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The Arbitrage Zone: A Profitable Business Model

The Arbitrage Zone: A Profitable Business Model

The Arbitrage Zone: A Profitable Business Model

Oct 18, 2024

Introduction to Arbitrage

Whoa! Put a bag on your car mirror when traveling alone. Always place a bag on your car mirror when traveling alone. It's with all these ads, strawberries, and I want to see the bag thing. Always play more ads. What? Oh! It's like the same thing over and over. Now we're talking about shoe horns. Ah, there it is!

Understanding the Business Model

Why in the world would someone take ads like these and put them to ads like these or these? Well, sit tight, ladies and gentlemen, because today we are talking about a business model that has made me as much as seventeen hundred dollars a day or more in profit. And this business can be done with one-page websites. It's a super simple process. It doesn't require tech coding wizardry; you can start small with very little money and grow big. It doesn't require tons of content; there is no need for search engine rankings. Simply put a nickel in and get a dime back. You are about to enter the arbitrage zone.

The Clickbait Question

Pop quiz, hotshot! What's the difference between a video like this that gets a hundred and one thousand views and only makes twelve hundred bucks and a video like this with only fifty thousand views and it's making pretty much the same amount? Or even this one with 22,000 views and it's making more than both of them? If you got the answer to that question, you're gonna love this video. And if you didn't get the answer, you need to watch this video because what we're going to talk about here is something that is making lots of people very, very rich, and it's actually extremely simple.

The Bitcoin Example

If you would have gotten up early at 2:40 a.m. today and invested in Bitcoin at $540.44 and then sold it right after lunch, you would have banked almost a thousand dollars a coin. Yeah, that's right! At 3 a.m. if you bought a hundred coins, by lunchtime you would have pocketed a hundred thousand dollars. But you also would have needed like five hundred thousand dollars to risk, and if you waited too long, you could lose it all. But this is the essence of arbitrage: buying low and selling high.

The Nature of Clickbait

Now let's talk a little bit about clickbait. Let's see... women seeking men. I have to stay here to omit law if you can move right. I'm 76, gorgeous, picky, hard to get along with. Send photo. Well, that sounds legit; let's write him. Oh wait, I gotta pay six dollars just to write this person! A lot of people think they know what clickbait is, but clickbait has been around since before the internet. Surprisingly, this is where I learned a lot of marketing, like this here: an ad for silver coins or these ones here for psychics, some kind of walk-in tub, and some kind of love secret. You see, if I'm just an average person reading a tabloid, I'm not worth that much money because these tabloids are only like five bucks a copy.

The Value of Keywords

And you can see here, using the Google AdWords keyword planner tool, that people don't pay that much money for words like "National Enquirer" or "tabloid" or "magazine." A lot of them have really low competition, which means they're not worth much money. However, if they're searching for stuff like "buy silver coins," you can see that this one's super expensive, and they're paying as much as 45 dollars a click! Yep, one single click for that keyword, and for the word "walk-in tub," $400 a click! Are you kidding me? I'm gonna be rich! Even the word "psychic" is fetching $62 a click, and that love one we talked about earlier that I blurred out so we can keep this family friendly is actually fetching $95 a click! A click! A click for one click of a mouse!

The Reality Check

Now I got a disclaimer: this, because we're not even five minutes into this video and we've already talked about some big numbers—$400 a click, $1700 a day, $95 a click, and more. You got to realize that the average person trying to make money online makes nothing! That's pretty much what most people can expect. This is a business, and you need to treat it like a business. And when we say stuff like $400 a click or $95 a click, you need to realize that's probably not what you're going to get paid per click. But that does tell us there's a lot of money in these markets, and other markets have a little money.

Finding the Right Markets

And that's pretty much the same as what I showed you with the Bitcoin example. If we can find out where to buy low and sell high, boom! We can make money online. It was a lot less dramatic than I thought, but that is the reason people are running all these different types of ads because they make money.

The Importance of Traffic Sources

And we could see here that if you were to look up something like "chili recipes," which isn't that competitive, not that commercial, we got a lot of low competition and it doesn't even show how much they're paying because it's probably less than 5 cents a click. However, if we check out "Samsung refrigerator," which a lot of those recipe people would be interested in, that one leads to some pretty expensive clicks. So if I could somehow get the recipe people interested in a new fridge, I can make money. Yeah, and that's exactly why we see all these ads on Taboola and other contextual networks, which I'll reveal to you some of these in just a minute.

Leveraging Contextual Advertising

But I want you to take a look at some of these because they're very, very important, and you can kind of see exactly what's going on and look at the market from a different angle. So if I go through here and I say, "Okay, well, let's take a look at diabetes or memory," I could go through and I could do something like "memory supplement," and I can see here according to the Google AdWords tool, "memory supplement" is going to fetch about $84 a click. So we know that this is a very expensive market. And again, it's not going to get you $84 a click in your pocket, but if you can buy this traffic for pennies a click and convert them into something that pays you 50 cents or even a dollar a click, then you can be in the money.

An Example of Earnings

And for full disclosure, the most I've averaged per click using this method with an affiliate offer is about $7 a click, and using paid ads, I think we averaged around $3 to $5 a click on some of our ads. Is that typical? No! The average person makes like 2 cents a click or less, and that's why I'm making this video, because if you can understand what makes a click worth nothing versus a lot of money, then you can do really well. And you could see here the memory one fits the bill. If I can get this traffic like this guy right here for pennies on the dollar, I can make this work in a real easy way.

Exploring High-Value Keywords

Here's another one: dental implants. And whenever it says "search ads," that means they're just sending them to search results pages. And you can see that some of these ads are going to go to affiliate offers like this here or this one here, and they're getting paid when people buy the products on their splash page where they sell it. And you can see they lead to expensive stuff like roofing quotes and health and shopping and credit cards.

The Power of Search Ads

And then when you come across these search ads ones, watch what happens. They're literally just taking you to a page that has search results that takes you to more search results. But there's something hidden going on that you're not paying attention to. Yeah, see that right there? They're literally forcing you to look at ads that are about expensive topics. And since this is going through their affiliate network, whoever's driving traffic here is making lots of money.

Final Thoughts on Arbitrage

And don't take my word for it; look at the data! How do you like them apples? Look, here's another one for Acuras. There's those walk-in tubs we talked about, plastic surgeons, reverse mortgages—that one fetches a pretty penny—different health stuff. And then wait! Some kind of stock thing! Got a thousand to invest? Here's our idea; that's a pretty damn good ad. And again, they just take you to a stock report, which has a little button where you can sign up for their program. And this is a business making millions of dollars each and every day!

How to Start

Could see something about bracelets, eyelashes, shopping. Lose weight while sleeping—that's gonna get some clicks! Some kind of weird food here, Murphy beds—seriously, $25 a click for a Murphy bed? Weren't those from like 1902? Shoes, stair lifts—that's pretty interesting, that's like $313 a click right there. And if we look on the affiliate networks, check it out: $40 for one two-minute phone call for a stair lift! Are you starting to pick up what I'm laying down here? It goes on and on, from weird VW buses that are like a mile long to vacation deals to saving money.

Explore the power of AI

Take Advantage of AI

In today's digital landscape, artificial intelligence (AI) presents a golden opportunity for arbitrageurs to maximize their profits. By leveraging AI tools, you can optimize your ad campaigns, analyze market trends, and target the right audiences more effectively.

Automate Your Ad Strategy

AI algorithms can help automate bidding strategies, ensuring that you get the best prices for your ads. With AI-powered platforms, you can set parameters based on your desired ROI, allowing the system to adjust bids in real-time. This means you can focus more on strategy and less on manual adjustments.

Enhanced Audience Targeting

AI can analyze vast amounts of data to identify the demographics and behaviors of your most profitable customers. By understanding these patterns, you can tailor your ads to resonate with the right audience, increasing the chances of conversion. This targeted approach minimizes wasted ad spend and maximizes your overall return.

Predictive Analytics for Market Trends

With AI, you can access predictive analytics that provide insights into market trends before they become apparent. By understanding where the market is headed, you can adjust your strategies proactively, capitalizing on emerging opportunities and staying ahead of your competition.

Content Creation and Optimization

AI tools such as Creatify AI can also assist in content creation, the AI video generator helping you generate ad copies and visuals that engage your audience. With AI-driven content optimization, you can test different variations of your ads, determining which versions perform best and refining your approach based on real-time feedback.

Conclusion

And the way it works is super simple. What you're gonna do is go to places where you can buy ads. You can go to like Buy Sell Ads, Taboola, or any contextual content network. What you're going to do is you are going to buy ads on generic websites.

Introduction to Arbitrage

Whoa! Put a bag on your car mirror when traveling alone. Always place a bag on your car mirror when traveling alone. It's with all these ads, strawberries, and I want to see the bag thing. Always play more ads. What? Oh! It's like the same thing over and over. Now we're talking about shoe horns. Ah, there it is!

Understanding the Business Model

Why in the world would someone take ads like these and put them to ads like these or these? Well, sit tight, ladies and gentlemen, because today we are talking about a business model that has made me as much as seventeen hundred dollars a day or more in profit. And this business can be done with one-page websites. It's a super simple process. It doesn't require tech coding wizardry; you can start small with very little money and grow big. It doesn't require tons of content; there is no need for search engine rankings. Simply put a nickel in and get a dime back. You are about to enter the arbitrage zone.

The Clickbait Question

Pop quiz, hotshot! What's the difference between a video like this that gets a hundred and one thousand views and only makes twelve hundred bucks and a video like this with only fifty thousand views and it's making pretty much the same amount? Or even this one with 22,000 views and it's making more than both of them? If you got the answer to that question, you're gonna love this video. And if you didn't get the answer, you need to watch this video because what we're going to talk about here is something that is making lots of people very, very rich, and it's actually extremely simple.

The Bitcoin Example

If you would have gotten up early at 2:40 a.m. today and invested in Bitcoin at $540.44 and then sold it right after lunch, you would have banked almost a thousand dollars a coin. Yeah, that's right! At 3 a.m. if you bought a hundred coins, by lunchtime you would have pocketed a hundred thousand dollars. But you also would have needed like five hundred thousand dollars to risk, and if you waited too long, you could lose it all. But this is the essence of arbitrage: buying low and selling high.

The Nature of Clickbait

Now let's talk a little bit about clickbait. Let's see... women seeking men. I have to stay here to omit law if you can move right. I'm 76, gorgeous, picky, hard to get along with. Send photo. Well, that sounds legit; let's write him. Oh wait, I gotta pay six dollars just to write this person! A lot of people think they know what clickbait is, but clickbait has been around since before the internet. Surprisingly, this is where I learned a lot of marketing, like this here: an ad for silver coins or these ones here for psychics, some kind of walk-in tub, and some kind of love secret. You see, if I'm just an average person reading a tabloid, I'm not worth that much money because these tabloids are only like five bucks a copy.

The Value of Keywords

And you can see here, using the Google AdWords keyword planner tool, that people don't pay that much money for words like "National Enquirer" or "tabloid" or "magazine." A lot of them have really low competition, which means they're not worth much money. However, if they're searching for stuff like "buy silver coins," you can see that this one's super expensive, and they're paying as much as 45 dollars a click! Yep, one single click for that keyword, and for the word "walk-in tub," $400 a click! Are you kidding me? I'm gonna be rich! Even the word "psychic" is fetching $62 a click, and that love one we talked about earlier that I blurred out so we can keep this family friendly is actually fetching $95 a click! A click! A click for one click of a mouse!

The Reality Check

Now I got a disclaimer: this, because we're not even five minutes into this video and we've already talked about some big numbers—$400 a click, $1700 a day, $95 a click, and more. You got to realize that the average person trying to make money online makes nothing! That's pretty much what most people can expect. This is a business, and you need to treat it like a business. And when we say stuff like $400 a click or $95 a click, you need to realize that's probably not what you're going to get paid per click. But that does tell us there's a lot of money in these markets, and other markets have a little money.

Finding the Right Markets

And that's pretty much the same as what I showed you with the Bitcoin example. If we can find out where to buy low and sell high, boom! We can make money online. It was a lot less dramatic than I thought, but that is the reason people are running all these different types of ads because they make money.

The Importance of Traffic Sources

And we could see here that if you were to look up something like "chili recipes," which isn't that competitive, not that commercial, we got a lot of low competition and it doesn't even show how much they're paying because it's probably less than 5 cents a click. However, if we check out "Samsung refrigerator," which a lot of those recipe people would be interested in, that one leads to some pretty expensive clicks. So if I could somehow get the recipe people interested in a new fridge, I can make money. Yeah, and that's exactly why we see all these ads on Taboola and other contextual networks, which I'll reveal to you some of these in just a minute.

Leveraging Contextual Advertising

But I want you to take a look at some of these because they're very, very important, and you can kind of see exactly what's going on and look at the market from a different angle. So if I go through here and I say, "Okay, well, let's take a look at diabetes or memory," I could go through and I could do something like "memory supplement," and I can see here according to the Google AdWords tool, "memory supplement" is going to fetch about $84 a click. So we know that this is a very expensive market. And again, it's not going to get you $84 a click in your pocket, but if you can buy this traffic for pennies a click and convert them into something that pays you 50 cents or even a dollar a click, then you can be in the money.

An Example of Earnings

And for full disclosure, the most I've averaged per click using this method with an affiliate offer is about $7 a click, and using paid ads, I think we averaged around $3 to $5 a click on some of our ads. Is that typical? No! The average person makes like 2 cents a click or less, and that's why I'm making this video, because if you can understand what makes a click worth nothing versus a lot of money, then you can do really well. And you could see here the memory one fits the bill. If I can get this traffic like this guy right here for pennies on the dollar, I can make this work in a real easy way.

Exploring High-Value Keywords

Here's another one: dental implants. And whenever it says "search ads," that means they're just sending them to search results pages. And you can see that some of these ads are going to go to affiliate offers like this here or this one here, and they're getting paid when people buy the products on their splash page where they sell it. And you can see they lead to expensive stuff like roofing quotes and health and shopping and credit cards.

The Power of Search Ads

And then when you come across these search ads ones, watch what happens. They're literally just taking you to a page that has search results that takes you to more search results. But there's something hidden going on that you're not paying attention to. Yeah, see that right there? They're literally forcing you to look at ads that are about expensive topics. And since this is going through their affiliate network, whoever's driving traffic here is making lots of money.

Final Thoughts on Arbitrage

And don't take my word for it; look at the data! How do you like them apples? Look, here's another one for Acuras. There's those walk-in tubs we talked about, plastic surgeons, reverse mortgages—that one fetches a pretty penny—different health stuff. And then wait! Some kind of stock thing! Got a thousand to invest? Here's our idea; that's a pretty damn good ad. And again, they just take you to a stock report, which has a little button where you can sign up for their program. And this is a business making millions of dollars each and every day!

How to Start

Could see something about bracelets, eyelashes, shopping. Lose weight while sleeping—that's gonna get some clicks! Some kind of weird food here, Murphy beds—seriously, $25 a click for a Murphy bed? Weren't those from like 1902? Shoes, stair lifts—that's pretty interesting, that's like $313 a click right there. And if we look on the affiliate networks, check it out: $40 for one two-minute phone call for a stair lift! Are you starting to pick up what I'm laying down here? It goes on and on, from weird VW buses that are like a mile long to vacation deals to saving money.

Explore the power of AI

Take Advantage of AI

In today's digital landscape, artificial intelligence (AI) presents a golden opportunity for arbitrageurs to maximize their profits. By leveraging AI tools, you can optimize your ad campaigns, analyze market trends, and target the right audiences more effectively.

Automate Your Ad Strategy

AI algorithms can help automate bidding strategies, ensuring that you get the best prices for your ads. With AI-powered platforms, you can set parameters based on your desired ROI, allowing the system to adjust bids in real-time. This means you can focus more on strategy and less on manual adjustments.

Enhanced Audience Targeting

AI can analyze vast amounts of data to identify the demographics and behaviors of your most profitable customers. By understanding these patterns, you can tailor your ads to resonate with the right audience, increasing the chances of conversion. This targeted approach minimizes wasted ad spend and maximizes your overall return.

Predictive Analytics for Market Trends

With AI, you can access predictive analytics that provide insights into market trends before they become apparent. By understanding where the market is headed, you can adjust your strategies proactively, capitalizing on emerging opportunities and staying ahead of your competition.

Content Creation and Optimization

AI tools such as Creatify AI can also assist in content creation, the AI video generator helping you generate ad copies and visuals that engage your audience. With AI-driven content optimization, you can test different variations of your ads, determining which versions perform best and refining your approach based on real-time feedback.

Conclusion

And the way it works is super simple. What you're gonna do is go to places where you can buy ads. You can go to like Buy Sell Ads, Taboola, or any contextual content network. What you're going to do is you are going to buy ads on generic websites.

Introduction to Arbitrage

Whoa! Put a bag on your car mirror when traveling alone. Always place a bag on your car mirror when traveling alone. It's with all these ads, strawberries, and I want to see the bag thing. Always play more ads. What? Oh! It's like the same thing over and over. Now we're talking about shoe horns. Ah, there it is!

Understanding the Business Model

Why in the world would someone take ads like these and put them to ads like these or these? Well, sit tight, ladies and gentlemen, because today we are talking about a business model that has made me as much as seventeen hundred dollars a day or more in profit. And this business can be done with one-page websites. It's a super simple process. It doesn't require tech coding wizardry; you can start small with very little money and grow big. It doesn't require tons of content; there is no need for search engine rankings. Simply put a nickel in and get a dime back. You are about to enter the arbitrage zone.

The Clickbait Question

Pop quiz, hotshot! What's the difference between a video like this that gets a hundred and one thousand views and only makes twelve hundred bucks and a video like this with only fifty thousand views and it's making pretty much the same amount? Or even this one with 22,000 views and it's making more than both of them? If you got the answer to that question, you're gonna love this video. And if you didn't get the answer, you need to watch this video because what we're going to talk about here is something that is making lots of people very, very rich, and it's actually extremely simple.

The Bitcoin Example

If you would have gotten up early at 2:40 a.m. today and invested in Bitcoin at $540.44 and then sold it right after lunch, you would have banked almost a thousand dollars a coin. Yeah, that's right! At 3 a.m. if you bought a hundred coins, by lunchtime you would have pocketed a hundred thousand dollars. But you also would have needed like five hundred thousand dollars to risk, and if you waited too long, you could lose it all. But this is the essence of arbitrage: buying low and selling high.

The Nature of Clickbait

Now let's talk a little bit about clickbait. Let's see... women seeking men. I have to stay here to omit law if you can move right. I'm 76, gorgeous, picky, hard to get along with. Send photo. Well, that sounds legit; let's write him. Oh wait, I gotta pay six dollars just to write this person! A lot of people think they know what clickbait is, but clickbait has been around since before the internet. Surprisingly, this is where I learned a lot of marketing, like this here: an ad for silver coins or these ones here for psychics, some kind of walk-in tub, and some kind of love secret. You see, if I'm just an average person reading a tabloid, I'm not worth that much money because these tabloids are only like five bucks a copy.

The Value of Keywords

And you can see here, using the Google AdWords keyword planner tool, that people don't pay that much money for words like "National Enquirer" or "tabloid" or "magazine." A lot of them have really low competition, which means they're not worth much money. However, if they're searching for stuff like "buy silver coins," you can see that this one's super expensive, and they're paying as much as 45 dollars a click! Yep, one single click for that keyword, and for the word "walk-in tub," $400 a click! Are you kidding me? I'm gonna be rich! Even the word "psychic" is fetching $62 a click, and that love one we talked about earlier that I blurred out so we can keep this family friendly is actually fetching $95 a click! A click! A click for one click of a mouse!

The Reality Check

Now I got a disclaimer: this, because we're not even five minutes into this video and we've already talked about some big numbers—$400 a click, $1700 a day, $95 a click, and more. You got to realize that the average person trying to make money online makes nothing! That's pretty much what most people can expect. This is a business, and you need to treat it like a business. And when we say stuff like $400 a click or $95 a click, you need to realize that's probably not what you're going to get paid per click. But that does tell us there's a lot of money in these markets, and other markets have a little money.

Finding the Right Markets

And that's pretty much the same as what I showed you with the Bitcoin example. If we can find out where to buy low and sell high, boom! We can make money online. It was a lot less dramatic than I thought, but that is the reason people are running all these different types of ads because they make money.

The Importance of Traffic Sources

And we could see here that if you were to look up something like "chili recipes," which isn't that competitive, not that commercial, we got a lot of low competition and it doesn't even show how much they're paying because it's probably less than 5 cents a click. However, if we check out "Samsung refrigerator," which a lot of those recipe people would be interested in, that one leads to some pretty expensive clicks. So if I could somehow get the recipe people interested in a new fridge, I can make money. Yeah, and that's exactly why we see all these ads on Taboola and other contextual networks, which I'll reveal to you some of these in just a minute.

Leveraging Contextual Advertising

But I want you to take a look at some of these because they're very, very important, and you can kind of see exactly what's going on and look at the market from a different angle. So if I go through here and I say, "Okay, well, let's take a look at diabetes or memory," I could go through and I could do something like "memory supplement," and I can see here according to the Google AdWords tool, "memory supplement" is going to fetch about $84 a click. So we know that this is a very expensive market. And again, it's not going to get you $84 a click in your pocket, but if you can buy this traffic for pennies a click and convert them into something that pays you 50 cents or even a dollar a click, then you can be in the money.

An Example of Earnings

And for full disclosure, the most I've averaged per click using this method with an affiliate offer is about $7 a click, and using paid ads, I think we averaged around $3 to $5 a click on some of our ads. Is that typical? No! The average person makes like 2 cents a click or less, and that's why I'm making this video, because if you can understand what makes a click worth nothing versus a lot of money, then you can do really well. And you could see here the memory one fits the bill. If I can get this traffic like this guy right here for pennies on the dollar, I can make this work in a real easy way.

Exploring High-Value Keywords

Here's another one: dental implants. And whenever it says "search ads," that means they're just sending them to search results pages. And you can see that some of these ads are going to go to affiliate offers like this here or this one here, and they're getting paid when people buy the products on their splash page where they sell it. And you can see they lead to expensive stuff like roofing quotes and health and shopping and credit cards.

The Power of Search Ads

And then when you come across these search ads ones, watch what happens. They're literally just taking you to a page that has search results that takes you to more search results. But there's something hidden going on that you're not paying attention to. Yeah, see that right there? They're literally forcing you to look at ads that are about expensive topics. And since this is going through their affiliate network, whoever's driving traffic here is making lots of money.

Final Thoughts on Arbitrage

And don't take my word for it; look at the data! How do you like them apples? Look, here's another one for Acuras. There's those walk-in tubs we talked about, plastic surgeons, reverse mortgages—that one fetches a pretty penny—different health stuff. And then wait! Some kind of stock thing! Got a thousand to invest? Here's our idea; that's a pretty damn good ad. And again, they just take you to a stock report, which has a little button where you can sign up for their program. And this is a business making millions of dollars each and every day!

How to Start

Could see something about bracelets, eyelashes, shopping. Lose weight while sleeping—that's gonna get some clicks! Some kind of weird food here, Murphy beds—seriously, $25 a click for a Murphy bed? Weren't those from like 1902? Shoes, stair lifts—that's pretty interesting, that's like $313 a click right there. And if we look on the affiliate networks, check it out: $40 for one two-minute phone call for a stair lift! Are you starting to pick up what I'm laying down here? It goes on and on, from weird VW buses that are like a mile long to vacation deals to saving money.

Explore the power of AI

Take Advantage of AI

In today's digital landscape, artificial intelligence (AI) presents a golden opportunity for arbitrageurs to maximize their profits. By leveraging AI tools, you can optimize your ad campaigns, analyze market trends, and target the right audiences more effectively.

Automate Your Ad Strategy

AI algorithms can help automate bidding strategies, ensuring that you get the best prices for your ads. With AI-powered platforms, you can set parameters based on your desired ROI, allowing the system to adjust bids in real-time. This means you can focus more on strategy and less on manual adjustments.

Enhanced Audience Targeting

AI can analyze vast amounts of data to identify the demographics and behaviors of your most profitable customers. By understanding these patterns, you can tailor your ads to resonate with the right audience, increasing the chances of conversion. This targeted approach minimizes wasted ad spend and maximizes your overall return.

Predictive Analytics for Market Trends

With AI, you can access predictive analytics that provide insights into market trends before they become apparent. By understanding where the market is headed, you can adjust your strategies proactively, capitalizing on emerging opportunities and staying ahead of your competition.

Content Creation and Optimization

AI tools such as Creatify AI can also assist in content creation, the AI video generator helping you generate ad copies and visuals that engage your audience. With AI-driven content optimization, you can test different variations of your ads, determining which versions perform best and refining your approach based on real-time feedback.

Conclusion

And the way it works is super simple. What you're gonna do is go to places where you can buy ads. You can go to like Buy Sell Ads, Taboola, or any contextual content network. What you're going to do is you are going to buy ads on generic websites.