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Comprehensive Guide on Social Media Marketing in 2024

Comprehensive Guide on Social Media Marketing in 2024

Comprehensive Guide on Social Media Marketing in 2024

Nov 6, 2024

If you want more eyes on your business and more sales in your bank account, social media marketing is the way to go. In this article, let's talk about how to market your business on social media.

Here's the thing, I want to let you in on a big secret. There are three main objectives to keep in mind with marketing your business on social media, and if you don't have these, then your strategy is broken. I’m going to share with you three proven tactics for landing clients, growing your business, and getting clients you love to work with who love to pay you.

Objectives of Social Media Marketing

What are the objectives of social media marketing? There are three: lead generation, lead nurture, and lead conversion. Without these, your business is broken, and you're just creating content for the sake of content. Every single piece of content you create for social media should aim to achieve one or all of these three: lead generation, lead nurture, and lead conversion.

Every piece of content should reverse-engineer what you have to sell and how that content will generate, nurture, or convert a lead. Sometimes, it can even do all three. For example, I might share a story about a strategy I used that changed my life and business, and then I could say, "Click the link below to get access to this for free today." That post generates a lead because it has a strong call to action that prompts viewers to join my email list.

But even before generating that lead, the story itself nurtures the audience by showing them the value of the strategy. After they join my email list, a nurturing email sequence sent using tools like ActiveCampaign or ClickFunnels can convert them into paying customers, like booking a consulting call or purchasing a course.

Why Lead Generation, Nurture, and Conversion are Essential

Lead generation, lead nurture, and lead conversion are essential for every piece of content. Write them down on a sticky note, place it beside your computer, and remember them as you create content. We're not here to create content for the sake of content; that's like throwing spaghetti at the wall to see what sticks. We're here to grow our businesses intentionally.

Creating a Social Media Strategy

An effective social media marketing strategy is important because this isn't just a hobby—it's a business. We want a return on investment (ROI), a return on the energy, money, and time invested. Ideally, our strategy should help us reach more people, grow our business, and make an impact. Social media marketing is one of the most effective ways to achieve this because audiences are on social media all the time.

Branding: Making Your Business Memorable

First of all, your branding should be consistent so people can recognize you. Think of iconic brands like Nike's "Just Do It" or the golden arches of McDonald's. Your branding should be something people resonate with and remember. What do you want your business to represent?

The stories you tell are also crucial for your branding. Create a "story inventory." This includes your origin story—how you got started—and the pivotal moments that shaped your business. These stories resonate with people because they bring them closer to your brand.

The Power of Storytelling

Stories stand the test of time because they convey culture and wisdom across generations. As you tell these stories, people become captivated, and your audience connection strengthens. Consider your favorite movies; you connect with the protagonist and follow their journey. This connection is powerful and can make your audience cheer for you as they resonate with your journey.

Fun Facts vs. Deep Storytelling

New businesses often focus on fun facts and surface-level content instead of deep storytelling. When I first started my business as a social media manager, I was also a full-time dental hygienist, doing social media for the dental office. Instead of just sharing dental hygiene tips, I could tell a story about my journey into social media, showing how I got here and what I learned along the way. Sharing stories like this builds trust and creates a deeper connection with your audience. I realized that sharing my story of how I transitioned from a dental hygienist to a social media manager was far more impactful. People resonated with my journey, the struggles I faced, and the lessons I learned along the way. It was that authenticity and vulnerability that allowed me to connect with my audience on a deeper level.

When you focus on stories, you're not just providing information; you're inviting your audience into your world. You're creating a narrative that they can engage with, relate to, and even see themselves in. That’s what makes your content memorable.

Another key aspect to consider in your social media marketing strategy is consistency. You need to be consistently showing up for your audience. This doesn't mean you have to post every day, but it does mean that your audience should know what to expect from you and when to expect it. Whether that's weekly videos, daily stories, or regular blog posts, find a rhythm that works for you and stick to it.

Engagement is also crucial. Don’t just post and ghost; interact with your followers. Respond to comments, ask questions, and encourage discussions. This not only boosts your visibility in social media algorithms but also fosters a sense of community around your brand.

In summary, an effective social media marketing strategy hinges on having clear objectives—lead generation, lead nurture, and lead conversion—crafting compelling stories that resonate with your audience, maintaining consistency in your content, and actively engaging with your community. By implementing these tactics, you’ll not only grow your business but also create lasting relationships with your clients.

If you want more eyes on your business and more sales in your bank account, social media marketing is the way to go. In this article, let's talk about how to market your business on social media.

Here's the thing, I want to let you in on a big secret. There are three main objectives to keep in mind with marketing your business on social media, and if you don't have these, then your strategy is broken. I’m going to share with you three proven tactics for landing clients, growing your business, and getting clients you love to work with who love to pay you.

Objectives of Social Media Marketing

What are the objectives of social media marketing? There are three: lead generation, lead nurture, and lead conversion. Without these, your business is broken, and you're just creating content for the sake of content. Every single piece of content you create for social media should aim to achieve one or all of these three: lead generation, lead nurture, and lead conversion.

Every piece of content should reverse-engineer what you have to sell and how that content will generate, nurture, or convert a lead. Sometimes, it can even do all three. For example, I might share a story about a strategy I used that changed my life and business, and then I could say, "Click the link below to get access to this for free today." That post generates a lead because it has a strong call to action that prompts viewers to join my email list.

But even before generating that lead, the story itself nurtures the audience by showing them the value of the strategy. After they join my email list, a nurturing email sequence sent using tools like ActiveCampaign or ClickFunnels can convert them into paying customers, like booking a consulting call or purchasing a course.

Why Lead Generation, Nurture, and Conversion are Essential

Lead generation, lead nurture, and lead conversion are essential for every piece of content. Write them down on a sticky note, place it beside your computer, and remember them as you create content. We're not here to create content for the sake of content; that's like throwing spaghetti at the wall to see what sticks. We're here to grow our businesses intentionally.

Creating a Social Media Strategy

An effective social media marketing strategy is important because this isn't just a hobby—it's a business. We want a return on investment (ROI), a return on the energy, money, and time invested. Ideally, our strategy should help us reach more people, grow our business, and make an impact. Social media marketing is one of the most effective ways to achieve this because audiences are on social media all the time.

Branding: Making Your Business Memorable

First of all, your branding should be consistent so people can recognize you. Think of iconic brands like Nike's "Just Do It" or the golden arches of McDonald's. Your branding should be something people resonate with and remember. What do you want your business to represent?

The stories you tell are also crucial for your branding. Create a "story inventory." This includes your origin story—how you got started—and the pivotal moments that shaped your business. These stories resonate with people because they bring them closer to your brand.

The Power of Storytelling

Stories stand the test of time because they convey culture and wisdom across generations. As you tell these stories, people become captivated, and your audience connection strengthens. Consider your favorite movies; you connect with the protagonist and follow their journey. This connection is powerful and can make your audience cheer for you as they resonate with your journey.

Fun Facts vs. Deep Storytelling

New businesses often focus on fun facts and surface-level content instead of deep storytelling. When I first started my business as a social media manager, I was also a full-time dental hygienist, doing social media for the dental office. Instead of just sharing dental hygiene tips, I could tell a story about my journey into social media, showing how I got here and what I learned along the way. Sharing stories like this builds trust and creates a deeper connection with your audience. I realized that sharing my story of how I transitioned from a dental hygienist to a social media manager was far more impactful. People resonated with my journey, the struggles I faced, and the lessons I learned along the way. It was that authenticity and vulnerability that allowed me to connect with my audience on a deeper level.

When you focus on stories, you're not just providing information; you're inviting your audience into your world. You're creating a narrative that they can engage with, relate to, and even see themselves in. That’s what makes your content memorable.

Another key aspect to consider in your social media marketing strategy is consistency. You need to be consistently showing up for your audience. This doesn't mean you have to post every day, but it does mean that your audience should know what to expect from you and when to expect it. Whether that's weekly videos, daily stories, or regular blog posts, find a rhythm that works for you and stick to it.

Engagement is also crucial. Don’t just post and ghost; interact with your followers. Respond to comments, ask questions, and encourage discussions. This not only boosts your visibility in social media algorithms but also fosters a sense of community around your brand.

In summary, an effective social media marketing strategy hinges on having clear objectives—lead generation, lead nurture, and lead conversion—crafting compelling stories that resonate with your audience, maintaining consistency in your content, and actively engaging with your community. By implementing these tactics, you’ll not only grow your business but also create lasting relationships with your clients.

If you want more eyes on your business and more sales in your bank account, social media marketing is the way to go. In this article, let's talk about how to market your business on social media.

Here's the thing, I want to let you in on a big secret. There are three main objectives to keep in mind with marketing your business on social media, and if you don't have these, then your strategy is broken. I’m going to share with you three proven tactics for landing clients, growing your business, and getting clients you love to work with who love to pay you.

Objectives of Social Media Marketing

What are the objectives of social media marketing? There are three: lead generation, lead nurture, and lead conversion. Without these, your business is broken, and you're just creating content for the sake of content. Every single piece of content you create for social media should aim to achieve one or all of these three: lead generation, lead nurture, and lead conversion.

Every piece of content should reverse-engineer what you have to sell and how that content will generate, nurture, or convert a lead. Sometimes, it can even do all three. For example, I might share a story about a strategy I used that changed my life and business, and then I could say, "Click the link below to get access to this for free today." That post generates a lead because it has a strong call to action that prompts viewers to join my email list.

But even before generating that lead, the story itself nurtures the audience by showing them the value of the strategy. After they join my email list, a nurturing email sequence sent using tools like ActiveCampaign or ClickFunnels can convert them into paying customers, like booking a consulting call or purchasing a course.

Why Lead Generation, Nurture, and Conversion are Essential

Lead generation, lead nurture, and lead conversion are essential for every piece of content. Write them down on a sticky note, place it beside your computer, and remember them as you create content. We're not here to create content for the sake of content; that's like throwing spaghetti at the wall to see what sticks. We're here to grow our businesses intentionally.

Creating a Social Media Strategy

An effective social media marketing strategy is important because this isn't just a hobby—it's a business. We want a return on investment (ROI), a return on the energy, money, and time invested. Ideally, our strategy should help us reach more people, grow our business, and make an impact. Social media marketing is one of the most effective ways to achieve this because audiences are on social media all the time.

Branding: Making Your Business Memorable

First of all, your branding should be consistent so people can recognize you. Think of iconic brands like Nike's "Just Do It" or the golden arches of McDonald's. Your branding should be something people resonate with and remember. What do you want your business to represent?

The stories you tell are also crucial for your branding. Create a "story inventory." This includes your origin story—how you got started—and the pivotal moments that shaped your business. These stories resonate with people because they bring them closer to your brand.

The Power of Storytelling

Stories stand the test of time because they convey culture and wisdom across generations. As you tell these stories, people become captivated, and your audience connection strengthens. Consider your favorite movies; you connect with the protagonist and follow their journey. This connection is powerful and can make your audience cheer for you as they resonate with your journey.

Fun Facts vs. Deep Storytelling

New businesses often focus on fun facts and surface-level content instead of deep storytelling. When I first started my business as a social media manager, I was also a full-time dental hygienist, doing social media for the dental office. Instead of just sharing dental hygiene tips, I could tell a story about my journey into social media, showing how I got here and what I learned along the way. Sharing stories like this builds trust and creates a deeper connection with your audience. I realized that sharing my story of how I transitioned from a dental hygienist to a social media manager was far more impactful. People resonated with my journey, the struggles I faced, and the lessons I learned along the way. It was that authenticity and vulnerability that allowed me to connect with my audience on a deeper level.

When you focus on stories, you're not just providing information; you're inviting your audience into your world. You're creating a narrative that they can engage with, relate to, and even see themselves in. That’s what makes your content memorable.

Another key aspect to consider in your social media marketing strategy is consistency. You need to be consistently showing up for your audience. This doesn't mean you have to post every day, but it does mean that your audience should know what to expect from you and when to expect it. Whether that's weekly videos, daily stories, or regular blog posts, find a rhythm that works for you and stick to it.

Engagement is also crucial. Don’t just post and ghost; interact with your followers. Respond to comments, ask questions, and encourage discussions. This not only boosts your visibility in social media algorithms but also fosters a sense of community around your brand.

In summary, an effective social media marketing strategy hinges on having clear objectives—lead generation, lead nurture, and lead conversion—crafting compelling stories that resonate with your audience, maintaining consistency in your content, and actively engaging with your community. By implementing these tactics, you’ll not only grow your business but also create lasting relationships with your clients.