In my seven years of e-commerce, I’ve never seen an opportunity quite like TikTok Shop. In this guide, I’ll explain step-by-step how to get started, including logistics, selling strategies, and what it takes to succeed.
What is TikTok Shop?
TikTok Shop is transforming e-commerce. Having generated $20-25 million in sales throughout my career, I believe I can replicate that amount in just 18 months, solely using TikTok Shop. With $3.5 million worth of inventory for a single product in a Florida warehouse, my team is fully committed to maximizing this platform’s potential.
How to Open a TikTok Shop
Personal vs. LLC Information
When setting up your first shop:
Use personal information for the best approval odds.
LLCs are backed by personal verification, so you’ll still need to submit details like your name, address, and the last four digits of your Social Security number.
For multiple shops:
Use separate LLCs for each shop. Be aware of a high initial disable rate but don’t worry — the appeal process works.
If disapproved, use this message to appeal:
“The reason I’m opening a second TikTok shop is for a different product I’m selling for another e-commerce brand. It can’t be on the same shop. I provided accurate information. Please let me know if there’s anything else you need to verify.”
Approval Tips
Ensure the managing member is U.S.-based.
You can submit a live Shopify store as proof if needed, though it’s not always required.
Setting Up Your TikTok Shop
Submit Tax Information
Set Up Shipping
List Products: Be as detailed as possible.
Link Your TikTok Page: If you face verification issues, navigate to “TikTok Shop” settings rather than account settings.
Pro Tip: A bank account isn’t needed to start selling. You can add it later.
Rules and Regulations
TikTok Shop has strict standards that sellers must meet:
1. Three-Day Scan Rule
USPS must scan your shipments within three days.
Avoid delays by using warehouses that scan packages in bulk before pickup.
2. Feedback Score
Customer reviews directly affect your shop’s health. Monitor your feedback through the “Account Health” section.
3. 24-Hour Response Rate
Respond to customer inquiries within 24 hours, no exceptions.
Starting to Sell
Inventory Management
Avoid overspending on samples. Be selective with influencers.
Research creators thoroughly before sending products.
Influencer Outreach
Use tools to automate outreach and identify creators with proven sales on TikTok Shop.
Ensure creators post content within TikTok’s required timeline.
Cold Outreach Strategy
Reach out to creators with a strong message tailored to their audience.
Analyze conversion rates and refine your approach over time.
Elevating Standards
TikTok Shop enforces higher standards than most e-commerce platforms, which benefits serious sellers. With clear rules and obligations for both sellers and creators, the platform ensures quality and reliability across the board.
If you’re ready to start or scale your brand with TikTok Shop, there’s no better time than now.
In my seven years of e-commerce, I’ve never seen an opportunity quite like TikTok Shop. In this guide, I’ll explain step-by-step how to get started, including logistics, selling strategies, and what it takes to succeed.
What is TikTok Shop?
TikTok Shop is transforming e-commerce. Having generated $20-25 million in sales throughout my career, I believe I can replicate that amount in just 18 months, solely using TikTok Shop. With $3.5 million worth of inventory for a single product in a Florida warehouse, my team is fully committed to maximizing this platform’s potential.
How to Open a TikTok Shop
Personal vs. LLC Information
When setting up your first shop:
Use personal information for the best approval odds.
LLCs are backed by personal verification, so you’ll still need to submit details like your name, address, and the last four digits of your Social Security number.
For multiple shops:
Use separate LLCs for each shop. Be aware of a high initial disable rate but don’t worry — the appeal process works.
If disapproved, use this message to appeal:
“The reason I’m opening a second TikTok shop is for a different product I’m selling for another e-commerce brand. It can’t be on the same shop. I provided accurate information. Please let me know if there’s anything else you need to verify.”
Approval Tips
Ensure the managing member is U.S.-based.
You can submit a live Shopify store as proof if needed, though it’s not always required.
Setting Up Your TikTok Shop
Submit Tax Information
Set Up Shipping
List Products: Be as detailed as possible.
Link Your TikTok Page: If you face verification issues, navigate to “TikTok Shop” settings rather than account settings.
Pro Tip: A bank account isn’t needed to start selling. You can add it later.
Rules and Regulations
TikTok Shop has strict standards that sellers must meet:
1. Three-Day Scan Rule
USPS must scan your shipments within three days.
Avoid delays by using warehouses that scan packages in bulk before pickup.
2. Feedback Score
Customer reviews directly affect your shop’s health. Monitor your feedback through the “Account Health” section.
3. 24-Hour Response Rate
Respond to customer inquiries within 24 hours, no exceptions.
Starting to Sell
Inventory Management
Avoid overspending on samples. Be selective with influencers.
Research creators thoroughly before sending products.
Influencer Outreach
Use tools to automate outreach and identify creators with proven sales on TikTok Shop.
Ensure creators post content within TikTok’s required timeline.
Cold Outreach Strategy
Reach out to creators with a strong message tailored to their audience.
Analyze conversion rates and refine your approach over time.
Elevating Standards
TikTok Shop enforces higher standards than most e-commerce platforms, which benefits serious sellers. With clear rules and obligations for both sellers and creators, the platform ensures quality and reliability across the board.
If you’re ready to start or scale your brand with TikTok Shop, there’s no better time than now.
In my seven years of e-commerce, I’ve never seen an opportunity quite like TikTok Shop. In this guide, I’ll explain step-by-step how to get started, including logistics, selling strategies, and what it takes to succeed.
What is TikTok Shop?
TikTok Shop is transforming e-commerce. Having generated $20-25 million in sales throughout my career, I believe I can replicate that amount in just 18 months, solely using TikTok Shop. With $3.5 million worth of inventory for a single product in a Florida warehouse, my team is fully committed to maximizing this platform’s potential.
How to Open a TikTok Shop
Personal vs. LLC Information
When setting up your first shop:
Use personal information for the best approval odds.
LLCs are backed by personal verification, so you’ll still need to submit details like your name, address, and the last four digits of your Social Security number.
For multiple shops:
Use separate LLCs for each shop. Be aware of a high initial disable rate but don’t worry — the appeal process works.
If disapproved, use this message to appeal:
“The reason I’m opening a second TikTok shop is for a different product I’m selling for another e-commerce brand. It can’t be on the same shop. I provided accurate information. Please let me know if there’s anything else you need to verify.”
Approval Tips
Ensure the managing member is U.S.-based.
You can submit a live Shopify store as proof if needed, though it’s not always required.
Setting Up Your TikTok Shop
Submit Tax Information
Set Up Shipping
List Products: Be as detailed as possible.
Link Your TikTok Page: If you face verification issues, navigate to “TikTok Shop” settings rather than account settings.
Pro Tip: A bank account isn’t needed to start selling. You can add it later.
Rules and Regulations
TikTok Shop has strict standards that sellers must meet:
1. Three-Day Scan Rule
USPS must scan your shipments within three days.
Avoid delays by using warehouses that scan packages in bulk before pickup.
2. Feedback Score
Customer reviews directly affect your shop’s health. Monitor your feedback through the “Account Health” section.
3. 24-Hour Response Rate
Respond to customer inquiries within 24 hours, no exceptions.
Starting to Sell
Inventory Management
Avoid overspending on samples. Be selective with influencers.
Research creators thoroughly before sending products.
Influencer Outreach
Use tools to automate outreach and identify creators with proven sales on TikTok Shop.
Ensure creators post content within TikTok’s required timeline.
Cold Outreach Strategy
Reach out to creators with a strong message tailored to their audience.
Analyze conversion rates and refine your approach over time.
Elevating Standards
TikTok Shop enforces higher standards than most e-commerce platforms, which benefits serious sellers. With clear rules and obligations for both sellers and creators, the platform ensures quality and reliability across the board.
If you’re ready to start or scale your brand with TikTok Shop, there’s no better time than now.