The Ultimate Guide to Running Profitable TikTok Ads in 2024

The Ultimate Guide to Running Profitable TikTok Ads in 2024

The Ultimate Guide to Running Profitable TikTok Ads in 2024

Oct 21, 2024

Introduction to TikTok Ads

In this article, I'm going to give you everything that you need to know about running profitable TikTok ads in 2024 in less than 15 minutes. If you're unfamiliar, when I say TikTok ads, I'm referring to the app or the social media platform TikTok and their ads managing platform that allows businesses to promote their products and services to a highly targeted audience. TikTok's immense active user base of over 1.1 billion users per month provides you with a unique chance to expose your product to a vast and diverse audience. So basically, if you aren't leveraging TikTok already, now is the best time to hop on it.

Setting Up TikTok Ads

I've actually created another guide on its newest feature, TikTok Shop, which I'll link up here and have it in the description as well if you're interested. But first things first, we need to go over how to set up TikTok ads. To do this, check the sign-up link in my description where you'll also get a free ad credit bonus and follow my lead. Start by creating a brand new account. Once you confirm your email, you'll be brought to this page. Set your industry to e-commerce and fill in the rest of your information, then click continue. Set your billing link to manual for now; you can change this later, and then click go to Ads Manager.

Creating Your Campaign

Once you're brought to this page, click custom and you'll then be prompted to set up your very first campaign. Click exit, then dashboard, and you'll now be on the homepage of your TikTok Ads Manager with your new ad account all set up and ready to go. It's time to get into some ad strategy. What I'm about to tell you is a brand new ad strategy, so make sure to keep this between us. You're going to start by setting up two $50 ad sets. Within this, you're going to have five ads per set and five text options with the option for smart creative turned on, giving you basically 10 different ads firing at once.

Targeting Strategy

Leave the targeting 100% broad. This is because the TikTok ads algorithm knows your potential customer better than you ever can. A little tip here when it comes to product research on TikTok: you want to make sure that your product generally has broad appeal and is relatively low ticket. The majority of TikTok's audience are younger people that aren't necessarily in a buying frame of mind or in the market to be spending hundreds and thousands of dollars. Rather, you're trying to hit them on impulse and give them that little satisfaction or hit of dopamine to actually go through and purchase your product on impulse.

Duplicating and Scaling

At this point, you're going to be duplicating your profitable ad sets five times into a CBO (Campaign Budget Optimization) campaign with a budget set to $50 per day. This basically means that TikTok will distribute that budget across any of the ad sets that it deems the most worthy to receive the budget. In other words, it'll automatically allocate the money to what's probably going to bring you the best results. Now, if this campaign starts to do well, the next step is going to be surf scaling by increasing the budget. Surf scaling essentially means that if you have a profitable campaign running, after every single hour during that day, increase the budget vertically by 50 to 100%. At midnight, you can reset the budget back to what it was and start the surf scaling over again. This brand new strategy has been absolutely printing for me, so let me know in the comments if you've tried it or how it goes for you.

Handling Account Restrictions

Now, I'm sure you've heard of all the stories over at our other friends' Facebook of people's ad accounts getting banned, restricted, suspended, and so on. One of the very beneficial things about running ads on TikTok is that it's simply a lot more difficult for you to actually get banned and booted off of the platform. The only way that this could happen is if your product ads or your ad copy strictly do not adhere to TikTok's policies. The number one thing here is that you want to avoid any products that are dangerous or consumable, like guns or knives or supplements, or anything that you take inside your body. Let's just stay away from those industries as a whole, especially when we're starting out as beginner dropshippers and getting into e-commerce.

Submitting Appeals

In the event your ad account does get restricted for some other reason, you can quickly submit an appeal directly through the Ads Manager. To do this, log into the TikTok Ads Manager, click the question mark on the navigation menu, and then click customer support. Select "contact us," set account review and appeals as the issue category, then choose "suspended ads manager appeal." Fill in the form and then simply click submit. Honestly, if you don't get your ad account reinstated, simply open up a new one under a different email and process payments with a different bank card, and you should be good to go.

TikTok Agency Accounts

But I do also want to make you aware of a TikTok agency account. Much like a Facebook agency account, if you've heard of one, it's basically a different type of account that has a much more difficult time getting restricted or banned, making it a lot easier for you to scale up and run your ads headache and hassle-free. TikTok actually provides these accounts for their official partners. There's a whole third-party sellers market where you can basically go in and actually buy an agency account off somebody else. In fact, my mentor hooked me up with his connect that gets him agency accounts, and I've done the same for everybody in my Discord community, which, by the way, if you want to join, it's completely free, so that'll be down in the description below. You can shoot us a support message if you are interested in purchasing an agency account at some point.

Differences Between Account Types

But there are also a few more differences between a personal account and an agency account. With a regular account, you have access for all users and can quickly set up accounts. With an agency account, you can only have an approved client or the agency actually go ahead and create these new ad accounts. Access to advanced features is full with the agency account, and you don't have quite as much with the regular account. Issues and support: you can file appeals on customer support and wait 24 to 48 hours regularly, but you get immediate support with an agency account. With an agency account, you also have the ability to manage multiple accounts from a single dashboard, and that functionality is limited on a regular account.

Importance of Checkout Process

Now, I want to touch on something really important here that I feel like nobody in this space talks about, and that's basically making your checkout process as seamless and as frictionless as possible. I cannot stress this enough because so many beginners spend hours and hours building out their website, meticulously crafting all the different images and content used on the website, and then they start to throw in all these kinds of applications. They watch videos on YouTube like "Top 15 Shopify Apps," adding scarcity tactics, urgency tactics, pop-ups, spin-the-wheel timers, and all this crap. Honestly, this is doing way more harm than good. I don't care if you spent three weeks trying to perfect your website and add in all these different tactics. Not only is that a colossal waste of time, energy, and focus, but if your product doesn't actually pan out, you'll probably be a lot more discouraged.

Streamlining Your Funnel

On top of that, it's actually killing your chances of being successful out of the gate. You want to have your funnel, your website, or landing page as streamlined and simple as possible. This is because in the beginning, as I said earlier, the people who are on TikTok scrolling are generally younger, looking for a little spark in their downtime. If you can convey some kind of emotion and hit people on impulse, that's what's actually going to get you the purchase.

Final Thoughts

Now, even if you've done this very successfully through your ad and have an amazing product that practically sells itself, what happens when people get onto your landing page is they're going to get confused and overwhelmed. They don't already trust you. They're not in a buying frame of mind. If they were, they would have gone to Walmart or Target or a brand they trust, and they're just going to end up clicking off your website. This is why I always stress the importance of literally speed running through your checkout process and making sure it's the most frictionless thing possible. You need to get your customer from point A to point B as quickly as you can, and as soon as you can do that, you'll start getting your first few orders, your first 100 orders, and then you can start reinvesting. Then you can start building out email lists, SMS flows, retargeting, and making sure that you're increasing your average order value.

Free Resources

But in the beginning, you just need to get some customers in the door. Trust me on this one. So don't go too crazy with anything. In fact, I have an AI tool that creates TikTok ad videos in bulk in less than 10 minutes, and the craziest part is you don’t even need to film anything. So make sure you take advantage of that while you can. It’s called Creatify AI.

Introduction to TikTok Ads

In this article, I'm going to give you everything that you need to know about running profitable TikTok ads in 2024 in less than 15 minutes. If you're unfamiliar, when I say TikTok ads, I'm referring to the app or the social media platform TikTok and their ads managing platform that allows businesses to promote their products and services to a highly targeted audience. TikTok's immense active user base of over 1.1 billion users per month provides you with a unique chance to expose your product to a vast and diverse audience. So basically, if you aren't leveraging TikTok already, now is the best time to hop on it.

Setting Up TikTok Ads

I've actually created another guide on its newest feature, TikTok Shop, which I'll link up here and have it in the description as well if you're interested. But first things first, we need to go over how to set up TikTok ads. To do this, check the sign-up link in my description where you'll also get a free ad credit bonus and follow my lead. Start by creating a brand new account. Once you confirm your email, you'll be brought to this page. Set your industry to e-commerce and fill in the rest of your information, then click continue. Set your billing link to manual for now; you can change this later, and then click go to Ads Manager.

Creating Your Campaign

Once you're brought to this page, click custom and you'll then be prompted to set up your very first campaign. Click exit, then dashboard, and you'll now be on the homepage of your TikTok Ads Manager with your new ad account all set up and ready to go. It's time to get into some ad strategy. What I'm about to tell you is a brand new ad strategy, so make sure to keep this between us. You're going to start by setting up two $50 ad sets. Within this, you're going to have five ads per set and five text options with the option for smart creative turned on, giving you basically 10 different ads firing at once.

Targeting Strategy

Leave the targeting 100% broad. This is because the TikTok ads algorithm knows your potential customer better than you ever can. A little tip here when it comes to product research on TikTok: you want to make sure that your product generally has broad appeal and is relatively low ticket. The majority of TikTok's audience are younger people that aren't necessarily in a buying frame of mind or in the market to be spending hundreds and thousands of dollars. Rather, you're trying to hit them on impulse and give them that little satisfaction or hit of dopamine to actually go through and purchase your product on impulse.

Duplicating and Scaling

At this point, you're going to be duplicating your profitable ad sets five times into a CBO (Campaign Budget Optimization) campaign with a budget set to $50 per day. This basically means that TikTok will distribute that budget across any of the ad sets that it deems the most worthy to receive the budget. In other words, it'll automatically allocate the money to what's probably going to bring you the best results. Now, if this campaign starts to do well, the next step is going to be surf scaling by increasing the budget. Surf scaling essentially means that if you have a profitable campaign running, after every single hour during that day, increase the budget vertically by 50 to 100%. At midnight, you can reset the budget back to what it was and start the surf scaling over again. This brand new strategy has been absolutely printing for me, so let me know in the comments if you've tried it or how it goes for you.

Handling Account Restrictions

Now, I'm sure you've heard of all the stories over at our other friends' Facebook of people's ad accounts getting banned, restricted, suspended, and so on. One of the very beneficial things about running ads on TikTok is that it's simply a lot more difficult for you to actually get banned and booted off of the platform. The only way that this could happen is if your product ads or your ad copy strictly do not adhere to TikTok's policies. The number one thing here is that you want to avoid any products that are dangerous or consumable, like guns or knives or supplements, or anything that you take inside your body. Let's just stay away from those industries as a whole, especially when we're starting out as beginner dropshippers and getting into e-commerce.

Submitting Appeals

In the event your ad account does get restricted for some other reason, you can quickly submit an appeal directly through the Ads Manager. To do this, log into the TikTok Ads Manager, click the question mark on the navigation menu, and then click customer support. Select "contact us," set account review and appeals as the issue category, then choose "suspended ads manager appeal." Fill in the form and then simply click submit. Honestly, if you don't get your ad account reinstated, simply open up a new one under a different email and process payments with a different bank card, and you should be good to go.

TikTok Agency Accounts

But I do also want to make you aware of a TikTok agency account. Much like a Facebook agency account, if you've heard of one, it's basically a different type of account that has a much more difficult time getting restricted or banned, making it a lot easier for you to scale up and run your ads headache and hassle-free. TikTok actually provides these accounts for their official partners. There's a whole third-party sellers market where you can basically go in and actually buy an agency account off somebody else. In fact, my mentor hooked me up with his connect that gets him agency accounts, and I've done the same for everybody in my Discord community, which, by the way, if you want to join, it's completely free, so that'll be down in the description below. You can shoot us a support message if you are interested in purchasing an agency account at some point.

Differences Between Account Types

But there are also a few more differences between a personal account and an agency account. With a regular account, you have access for all users and can quickly set up accounts. With an agency account, you can only have an approved client or the agency actually go ahead and create these new ad accounts. Access to advanced features is full with the agency account, and you don't have quite as much with the regular account. Issues and support: you can file appeals on customer support and wait 24 to 48 hours regularly, but you get immediate support with an agency account. With an agency account, you also have the ability to manage multiple accounts from a single dashboard, and that functionality is limited on a regular account.

Importance of Checkout Process

Now, I want to touch on something really important here that I feel like nobody in this space talks about, and that's basically making your checkout process as seamless and as frictionless as possible. I cannot stress this enough because so many beginners spend hours and hours building out their website, meticulously crafting all the different images and content used on the website, and then they start to throw in all these kinds of applications. They watch videos on YouTube like "Top 15 Shopify Apps," adding scarcity tactics, urgency tactics, pop-ups, spin-the-wheel timers, and all this crap. Honestly, this is doing way more harm than good. I don't care if you spent three weeks trying to perfect your website and add in all these different tactics. Not only is that a colossal waste of time, energy, and focus, but if your product doesn't actually pan out, you'll probably be a lot more discouraged.

Streamlining Your Funnel

On top of that, it's actually killing your chances of being successful out of the gate. You want to have your funnel, your website, or landing page as streamlined and simple as possible. This is because in the beginning, as I said earlier, the people who are on TikTok scrolling are generally younger, looking for a little spark in their downtime. If you can convey some kind of emotion and hit people on impulse, that's what's actually going to get you the purchase.

Final Thoughts

Now, even if you've done this very successfully through your ad and have an amazing product that practically sells itself, what happens when people get onto your landing page is they're going to get confused and overwhelmed. They don't already trust you. They're not in a buying frame of mind. If they were, they would have gone to Walmart or Target or a brand they trust, and they're just going to end up clicking off your website. This is why I always stress the importance of literally speed running through your checkout process and making sure it's the most frictionless thing possible. You need to get your customer from point A to point B as quickly as you can, and as soon as you can do that, you'll start getting your first few orders, your first 100 orders, and then you can start reinvesting. Then you can start building out email lists, SMS flows, retargeting, and making sure that you're increasing your average order value.

Free Resources

But in the beginning, you just need to get some customers in the door. Trust me on this one. So don't go too crazy with anything. In fact, I have an AI tool that creates TikTok ad videos in bulk in less than 10 minutes, and the craziest part is you don’t even need to film anything. So make sure you take advantage of that while you can. It’s called Creatify AI.

Introduction to TikTok Ads

In this article, I'm going to give you everything that you need to know about running profitable TikTok ads in 2024 in less than 15 minutes. If you're unfamiliar, when I say TikTok ads, I'm referring to the app or the social media platform TikTok and their ads managing platform that allows businesses to promote their products and services to a highly targeted audience. TikTok's immense active user base of over 1.1 billion users per month provides you with a unique chance to expose your product to a vast and diverse audience. So basically, if you aren't leveraging TikTok already, now is the best time to hop on it.

Setting Up TikTok Ads

I've actually created another guide on its newest feature, TikTok Shop, which I'll link up here and have it in the description as well if you're interested. But first things first, we need to go over how to set up TikTok ads. To do this, check the sign-up link in my description where you'll also get a free ad credit bonus and follow my lead. Start by creating a brand new account. Once you confirm your email, you'll be brought to this page. Set your industry to e-commerce and fill in the rest of your information, then click continue. Set your billing link to manual for now; you can change this later, and then click go to Ads Manager.

Creating Your Campaign

Once you're brought to this page, click custom and you'll then be prompted to set up your very first campaign. Click exit, then dashboard, and you'll now be on the homepage of your TikTok Ads Manager with your new ad account all set up and ready to go. It's time to get into some ad strategy. What I'm about to tell you is a brand new ad strategy, so make sure to keep this between us. You're going to start by setting up two $50 ad sets. Within this, you're going to have five ads per set and five text options with the option for smart creative turned on, giving you basically 10 different ads firing at once.

Targeting Strategy

Leave the targeting 100% broad. This is because the TikTok ads algorithm knows your potential customer better than you ever can. A little tip here when it comes to product research on TikTok: you want to make sure that your product generally has broad appeal and is relatively low ticket. The majority of TikTok's audience are younger people that aren't necessarily in a buying frame of mind or in the market to be spending hundreds and thousands of dollars. Rather, you're trying to hit them on impulse and give them that little satisfaction or hit of dopamine to actually go through and purchase your product on impulse.

Duplicating and Scaling

At this point, you're going to be duplicating your profitable ad sets five times into a CBO (Campaign Budget Optimization) campaign with a budget set to $50 per day. This basically means that TikTok will distribute that budget across any of the ad sets that it deems the most worthy to receive the budget. In other words, it'll automatically allocate the money to what's probably going to bring you the best results. Now, if this campaign starts to do well, the next step is going to be surf scaling by increasing the budget. Surf scaling essentially means that if you have a profitable campaign running, after every single hour during that day, increase the budget vertically by 50 to 100%. At midnight, you can reset the budget back to what it was and start the surf scaling over again. This brand new strategy has been absolutely printing for me, so let me know in the comments if you've tried it or how it goes for you.

Handling Account Restrictions

Now, I'm sure you've heard of all the stories over at our other friends' Facebook of people's ad accounts getting banned, restricted, suspended, and so on. One of the very beneficial things about running ads on TikTok is that it's simply a lot more difficult for you to actually get banned and booted off of the platform. The only way that this could happen is if your product ads or your ad copy strictly do not adhere to TikTok's policies. The number one thing here is that you want to avoid any products that are dangerous or consumable, like guns or knives or supplements, or anything that you take inside your body. Let's just stay away from those industries as a whole, especially when we're starting out as beginner dropshippers and getting into e-commerce.

Submitting Appeals

In the event your ad account does get restricted for some other reason, you can quickly submit an appeal directly through the Ads Manager. To do this, log into the TikTok Ads Manager, click the question mark on the navigation menu, and then click customer support. Select "contact us," set account review and appeals as the issue category, then choose "suspended ads manager appeal." Fill in the form and then simply click submit. Honestly, if you don't get your ad account reinstated, simply open up a new one under a different email and process payments with a different bank card, and you should be good to go.

TikTok Agency Accounts

But I do also want to make you aware of a TikTok agency account. Much like a Facebook agency account, if you've heard of one, it's basically a different type of account that has a much more difficult time getting restricted or banned, making it a lot easier for you to scale up and run your ads headache and hassle-free. TikTok actually provides these accounts for their official partners. There's a whole third-party sellers market where you can basically go in and actually buy an agency account off somebody else. In fact, my mentor hooked me up with his connect that gets him agency accounts, and I've done the same for everybody in my Discord community, which, by the way, if you want to join, it's completely free, so that'll be down in the description below. You can shoot us a support message if you are interested in purchasing an agency account at some point.

Differences Between Account Types

But there are also a few more differences between a personal account and an agency account. With a regular account, you have access for all users and can quickly set up accounts. With an agency account, you can only have an approved client or the agency actually go ahead and create these new ad accounts. Access to advanced features is full with the agency account, and you don't have quite as much with the regular account. Issues and support: you can file appeals on customer support and wait 24 to 48 hours regularly, but you get immediate support with an agency account. With an agency account, you also have the ability to manage multiple accounts from a single dashboard, and that functionality is limited on a regular account.

Importance of Checkout Process

Now, I want to touch on something really important here that I feel like nobody in this space talks about, and that's basically making your checkout process as seamless and as frictionless as possible. I cannot stress this enough because so many beginners spend hours and hours building out their website, meticulously crafting all the different images and content used on the website, and then they start to throw in all these kinds of applications. They watch videos on YouTube like "Top 15 Shopify Apps," adding scarcity tactics, urgency tactics, pop-ups, spin-the-wheel timers, and all this crap. Honestly, this is doing way more harm than good. I don't care if you spent three weeks trying to perfect your website and add in all these different tactics. Not only is that a colossal waste of time, energy, and focus, but if your product doesn't actually pan out, you'll probably be a lot more discouraged.

Streamlining Your Funnel

On top of that, it's actually killing your chances of being successful out of the gate. You want to have your funnel, your website, or landing page as streamlined and simple as possible. This is because in the beginning, as I said earlier, the people who are on TikTok scrolling are generally younger, looking for a little spark in their downtime. If you can convey some kind of emotion and hit people on impulse, that's what's actually going to get you the purchase.

Final Thoughts

Now, even if you've done this very successfully through your ad and have an amazing product that practically sells itself, what happens when people get onto your landing page is they're going to get confused and overwhelmed. They don't already trust you. They're not in a buying frame of mind. If they were, they would have gone to Walmart or Target or a brand they trust, and they're just going to end up clicking off your website. This is why I always stress the importance of literally speed running through your checkout process and making sure it's the most frictionless thing possible. You need to get your customer from point A to point B as quickly as you can, and as soon as you can do that, you'll start getting your first few orders, your first 100 orders, and then you can start reinvesting. Then you can start building out email lists, SMS flows, retargeting, and making sure that you're increasing your average order value.

Free Resources

But in the beginning, you just need to get some customers in the door. Trust me on this one. So don't go too crazy with anything. In fact, I have an AI tool that creates TikTok ad videos in bulk in less than 10 minutes, and the craziest part is you don’t even need to film anything. So make sure you take advantage of that while you can. It’s called Creatify AI.