Performance marketers struggle to compete and get results because manual research and guesswork drain resources. You can't decode why competitors' ads perform better, and relying on intuition means wasted ad spend. But there's a better way - research shows companies using data-driven AI strategies see a 15-20% increase in marketing ROI compared to those relying on intuition alone. AI ad intelligence is your new strategic advantage.
Thid blog describes the problems performance marketers face and the solutions available to them that will turn their video ads from expensive guesswork into data-backed winners.
The performance marketer's creative dilemma
Constant pressure to produce winning video ads
You might think that you have an idea for groundbreaking ad creative, one that will separate your brand from your competitors - an idea that could explode your ROAS and redefine your campaign benchmarks - so innovative, in fact, that hiring managers from Coca-Cola and Nike start emailing you blank checks.
Challenge of decoding competitor success
The reality is that great ad creative is seldom conceived from metaphorical lightning bolts. Rather, its genius roots in parts preceding the idea. It starts with research - with insights into how your competitors are playing the market. But figuring out why and how a competitor is dominating the marketplace, outperforming your video ads across every metric, is a challenge.
Guesswork and intuition alone waste both time and ad spend
Time and resources wasted on ineffective creative
Without critical data, you are going to waste your time and drain your company’s bank account. Throwing all your creative to Meta ads’ wall to see what sticks might produce results, but it begs the questions: ‘What kind of results - a 0.5 or 5.0 ROAS?’ ‘What results would I have if I had used video ads with data-driven foundations?’
Risk of creative fatigue and market saturation
Creative fatigue is inevitable in digital advertising. As your ads saturate the market, engagement rates drop, CPMs rise, and your marketing performance steadily plummets. Without fresh, data-driven creative approaches, your once-winning ads become invisible to your audience, leading to declining ROAS and wasted ad spend.
The consequences of creative stagnation are far more severe than just declining metrics. Ads that fail to penetrate the market become expensive digital wallpaper - forgotten by audiences and draining valuable resources. While your competitors capture market share with data-backed creative strategies, your ROAS plummets. What started as a creative roadblock mutates into a performance crisis, leading to uncomfortable quarterly reviews and questions about marketing leadership.
AI Ad intelligence produces smart AND creative ads
Data-driven decisions drive business growth
It's time to put aside creative hubris and embrace AI as your strategic assistant. Research shows that generative AI significantly enhances creative teams' ability to produce diverse, high-performing advertising content through sophisticated data analysis. The enterprises that will excel have executives - particularly performance marketers - recognizing this power of data-driven AI and investing in its adoption with resolution.
It improves marketing ROI
Businesses adopting AI marketing tools aren't just moving faster than you - they're earning significantly more. Recent data shows companies using AI for marketing experience a 37% reduction in costs and a 39% increase in revenue. Leveraging an AI video editor to produce smart ads means producing better ads, with AI-driven personalization delivering 5-8 times the ROI on marketing spend.
Advanced algorithms - AI ad intelligence- recognize patterns in successful ads, performing market research, identifying winners, and producing smart video ads for you to compete in minutes. This strategic deployment of AI resources has proven to increase conversion rates by up to 30% while reducing customer acquisition costs by up to 50%.
It frees you to be creative
If you detest manual market research and competitor analyses (I know I do), then you'll be filled with glee when I tell you that you can remove that boring activity from your task list and return to what made you fall in love with the position in the first place: being like Don Draper creative.
Ad intelligence facilitates quick, rich competitor analysis that fuels data-driven business decisions. It presents your marketing team with comprehensive insights including ad scores, ad composition, an ad's best and worst features, and competitor placement strategies. With all of that information, you can identify gaps in the market and target customers with extremely targeted, unique, and fundamentally sound video ads.
Now that you understand how AI ad intelligence streamlines competitive research, it’s time to read about what makes AI-powered ads truly intelligent - and more importantly, profitable.
What makes a smart ad smart?
They recognize patterns
What patterns does ad intelligence identify that can assure you that its recommendations are sound? Deep learning and AI optimization analyze millions of data points to identify what truly makes a successful ad campaign tick.
Advanced algorithms examine everything from creative elements to audience engagement patterns, tailoring advertisements to user needs and dramatically improving conversion rates. For instance, eBay's AI models analyze price points and user requirements to deliver targeted ad content that consistently outperforms traditional approaches. This smart pattern recognition helps performance marketers create ads that resonate with their target audience while maximizing ROAS.
They hit key performance indicators
Smart ads drive business growth, specifically return on ad spend and brand awareness, depending on your strategy (if they did neither, they wouldn’t be very smart). AI-powered video campaigns achieve up to 70% higher conversion rates and halve acquisition costs.
Their creative elements capture attention
The first and arguably most important element of a video ad is its hook. Your video ads compete not only with competitors but with the organic content that saturates advertising spaces. Just because it's an ad doesn't mean it has the liberty of being less compelling - in fact, it needs to be more compelling because you're fighting a consumer's urge to insta-scroll away from anything that looks like a video ad.
The creative element anchoring the video is the call to action (though you can repeat the CTA throughout to drive home your point). The CTA tells consumers exactly what action to take. Whether direct or indirect, your audience needs clear direction - even for seemingly obvious actions like clicking a link or following an account.
The script ties everything together. Craft a compelling story that keeps consumers engaged through strategic surprises and emotional triggers. Once you've hooked them, both the script and its associated visuals need to maintain engagement through varying, unpredictable stimuli that align with your brand's message.
Now that you understand what makes a smart ad effective, we’ll share a systematic process of creating one - a step-by-step approach that combines AI intelligence with creative strategy to produce winning video ads consistently.
The smart marketing video production process
The solution for struggling performance marketers looking to make profitable ads is to leverage AI ad intelligence. By automating the mundane tasks, you can focus on scaling smart ads that earn positive ROAS. Here's a 7 step process for creating smart ads that win:
Step 1: Market analysis by AI
Smart marketing video production begins with understanding what's already working in your space. Instead of spending hours manually analyzing competitors’ ad content, AI scans thousands of ads in real-time, identifying successful patterns and predicting performance with improved accuracy.
Open Creatify's Creative Insights dashboard and input your top 3 competitors to automatically scan and analyze their most successful video ads in real-time
Step 2: Understand why ads work
Once you understand the market landscape, it's time to decode why certain competitor ads outperform others. AI tools can analyze hook effectivenes, script structur, calls-to-action, and audience engagement patterns.
This AI ad intelligence reveals market gaps where your brand can excel.
Use the Creative Insights' Discovery feature to filter and save high-performing ads, examining their specific ad scores and success metrics
Step 3: Identify brands and ads to benchmark
With market insights and competitor analysis, craft video ads that combine proven performance elements with your unique brand voice. AI-powered benchmarking enables you to track performance against industry standards, identify opportunities for creative optimization, and scale winning formulas across campaigns.
Set up brand tracking for your top competitors in the Track Brands feature to receive real-time updates on their ad strategies and performance metrics.
Step 4: Implement data-driven strategies
Companies using data-driven strategies see a 15-20% increase in marketing ROI compared to those relying on intuition alone. This means analyzing patterns in successful ads and crafting content that resonates with your target market.
Apply the AI-generated creative scores and key selling point analyses from Creative Insights to inform your next video ad's structure and content.
Step 5: Create smart video ads
Leverage AI to create data-driven video ads that craft scripts based on top-performing patterns, generate diverse storyboards for your brand, and produce multiple ad variations for testing.
Launch the AI Video Ads generator and input your URL to automatically create multiple video variations based on top-performing ad patterns
Step 6: Analyse performance and optimize
Identify what video ads are underpeforming and which have the potential to scale. Compare your ads’ scores with your competitors, iterate on script and creative elements, and continuously optimize based on performance data.
Use the new editor's flexible scene customization tools to test different templates, avatars, and CTA styles for each video segment.
Step 7: Scale, scale, scale!
AI-driven video campaigns achieve up to 70% higher conversion rates. Leverage the expanded CTA templates and scene-based templates to quickly replicate your winning video formats across multiple campaigns, and use batch mode to scale:
Replicate successful creative elements
Adapt winning formulas across platforms
Test variations to prevent creative fatigue
Now that you understand the step-by-step process for creating winning video ads, let's explore expand upon a powerful suite of AI tools that empowers you to drive this pivot to smarter ads.
Smart Ads, Better Returns
The process for producing smart ads that increase ad performance and drive business growth is clear: leverage AI to analyze your competitors, gather creative insights to formulate strategy, and use an AI video ads generator to produce remarkable ads. Review performance against benchmarks, optimize continuously, and scale winning campaigns.
Where do I start?
You start at Creatify 3.0, launching today. Its suite of new features enables you to execute the entire 7-step marketing video production process in one platform. This upgrade transforms Creatify from a video generator into a complete creative intelligence suite.
Creatify 3.0 Features:
Creative insight
Spy on your competitors' video ads and track your favorite brands with AI ad intelligence. The AI breaks down successful ads into their fundamental parts - hooks, CTAs, scripts, and media - providing an overall ad score for benchmarking.
Upgraded AI video ads
Create AI-generated video ads 12x faster with smart matching technology. This feature automatically pairs your script with appropriate AI avatars, CTAs, hooks, and scenes based on competitor research insights.
Enhanced video editor
Edit your video ads with an upgraded dashboard featuring an intuitive UI, fluid controls, and expanded creative options for professional-quality results.Ready to transform your video marketing strategy? Launch Creatify 3.0 today and join the revolution in AI-powered video advertising.
Performance marketers who ignore AI-powered video creation are leaving money on the table. Creatify 3.0 combines competitor analysis, creative insights, and smart video generation to help you create ads that actually convert. Stop wasting time and resources on guesswork - start creating data-backed video ads that drive real results.
Try Creatify 3.0 now and see the difference AI intelligence makes to your ROAS.
Performance marketers struggle to compete and get results because manual research and guesswork drain resources. You can't decode why competitors' ads perform better, and relying on intuition means wasted ad spend. But there's a better way - research shows companies using data-driven AI strategies see a 15-20% increase in marketing ROI compared to those relying on intuition alone. AI ad intelligence is your new strategic advantage.
Thid blog describes the problems performance marketers face and the solutions available to them that will turn their video ads from expensive guesswork into data-backed winners.
The performance marketer's creative dilemma
Constant pressure to produce winning video ads
You might think that you have an idea for groundbreaking ad creative, one that will separate your brand from your competitors - an idea that could explode your ROAS and redefine your campaign benchmarks - so innovative, in fact, that hiring managers from Coca-Cola and Nike start emailing you blank checks.
Challenge of decoding competitor success
The reality is that great ad creative is seldom conceived from metaphorical lightning bolts. Rather, its genius roots in parts preceding the idea. It starts with research - with insights into how your competitors are playing the market. But figuring out why and how a competitor is dominating the marketplace, outperforming your video ads across every metric, is a challenge.
Guesswork and intuition alone waste both time and ad spend
Time and resources wasted on ineffective creative
Without critical data, you are going to waste your time and drain your company’s bank account. Throwing all your creative to Meta ads’ wall to see what sticks might produce results, but it begs the questions: ‘What kind of results - a 0.5 or 5.0 ROAS?’ ‘What results would I have if I had used video ads with data-driven foundations?’
Risk of creative fatigue and market saturation
Creative fatigue is inevitable in digital advertising. As your ads saturate the market, engagement rates drop, CPMs rise, and your marketing performance steadily plummets. Without fresh, data-driven creative approaches, your once-winning ads become invisible to your audience, leading to declining ROAS and wasted ad spend.
The consequences of creative stagnation are far more severe than just declining metrics. Ads that fail to penetrate the market become expensive digital wallpaper - forgotten by audiences and draining valuable resources. While your competitors capture market share with data-backed creative strategies, your ROAS plummets. What started as a creative roadblock mutates into a performance crisis, leading to uncomfortable quarterly reviews and questions about marketing leadership.
AI Ad intelligence produces smart AND creative ads
Data-driven decisions drive business growth
It's time to put aside creative hubris and embrace AI as your strategic assistant. Research shows that generative AI significantly enhances creative teams' ability to produce diverse, high-performing advertising content through sophisticated data analysis. The enterprises that will excel have executives - particularly performance marketers - recognizing this power of data-driven AI and investing in its adoption with resolution.
It improves marketing ROI
Businesses adopting AI marketing tools aren't just moving faster than you - they're earning significantly more. Recent data shows companies using AI for marketing experience a 37% reduction in costs and a 39% increase in revenue. Leveraging an AI video editor to produce smart ads means producing better ads, with AI-driven personalization delivering 5-8 times the ROI on marketing spend.
Advanced algorithms - AI ad intelligence- recognize patterns in successful ads, performing market research, identifying winners, and producing smart video ads for you to compete in minutes. This strategic deployment of AI resources has proven to increase conversion rates by up to 30% while reducing customer acquisition costs by up to 50%.
It frees you to be creative
If you detest manual market research and competitor analyses (I know I do), then you'll be filled with glee when I tell you that you can remove that boring activity from your task list and return to what made you fall in love with the position in the first place: being like Don Draper creative.
Ad intelligence facilitates quick, rich competitor analysis that fuels data-driven business decisions. It presents your marketing team with comprehensive insights including ad scores, ad composition, an ad's best and worst features, and competitor placement strategies. With all of that information, you can identify gaps in the market and target customers with extremely targeted, unique, and fundamentally sound video ads.
Now that you understand how AI ad intelligence streamlines competitive research, it’s time to read about what makes AI-powered ads truly intelligent - and more importantly, profitable.
What makes a smart ad smart?
They recognize patterns
What patterns does ad intelligence identify that can assure you that its recommendations are sound? Deep learning and AI optimization analyze millions of data points to identify what truly makes a successful ad campaign tick.
Advanced algorithms examine everything from creative elements to audience engagement patterns, tailoring advertisements to user needs and dramatically improving conversion rates. For instance, eBay's AI models analyze price points and user requirements to deliver targeted ad content that consistently outperforms traditional approaches. This smart pattern recognition helps performance marketers create ads that resonate with their target audience while maximizing ROAS.
They hit key performance indicators
Smart ads drive business growth, specifically return on ad spend and brand awareness, depending on your strategy (if they did neither, they wouldn’t be very smart). AI-powered video campaigns achieve up to 70% higher conversion rates and halve acquisition costs.
Their creative elements capture attention
The first and arguably most important element of a video ad is its hook. Your video ads compete not only with competitors but with the organic content that saturates advertising spaces. Just because it's an ad doesn't mean it has the liberty of being less compelling - in fact, it needs to be more compelling because you're fighting a consumer's urge to insta-scroll away from anything that looks like a video ad.
The creative element anchoring the video is the call to action (though you can repeat the CTA throughout to drive home your point). The CTA tells consumers exactly what action to take. Whether direct or indirect, your audience needs clear direction - even for seemingly obvious actions like clicking a link or following an account.
The script ties everything together. Craft a compelling story that keeps consumers engaged through strategic surprises and emotional triggers. Once you've hooked them, both the script and its associated visuals need to maintain engagement through varying, unpredictable stimuli that align with your brand's message.
Now that you understand what makes a smart ad effective, we’ll share a systematic process of creating one - a step-by-step approach that combines AI intelligence with creative strategy to produce winning video ads consistently.
The smart marketing video production process
The solution for struggling performance marketers looking to make profitable ads is to leverage AI ad intelligence. By automating the mundane tasks, you can focus on scaling smart ads that earn positive ROAS. Here's a 7 step process for creating smart ads that win:
Step 1: Market analysis by AI
Smart marketing video production begins with understanding what's already working in your space. Instead of spending hours manually analyzing competitors’ ad content, AI scans thousands of ads in real-time, identifying successful patterns and predicting performance with improved accuracy.
Open Creatify's Creative Insights dashboard and input your top 3 competitors to automatically scan and analyze their most successful video ads in real-time
Step 2: Understand why ads work
Once you understand the market landscape, it's time to decode why certain competitor ads outperform others. AI tools can analyze hook effectivenes, script structur, calls-to-action, and audience engagement patterns.
This AI ad intelligence reveals market gaps where your brand can excel.
Use the Creative Insights' Discovery feature to filter and save high-performing ads, examining their specific ad scores and success metrics
Step 3: Identify brands and ads to benchmark
With market insights and competitor analysis, craft video ads that combine proven performance elements with your unique brand voice. AI-powered benchmarking enables you to track performance against industry standards, identify opportunities for creative optimization, and scale winning formulas across campaigns.
Set up brand tracking for your top competitors in the Track Brands feature to receive real-time updates on their ad strategies and performance metrics.
Step 4: Implement data-driven strategies
Companies using data-driven strategies see a 15-20% increase in marketing ROI compared to those relying on intuition alone. This means analyzing patterns in successful ads and crafting content that resonates with your target market.
Apply the AI-generated creative scores and key selling point analyses from Creative Insights to inform your next video ad's structure and content.
Step 5: Create smart video ads
Leverage AI to create data-driven video ads that craft scripts based on top-performing patterns, generate diverse storyboards for your brand, and produce multiple ad variations for testing.
Launch the AI Video Ads generator and input your URL to automatically create multiple video variations based on top-performing ad patterns
Step 6: Analyse performance and optimize
Identify what video ads are underpeforming and which have the potential to scale. Compare your ads’ scores with your competitors, iterate on script and creative elements, and continuously optimize based on performance data.
Use the new editor's flexible scene customization tools to test different templates, avatars, and CTA styles for each video segment.
Step 7: Scale, scale, scale!
AI-driven video campaigns achieve up to 70% higher conversion rates. Leverage the expanded CTA templates and scene-based templates to quickly replicate your winning video formats across multiple campaigns, and use batch mode to scale:
Replicate successful creative elements
Adapt winning formulas across platforms
Test variations to prevent creative fatigue
Now that you understand the step-by-step process for creating winning video ads, let's explore expand upon a powerful suite of AI tools that empowers you to drive this pivot to smarter ads.
Smart Ads, Better Returns
The process for producing smart ads that increase ad performance and drive business growth is clear: leverage AI to analyze your competitors, gather creative insights to formulate strategy, and use an AI video ads generator to produce remarkable ads. Review performance against benchmarks, optimize continuously, and scale winning campaigns.
Where do I start?
You start at Creatify 3.0, launching today. Its suite of new features enables you to execute the entire 7-step marketing video production process in one platform. This upgrade transforms Creatify from a video generator into a complete creative intelligence suite.
Creatify 3.0 Features:
Creative insight
Spy on your competitors' video ads and track your favorite brands with AI ad intelligence. The AI breaks down successful ads into their fundamental parts - hooks, CTAs, scripts, and media - providing an overall ad score for benchmarking.
Upgraded AI video ads
Create AI-generated video ads 12x faster with smart matching technology. This feature automatically pairs your script with appropriate AI avatars, CTAs, hooks, and scenes based on competitor research insights.
Enhanced video editor
Edit your video ads with an upgraded dashboard featuring an intuitive UI, fluid controls, and expanded creative options for professional-quality results.Ready to transform your video marketing strategy? Launch Creatify 3.0 today and join the revolution in AI-powered video advertising.
Performance marketers who ignore AI-powered video creation are leaving money on the table. Creatify 3.0 combines competitor analysis, creative insights, and smart video generation to help you create ads that actually convert. Stop wasting time and resources on guesswork - start creating data-backed video ads that drive real results.
Try Creatify 3.0 now and see the difference AI intelligence makes to your ROAS.
Performance marketers struggle to compete and get results because manual research and guesswork drain resources. You can't decode why competitors' ads perform better, and relying on intuition means wasted ad spend. But there's a better way - research shows companies using data-driven AI strategies see a 15-20% increase in marketing ROI compared to those relying on intuition alone. AI ad intelligence is your new strategic advantage.
Thid blog describes the problems performance marketers face and the solutions available to them that will turn their video ads from expensive guesswork into data-backed winners.
The performance marketer's creative dilemma
Constant pressure to produce winning video ads
You might think that you have an idea for groundbreaking ad creative, one that will separate your brand from your competitors - an idea that could explode your ROAS and redefine your campaign benchmarks - so innovative, in fact, that hiring managers from Coca-Cola and Nike start emailing you blank checks.
Challenge of decoding competitor success
The reality is that great ad creative is seldom conceived from metaphorical lightning bolts. Rather, its genius roots in parts preceding the idea. It starts with research - with insights into how your competitors are playing the market. But figuring out why and how a competitor is dominating the marketplace, outperforming your video ads across every metric, is a challenge.
Guesswork and intuition alone waste both time and ad spend
Time and resources wasted on ineffective creative
Without critical data, you are going to waste your time and drain your company’s bank account. Throwing all your creative to Meta ads’ wall to see what sticks might produce results, but it begs the questions: ‘What kind of results - a 0.5 or 5.0 ROAS?’ ‘What results would I have if I had used video ads with data-driven foundations?’
Risk of creative fatigue and market saturation
Creative fatigue is inevitable in digital advertising. As your ads saturate the market, engagement rates drop, CPMs rise, and your marketing performance steadily plummets. Without fresh, data-driven creative approaches, your once-winning ads become invisible to your audience, leading to declining ROAS and wasted ad spend.
The consequences of creative stagnation are far more severe than just declining metrics. Ads that fail to penetrate the market become expensive digital wallpaper - forgotten by audiences and draining valuable resources. While your competitors capture market share with data-backed creative strategies, your ROAS plummets. What started as a creative roadblock mutates into a performance crisis, leading to uncomfortable quarterly reviews and questions about marketing leadership.
AI Ad intelligence produces smart AND creative ads
Data-driven decisions drive business growth
It's time to put aside creative hubris and embrace AI as your strategic assistant. Research shows that generative AI significantly enhances creative teams' ability to produce diverse, high-performing advertising content through sophisticated data analysis. The enterprises that will excel have executives - particularly performance marketers - recognizing this power of data-driven AI and investing in its adoption with resolution.
It improves marketing ROI
Businesses adopting AI marketing tools aren't just moving faster than you - they're earning significantly more. Recent data shows companies using AI for marketing experience a 37% reduction in costs and a 39% increase in revenue. Leveraging an AI video editor to produce smart ads means producing better ads, with AI-driven personalization delivering 5-8 times the ROI on marketing spend.
Advanced algorithms - AI ad intelligence- recognize patterns in successful ads, performing market research, identifying winners, and producing smart video ads for you to compete in minutes. This strategic deployment of AI resources has proven to increase conversion rates by up to 30% while reducing customer acquisition costs by up to 50%.
It frees you to be creative
If you detest manual market research and competitor analyses (I know I do), then you'll be filled with glee when I tell you that you can remove that boring activity from your task list and return to what made you fall in love with the position in the first place: being like Don Draper creative.
Ad intelligence facilitates quick, rich competitor analysis that fuels data-driven business decisions. It presents your marketing team with comprehensive insights including ad scores, ad composition, an ad's best and worst features, and competitor placement strategies. With all of that information, you can identify gaps in the market and target customers with extremely targeted, unique, and fundamentally sound video ads.
Now that you understand how AI ad intelligence streamlines competitive research, it’s time to read about what makes AI-powered ads truly intelligent - and more importantly, profitable.
What makes a smart ad smart?
They recognize patterns
What patterns does ad intelligence identify that can assure you that its recommendations are sound? Deep learning and AI optimization analyze millions of data points to identify what truly makes a successful ad campaign tick.
Advanced algorithms examine everything from creative elements to audience engagement patterns, tailoring advertisements to user needs and dramatically improving conversion rates. For instance, eBay's AI models analyze price points and user requirements to deliver targeted ad content that consistently outperforms traditional approaches. This smart pattern recognition helps performance marketers create ads that resonate with their target audience while maximizing ROAS.
They hit key performance indicators
Smart ads drive business growth, specifically return on ad spend and brand awareness, depending on your strategy (if they did neither, they wouldn’t be very smart). AI-powered video campaigns achieve up to 70% higher conversion rates and halve acquisition costs.
Their creative elements capture attention
The first and arguably most important element of a video ad is its hook. Your video ads compete not only with competitors but with the organic content that saturates advertising spaces. Just because it's an ad doesn't mean it has the liberty of being less compelling - in fact, it needs to be more compelling because you're fighting a consumer's urge to insta-scroll away from anything that looks like a video ad.
The creative element anchoring the video is the call to action (though you can repeat the CTA throughout to drive home your point). The CTA tells consumers exactly what action to take. Whether direct or indirect, your audience needs clear direction - even for seemingly obvious actions like clicking a link or following an account.
The script ties everything together. Craft a compelling story that keeps consumers engaged through strategic surprises and emotional triggers. Once you've hooked them, both the script and its associated visuals need to maintain engagement through varying, unpredictable stimuli that align with your brand's message.
Now that you understand what makes a smart ad effective, we’ll share a systematic process of creating one - a step-by-step approach that combines AI intelligence with creative strategy to produce winning video ads consistently.
The smart marketing video production process
The solution for struggling performance marketers looking to make profitable ads is to leverage AI ad intelligence. By automating the mundane tasks, you can focus on scaling smart ads that earn positive ROAS. Here's a 7 step process for creating smart ads that win:
Step 1: Market analysis by AI
Smart marketing video production begins with understanding what's already working in your space. Instead of spending hours manually analyzing competitors’ ad content, AI scans thousands of ads in real-time, identifying successful patterns and predicting performance with improved accuracy.
Open Creatify's Creative Insights dashboard and input your top 3 competitors to automatically scan and analyze their most successful video ads in real-time
Step 2: Understand why ads work
Once you understand the market landscape, it's time to decode why certain competitor ads outperform others. AI tools can analyze hook effectivenes, script structur, calls-to-action, and audience engagement patterns.
This AI ad intelligence reveals market gaps where your brand can excel.
Use the Creative Insights' Discovery feature to filter and save high-performing ads, examining their specific ad scores and success metrics
Step 3: Identify brands and ads to benchmark
With market insights and competitor analysis, craft video ads that combine proven performance elements with your unique brand voice. AI-powered benchmarking enables you to track performance against industry standards, identify opportunities for creative optimization, and scale winning formulas across campaigns.
Set up brand tracking for your top competitors in the Track Brands feature to receive real-time updates on their ad strategies and performance metrics.
Step 4: Implement data-driven strategies
Companies using data-driven strategies see a 15-20% increase in marketing ROI compared to those relying on intuition alone. This means analyzing patterns in successful ads and crafting content that resonates with your target market.
Apply the AI-generated creative scores and key selling point analyses from Creative Insights to inform your next video ad's structure and content.
Step 5: Create smart video ads
Leverage AI to create data-driven video ads that craft scripts based on top-performing patterns, generate diverse storyboards for your brand, and produce multiple ad variations for testing.
Launch the AI Video Ads generator and input your URL to automatically create multiple video variations based on top-performing ad patterns
Step 6: Analyse performance and optimize
Identify what video ads are underpeforming and which have the potential to scale. Compare your ads’ scores with your competitors, iterate on script and creative elements, and continuously optimize based on performance data.
Use the new editor's flexible scene customization tools to test different templates, avatars, and CTA styles for each video segment.
Step 7: Scale, scale, scale!
AI-driven video campaigns achieve up to 70% higher conversion rates. Leverage the expanded CTA templates and scene-based templates to quickly replicate your winning video formats across multiple campaigns, and use batch mode to scale:
Replicate successful creative elements
Adapt winning formulas across platforms
Test variations to prevent creative fatigue
Now that you understand the step-by-step process for creating winning video ads, let's explore expand upon a powerful suite of AI tools that empowers you to drive this pivot to smarter ads.
Smart Ads, Better Returns
The process for producing smart ads that increase ad performance and drive business growth is clear: leverage AI to analyze your competitors, gather creative insights to formulate strategy, and use an AI video ads generator to produce remarkable ads. Review performance against benchmarks, optimize continuously, and scale winning campaigns.
Where do I start?
You start at Creatify 3.0, launching today. Its suite of new features enables you to execute the entire 7-step marketing video production process in one platform. This upgrade transforms Creatify from a video generator into a complete creative intelligence suite.
Creatify 3.0 Features:
Creative insight
Spy on your competitors' video ads and track your favorite brands with AI ad intelligence. The AI breaks down successful ads into their fundamental parts - hooks, CTAs, scripts, and media - providing an overall ad score for benchmarking.
Upgraded AI video ads
Create AI-generated video ads 12x faster with smart matching technology. This feature automatically pairs your script with appropriate AI avatars, CTAs, hooks, and scenes based on competitor research insights.
Enhanced video editor
Edit your video ads with an upgraded dashboard featuring an intuitive UI, fluid controls, and expanded creative options for professional-quality results.Ready to transform your video marketing strategy? Launch Creatify 3.0 today and join the revolution in AI-powered video advertising.
Performance marketers who ignore AI-powered video creation are leaving money on the table. Creatify 3.0 combines competitor analysis, creative insights, and smart video generation to help you create ads that actually convert. Stop wasting time and resources on guesswork - start creating data-backed video ads that drive real results.
Try Creatify 3.0 now and see the difference AI intelligence makes to your ROAS.
