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Why Social Media Ads Still Matter In 2024

Why Social Media Ads Still Matter In 2024

Why Social Media Ads Still Matter In 2024

Nov 6, 2024

Why Social Media Ads are Important

Advertising on social media is one of the easiest ways to supercharge sales for any business and boost the reputation of any brand. If you're not running ads on social media, odds are that your competition is.

Before you can start advertising on social media, all right, you need to decide which platform you should be advertising on. That might seem obvious. You might be like, Jamal, why is this even a tip? Well, a lot of businesses fail to consider this fundamental decision, unfortunately. I see a lot of ads on one social media site that would probably perform better on a different platform depending on the business and the audience.

Platform Examples: Instagram, LinkedIn, and TikTok

For example, running ads on Instagram probably makes sense if you sell a B2C product, especially in health, beauty, and fashion. But B2B ads are usually better suited for platforms like LinkedIn or Twitter, where users are in a more professional or analytical mindset. You know what you gotta do with that mindset? You got to turn that mindset into a grind set.

Social Media Users and Cross-Platform Behavior

Most social media users spend time on multiple apps each day. They can start the day off by checking Twitter for news, pop into LinkedIn during the workday, then relax with some Instagram eye candy before bed. So before you begin advertising, you wanna figure out where your message will be the best received.

Further Resources on Platform Choice

HubSpot has a whole article breaking down which social media networks you should advertise on in 2021. You definitely want to click the link, but not until after I reveal a few more essential best practices.

Define Your Business Goals

Now there's some eager beavers right now being like, I gotta get outta here, I gotta go. Calm down, all right. There's more video, more learning. Come with me. The next one is to define your business goals. No matter where on social media your target audience is hanging, that platform will offer tools optimized for specific outcomes. There's a good chance you wanna increase direct sales or signups, but you might also want to leverage social media to promote your content marketing. Yes, the end result is the same, but determining where you want social media ads to feed into your sales funnel can make a big difference in how you design and target your ads.

Choosing the Right Tools for Running Ads

And the last thing you'll need to do before you start running ads is to select any third-party tools to help you run your campaigns. All major platforms offer robust native ad systems, and it can be easy to start off there, but there are tons of third-party apps and integrations that can help you maximize the effectiveness and efficiency of your campaigns, especially as they grow.

The Power of Third-Party Tools

Like a little Chia pet. You know what I'm saying? You put in a little water and then whoop, and the water is the third-party app. It's a great metaphor that I just gave you. You're welcome. It's easier to start with the right tools in the beginning than to try to migrate later on as your needs grow.

HubSpot’s Marketing Hub

For example, HubSpot's free marketing hub allows you to run ads on Facebook, Instagram, and LinkedIn. Pretty nifty. And there are third-party integrations that can connect HubSpot to Twitter ads, as well. Later, as your business grows, having your social media ads connected to HubSpot will make it easier to start using more advanced advertising methods that can connect to your HubSpot CRM. So, start small with free ad features, and as you grow, HubSpot grows with you. Once you are ready to upgrade to a paid subscription, you can save 30% with the HubSpot discount available on the NachoNacho marketplace

Bringing HubSpot Tools into Your Ad Campaigns

Even if you're already advertising on social media, it's not too late to bring HubSpot's free tools into the mix. What's important is that before you run any more ads, you consider all three of the best practices we've talked about so far, while moving forward. Those are choosing a social media platform that best matches your target audience, defining the business goals you want to achieve with your ads, and signing up for the right tools to help you run your campaigns.

Start Running Ads: It’s About Time

Now that you've done this planning, we can actually start running ads. It's about time. And as you can guess, there are lots of best practices that you can implement to make advertising easy and effective. I'm gonna keep these relevant to every platform, so no matter what you decide in the preparation steps, these tips will work for you.

Always Point to the Relevant Landing Page

This is another best practice for social media advertising. Always point to the relevant landing page. Not only does it help the user experience, but it also increases the chances of converting the lead.

Why Social Media Ads are Important

Advertising on social media is one of the easiest ways to supercharge sales for any business and boost the reputation of any brand. If you're not running ads on social media, odds are that your competition is.

Before you can start advertising on social media, all right, you need to decide which platform you should be advertising on. That might seem obvious. You might be like, Jamal, why is this even a tip? Well, a lot of businesses fail to consider this fundamental decision, unfortunately. I see a lot of ads on one social media site that would probably perform better on a different platform depending on the business and the audience.

Platform Examples: Instagram, LinkedIn, and TikTok

For example, running ads on Instagram probably makes sense if you sell a B2C product, especially in health, beauty, and fashion. But B2B ads are usually better suited for platforms like LinkedIn or Twitter, where users are in a more professional or analytical mindset. You know what you gotta do with that mindset? You got to turn that mindset into a grind set.

Social Media Users and Cross-Platform Behavior

Most social media users spend time on multiple apps each day. They can start the day off by checking Twitter for news, pop into LinkedIn during the workday, then relax with some Instagram eye candy before bed. So before you begin advertising, you wanna figure out where your message will be the best received.

Further Resources on Platform Choice

HubSpot has a whole article breaking down which social media networks you should advertise on in 2021. You definitely want to click the link, but not until after I reveal a few more essential best practices.

Define Your Business Goals

Now there's some eager beavers right now being like, I gotta get outta here, I gotta go. Calm down, all right. There's more video, more learning. Come with me. The next one is to define your business goals. No matter where on social media your target audience is hanging, that platform will offer tools optimized for specific outcomes. There's a good chance you wanna increase direct sales or signups, but you might also want to leverage social media to promote your content marketing. Yes, the end result is the same, but determining where you want social media ads to feed into your sales funnel can make a big difference in how you design and target your ads.

Choosing the Right Tools for Running Ads

And the last thing you'll need to do before you start running ads is to select any third-party tools to help you run your campaigns. All major platforms offer robust native ad systems, and it can be easy to start off there, but there are tons of third-party apps and integrations that can help you maximize the effectiveness and efficiency of your campaigns, especially as they grow.

The Power of Third-Party Tools

Like a little Chia pet. You know what I'm saying? You put in a little water and then whoop, and the water is the third-party app. It's a great metaphor that I just gave you. You're welcome. It's easier to start with the right tools in the beginning than to try to migrate later on as your needs grow.

HubSpot’s Marketing Hub

For example, HubSpot's free marketing hub allows you to run ads on Facebook, Instagram, and LinkedIn. Pretty nifty. And there are third-party integrations that can connect HubSpot to Twitter ads, as well. Later, as your business grows, having your social media ads connected to HubSpot will make it easier to start using more advanced advertising methods that can connect to your HubSpot CRM. So, start small with free ad features, and as you grow, HubSpot grows with you. Once you are ready to upgrade to a paid subscription, you can save 30% with the HubSpot discount available on the NachoNacho marketplace

Bringing HubSpot Tools into Your Ad Campaigns

Even if you're already advertising on social media, it's not too late to bring HubSpot's free tools into the mix. What's important is that before you run any more ads, you consider all three of the best practices we've talked about so far, while moving forward. Those are choosing a social media platform that best matches your target audience, defining the business goals you want to achieve with your ads, and signing up for the right tools to help you run your campaigns.

Start Running Ads: It’s About Time

Now that you've done this planning, we can actually start running ads. It's about time. And as you can guess, there are lots of best practices that you can implement to make advertising easy and effective. I'm gonna keep these relevant to every platform, so no matter what you decide in the preparation steps, these tips will work for you.

Always Point to the Relevant Landing Page

This is another best practice for social media advertising. Always point to the relevant landing page. Not only does it help the user experience, but it also increases the chances of converting the lead.

Why Social Media Ads are Important

Advertising on social media is one of the easiest ways to supercharge sales for any business and boost the reputation of any brand. If you're not running ads on social media, odds are that your competition is.

Before you can start advertising on social media, all right, you need to decide which platform you should be advertising on. That might seem obvious. You might be like, Jamal, why is this even a tip? Well, a lot of businesses fail to consider this fundamental decision, unfortunately. I see a lot of ads on one social media site that would probably perform better on a different platform depending on the business and the audience.

Platform Examples: Instagram, LinkedIn, and TikTok

For example, running ads on Instagram probably makes sense if you sell a B2C product, especially in health, beauty, and fashion. But B2B ads are usually better suited for platforms like LinkedIn or Twitter, where users are in a more professional or analytical mindset. You know what you gotta do with that mindset? You got to turn that mindset into a grind set.

Social Media Users and Cross-Platform Behavior

Most social media users spend time on multiple apps each day. They can start the day off by checking Twitter for news, pop into LinkedIn during the workday, then relax with some Instagram eye candy before bed. So before you begin advertising, you wanna figure out where your message will be the best received.

Further Resources on Platform Choice

HubSpot has a whole article breaking down which social media networks you should advertise on in 2021. You definitely want to click the link, but not until after I reveal a few more essential best practices.

Define Your Business Goals

Now there's some eager beavers right now being like, I gotta get outta here, I gotta go. Calm down, all right. There's more video, more learning. Come with me. The next one is to define your business goals. No matter where on social media your target audience is hanging, that platform will offer tools optimized for specific outcomes. There's a good chance you wanna increase direct sales or signups, but you might also want to leverage social media to promote your content marketing. Yes, the end result is the same, but determining where you want social media ads to feed into your sales funnel can make a big difference in how you design and target your ads.

Choosing the Right Tools for Running Ads

And the last thing you'll need to do before you start running ads is to select any third-party tools to help you run your campaigns. All major platforms offer robust native ad systems, and it can be easy to start off there, but there are tons of third-party apps and integrations that can help you maximize the effectiveness and efficiency of your campaigns, especially as they grow.

The Power of Third-Party Tools

Like a little Chia pet. You know what I'm saying? You put in a little water and then whoop, and the water is the third-party app. It's a great metaphor that I just gave you. You're welcome. It's easier to start with the right tools in the beginning than to try to migrate later on as your needs grow.

HubSpot’s Marketing Hub

For example, HubSpot's free marketing hub allows you to run ads on Facebook, Instagram, and LinkedIn. Pretty nifty. And there are third-party integrations that can connect HubSpot to Twitter ads, as well. Later, as your business grows, having your social media ads connected to HubSpot will make it easier to start using more advanced advertising methods that can connect to your HubSpot CRM. So, start small with free ad features, and as you grow, HubSpot grows with you. Once you are ready to upgrade to a paid subscription, you can save 30% with the HubSpot discount available on the NachoNacho marketplace

Bringing HubSpot Tools into Your Ad Campaigns

Even if you're already advertising on social media, it's not too late to bring HubSpot's free tools into the mix. What's important is that before you run any more ads, you consider all three of the best practices we've talked about so far, while moving forward. Those are choosing a social media platform that best matches your target audience, defining the business goals you want to achieve with your ads, and signing up for the right tools to help you run your campaigns.

Start Running Ads: It’s About Time

Now that you've done this planning, we can actually start running ads. It's about time. And as you can guess, there are lots of best practices that you can implement to make advertising easy and effective. I'm gonna keep these relevant to every platform, so no matter what you decide in the preparation steps, these tips will work for you.

Always Point to the Relevant Landing Page

This is another best practice for social media advertising. Always point to the relevant landing page. Not only does it help the user experience, but it also increases the chances of converting the lead.