Black Friday is looming. Marketers are scrambling to find winning ad creative to help them capitalize on frenzied consumers’ desire to spend at the end of the month. Businesses will need their marketers to produce videos at scale - and fast - for their ad campaigns to allow for iterative split testing - and they’ll be looking for the one tool to produce them all.

In this blog, we’ll explore the variety of AI video generators on the market, their differences and USPs, and flesh out key features and capabilities of each to give you the information you need to make an informed business decision and improve your marketing performance.

The best for generating images

AdCreative AI stands out in terms of its image generating capabilities. They advertise themselves as generators of ad banners, texts, photoshoots, and videos**.** If you want to run ads on Facebook in different ad formats, AdCreative AI’s text generator and endless library of free stock images makes it quick, easy, and full of flavor. They have integrations with Facebook, meaning you can analyze your ad campaign’s performance from their dashboard, as well as view ad performance predictions.

All in all, a great piece of software for ad managers looking to focus solely on vibrant, static images; though, its video production capabilities leave something to be wanting.

The best for video translation

HeyGen is a quality video generator, priding themselves on their AI avatars’ translative acumen. With the ability to produce video in 175 different languages with solid lip-syncing, HeyGen is an good choice for content creators without a huge budget. It’s useful, too, for internal marketing, like training and development of staff, as the ability to translate video with ease caters well to global companies. I have to nod at their social media marketing, too, as they have landed a couple of viral videos off the back of their video translations.

A great option for content creators, no doubt, but growth marketers will want something a little more focused on scaling ad campaigns and less on training videos with multi-lingual avatars; therefore, the best AI video generator it is not.

The best for long form video

InVideo excels at longer form video content. Similar to the others, they can produce content with short text inputs, speeding up the content creation process immensely - think long form tutorial videos and entertainment style videos, like AI Shorts. Their vast library of stock footage and selection of social media templates ensures videos are unique and related to your prompt. Furthermore, they’re cost effective and offer a user-friendly interface.

Like HeyGen, this InVideo is a great option for those focused on content creation, rather than performance marketing; in other words, if you want a video generator that produces great ad content, this may not be the answer.

The best for mobile production

Captions bears the crown for best mobile video production. Its integration with TikTok makes it incredibly popular with content creators looking to go viral with a trending video. Their editing interface is intuitive, their library of templates extensive, and the ease with which one can publish to TikTok is levels above others. Their desktop version on the other hand is weaker than in its competitors.

If you’re on mobile all the time and like generating quick video for fast consumption, Captions is likely the one to try out. Its consumer focus invites the casual creator aboard, though doesn’t fill the need that the performance marketer has.

The best for internal communications

Synthesia is great for generating quality with AI avatars; specifically, they excel at creating video for internal communications: think learning and development and customer service videos. They’re popular with big brands like Heineken for precisely that reason, and like HeyGen and Creatify, have excellent multi-lingual capabilities, meaning global training videos can be rolled out with ease and cost effectively. Like most examples above, they can generate video simply from text.

While powerful for internal communications, Synthesia still lacks precise addressal of optimized video ads, something performance marketers desire.

The best for generating video ads

Creatify’s AI is trained on winning ad creatives. They focus on producing short video ads that help performance marketers to convert. With a simple URL, Creatify can scrape webpages for media and produce unique and highly effective content when used in conjunction with a prompt. More than that though, Creatify can batch create content meaning marketers can produce hundreds - nay, thousands - of videos in a single day. Oh, the split testing that that will allow for…

And like HeyGen and Synthesia, Creatify produces ultra realistic AI avatars, too. With a library of over 500 to choose from, and 2 distinct features under that umbrella - Design your own avatar and *Bring Your Own Avatar -* Creatify shines brightest amongst the other AI video generators.

That’s why we believe Creatify AI is the leading AI video generator.

The best for generating realistic AI avatars

ArcAds boats the most realistic AI avatars. Not only in the traditional camera facing mode, but in walking styles, selfie styles, and more. Their focus on UGC content makes them a popular choice for content marketers. While their library and capabilities are impressive, it does lack the breath of options and editing features that Creatify has. Furthermore, it doesn’t have a url to video feature.

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What AI video generator is best for the performance marketer?

After exploring the features of various AI video generators, it’s clear that each tool has its strengths:

• AdCreative AI excels in generating static images and ad banners, ideal for businesses focused on vibrant visual ads. While its video capabilities are functional, they aren’t as robust as some of its competitors.

• HeyGen stands out for its video translation capabilities, making it a great option for global teams or content creators needing quick translations. However, its focus on translation limits its appeal to performance marketers who require a tool built for ad creation at scale.

• InVideo shines in long-form video creation, making it well-suited for content marketers focused on tutorials or entertainment videos. But for those looking to produce high-converting, short-form ads, InVideo may fall short.

• Captions is the go-to tool for mobile-first content creators, especially those aiming for virality on platforms like TikTok. But for marketers who need to scale video production, it is not optimized for bulk ad creation.

• Synthesia is excellent for internal communications and learning videos, with impressive multi-lingual avatars. However, its features are tailored more toward corporate training than the high-volume, high-conversion ad content that performance marketers need.

• ArcAds has some of the most realistic AI avatars, ideal for UGC-style videos, and is popular among content creators. However, it lacks some of the batch production and URL-to-video features that Creatify offers, limiting its scalability for ad campaigns.

When it comes to producing high-converting video ads in bulk, Creatify stands out as the top contender. Its ability to generate videos from URLs, customize avatars, and batch-create content at scale makes it an unbeatable choice for performance marketers. For those gearing up for Black Friday and beyond, Creatify’s AI-driven tools can help businesses create thousands of videos in a single day—enabling quick iteration and split testing. Whether you’re launching a campaign for seasonal sales or preparing long-term strategies, Creatify provides the speed, versatility, and accuracy that performance marketers need to thrive.