In the online space, we've primarily been talking about Amazon or maybe Shopify or private e-commerce websites. But did you know that Walmart is actually double Amazon's size when you take into account both its combined physical and e-commerce presence?
Walmart is becoming a more serious contender, largely because it joined the e-commerce scene later and didn't take it seriously at first. Now, Walmart is fighting an uphill battle to become relevant in the online space. However, there is no doubt that Walmart's e-commerce presence is growing.
Jungle Scout reported that in Q3 of 2022, 43% of US consumers purchased something on Walmart's online platform. The site gets around 429 million monthly visitors and is growing at about 12% year-over-year in sales.
To accelerate this growth, Walmart created its affiliate program for content site owners to promote products and drive traffic to its site.
The Walmart affiliate program might be ideal for those who are either new to affiliate marketing or looking to diversify their affiliate partnerships. Let's dive deeper into the program's pros and cons to determine if it's the right fit.
Pros of the Walmart Influencer Program
Strong Brand Reputation: Walmart comes with a very strong brand reputation, which means less effort convincing your audience that it's safe to purchase from the site.
Wide Range of Products: Due to Walmart’s vast brick-and-mortar presence, the product diversity is enormous. This makes it easier to find products that align with your niche.
Easy-to-Use Platform: Walmart provides affiliate partners with tools like product offer links, banners, a WordPress plugin, and a Chrome extension to promote products effectively.
Smooth Onboarding Process: Walmart has relatively fewer restrictions for joining the program, making it accessible for newer content site owners.
Long Cookie Window: With Walmart, you get a 3-day cookie window (compared to Amazon's 24 hours), increasing your chance of earning commissions.
Cons of the Walmart Influencer Program
Low Commission Rate: Walmart offers a commission rate of around 4%, which is lower than private affiliate programs that can go up to 60%.
Low Conversion Rate: Walmart's strong physical presence means many customers may opt to shop in-store instead of purchasing online, leading to lower conversions.
Long Payout Delays: Walmart's payout delay is around 60 days from the end of the month, which is longer than many other programs.
Who Should Consider the Walmart Influencer Program?
The Walmart affiliate program is well-suited for:
Beginners in affiliate marketing: The smooth onboarding process makes it easy to get started.
Content creators looking to diversify: If you're heavily reliant on programs like Amazon Associates, Walmart can provide a safety net.
Benefits of Diversifying Affiliate Programs
Relying on a single affiliate program puts you at risk if the program changes its commission structure or ends the partnership. Diversification improves stability and makes your site more attractive to potential buyers.
Ready to Take the Next Step?
If you're earning about $1,000 in monthly net profit, consider listing your business for sale on a marketplace. Alternatively, try out our free valuation calculator to see where you stand.
In the online space, we've primarily been talking about Amazon or maybe Shopify or private e-commerce websites. But did you know that Walmart is actually double Amazon's size when you take into account both its combined physical and e-commerce presence?
Walmart is becoming a more serious contender, largely because it joined the e-commerce scene later and didn't take it seriously at first. Now, Walmart is fighting an uphill battle to become relevant in the online space. However, there is no doubt that Walmart's e-commerce presence is growing.
Jungle Scout reported that in Q3 of 2022, 43% of US consumers purchased something on Walmart's online platform. The site gets around 429 million monthly visitors and is growing at about 12% year-over-year in sales.
To accelerate this growth, Walmart created its affiliate program for content site owners to promote products and drive traffic to its site.
The Walmart affiliate program might be ideal for those who are either new to affiliate marketing or looking to diversify their affiliate partnerships. Let's dive deeper into the program's pros and cons to determine if it's the right fit.
Pros of the Walmart Influencer Program
Strong Brand Reputation: Walmart comes with a very strong brand reputation, which means less effort convincing your audience that it's safe to purchase from the site.
Wide Range of Products: Due to Walmart’s vast brick-and-mortar presence, the product diversity is enormous. This makes it easier to find products that align with your niche.
Easy-to-Use Platform: Walmart provides affiliate partners with tools like product offer links, banners, a WordPress plugin, and a Chrome extension to promote products effectively.
Smooth Onboarding Process: Walmart has relatively fewer restrictions for joining the program, making it accessible for newer content site owners.
Long Cookie Window: With Walmart, you get a 3-day cookie window (compared to Amazon's 24 hours), increasing your chance of earning commissions.
Cons of the Walmart Influencer Program
Low Commission Rate: Walmart offers a commission rate of around 4%, which is lower than private affiliate programs that can go up to 60%.
Low Conversion Rate: Walmart's strong physical presence means many customers may opt to shop in-store instead of purchasing online, leading to lower conversions.
Long Payout Delays: Walmart's payout delay is around 60 days from the end of the month, which is longer than many other programs.
Who Should Consider the Walmart Influencer Program?
The Walmart affiliate program is well-suited for:
Beginners in affiliate marketing: The smooth onboarding process makes it easy to get started.
Content creators looking to diversify: If you're heavily reliant on programs like Amazon Associates, Walmart can provide a safety net.
Benefits of Diversifying Affiliate Programs
Relying on a single affiliate program puts you at risk if the program changes its commission structure or ends the partnership. Diversification improves stability and makes your site more attractive to potential buyers.
Ready to Take the Next Step?
If you're earning about $1,000 in monthly net profit, consider listing your business for sale on a marketplace. Alternatively, try out our free valuation calculator to see where you stand.
In the online space, we've primarily been talking about Amazon or maybe Shopify or private e-commerce websites. But did you know that Walmart is actually double Amazon's size when you take into account both its combined physical and e-commerce presence?
Walmart is becoming a more serious contender, largely because it joined the e-commerce scene later and didn't take it seriously at first. Now, Walmart is fighting an uphill battle to become relevant in the online space. However, there is no doubt that Walmart's e-commerce presence is growing.
Jungle Scout reported that in Q3 of 2022, 43% of US consumers purchased something on Walmart's online platform. The site gets around 429 million monthly visitors and is growing at about 12% year-over-year in sales.
To accelerate this growth, Walmart created its affiliate program for content site owners to promote products and drive traffic to its site.
The Walmart affiliate program might be ideal for those who are either new to affiliate marketing or looking to diversify their affiliate partnerships. Let's dive deeper into the program's pros and cons to determine if it's the right fit.
Pros of the Walmart Influencer Program
Strong Brand Reputation: Walmart comes with a very strong brand reputation, which means less effort convincing your audience that it's safe to purchase from the site.
Wide Range of Products: Due to Walmart’s vast brick-and-mortar presence, the product diversity is enormous. This makes it easier to find products that align with your niche.
Easy-to-Use Platform: Walmart provides affiliate partners with tools like product offer links, banners, a WordPress plugin, and a Chrome extension to promote products effectively.
Smooth Onboarding Process: Walmart has relatively fewer restrictions for joining the program, making it accessible for newer content site owners.
Long Cookie Window: With Walmart, you get a 3-day cookie window (compared to Amazon's 24 hours), increasing your chance of earning commissions.
Cons of the Walmart Influencer Program
Low Commission Rate: Walmart offers a commission rate of around 4%, which is lower than private affiliate programs that can go up to 60%.
Low Conversion Rate: Walmart's strong physical presence means many customers may opt to shop in-store instead of purchasing online, leading to lower conversions.
Long Payout Delays: Walmart's payout delay is around 60 days from the end of the month, which is longer than many other programs.
Who Should Consider the Walmart Influencer Program?
The Walmart affiliate program is well-suited for:
Beginners in affiliate marketing: The smooth onboarding process makes it easy to get started.
Content creators looking to diversify: If you're heavily reliant on programs like Amazon Associates, Walmart can provide a safety net.
Benefits of Diversifying Affiliate Programs
Relying on a single affiliate program puts you at risk if the program changes its commission structure or ends the partnership. Diversification improves stability and makes your site more attractive to potential buyers.
Ready to Take the Next Step?
If you're earning about $1,000 in monthly net profit, consider listing your business for sale on a marketplace. Alternatively, try out our free valuation calculator to see where you stand.