Ever wondered what happened to Snapchat advertising and if it's an opportunity you're currently missing? I've spent the last decade working in paid media, running over $100 million in digital ads. Today, I will reveal the actual Snapchat ads opportunity.
Why Don't We Hear About Snapchat Ads?
First, let's address the elephant in the room: why don't we ever hear anything about Snapchat ads? Despite Snapchat not being in the consumer zeitgeist like Meta, Google, and TikTok, Snapchat isn't dead by any stretch. It's a platform built for friends to connect privately, which is what made it so popular. Their core product was disappearing messages, leading to a lack of Snapchat content in mainstream culture compared to viral content from TikTok, Twitch, and YouTube.
Snapchat's User Base
Snapchat is anonymous by design, but that doesn’t mean they don’t have a thriving platform. Currently, Snapchat boasts over 850 million monthly active users and 432 million daily active users. This might be shocking to many. In terms of geography, Snapchat has about 100 million daily active users in North America and 97 million in Europe. Other major adopters include countries like France, Mexico, Germany, India, Canada, and Turkey.
Changing Demographics
Another point to note is that Snapchat's user base has changed from an age perspective. Historically, Snapchat has been seen as a platform for younger audiences; however, much of that audience has aged over the 13 years since its launch. Today, over 80% of the platform's audience is over 18 years old, meaning they now have purchasing power that they once didn’t.
Professional Media Buying Community's Perspective
What does the professional media buying community think about Snapchat ads? Many have found success with Snapchat, sometimes even better than traditional social channels like Meta and Instagram. Last year, we ran an MMM study for Estée Lauder and found that Snapchat delivered the highest conversion lift among all platforms. Snapchat excels in driving awareness and conversion lift when considering the context and audience.
The Appeal of Snapchat Ads
Media buyers are bullish on Snapchat, and so am I. Snapchat has scale and an engaged audience that is receptive to advertising. However, it’s hard to compare it to the maturity and performance of Meta, TikTok, and Google Search. The demand for ads on Snapchat tends to be less competitive, allowing you to reach audiences for lower CPM costs than on other platforms.
Performance Metrics of Snapchat Ads
Snapchat ads perform across various objectives, from awareness to action. For instance, a lifestyle brand advertiser ran a full funnel strategy on Snapchat—including snap ads, story ads, collections, and augmented reality lenses—resulting in a strong 22x ROAS, reaching over 42 million Snapchat users. Another example is a jewelry advertiser who scaled their Snapchat ad spend by 12x in Q4 while driving a 41% increase in sales and observing a 67% more efficient CAC.
Snapchat's Capabilities Compared to Other Platforms
When comparing Snapchat to Meta and TikTok, you'll notice Snapchat stands on par with the other platforms. It offers almost identical campaign objectives across the funnel, including awareness objectives, key consideration stage objectives, and conversion goals like sales and app events.
Targeting Options on Snapchat
In terms of targeting, Snapchat provides options similar to those of other platforms, including location and interest-based targeting as well as advanced custom audiences for remarketing. This array of options may be surprising, given that Snapchat isn’t as popular as others.
Ad Units on Snapchat
One notable difference is with ad units; Snapchat has standard in-feed ads similar to Meta and TikTok, as well as story ads and catalog power ads that retail B2C advertisers love. Additionally, Snapchat has innovated with augmented reality lenses, allowing users to virtually try on products or see how they would look in their environment.
Conclusion: Snapchat's Market Potential
Snapchat is a platform with scale, an engaged audience, and advertising capabilities that are on par with—and in some areas, even more advanced than—other platforms. Snapchat isn’t dead; it’s thriving for users and advertisers alike.
Call to Action
For these reasons, the Market and Hustle channel has recently partnered with Snapchat. If you create a new account today using my link below, you support our channel in creating more quality videos. Between now and December 17th, if you spend $1,000 on Snap ads, you'll receive a $1,000 credit, available to any new advertiser. Follow the link below and take advantage of that free money today! In the future, I'll be making more videos on Snapchat where I will share how I set up my campaigns to drive performance.
Ever wondered what happened to Snapchat advertising and if it's an opportunity you're currently missing? I've spent the last decade working in paid media, running over $100 million in digital ads. Today, I will reveal the actual Snapchat ads opportunity.
Why Don't We Hear About Snapchat Ads?
First, let's address the elephant in the room: why don't we ever hear anything about Snapchat ads? Despite Snapchat not being in the consumer zeitgeist like Meta, Google, and TikTok, Snapchat isn't dead by any stretch. It's a platform built for friends to connect privately, which is what made it so popular. Their core product was disappearing messages, leading to a lack of Snapchat content in mainstream culture compared to viral content from TikTok, Twitch, and YouTube.
Snapchat's User Base
Snapchat is anonymous by design, but that doesn’t mean they don’t have a thriving platform. Currently, Snapchat boasts over 850 million monthly active users and 432 million daily active users. This might be shocking to many. In terms of geography, Snapchat has about 100 million daily active users in North America and 97 million in Europe. Other major adopters include countries like France, Mexico, Germany, India, Canada, and Turkey.
Changing Demographics
Another point to note is that Snapchat's user base has changed from an age perspective. Historically, Snapchat has been seen as a platform for younger audiences; however, much of that audience has aged over the 13 years since its launch. Today, over 80% of the platform's audience is over 18 years old, meaning they now have purchasing power that they once didn’t.
Professional Media Buying Community's Perspective
What does the professional media buying community think about Snapchat ads? Many have found success with Snapchat, sometimes even better than traditional social channels like Meta and Instagram. Last year, we ran an MMM study for Estée Lauder and found that Snapchat delivered the highest conversion lift among all platforms. Snapchat excels in driving awareness and conversion lift when considering the context and audience.
The Appeal of Snapchat Ads
Media buyers are bullish on Snapchat, and so am I. Snapchat has scale and an engaged audience that is receptive to advertising. However, it’s hard to compare it to the maturity and performance of Meta, TikTok, and Google Search. The demand for ads on Snapchat tends to be less competitive, allowing you to reach audiences for lower CPM costs than on other platforms.
Performance Metrics of Snapchat Ads
Snapchat ads perform across various objectives, from awareness to action. For instance, a lifestyle brand advertiser ran a full funnel strategy on Snapchat—including snap ads, story ads, collections, and augmented reality lenses—resulting in a strong 22x ROAS, reaching over 42 million Snapchat users. Another example is a jewelry advertiser who scaled their Snapchat ad spend by 12x in Q4 while driving a 41% increase in sales and observing a 67% more efficient CAC.
Snapchat's Capabilities Compared to Other Platforms
When comparing Snapchat to Meta and TikTok, you'll notice Snapchat stands on par with the other platforms. It offers almost identical campaign objectives across the funnel, including awareness objectives, key consideration stage objectives, and conversion goals like sales and app events.
Targeting Options on Snapchat
In terms of targeting, Snapchat provides options similar to those of other platforms, including location and interest-based targeting as well as advanced custom audiences for remarketing. This array of options may be surprising, given that Snapchat isn’t as popular as others.
Ad Units on Snapchat
One notable difference is with ad units; Snapchat has standard in-feed ads similar to Meta and TikTok, as well as story ads and catalog power ads that retail B2C advertisers love. Additionally, Snapchat has innovated with augmented reality lenses, allowing users to virtually try on products or see how they would look in their environment.
Conclusion: Snapchat's Market Potential
Snapchat is a platform with scale, an engaged audience, and advertising capabilities that are on par with—and in some areas, even more advanced than—other platforms. Snapchat isn’t dead; it’s thriving for users and advertisers alike.
Call to Action
For these reasons, the Market and Hustle channel has recently partnered with Snapchat. If you create a new account today using my link below, you support our channel in creating more quality videos. Between now and December 17th, if you spend $1,000 on Snap ads, you'll receive a $1,000 credit, available to any new advertiser. Follow the link below and take advantage of that free money today! In the future, I'll be making more videos on Snapchat where I will share how I set up my campaigns to drive performance.
Ever wondered what happened to Snapchat advertising and if it's an opportunity you're currently missing? I've spent the last decade working in paid media, running over $100 million in digital ads. Today, I will reveal the actual Snapchat ads opportunity.
Why Don't We Hear About Snapchat Ads?
First, let's address the elephant in the room: why don't we ever hear anything about Snapchat ads? Despite Snapchat not being in the consumer zeitgeist like Meta, Google, and TikTok, Snapchat isn't dead by any stretch. It's a platform built for friends to connect privately, which is what made it so popular. Their core product was disappearing messages, leading to a lack of Snapchat content in mainstream culture compared to viral content from TikTok, Twitch, and YouTube.
Snapchat's User Base
Snapchat is anonymous by design, but that doesn’t mean they don’t have a thriving platform. Currently, Snapchat boasts over 850 million monthly active users and 432 million daily active users. This might be shocking to many. In terms of geography, Snapchat has about 100 million daily active users in North America and 97 million in Europe. Other major adopters include countries like France, Mexico, Germany, India, Canada, and Turkey.
Changing Demographics
Another point to note is that Snapchat's user base has changed from an age perspective. Historically, Snapchat has been seen as a platform for younger audiences; however, much of that audience has aged over the 13 years since its launch. Today, over 80% of the platform's audience is over 18 years old, meaning they now have purchasing power that they once didn’t.
Professional Media Buying Community's Perspective
What does the professional media buying community think about Snapchat ads? Many have found success with Snapchat, sometimes even better than traditional social channels like Meta and Instagram. Last year, we ran an MMM study for Estée Lauder and found that Snapchat delivered the highest conversion lift among all platforms. Snapchat excels in driving awareness and conversion lift when considering the context and audience.
The Appeal of Snapchat Ads
Media buyers are bullish on Snapchat, and so am I. Snapchat has scale and an engaged audience that is receptive to advertising. However, it’s hard to compare it to the maturity and performance of Meta, TikTok, and Google Search. The demand for ads on Snapchat tends to be less competitive, allowing you to reach audiences for lower CPM costs than on other platforms.
Performance Metrics of Snapchat Ads
Snapchat ads perform across various objectives, from awareness to action. For instance, a lifestyle brand advertiser ran a full funnel strategy on Snapchat—including snap ads, story ads, collections, and augmented reality lenses—resulting in a strong 22x ROAS, reaching over 42 million Snapchat users. Another example is a jewelry advertiser who scaled their Snapchat ad spend by 12x in Q4 while driving a 41% increase in sales and observing a 67% more efficient CAC.
Snapchat's Capabilities Compared to Other Platforms
When comparing Snapchat to Meta and TikTok, you'll notice Snapchat stands on par with the other platforms. It offers almost identical campaign objectives across the funnel, including awareness objectives, key consideration stage objectives, and conversion goals like sales and app events.
Targeting Options on Snapchat
In terms of targeting, Snapchat provides options similar to those of other platforms, including location and interest-based targeting as well as advanced custom audiences for remarketing. This array of options may be surprising, given that Snapchat isn’t as popular as others.
Ad Units on Snapchat
One notable difference is with ad units; Snapchat has standard in-feed ads similar to Meta and TikTok, as well as story ads and catalog power ads that retail B2C advertisers love. Additionally, Snapchat has innovated with augmented reality lenses, allowing users to virtually try on products or see how they would look in their environment.
Conclusion: Snapchat's Market Potential
Snapchat is a platform with scale, an engaged audience, and advertising capabilities that are on par with—and in some areas, even more advanced than—other platforms. Snapchat isn’t dead; it’s thriving for users and advertisers alike.
Call to Action
For these reasons, the Market and Hustle channel has recently partnered with Snapchat. If you create a new account today using my link below, you support our channel in creating more quality videos. Between now and December 17th, if you spend $1,000 on Snap ads, you'll receive a $1,000 credit, available to any new advertiser. Follow the link below and take advantage of that free money today! In the future, I'll be making more videos on Snapchat where I will share how I set up my campaigns to drive performance.