How Flamingo Shop scaled creative testing 30% faster with AI avatars

The Challenge

Flamingo Shop faced the creative testing bottleneck common to fashion e-commerce brands. To compete on Facebook and Instagram, they needed to test multiple product angles, hooks, and styles—but traditional production made this impossible.

Prohibitive production costs

Fashion shoots require models, photographers, locations, styling, and post-production. A single day shoot costs $1,500-$7,500+ and produces maybe 4-15 usable video clips. To test 100 creative variations would cost $20,000-$50,000—financially unsustainable for ongoing campaigns, and marketing experiments.

Model fees alone run $400-$2,500 per day, and coordinating availability takes weeks. Shipping product samples to creators adds cost and risk (damaged or unreturned items).

Time-consuming coordination

Traditional production cycles take 2-4 weeks from concept to final video:

• 1 week to find and book models

• 2-3 days to coordinate shoot logistics (location, styling, equipment)

• 1 day for the actual shoot

• 3-5 days for editing and revisions

By the time videos were ready, trends had moved on and seasonal windows had closed.

Cannot scale testing

With limited budget and long turnaround times, Flamingo could only test a few creative variations per campaign. This meant guessing which products, hooks, and styles would perform—rather than letting data decide.

Fashion e-commerce demands high creative volume. Different products (jeans, tops, outerwear) need different positioning. Different audience segments respond to different styles (casual vs dressy, colorful vs neutral). Testing this thoroughly requires 50-100+ videos per month—impossible with traditional production.

Missing competitive insights

Competitors running high-volume creative testing were finding winning angles Flamingo couldn't afford to discover. Without the ability to test aggressively, they were leaving performance on the table.

Creative production constraints were blocking the Axon by AppLovin channel

Beyond Facebook and Instagram, Flamingo wanted to test Axon by AppLovin—an AI-powered ad platform expanding from gaming into e-commerce. Axon's real-time optimization and predictive analytics were driving strong ROAS for DTC brands across mobile and connected TV placements.

But meaningful testing on Axon requires high creative volume. The platform's AI needs 100+ creative variations to properly optimize and find winning combinations. This level of production was impossible with traditional fashion shoots—at $1,500-$7,500 per shoot producing 4-15 usable clips, creating 100+ variations would cost $50,000-$150,000.

The economics didn't work. Even if Flamingo wanted to test Axon, they couldn't afford the creative production volume required to get meaningful performance data. The channel remained completely inaccessible—not because they didn't want to test it, but because traditional production methods made entry financially impossible.

The Value of Creatify

Creatify transformed Flamingo Shop’s creative testing capability from "financially impossible" to "standard operating procedure."

How they use it

Flamingo integrated Creatify's AI avatar and batch production tools directly into their campaign workflow:

1. Product selection: Upload product images or paste product URLs from their Shopify store

2. Avatar selection: Choose from 1000+ realistic AI avatars that match their target demographic—women 25-45 who value casual-chic style

3. Batch generation: Use Batch Mode to create multiple variations simultaneously:

   • Different products (jeans, tops, sweaters, outerwear)

   • Different hooks ("These jeans changed my wardrobe," "Finally found jeans that fit," "You need this in every color")

   • Different CTAs (Shop now, Free delivery over $50, 7-day returns)

4. Format optimization: Generate videos in multiple aspect ratios—9:16 for Instagram Stories/Reels and Axon by AppLovin (up to 60 seconds), 1:1 for Instagram Feed, and 16:9 for Facebook Feed

5. Launch campaigns: Deploy across Facebook Ads Manager and Axon by AppLovin to test creative performance and compare platform efficiency

This eliminated model coordination, location scouting, shipping logistics, and weeks of waiting. Production time dropped 30%, and volume increased from 0 AI avatar videos to 100+ per month.

Unlocked testing at scale

Before Creatify: Testing 10 creative variations costs a fortune and takes weeks otherwise prepare.

After Creatify: Testing 100 creative variations costs only the monthly subscription and campaign prep takes hours instead of weeks.

This fundamentally changed their approach. Instead of guessing which products and hooks would work, they test everything and let Facebook's algorithm find winners.

Uncovered hidden insights

Julie Chen, Flamingo's founder, noted that Creatify "enabled us to test AI avatar creatives at scale—something we couldn't do before due to high production costs with real models. This saved significant budget while uncovering insights we would have missed."

Those insights included:

• Which products resonate with which audience segments

• Which hooks drive highest CTR (comfort vs style vs price)

• Which avatar styles match different customer personas

• Which seasonal messaging works best

Without the ability to test 100+ variations, these insights would have remained unknown—or cost tens of thousands to discover.

Enabled seasonal agility

Fashion is seasonal. Flamingo's collections change constantly—new jeans styles, seasonal outerwear, holiday collections. Traditional production couldn't keep pace.

Creatify's batch production lets them generate 20-30 videos showcasing new arrivals within hours of product launch. This means they can capitalize on seasonal demand windows (back-to-school, holiday shopping, summer beachwear) the moment products arrive.

Improved team efficiency

Before Creatify, creative production required coordinating with external photographers, models, and editors. This meant Flamingo's team spent hours managing timelines, reviewing drafts, and requesting revisions.

Now, one team member generates videos directly in Creatify, reviews them, and pushes to ads manager—all in the same afternoon. This freed the team to focus on strategy and optimization rather than production logistics.

What impressed the most

AI Ads library for creative inspiration

Creatify's AI Ads library solved fashion's creative ideation challenge—showing what winning product advertisement looks like across different styles, hooks, and formats.

Flamingo could browse thousands of high-performing ad examples, see which creative approaches worked for similar products, and adapt those strategies for their campaigns. This eliminated guesswork about which hooks, formats, and styles would resonate with their audience.

The avatar maker then became the tool to execute those insights—letting them quickly test multiple creative directions without booking models. The 1000+ avatar library provided different ages, body types, and styles to show the same jeans on various models and help customers visualize fit.

Traditional creative production doesn't just limit volume - it limits learning. When each video costs thousands, you can't afford to test unconventional approaches. Creatify's combination of ad inspiration and avatar maker tools removed both constraints.

Batch mode for collections

Fashion retailers launch dozens of products simultaneously. Flamingo's new arrivals often include 20-30 items across categories (jeans, tops, dresses, outerwear).

Creating individual videos for each product using traditional production would take months and cost tens of thousands. Creatify's Batch Mode lets them upload 20-30 product URLs, select avatar and script variations, and generate the full set in hours.

This is the difference between showcasing 5 products per campaign (all you can afford to shoot) and showcasing your entire new collection (which drives more discovery and sales).

Product Video for showcasing fit and style

Creatify's Product Video feature turns static product images into dynamic video showcases. For fashion, this means showing jeans from multiple angles, highlighting fit details (high-waisted, stretchy fabric, pocket placement), and displaying color options—all without a photoshoot.

This is particularly valuable for Flamingo's jeans, which are praised for fit and comfort. Static images don't convey "these jeans stretch but hold their shape" or "perfect mid-rise fit." Video with AI avatars demonstrating fit does.

Results

100+ AI avatar videos per month

Flamingo went from never using AI avatars to producing 100+ videos monthly. This volume would have been impossible with traditional production—both financially and logistically.

At traditional production costs this would represent $30,000-$50,000 in monthly spend. Creatify costs from $49/month.

30% reduction in creative production time

This speed advantage compounds over time. Faster production means faster testing, which means faster learning, which means better campaigns.

Unlocked creative testing capability

This is the strategic win. Flamingo can now test hypotheses that were previously too expensive to validate:

• Does showing the same jeans on different body types improve conversion?

• Do lifestyle hooks ("perfect for travel") beat product-focused hooks ("stretchy, comfortable denim")?

• Which seasonal messaging resonates ("cozy fall sweaters" vs "layer up for cooler weather")?

Before Creatify, these questions remained unanswered because testing would cost thousands. Now they test everything.

Significant budget saved

Creatify's flat subscription pricing means unlimited creative testing at predictable cost. This freed budget to reinvest in media spend, finding more customers rather than paying for production.

About Flamingo Shop

Flamingo Shop is an online fashion retailer specializing in stylish, comfortable, and affordable clothing and accessories for women who enjoy a fun, active, and colorful lifestyle. The business is especially well-known for its jeans, which are regularly praised for their fit, comfort, and trendy designs.

Beyond jeans, Flamingo offers a broad selection of tops, bottoms, outerwear, activewear, swimwear, and accessories. Their collections are curated to suit a casual-chic style, appealing to customers seeking quality garments with vibrant colors and modern fits.

The shop emphasizes offering affordable prices without sacrificing fashion or function, frequently updating collections and providing excellent customer service with free delivery on qualifying orders and a 7-day return policy. Sizes range from XS to 4XL, and the brand runs regular sales and promotions.

Flamingo Shop runs campaigns across Facebook, Instagram, and AI-powered ad platforms like Axon by AppLovin for automated customer acquisition optimization. As an online-first retailer, visual content is critical—customers need to see how products fit and look before buying—making video creative production a strategic priority.