What are AI Influencers?
AI influencers are digital avatars powered by artificial intelligence that can create marketing video content, deliver your marketing messages, and engage with audiences across multiple platforms. They’re your AI yes men, presenting information in whatever language you want, working around the clock well past midnight, and never putting you under pressure when negotiating rates. They offer performance marketers a scalable, cost-effective way to scale marketing video production content the traditional hassles of human talent management or the time-consuming nature of traditional content production.
9 use cases for AI avatars in marketing video production
1. Product tutorials and demonstrations
AI avatars are exceptional at demonstrating how a product is used because they don’t actually need to have the physical product! With clever use of b-roll, the AI influencer can demonstrate use of the product by leveraging pre-existing content. Similarly, using AI to generate a script, or inputing your own, gives your AI influencer sufficient information to present a complete tutorial.
2. Multilingual marketing videos
Traditional influencers are, often than not, not polyglots. Their strength is in engaging their audience in their native tongue. And more often than not, audience segents epand beyond one region. Therefore, promoting to global audiences with the same infleuncer is ill advised. Instead, leverage the power of an AI influencer to produce content in many languages. You can use the same AI avatar, or split test multiple avatars to see which face resonates best with your segment. The important point is that they will speak your audience’s language, ergo, your marketing video production scales.
3. Social media ads
Successful ads require constant iterative split-testing to find the winning formula. Once you have a winner, it’s time to scale. In order to find that ad, you need a lot of creative, which is expensive if you’re relying on traditional methods of production. If, however, you’ve embraced AI as our saviour (soon to be overlord), there are cost-effective and scalable ways to produce creative variants. Make an avatar, batch create a hundred variations, and drop them into your social media advertising campaigns. Their talking heads have proven to be irresistable to consumers (when compared to static image ads). Cynthia’s social media ads found AI avatars to be highly effective, at least. Read about her case study here.
4. Corporate training materials
A phenomenal use case for AI infleuncers (in this case, the term AI avatar is better reflective) is ttheir use in corporate training materials. Global organizations can quit hiring (is that an oxymoron?) staff to onboard new employees because AI avatars can do all the heavy lifting. Something changed in the company of late? No matter, edit the avatar’s scrip, render, and upload the updated information company wide in minutes and for virtually nothing.
5. Organic social media content
Shockingly, AI influencers can be used to create social media content, build themselves a brand, and become ambassadors, i.e., influencers (omg). In fact, there are AI influencers all over Instagram and TikTok, with some of them hosting channels with over a million followers. Examples include 21 year old ‘robot’ living in L.A, Miquela, who’s got 2.5 million followers on IG to their name. Because you can manage their every move, they should be inherently following brand guidelines - lest you prompt them to go rogue. Performance marketers should consider whether producing an army of AI infleuncers related indirectly to their business makes sense.
6. FAQs
Use an AI avatar video generator to populate your customer service points with AI infleuncers. Rather than expecting your customer to wade through threads of questions and answers, summarize the key pain points an AI avatar that you designed! As the market shifts, and new queries need fresh, nuanced answers, know that you can adjust the AI avatar’s
7. Content repurposing
Back in 2021 it was believed that brands had to churn out new content daily. Fast forward a couple of years and brands and creators started realising that repurposing content is fundamental to maintaining a consistent calendar. Content that has resonated with your audience should absolutely be a part of your content strategy. If it ain’t broken don’t fix it! Using an AI editing tool like this can help you produce a ton of repurposed content, with or without an AI influencer.
8. Personalized marketing messages
Opening an email with your name in the subject line - even when we know it’s a marketing ploy - makes us feel nice because there’s nothing we love more than the look and sound of our own name. Opening an email with a video of an AI avatar speaking your name - now that’s bound to elicit the tingles. With the ability to produce creative variations at scale, you can literally speak to your email subscribers one on one - and in their mother tongue.
9. Educational content
I don’t envy the hours that educators have invested in producing their Coursera or Udemy courses. With AI avatars doing the presenting, you can have a course up and running in a fraction of the time. Not only that, but online courses are at risk of becoming outdated, requiring educators to recreate materials to stay relevant. An AI influencer just needs their script adjusted and they’re back online, teaching people how to scale marketing video production!
5 Key benefits of Virtual influencers in video marketing
Cost optimization
One of the most enticing benefits of using AI infleuncers - especially those that marketers create themselves - is that they’re criminally inexpensive. The difference in price between a traditional human infleuncer versus an AI infleuncer is night and day. You need to consider location rentals, equipment, time lost communicating deliverables and back and forth revisions, and of course, the talent’s fee. An AI infleuncer doesn’t complain about rates. They’re hapy just to be helping!
Scalable content creation
Can AI influencers help brands to scale marketing video production? Yes they can. In fact, it’s one of their primary competitive advantages. When we spoke on cost in the last point, we didn’t imagine a scenario where an infleuncer is tasked with producing 100 video ads for your business. It’s unfeasable for most brands. For AI avatars, the cost is minute in comparison. Your AI infleuncer can produce 100 video ads in a day. This scalability allows marketers to optimize ad performance across various platforms and audiences, testing different scripts, languages, and formats without additional production time. Find me a human infleuncer that can do 10 in a day, let alone 100.
Brand consistency
AI infleuncers abide by your brand guidelines as long as you abide by your brand guidelines! They maintain the appropriate tone of voice, convey the right marketing messages, and present however you would like. Want a straight laced male in a white suit to promote your ads agency? Design your own AI avatar! The standardization of brand elements reduces the risk of messaging inconsistencies that often occur with multiple human presenters (cough humans cough).
Global market reach
AI influencers are polyglots, meaning they can speak in most popular languages. For marketers, that’s more than a neat trick; it means that you can communicate your marketing messages to global audiences, regardless of culure or language. Serve ads to customers in Japan, leads in Jamaica, and prospects in Jordan. You can launch international marketing campaigns without the need for multiple production cycles or loal talent recruitment. That means saving money and scaling marketing video production.
Rapid production cycles
Using an AI avatar video generator streamlines the production process, allowing marketing teams to generate video content on-demand. This reduces the typical production timeline from weeks to hours, meaning you can react to market trends and time-sensitive opportunities, giving you a competitive edge in an extremely competitve landscape. Your AI influencer is, quite literally, at your service night and day, ready to produce content at the drop of a hat.
Limitations of AI influencers in video marketing
Current technical constraints include limitations in complex emotional expression and nuanced human interactions. It is getting better every day, though. Already AI avatars are interacting with products, expressing some emotion, and even using selfie style UGC shots.
Sophisticated emotional storytelling remains challenging, too, and requires clever prompting. The technology still struggles with conveying genuine empathy and building emotional connections with viewers. Production quality varies significantly based on the AI technology used. High-end results require substantial computational resources and specialized expertise, potentially offsetting initial cost benefits. It’s important that you balance your requirements: do you want quality or product efficiency? Legal considerations around digital rights, content ownership, and AI-generated media usage require careful navigation. Not to mention the fact that some social media users seem to get offended at the sight of an AI avatar, almost as though they’re experiencing uncanny valley, or afeared that these avatars will steal their jobs.
Will AI influencers replace traditional video marketing?
Not at the moment. They should work alongside one another. AI influencers can’t yet command the attention that traditional infleuncers can, nor can they create such original content, though they are certainly powerful complimentary tools.
The future points toward hybrid approaches where AI influencers handle standardized, scalable content while human talent focuses on complex, emotionally-driven narratives. This combination maximizes efficiency while maintaining the authentic human connection essential for certain marketing objectives. More performance marketers than ever are experimenting with AI-generated content, signalling video marketing trends that encourage businesses to trial AI avatar adoption. As AI tech continues to advance, expect to see more sophisticated integration of AI influencers in marketing strategies, blending the efficiency of automation with the creativity of human marketers. If that day comes, though, creatives needn’t fret; they’ll still be required to help with creative prompts.
Lol jk, I’ll be out of a job.
If the prospect of dabbling in an AI avatar video generator to help scale your marketing video production appeals to you, play around with Creatify for free - no credit card required to trial.
What are AI Influencers?
AI influencers are digital avatars powered by artificial intelligence that can create marketing video content, deliver your marketing messages, and engage with audiences across multiple platforms. They’re your AI yes men, presenting information in whatever language you want, working around the clock well past midnight, and never putting you under pressure when negotiating rates. They offer performance marketers a scalable, cost-effective way to scale marketing video production content the traditional hassles of human talent management or the time-consuming nature of traditional content production.
9 use cases for AI avatars in marketing video production
1. Product tutorials and demonstrations
AI avatars are exceptional at demonstrating how a product is used because they don’t actually need to have the physical product! With clever use of b-roll, the AI influencer can demonstrate use of the product by leveraging pre-existing content. Similarly, using AI to generate a script, or inputing your own, gives your AI influencer sufficient information to present a complete tutorial.
2. Multilingual marketing videos
Traditional influencers are, often than not, not polyglots. Their strength is in engaging their audience in their native tongue. And more often than not, audience segents epand beyond one region. Therefore, promoting to global audiences with the same infleuncer is ill advised. Instead, leverage the power of an AI influencer to produce content in many languages. You can use the same AI avatar, or split test multiple avatars to see which face resonates best with your segment. The important point is that they will speak your audience’s language, ergo, your marketing video production scales.
3. Social media ads
Successful ads require constant iterative split-testing to find the winning formula. Once you have a winner, it’s time to scale. In order to find that ad, you need a lot of creative, which is expensive if you’re relying on traditional methods of production. If, however, you’ve embraced AI as our saviour (soon to be overlord), there are cost-effective and scalable ways to produce creative variants. Make an avatar, batch create a hundred variations, and drop them into your social media advertising campaigns. Their talking heads have proven to be irresistable to consumers (when compared to static image ads). Cynthia’s social media ads found AI avatars to be highly effective, at least. Read about her case study here.
4. Corporate training materials
A phenomenal use case for AI infleuncers (in this case, the term AI avatar is better reflective) is ttheir use in corporate training materials. Global organizations can quit hiring (is that an oxymoron?) staff to onboard new employees because AI avatars can do all the heavy lifting. Something changed in the company of late? No matter, edit the avatar’s scrip, render, and upload the updated information company wide in minutes and for virtually nothing.
5. Organic social media content
Shockingly, AI influencers can be used to create social media content, build themselves a brand, and become ambassadors, i.e., influencers (omg). In fact, there are AI influencers all over Instagram and TikTok, with some of them hosting channels with over a million followers. Examples include 21 year old ‘robot’ living in L.A, Miquela, who’s got 2.5 million followers on IG to their name. Because you can manage their every move, they should be inherently following brand guidelines - lest you prompt them to go rogue. Performance marketers should consider whether producing an army of AI infleuncers related indirectly to their business makes sense.
6. FAQs
Use an AI avatar video generator to populate your customer service points with AI infleuncers. Rather than expecting your customer to wade through threads of questions and answers, summarize the key pain points an AI avatar that you designed! As the market shifts, and new queries need fresh, nuanced answers, know that you can adjust the AI avatar’s
7. Content repurposing
Back in 2021 it was believed that brands had to churn out new content daily. Fast forward a couple of years and brands and creators started realising that repurposing content is fundamental to maintaining a consistent calendar. Content that has resonated with your audience should absolutely be a part of your content strategy. If it ain’t broken don’t fix it! Using an AI editing tool like this can help you produce a ton of repurposed content, with or without an AI influencer.
8. Personalized marketing messages
Opening an email with your name in the subject line - even when we know it’s a marketing ploy - makes us feel nice because there’s nothing we love more than the look and sound of our own name. Opening an email with a video of an AI avatar speaking your name - now that’s bound to elicit the tingles. With the ability to produce creative variations at scale, you can literally speak to your email subscribers one on one - and in their mother tongue.
9. Educational content
I don’t envy the hours that educators have invested in producing their Coursera or Udemy courses. With AI avatars doing the presenting, you can have a course up and running in a fraction of the time. Not only that, but online courses are at risk of becoming outdated, requiring educators to recreate materials to stay relevant. An AI influencer just needs their script adjusted and they’re back online, teaching people how to scale marketing video production!
5 Key benefits of Virtual influencers in video marketing
Cost optimization
One of the most enticing benefits of using AI infleuncers - especially those that marketers create themselves - is that they’re criminally inexpensive. The difference in price between a traditional human infleuncer versus an AI infleuncer is night and day. You need to consider location rentals, equipment, time lost communicating deliverables and back and forth revisions, and of course, the talent’s fee. An AI infleuncer doesn’t complain about rates. They’re hapy just to be helping!
Scalable content creation
Can AI influencers help brands to scale marketing video production? Yes they can. In fact, it’s one of their primary competitive advantages. When we spoke on cost in the last point, we didn’t imagine a scenario where an infleuncer is tasked with producing 100 video ads for your business. It’s unfeasable for most brands. For AI avatars, the cost is minute in comparison. Your AI infleuncer can produce 100 video ads in a day. This scalability allows marketers to optimize ad performance across various platforms and audiences, testing different scripts, languages, and formats without additional production time. Find me a human infleuncer that can do 10 in a day, let alone 100.
Brand consistency
AI infleuncers abide by your brand guidelines as long as you abide by your brand guidelines! They maintain the appropriate tone of voice, convey the right marketing messages, and present however you would like. Want a straight laced male in a white suit to promote your ads agency? Design your own AI avatar! The standardization of brand elements reduces the risk of messaging inconsistencies that often occur with multiple human presenters (cough humans cough).
Global market reach
AI influencers are polyglots, meaning they can speak in most popular languages. For marketers, that’s more than a neat trick; it means that you can communicate your marketing messages to global audiences, regardless of culure or language. Serve ads to customers in Japan, leads in Jamaica, and prospects in Jordan. You can launch international marketing campaigns without the need for multiple production cycles or loal talent recruitment. That means saving money and scaling marketing video production.
Rapid production cycles
Using an AI avatar video generator streamlines the production process, allowing marketing teams to generate video content on-demand. This reduces the typical production timeline from weeks to hours, meaning you can react to market trends and time-sensitive opportunities, giving you a competitive edge in an extremely competitve landscape. Your AI influencer is, quite literally, at your service night and day, ready to produce content at the drop of a hat.
Limitations of AI influencers in video marketing
Current technical constraints include limitations in complex emotional expression and nuanced human interactions. It is getting better every day, though. Already AI avatars are interacting with products, expressing some emotion, and even using selfie style UGC shots.
Sophisticated emotional storytelling remains challenging, too, and requires clever prompting. The technology still struggles with conveying genuine empathy and building emotional connections with viewers. Production quality varies significantly based on the AI technology used. High-end results require substantial computational resources and specialized expertise, potentially offsetting initial cost benefits. It’s important that you balance your requirements: do you want quality or product efficiency? Legal considerations around digital rights, content ownership, and AI-generated media usage require careful navigation. Not to mention the fact that some social media users seem to get offended at the sight of an AI avatar, almost as though they’re experiencing uncanny valley, or afeared that these avatars will steal their jobs.
Will AI influencers replace traditional video marketing?
Not at the moment. They should work alongside one another. AI influencers can’t yet command the attention that traditional infleuncers can, nor can they create such original content, though they are certainly powerful complimentary tools.
The future points toward hybrid approaches where AI influencers handle standardized, scalable content while human talent focuses on complex, emotionally-driven narratives. This combination maximizes efficiency while maintaining the authentic human connection essential for certain marketing objectives. More performance marketers than ever are experimenting with AI-generated content, signalling video marketing trends that encourage businesses to trial AI avatar adoption. As AI tech continues to advance, expect to see more sophisticated integration of AI influencers in marketing strategies, blending the efficiency of automation with the creativity of human marketers. If that day comes, though, creatives needn’t fret; they’ll still be required to help with creative prompts.
Lol jk, I’ll be out of a job.
If the prospect of dabbling in an AI avatar video generator to help scale your marketing video production appeals to you, play around with Creatify for free - no credit card required to trial.
What are AI Influencers?
AI influencers are digital avatars powered by artificial intelligence that can create marketing video content, deliver your marketing messages, and engage with audiences across multiple platforms. They’re your AI yes men, presenting information in whatever language you want, working around the clock well past midnight, and never putting you under pressure when negotiating rates. They offer performance marketers a scalable, cost-effective way to scale marketing video production content the traditional hassles of human talent management or the time-consuming nature of traditional content production.
9 use cases for AI avatars in marketing video production
1. Product tutorials and demonstrations
AI avatars are exceptional at demonstrating how a product is used because they don’t actually need to have the physical product! With clever use of b-roll, the AI influencer can demonstrate use of the product by leveraging pre-existing content. Similarly, using AI to generate a script, or inputing your own, gives your AI influencer sufficient information to present a complete tutorial.
2. Multilingual marketing videos
Traditional influencers are, often than not, not polyglots. Their strength is in engaging their audience in their native tongue. And more often than not, audience segents epand beyond one region. Therefore, promoting to global audiences with the same infleuncer is ill advised. Instead, leverage the power of an AI influencer to produce content in many languages. You can use the same AI avatar, or split test multiple avatars to see which face resonates best with your segment. The important point is that they will speak your audience’s language, ergo, your marketing video production scales.
3. Social media ads
Successful ads require constant iterative split-testing to find the winning formula. Once you have a winner, it’s time to scale. In order to find that ad, you need a lot of creative, which is expensive if you’re relying on traditional methods of production. If, however, you’ve embraced AI as our saviour (soon to be overlord), there are cost-effective and scalable ways to produce creative variants. Make an avatar, batch create a hundred variations, and drop them into your social media advertising campaigns. Their talking heads have proven to be irresistable to consumers (when compared to static image ads). Cynthia’s social media ads found AI avatars to be highly effective, at least. Read about her case study here.
4. Corporate training materials
A phenomenal use case for AI infleuncers (in this case, the term AI avatar is better reflective) is ttheir use in corporate training materials. Global organizations can quit hiring (is that an oxymoron?) staff to onboard new employees because AI avatars can do all the heavy lifting. Something changed in the company of late? No matter, edit the avatar’s scrip, render, and upload the updated information company wide in minutes and for virtually nothing.
5. Organic social media content
Shockingly, AI influencers can be used to create social media content, build themselves a brand, and become ambassadors, i.e., influencers (omg). In fact, there are AI influencers all over Instagram and TikTok, with some of them hosting channels with over a million followers. Examples include 21 year old ‘robot’ living in L.A, Miquela, who’s got 2.5 million followers on IG to their name. Because you can manage their every move, they should be inherently following brand guidelines - lest you prompt them to go rogue. Performance marketers should consider whether producing an army of AI infleuncers related indirectly to their business makes sense.
6. FAQs
Use an AI avatar video generator to populate your customer service points with AI infleuncers. Rather than expecting your customer to wade through threads of questions and answers, summarize the key pain points an AI avatar that you designed! As the market shifts, and new queries need fresh, nuanced answers, know that you can adjust the AI avatar’s
7. Content repurposing
Back in 2021 it was believed that brands had to churn out new content daily. Fast forward a couple of years and brands and creators started realising that repurposing content is fundamental to maintaining a consistent calendar. Content that has resonated with your audience should absolutely be a part of your content strategy. If it ain’t broken don’t fix it! Using an AI editing tool like this can help you produce a ton of repurposed content, with or without an AI influencer.
8. Personalized marketing messages
Opening an email with your name in the subject line - even when we know it’s a marketing ploy - makes us feel nice because there’s nothing we love more than the look and sound of our own name. Opening an email with a video of an AI avatar speaking your name - now that’s bound to elicit the tingles. With the ability to produce creative variations at scale, you can literally speak to your email subscribers one on one - and in their mother tongue.
9. Educational content
I don’t envy the hours that educators have invested in producing their Coursera or Udemy courses. With AI avatars doing the presenting, you can have a course up and running in a fraction of the time. Not only that, but online courses are at risk of becoming outdated, requiring educators to recreate materials to stay relevant. An AI influencer just needs their script adjusted and they’re back online, teaching people how to scale marketing video production!
5 Key benefits of Virtual influencers in video marketing
Cost optimization
One of the most enticing benefits of using AI infleuncers - especially those that marketers create themselves - is that they’re criminally inexpensive. The difference in price between a traditional human infleuncer versus an AI infleuncer is night and day. You need to consider location rentals, equipment, time lost communicating deliverables and back and forth revisions, and of course, the talent’s fee. An AI infleuncer doesn’t complain about rates. They’re hapy just to be helping!
Scalable content creation
Can AI influencers help brands to scale marketing video production? Yes they can. In fact, it’s one of their primary competitive advantages. When we spoke on cost in the last point, we didn’t imagine a scenario where an infleuncer is tasked with producing 100 video ads for your business. It’s unfeasable for most brands. For AI avatars, the cost is minute in comparison. Your AI infleuncer can produce 100 video ads in a day. This scalability allows marketers to optimize ad performance across various platforms and audiences, testing different scripts, languages, and formats without additional production time. Find me a human infleuncer that can do 10 in a day, let alone 100.
Brand consistency
AI infleuncers abide by your brand guidelines as long as you abide by your brand guidelines! They maintain the appropriate tone of voice, convey the right marketing messages, and present however you would like. Want a straight laced male in a white suit to promote your ads agency? Design your own AI avatar! The standardization of brand elements reduces the risk of messaging inconsistencies that often occur with multiple human presenters (cough humans cough).
Global market reach
AI influencers are polyglots, meaning they can speak in most popular languages. For marketers, that’s more than a neat trick; it means that you can communicate your marketing messages to global audiences, regardless of culure or language. Serve ads to customers in Japan, leads in Jamaica, and prospects in Jordan. You can launch international marketing campaigns without the need for multiple production cycles or loal talent recruitment. That means saving money and scaling marketing video production.
Rapid production cycles
Using an AI avatar video generator streamlines the production process, allowing marketing teams to generate video content on-demand. This reduces the typical production timeline from weeks to hours, meaning you can react to market trends and time-sensitive opportunities, giving you a competitive edge in an extremely competitve landscape. Your AI influencer is, quite literally, at your service night and day, ready to produce content at the drop of a hat.
Limitations of AI influencers in video marketing
Current technical constraints include limitations in complex emotional expression and nuanced human interactions. It is getting better every day, though. Already AI avatars are interacting with products, expressing some emotion, and even using selfie style UGC shots.
Sophisticated emotional storytelling remains challenging, too, and requires clever prompting. The technology still struggles with conveying genuine empathy and building emotional connections with viewers. Production quality varies significantly based on the AI technology used. High-end results require substantial computational resources and specialized expertise, potentially offsetting initial cost benefits. It’s important that you balance your requirements: do you want quality or product efficiency? Legal considerations around digital rights, content ownership, and AI-generated media usage require careful navigation. Not to mention the fact that some social media users seem to get offended at the sight of an AI avatar, almost as though they’re experiencing uncanny valley, or afeared that these avatars will steal their jobs.
Will AI influencers replace traditional video marketing?
Not at the moment. They should work alongside one another. AI influencers can’t yet command the attention that traditional infleuncers can, nor can they create such original content, though they are certainly powerful complimentary tools.
The future points toward hybrid approaches where AI influencers handle standardized, scalable content while human talent focuses on complex, emotionally-driven narratives. This combination maximizes efficiency while maintaining the authentic human connection essential for certain marketing objectives. More performance marketers than ever are experimenting with AI-generated content, signalling video marketing trends that encourage businesses to trial AI avatar adoption. As AI tech continues to advance, expect to see more sophisticated integration of AI influencers in marketing strategies, blending the efficiency of automation with the creativity of human marketers. If that day comes, though, creatives needn’t fret; they’ll still be required to help with creative prompts.
Lol jk, I’ll be out of a job.
If the prospect of dabbling in an AI avatar video generator to help scale your marketing video production appeals to you, play around with Creatify for free - no credit card required to trial.