RedNote: A Beginner's Guide
RedNote: A Beginner's Guide
RedNote: A Beginner's Guide
RedNote is an social media platform that allows users to create and share content with users from all over the world, it's an alternative to TikTok users who wants to keep in touch with people all over the world without worrying about regulations for now.
RedNote is an social media platform that allows users to create and share content with users from all over the world, it's an alternative to TikTok users who wants to keep in touch with people all over the world without worrying about regulations for now.
RedNote is an social media platform that allows users to create and share content with users from all over the world, it's an alternative to TikTok users who wants to keep in touch with people all over the world without worrying about regulations for now.
RedNote is an social media platform that allows users to create and share content with users from all over the world, it's an alternative to TikTok users who wants to keep in touch with people all over the world without worrying about regulations for now.
No credit card required
No credit card required
What is Rednote (Xiaohongshu)
What is Rednote (Xiaohongshu)
Key Features of Capcut
Commerce Pro
RedNote is a social media platform that's similar to TikTok and Instagram, it's a place for people from all over the world to meet and share stories of their lives. While RedNote has been a popular app primarily in China, it's popularity in western countries has only began to grow rapidly since TikTok announced their plan to close all business in the United States on Sunday, 19th Jan, 2025.
Right now - as 16th January, we're seeing many western TikToker starts to post their videos on RedNote, the percentage of English videos raised to an astonishing 60-70%. Since the RedNote is probably the only platform that allows both Chinese citizens and Westerners to post and interact directly without the need of VPN, the amount of likes, and comments are noticeably higher due to larger amount of user base.
RedNote is a social media platform that's similar to TikTok and Instagram, it's a place for people from all over the world to meet and share stories of their lives. While RedNote has been a popular app primarily in China, it's popularity in western countries has only began to grow rapidly since TikTok announced their plan to close all business in the United States on Sunday, 19th Jan, 2025.
Right now - as 16th January, we're seeing many western TikToker starts to post their videos on RedNote, the percentage of English videos raised to an astonishing 60-70%. Since the RedNote is probably the only platform that allows both Chinese citizens and Westerners to post and interact directly without the need of VPN, the amount of likes, and comments are noticeably higher due to larger amount of user base.
RedNote is a social media platform that's similar to TikTok and Instagram, it's a place for people from all over the world to meet and share stories of their lives. While RedNote has been a popular app primarily in China, it's popularity in western countries has only began to grow rapidly since TikTok announced their plan to close all business in the United States on Sunday, 19th Jan, 2025.
Right now - as 16th January, we're seeing many western TikToker starts to post their videos on RedNote, the percentage of English videos raised to an astonishing 60-70%. Since the RedNote is probably the only platform that allows both Chinese citizens and Westerners to post and interact directly without the need of VPN, the amount of likes, and comments are noticeably higher due to larger amount of user base.
Why people are rushing to RedNote?
Why people are rushing to RedNote?
Why people are rushing to RedNote?
TikTok announced their plan to temporarily shut down all business in the United States on 19th, Jan. This decision is a response to the "TikTok Ban" made by US government, leaving users, content creators, and business owners on TikTok looking for alternatives, people find RedNote seems to have similar capabilities as TikTok and have decided to give it a try. Some people are calling themselves "TikTok Refugees" while posting on RedNote, they even created a hashtag #tiktokrefugee" and it's getting noticeably more and more popular over time on both TikTok and RedNote.
TikTok announced their plan to temporarily shut down all business in the United States on 19th, Jan. This decision is a response to the "TikTok Ban" made by US government, leaving users, content creators, and business owners on TikTok looking for alternatives, people find RedNote seems to have similar capabilities as TikTok and have decided to give it a try. Some people are calling themselves "TikTok Refugees" while posting on RedNote, they even created a hashtag #tiktokrefugee" and it's getting noticeably more and more popular over time on both TikTok and RedNote.
TikTok announced their plan to temporarily shut down all business in the United States on 19th, Jan. This decision is a response to the "TikTok Ban" made by US government, leaving users, content creators, and business owners on TikTok looking for alternatives, people find RedNote seems to have similar capabilities as TikTok and have decided to give it a try. Some people are calling themselves "TikTok Refugees" while posting on RedNote, they even created a hashtag #tiktokrefugee" and it's getting noticeably more and more popular over time on both TikTok and RedNote.
What is "TikTok Refugee"?
What is "TikTok Refugee"?
What is "TikTok Refugee"?
TikTok Refugee refers to people who left TikTok due to the "TikTok Ban" act, people who calls themselves that can be TikTok users, content creators, and merchants who rely on TikTok to grow their businesses. Currently, TikTok has a large user base close to 170 million, with more than 10,000 people who consider TikTok Influencer as their fulltime job, and 98,000 small businesses using TikTok as one of their growth funnels. Anyone who are unwillingly stop using TikTok and forced to adopt another social media app is qualified as a TikTok Refugee. But, one should consider if adopting this title is pleasant. On RedNote, we are start seeing videos from Chinese that encourage people to stop calling themselves "TikTok Refugees", instead using the term "new family member on RedNote".
TikTok Refugee refers to people who left TikTok due to the "TikTok Ban" act, people who calls themselves that can be TikTok users, content creators, and merchants who rely on TikTok to grow their businesses. Currently, TikTok has a large user base close to 170 million, with more than 10,000 people who consider TikTok Influencer as their fulltime job, and 98,000 small businesses using TikTok as one of their growth funnels. Anyone who are unwillingly stop using TikTok and forced to adopt another social media app is qualified as a TikTok Refugee. But, one should consider if adopting this title is pleasant. On RedNote, we are start seeing videos from Chinese that encourage people to stop calling themselves "TikTok Refugees", instead using the term "new family member on RedNote".
TikTok Refugee refers to people who left TikTok due to the "TikTok Ban" act, people who calls themselves that can be TikTok users, content creators, and merchants who rely on TikTok to grow their businesses. Currently, TikTok has a large user base close to 170 million, with more than 10,000 people who consider TikTok Influencer as their fulltime job, and 98,000 small businesses using TikTok as one of their growth funnels. Anyone who are unwillingly stop using TikTok and forced to adopt another social media app is qualified as a TikTok Refugee. But, one should consider if adopting this title is pleasant. On RedNote, we are start seeing videos from Chinese that encourage people to stop calling themselves "TikTok Refugees", instead using the term "new family member on RedNote".
RedNote vs TikTok: Detailed Comparison
RedNote isn't TikTok, as a matter of fact, there is an Chinese version of TikTok made by the same parent company of TikTok - Bytedance, and the Chinese version of TikTok is called DouYin which suppose to be the best alternative if not it's not accessible to people outside of China. RedNote on the other hand, is a completely different app, think of TikTok as a party that welcomes everyone to join and share, while RedNote was more like a community that has a strong awareness to a specific group of people, which are middle-class, delicate females and males. However, the latest growth of it's foreign popularity is most likely to change that.
RedNote isn't TikTok, as a matter of fact, there is an Chinese version of TikTok made by the same parent company of TikTok - Bytedance, and the Chinese version of TikTok is called DouYin which suppose to be the best alternative if not it's not accessible to people outside of China. RedNote on the other hand, is a completely different app, think of TikTok as a party that welcomes everyone to join and share, while RedNote was more like a community that has a strong awareness to a specific group of people, which are middle-class, delicate females and males. However, the latest growth of it's foreign popularity is most likely to change that.
RedNote isn't TikTok, as a matter of fact, there is an Chinese version of TikTok made by the same parent company of TikTok - Bytedance, and the Chinese version of TikTok is called DouYin which suppose to be the best alternative if not it's not accessible to people outside of China. RedNote on the other hand, is a completely different app, think of TikTok as a party that welcomes everyone to join and share, while RedNote was more like a community that has a strong awareness to a specific group of people, which are middle-class, delicate females and males. However, the latest growth of it's foreign popularity is most likely to change that.
Algorithm: Recommendation vs Search-Based
Algorithm: Recommendation vs Search-Based
Algorithm: Recommendation vs Search-Based
While TikTok has an algorithm that studies your behaviour on the platform and recommend content that's similar to the ones that you were previously interacted with, RedNote adopts a more search-based algorithm like YouTube, which is why Captions and Hashtags are extremely important in order to ensure best publicity for your content.
While TikTok has an algorithm that studies your behaviour on the platform and recommend content that's similar to the ones that you were previously interacted with, RedNote adopts a more search-based algorithm like YouTube, which is why Captions and Hashtags are extremely important in order to ensure best publicity for your content.
While TikTok has an algorithm that studies your behaviour on the platform and recommend content that's similar to the ones that you were previously interacted with, RedNote adopts a more search-based algorithm like YouTube, which is why Captions and Hashtags are extremely important in order to ensure best publicity for your content.
Thumbnails: 9/16 vs 3/4 Ratio
Thumbnails: 9/16 vs 3/4 Ratio
Thumbnails: 9/16 vs 3/4 Ratio
While TikTok has a thumbnail size of 9/16, the thumbnail ratio for you videos on RedNote should be 3/4, otherwise you might find empty spaces on the frame. It's extremely important since with RedNote, users do need to click on video thumbnails to start watching videos.
While TikTok has a thumbnail size of 9/16, the thumbnail ratio for you videos on RedNote should be 3/4, otherwise you might find empty spaces on the frame. It's extremely important since with RedNote, users do need to click on video thumbnails to start watching videos.
While TikTok has a thumbnail size of 9/16, the thumbnail ratio for you videos on RedNote should be 3/4, otherwise you might find empty spaces on the frame. It's extremely important since with RedNote, users do need to click on video thumbnails to start watching videos.
Demographic
Demographic
Demographic
TikTok has a vast audience all over the globe, while RedNote is primarily for Chinese-speaking communities, but they do have audiences in similar ranges such as age. The percentage of female on RedNote is significantly higher compared to TikTok, that's before the TikTok Ban though, which is mostly likely to change soon.
TikTok has a vast audience all over the globe, while RedNote is primarily for Chinese-speaking communities, but they do have audiences in similar ranges such as age. The percentage of female on RedNote is significantly higher compared to TikTok, that's before the TikTok Ban though, which is mostly likely to change soon.
TikTok has a vast audience all over the globe, while RedNote is primarily for Chinese-speaking communities, but they do have audiences in similar ranges such as age. The percentage of female on RedNote is significantly higher compared to TikTok, that's before the TikTok Ban though, which is mostly likely to change soon.
Target Users
Target Users
Target Users
TikTok is a platform that embrace various types of content, while RedNote are targeting delicate and posh people who enjoys sharing their lives and provide value to others.
TikTok is a platform that embrace various types of content, while RedNote are targeting delicate and posh people who enjoys sharing their lives and provide value to others.
TikTok is a platform that embrace various types of content, while RedNote are targeting delicate and posh people who enjoys sharing their lives and provide value to others.
Feature Comparison
Feature Comparison
Feature Comparison
Feature Comparison
Feature Comparison
Feature Comparison
TikTok
TikTok
TikTok
RedNote
CapCut
Commerce Pro
CapCut
Commerce Pro
Post Short Videos
URL-to-
Video
URL-to-
Video
Followed Section
Creative
Insights
Creative
Insights
Nearby Feature
Nearby Feature
Nearby Feature
Live Streaming
Live Streaming
Live Streaming
Advertising
Advertising
Advertising
In-app Messaging
AI Text-to-
Speech
AI Text-to
-Speech
In-app Shopping
AI
Scriptwriter
AI
Scriptwriter
Why Creatify AI is the best tool to generate RedNote Videos.
Why Creatify AI is the best tool to generate RedNote Videos.
Why Creatify AI is the best tool to generate RedNote Videos.
Creatify AI is an AI video generation company that helps marketers to produce smarter ads faster and more cost-saving. It’s the leading brand in the AI Avatar technology known for it’s ultra-realistic avatars and synthetic avatars, Creatify helps you create engaging video ads with outstanding features like AI character Voice-over, AI script writer, AI shorts, and more.
Creatify AI is an AI video generation company that helps marketers to produce smarter ads faster and more cost-saving. It’s the leading brand in the AI Avatar technology known for it’s ultra-realistic avatars and synthetic avatars, Creatify helps you create engaging video ads with outstanding features like AI character Voice-over, AI script writer, AI shorts, and more.
Creatify AI is an AI video generation company that helps marketers to produce smarter ads faster and more cost-saving. It’s the leading brand in the AI Avatar technology known for it’s ultra-realistic avatars and synthetic avatars, Creatify helps you create engaging video ads with outstanding features like AI character Voice-over, AI script writer, AI shorts, and more.
🪄
Built for unlimited scalability
Built for unlimited scalability
Built for unlimited scalability
Go beyond UGC-style videos and create a wide variety of high-quality formats for any campaign.
Go beyond UGC-style videos and create a wide variety of high-quality formats for any campaign.
Go beyond UGC-style videos and create a wide variety of high-quality formats for any campaign.
⚡️
Get ads in minutes
Get ads in minutes
Get ads in minutes
Skip the back-and-forth. Generate expert-quality ads in just under 5 minutes and launch your campaigns right away.
Skip the back-and-forth. Generate expert-quality ads in just under 5 minutes and launch your campaigns right away.
Skip the back-and-forth. Generate expert-quality ads in just under 5 minutes and launch your campaigns right away.
🌎
Reach your niche
Reach your niche
Reach your niche
Targeting tech enthusiasts, fiction lovers, or art aficionados? Our AI tools ensure highly relevant content to reach your ideal audience every time.
Targeting tech enthusiasts, fiction lovers, or art aficionados? Our AI tools ensure highly relevant content to reach your ideal audience every time.
Targeting tech enthusiasts, fiction lovers, or art aficionados? Our AI tools ensure highly relevant content to reach your ideal audience every time.
Trusted by 800,000+ brands and advertisers
Trusted by 800,000+ brands and advertisers
Trusted by 800,000+ brands and advertisers
Trusted by 800,000+ brands and advertisers
How to use Creatify AI to produce High-converting Ads?
How to use Creatify AI to produce High-converting Ads?
How to use Creatify AI to produce High-converting Ads?
How It Works
Paste a link to your product, select the best script, and hit 'render.' It's that simple!
Step 1 - enter your product URL
Creatify's AI engine analyzes your product listing and generates multiple scripts that are optimized with a large collections of best-performing ad copies.
Step 2 - select the script
Choose the script you like the most. Want to have a different tone? Generate more scripts, or add your own!
Step 3 - finalize and render
Pick a visual style, customize the voice, avatar, and other elements. Once you're happy with the preview - simply render the final video for marketing use.
How It Works
Paste a link to your product, select the best script, and hit 'render.' It's that simple!
Step 1 - enter your product URL
Creatify's AI engine analyzes your product listing and generates multiple scripts that are optimized with a large collections of best-performing ad copies.
Step 2 - select the script
Choose the script you like the most. Want to have a different tone? Generate more scripts, or add your own!
Step 3 - finalize and render
Pick a visual style, customize the voice, avatar, and other elements. Once you're happy with the preview - simply render the final video for marketing use.
How It Works
Paste a link to your product, select the best script, and hit 'render.' It's that simple!
Step 1 - enter your product URL
Creatify's AI engine analyzes your product listing and generates multiple scripts that are optimized with a large collections of best-performing ad copies.
Step 2 - select the script
Choose the script you like the most. Want to have a different tone? Generate more scripts, or add your own!
Step 3 - finalize and render
Pick a visual style, customize the voice, avatar, and other elements. Once you're happy with the preview - simply render the final video for marketing use.
How It Works
Paste a link to your product, select the best script, and hit 'render.' It's that simple!
Step 1 - enter your product URL
Creatify's AI engine analyzes your product listing and generates multiple scripts that are optimized with a large collections of best-performing ad copies.
Step 2 - select the script
Choose the script you like the most. Want to have a different tone? Generate more scripts, or add your own!
Step 3 - finalize and render
Pick a visual style, customize the voice, avatar, and other elements. Once you're happy with the preview - simply render the final video for marketing use.
Explore related tools
Explore related tools
Explore related tools
FAQ
FAQ
FAQ
FAQ
Commonly asked questions
Commonly asked questions
Commonly asked questions
Is RedNote safe to use?
Yes, Rednote is safe to use. However, unlike TikTok which has their data processed within the united states, your data will be send to their server in China for processing.
Can I use RedNote for my businesses?
Can I use Creatify AI to generate content for RedNote?
What is the refund policy?
Is RedNote safe to use?
Yes, Rednote is safe to use. However, unlike TikTok which has their data processed within the united states, your data will be send to their server in China for processing.
Can I use RedNote for my businesses?
Can I use Creatify AI to generate content for RedNote?
What is the refund policy?
Is RedNote safe to use?
Yes, Rednote is safe to use. However, unlike TikTok which has their data processed within the united states, your data will be send to their server in China for processing.
Can I use RedNote for my businesses?
Can I use Creatify AI to generate content for RedNote?
What is the refund policy?
Is RedNote safe to use?
Yes, Rednote is safe to use. However, unlike TikTok which has their data processed within the united states, your data will be send to their server in China for processing.
Can I use RedNote for my businesses?
Can I use Creatify AI to generate content for RedNote?
What is the refund policy?
Ready to elevate your social media marketing?
Ready to elevate your social media marketing?
Ready to elevate your social media marketing?
Take control over your marketing production schedule. With Creatify your brand will never run out of short video ads.
Take control over your marketing production schedule. With Creatify your brand will never run out of short video ads.
Take control over your marketing production schedule. With Creatify your brand will never run out of short video ads.