So you’re an American business. You sell digital products and your customer segments are all English speakers first. However, a recent addition to your product line has exploded in popularity in China, Taiwan, and Vietnam.

Hooray?

You can hip-hip but hold the hooray until you’ve addressed the new problem you’re presented with: how to deliver content marketing to an entirely new market that they can understand.

Multilingual video content has emerged as a powerful tool to overcome language barriers and connect with diverse cultural audiences.

This blog explores how multilingual strategies, supported by AI technologies like digital avatars and AI video editors, can enhance global reach and engagement.

Benefits of multilingual video content

Cultural relevance
Tailoring content to resonate with diverse cultural groups is key to building brand affinity. By offering videos in multiple languages, brands can ensure their messages are culturally relevant and respectful, fostering deeper connections with audiences.

I understand, therefore I buy.
Audiences are more likely to engage with content presented in their native language. According to a study by Common Sense Advisory, 72.4% of consumers are more likely to buy a product with information in their own language.

Go figure.

If they engage, they’re moving through the funnel. If they can’t understand your videos, see you later, alligator.

SEO advantages
Multilingual video content can improve search engine optimization by ranking in various language-specific search results. This increases visibility and attracts more traffic from global markets. This is particularly true now that AI is becoming increasingly efficient at determining key words presented in-video as opposed to video descriptions only.

Brand equity
Providing multilingual content demonstrates a brand's commitment to inclusivity and diversity, enhancing brand equity. It shows that a brand values its global audience and is willing to invest in meeting their needs. Apart from that, you’re just hitting more people, meaning more opportunity to build affinity.

Personalization
Creating personalized messages for different language speakers enhances the customer experience. AI tools, such as text to video AI and AI ads generators, can facilitate the creation of personalized multilingual content efficiently and at scale.

How to use Creatify's AI to create multilingual content

Creatify offers a suite of AI-powered tools that simplify the creation of bilingual video content:

• Digital avatars: Use digital avatars to present content in multiple languages. These avatars can be customized to deliver messages accurately and engagingly. They are available in a wide array of languages and personas.

• URL-to-video: Convert a simple product URL into engaging video formats in multiple languages with diverse avatars with Creatify's powerful tool. All you need is the URL from the product page! Here’s a guide on the process

• Batch Mode: Create bulks of ads or marketing content in various languages using the accelerative Batch Mode. This tool enables you to quickly develop multilingual ad campaigns that resonate with diverse audiences; theoretically, you can make thousands in a day. Try it here.

By utilizing Creatify's AI tools, businesses can efficiently produce bilingual content that appeals to global audiences, enhancing their marketing strategy and expanding their reach.

Conclusion

Multilingual video content is essential for brands looking to expand their global reach and engage with diverse audiences. By leveraging AI technologies like digital avatars and AI video editors, businesses can efficiently create personalized, culturally relevant content that resonates with global consumers. Whether you’re based in America or Andorra, AI makes translating your product or service globally, easy.