Creatify vs Synthesia comparison

Creatify and Synthesia are both leading platforms in AI marketing video production. Synthesia uses AI to produce general marketing communications, while Creatify narrows its focus to AI video ads. Both platforms boast rapidly generated content capabilities using product links and prompts, featuring realistic AI avatars. Their niches, however, serve distinct customers.

Recommended Synthesia alternative

Businesses looking to leverage AI to produce a variety of marketing videos will find that reputable brands enjoy Synthesia, particularly for internal marketing communications and training videos. Performance marketers, on the other hand, that want to improve their ad performance and scale marketing video production across campaigns will benefit from Creatify’s suite of specialized tools.

Top 3 reasons performance marketers choose Creatify instead of Synthesia

Video ad specialization

Creatify has invested heavily in helping performance marketers create smart ads through its recently launched AI ad intelligence. Its AI is trained on successful, high-performing ads, meaning the generator produces video ads coded with blueprints for success. The updated AI video editor accounts for viral visuals, scripts, hooks, and call to actions, helping you to deploy ads that feel natural. Key video ad features include:

• Batch creation for rapid split testing

• Video generation with product links and promptsv

• AI generated scripts based on high performing ads

Creative insight

Something that Synthesia lacks is AI ad intelligence that researches winning ads and tracks competitor campaign activity. With Winning Ads, you can browse successful industry ads - active or inactive - across Facebook and TikTok, giving you inspiration for your next video ad. The Creative Insight breakdown elevates this feature from nifty to impactful by analyzing brand ads and scoring them out of 100, explaining their strengths and weaknesses.

Competitor Tracking allows you to monitor competition by providing insight into:

• Active (and inactive) ad campaigns

• Ad placement

• Media mix (video and images)

• Creative element analysis, including: hooks, CTAs, and key selling points

• AI Smart analysis, revealing an ad’s strengths and weaknesses

AI avatar options

Both marketing video services boast impressive collections of AI avatars for marketing video production. While Synthesia offers a library of 230 avatars, Creatify surpasses this with over 500 options.Synthesia's unique avatar features include:

• Personal avatar

• Studio avatar

• Avatar builder

These options allow users to digitally clone themselves with varying degrees of professional realism

Creatify, too, offers a Bring your own avatar service, mirroring Synthesia AI. Creatify’s point of difference, though, is users’ ability to Design their own avatar based off of simple prompts and descriptions. Don’t like the options in the library or want to clone yourself?

Design your own avatar like you’re describing your ideal brand ambassador to ChatGPT.

Comparing Creatify and Synthesia’s features

Marketing video production

Do you need focused AI video ads or a tool with broader business applications?

Why choose Creatify AI

• Specialized in performance marketing with AI trained on successful ad creative

• URL-to-video generator automatically scrapes web pages for media content

• Batch mode allows marketers to produce hundreds of video variations for split testing (in less than a day)

Why choose Synthesia AI

• Extensive library of templates with 250 + pre-made examples

• Robust customization options for backgrounds

• Ideal for creating training, customer support, and educational content

AI video editor

Why choose Creatify AI

• Creatify AI video editor has a simple drag and drop UI for quick customization

• Edit scenes, scripts, captions, and voices from the editing dashboard

• Generate new AI images and introduce avatar emotions into your video ad

Why choose Synthesia AI

• Synthesia AI video editor feels similar to building a slideshow

• Themed settings, e.g., coffee shops and data centers

AI Avatars & voices

Why choose Creatify AI

• Massive AI avatar library with over 500 to choose from

• Design your own avatar through simple text prompts and descriptions

• Support for 140+ ultra-realistic voices in 29 languages and distinct accents

• "Bring Your Own Avatar" service allows you create your digital twin

Why choose Synthesia AI

• Lip-sync quality rated 4.5/5

• Support for 140+ languages and accents

• Professional studio avatars and personal avatars

• Multiple avatars can appear on screen simultaneously

Collaboration

Is Creatify or Synthesia better for collaboration?

Creatify focuses on a streamlined colalborative workspace for video ad projects. Its platform includes real-time team editing, customizable roles, and a PM system for tracking progress. The direct feedback and commenting system, coupled with efficient version control, makes it particularly suitable for agencies and marketing departments collaborating on their next big ad campaigns.

Synthesia, on the other hand, has a Google docs vibe to its collaborative workspace approach. Like Creatify, its teams, too, can edit together live, with a visible cursor representing team memebers’ real-time activity. And like Google docs, the platform provides commenting permissions for both guests and workspace members, along with auto saving and document history. Synthesia also allows users to share projects externally, with varying permission levels, so your important internal communcations are private.

Support

Differentiating between the two for their support is subjective; G2 reviews regularly comment on the strength of both company’s support team. What can be compared, though, is when Creatify are available to support, and what resources they have in place to support customers.

Creatify provides:

• 24/7 live representative support

• Email, help desk, and Discord assistance

• FAQ forum

• Direct access to communicate with upper management

Synthesia's support includes:

• Live chat and email support available daily from 9 AM to 11 PM (GMT+1)

• Extensive help center documentation

• Quick response times from support team

Compare pricing

There isn’t much betwen both marketing video services in terms of price. Creatify’s Pro plan does offer more videos per year, and with its pro plan promotion, we give the edge to Creatify.

Monthly

Creatify pricing

• Free: 10 credits (~2 videos/month), limited avatar library, basic AI tools

• Starter: 1,200 credits (~240 videos/year), 170+ avatars, premium tools

• Pro: 2,400 credits (~480 videos/year), 500+ avatars, API access, all AI tools

Synthesia pricing

• Free: 3 minutes of video/month, 9 AI avatars, basic features

• Starter: 120 minutes of video/year, 125+ AI avatars, AI video assistant

• Creator: 360 minutes of video/year, 180+ AI avatars, advanced features

Custom

Creatify pricing

• Unlimited credits

• Full API access

• 20 custom avatars

• All advanced AI tools

Synthesia pricing

• Unlimited video minutes

• 230+ AI avatars

• Teams collaboration features

• API integration available

Try Creatify for free!

Trying Creatify 3.0 is completely free and requires no credit or debit card, so no worries about being charged by surprise because you forget to cancel your trial (we’ve all been there, trust)!

Synthesia is an excellent tool in its own right and will suit a lot of businesses, but very different reasons. With its robust array of video ad tools, especially with the launch of their Creative insight, AI video ads, and updated AI video editor this week, trying Creatify for free has never been more tempting. When comparing the two on the merit of their video ads, Creatify 3.0 takes the cake.

It’s time to churn out some video ads before the holidays!

Try Creatify for free!