs, nor does it restrict your commercial use of Outputs." Those rights survive cancellation, you may sublicense outputs to clients, and the terms do not guarantee that outputs are unique.

The help center's ownership article says commercial use covers brand advertising, social content for brands and client deliverables, and it names monetised YouTube videos as one example. It adds that "there is no separate commercial license to purchase."

The pricing grid says something narrower. It marks commercial use as Included on Starter, Plus and Ultra, and Not included on Free. The help text grants rights to all users through the terms while the grid excludes Free, and both statements are live.

The watermark is the practical limit on Free. The help center says Higgsfield embeds the free-plan mark "at generation." It adds that publishing a watermarked file commercially "may not be appropriate." Paid downloads carry no visible mark.

Training runs the other way too. Under the default consumer terms Higgsfield may use your inputs and outputs to train its models; deleting content stops future use, and content already inside a trained model "can't be removed." Enterprise agreements exclude customer content from training. Sections 5.1(iii) and 5.2(iv) bar you from using outputs to train other AI models.

Indemnity against third-party IP claims is Enterprise-only. You hold the responsibility for third-party IP and likeness rights on every plan.

Two terms pages exist. The legacy page at higgsfield.cc/terms still licenses site materials for personal, non-commercial use; the product terms are at higgsfield.ai/terms-of-use-agreement.

Step 9: Turn the still into a video, then into a Creatify ad

The still is the keyframe. The ad is the clip plus the loop that launches and measures it.

On Higgsfield, a generated still carries a Turn to Video button. The Turn to Video button sends the existing still to one of five engines named in Higgsfield's 2 August 2026 post, without another upload.

• Seedance 2.0

• Kling 3.0

• Veo 3.1

• WAN 2.7

• MiniMax Hailuo 2.3

The official image-to-video rule from the CLI prompt reference: describe the motion, do not redescribe the still. The published motion half of a product workflow is the r/HiggsfieldAI "Veo 3 Product Prompt" from 12 February 2026, an image-to-video prompt rather than a Soul prompt; the post carries the full text.

Higgsfield's own COOKBOOK on GitHub publishes the product-plus-founder recipe as one instruction to its agent, which shows the intended order: identity, lifestyle stills, then short clips.

Train my Soul on this headshot, then make 5 lifestyle photos of my product [bottle.jpg]

Train my Soul on this headshot, then make 5 lifestyle photos of my product [bottle.jpg]

Train my Soul on this headshot, then make 5 lifestyle photos of my product [bottle.jpg]

Marketing Studio runs the video path from a product URL or image. You pick a template (UGC, CGI-grade or cinematic TV), the Seedance 2.0 engine renders it, and the avatars are "powered by Soul 2.0." UGC template videos run up to 15 seconds, and Seedance accepts up to 9 reference inputs such as product images, the spokesperson and a camera style.

Video is where the credits go. A 5-second Seedance 2.5 clip with audio costs 33 credits in Higgsfield's 30 August post, about $2.48 at the Starter rate. Its photo-to-video post adds up a Seedream 5.0 Pro 2K still plus an 8-second Seedance 2.0 clip at 720p to 39 credits, and an 8-second Cinema Studio 3.5 clip to 40. On the CLI, cfongai's table shows about 150 credits for a 10-second Seedance clip and 900 to 1,100 credits for a 5-scene reel with retries.

The handoff to Creatify is a file. No Creatify page documents a native Soul ID import, so you export the still or clip, then use it as the product image in Creatify's product-video or URL-to-Video tools, or hand it to Creatify Agent with a brief. From a brief or product URL, Creatify Agent researches the brand and its competitors and writes the scripts. It then produces the image and video creatives with cast avatars and delivers a set of ad variations. Performance Agent takes those creatives into the ad accounts, launches the campaigns and optimises them.

• Meta

• Google Ads

• TikTok

• Snap Ads

• AppLovin

• Shopify

• GA4

Creatify's pricing page, dated 2 September 2026, sets the entry points.

• Free: 10 credits a month, up to 2 video ads or 20 image ads, watermarked exports

• Starter: $39 a month for 100 credits

• Pro: $99 a month

  • Credits: from 300, scaling to 5,000

  • Included: Creatify Agent, Performance Agent, the Competitor Ad Tracker

  • Cast: 1,500 actors plus 3 custom avatars

Creatify's API bills on its own table, from docs.creatify.ai/billing.

A URL-to-Video preview costs 1 credit per 30 seconds and the render of the chosen preview 4 credits per 30 seconds; a status of rejected means the content was moderated. The API Starter plan carries 500 credits a month and the API Pro plan 2,000, each on its own subscription. The platform rule is documented secondhand: the 2026 pricing explainers from v4v.ai and Shhots that read Creatify's help docs report 5 credits per 15 seconds, revisions at 3 credits per 15 seconds, and credits valid for two months.

The cost line for one ad, with the assumptions stated: on Higgsfield's Starter plan the Soul 2.0 still is under a cent and the Seedance clip is the expensive step; on Creatify's Starter plan, if the 5-credits-per-15-seconds rule holds, one 15-second ad costs 5 credits, about $1.95 before revisions. Marketing Studio already ends at a finished ad from a URL, so the reason to carry the file into Creatify is the loop around it: the agents, the media buying and the Competitor Ad Tracker.

Where to start

Train one Soul ID on 20 photos, generate a batch of four on Soul 2.0 with a named preset, then run the white-studio base plate from Higgsfield's prompt help before any product prompt. The cheapest product-in-scene test in the library is Tenten's café table: the trained face rests her chin on one hand while the smartphone, the lip product and the silver puffer pouch sit on the wood in front of her.

FAQs

How many prompts does Higgsfield Soul provide for product ads in this guide?

The blog references 25 cited prompts for product ad campaigns, along with the settings used behind them.

What is the credit cost for one Soul 2.0 image on Higgsfield?

Higgsfield lists Soul 2.0 at 0.12 credits per image on the pricing page (captured 6 September 2026).

What is the credit cost for one original Soul image on Higgsfield?

Higgsfield lists Soul (original) at 0.25 credits per image on the pricing page (captured 6 September 2026).

What is a Soul ID and how do you train it?

Soul ID is a character layer trained on 20 to 80 photos of one person so the same face appears consistently across generations. Train it in Higgsfield via Soul, then Train new character.

How many photos do I need for Soul ID training?

You need 20 to 80 photos of a single person, with varied angles and a clear, unobstructed face.

Can I use the same Soul ID across Soul 2.0, Soul, and Soul Cinema?

No. The help center states each model has its own Soul ID, and a Soul 2.0 trained character is not available in Soul or Soul Cinema.

Why do some branded product names get blocked when generating ad prompts?

The blog says to describe branded products generically because Higgsfield's IP filter can block prompts that name items such as Chanel or Rolex.