Setting Up a YouTube Channel
YouTube Ads are actually run through your Google Ads account. But before we get there, you will need to set up a YouTube channel if you haven't already. There are timestamps in the description below in case you need to skip ahead. Once you log in to your Google account and navigate to YouTube, you're simply going to click on the profile picture on the top right-hand side, and the first option will be Create a channel. Once you click there, add a name, click Next, and your YouTube channel is created.
Uploading Your Video to YouTube
You will need to upload the video you plan on running as a YouTube ad to this channel, but we'll get there as we move through this process.
Creating a Google Ads Account
You'll now need to create your Google Ads account. You can visit ads.google.com to get started. Simply click on Sign in. I do recommend that you use that same Gmail login for your YouTube channel, as well as your Google Ads account. You'll then click on the button that says New Google Ads Account, and it will start to create your account for you.
Account Setup in Google Ads
On the next screen, your Google Ads account will give you a few options. You do have the option to connect your Google My Business account. If you already have the YouTube video that you wanna run as a YouTube ad uploaded to your new YouTube account, you can select Your video and it will ask you for the video URL. If you do not yet have the video you'd like to run, select Your website and go through the prompts one by one about your business information. The prompts may ask you about budgets and different ad copy for your new Google Ads account. You do not have to use these options for the YouTube ad you plan to run, but select whatever you want on these prompts to simply move through the setup process and then we'll be able to create the ad that you intentionally wanna run on YouTube.
Linking Your YouTube Channel to Google Ads
Now that you've set up your Google Ads account, you need to link the YouTube channel that you created to the account. You'll do this by simply navigating to the Tools and Settings button at the top-right and clicking on the Linked accounts option. You'll then see YouTube channel and I'm simply gonna click Manage and Link. Click on the blue plus button and either find your channel name or paste your YouTube channel URL. If you're signed in with the same Gmail account used to create your YouTube channel, it should auto-populate.
Navigating to YouTube Studio
Before I get to the next step, do me a favor and hit that like button if you're getting value from this video. It really helps the channel out. Now, you're going to navigate to your YouTube channel. At the top-right, you're going to click on YouTube Studio. We are then gonna click on Content. You'll either upload your video there or you'll navigate to the video that you'd like to run as your YouTube ad.
Choosing Privacy Settings for Your Video
It's important to note that you are able to have this video as public, but I prefer to have my ads unlisted so they don't show up on my channel. We'll now need the URL of that specific YouTube video to paste into our Google Ads account. You can simply click here to get the shareable link.
Creating the Campaign in Google Ads
Now, we're navigating back to our Google Ads account and we are gonna select the Create New Campaign option. I'm now on a screen that's asking me to select the goal I'd like to use for this campaign. I'm simply gonna click on Create a campaign without guidance.
Selecting the Ad Type
The next option is the type of ad that you'd like to run. Video is the type of ad we'll be running for a YouTube ad. The next option is to create a campaign sub-type. On this screen, we will get to decide where these video ads are actually shown. I'm gonna select Custom video campaign and then click Continue.
Ad Settings and Bid Strategy
Now, we're going to be selecting our ad settings, walk through the prompts one by one, and select the options that work for you. The campaign name should be related to the goal of the campaign or the specific YouTube ad you're trying to run. The name of your ad will only be visible to you. Under these campaign settings, I have two options for my bid strategy: my cost per view or my CPM, which is cost per thousand. I'm gonna select Maximum Cost Per View.
Setting Budget and Dates
Under Budget and dates, we'll have the option to select either a daily budget or an overall campaign budget. If you select an overall campaign budget, you will need to add the start date and the end date. If you select a daily budget, you will not need to select dates for that. I'll be selecting the daily budget.
Choosing Networks for the Ad
The next option is the networks. You'll have three different options to select from. YouTube search results will allow your ad to be shown in the YouTube search results. For YouTube videos, your ad will be shown inside of YouTube videos. And for the Display Network, your video will be shown on platforms other than YouTube. I am only going to select YouTube videos for this specific ad.
Geographic and Language Targeting
I'm now going to select the country and location that I would like to show my ads in. I'll also select the language that I would like my ads to be shown to.
Inventory and Exclusion Settings
The next option is the inventory type. I recommend leaving this as the Standard inventory option. These options relate to the type of content and mainly sensitive content that your ads may be shown inside or next to. The next option is about excluding your ads from certain types of contents, such as games, live streaming videos, or embedded YouTube videos. If you do not care to exclude your ads from any of these content types, you can simply skip to the next prompt.
Adding a Related Video
You also have the option to add a related video. This video will be shown below your video ad and this is designed to give your ad a little bit more context.
Conversion Tracking and Additional Settings
Under the Conversions tab, we have two different options. If you already have conversions set up, you can select the option to choose a conversion action for this campaign or you can just leave it as the default. If this is your first ad, I suggest leaving several of these additional options to default. If you want to run your ads on specific days of the week or times of the day either to reach your audience at the best time for them or to save your budget, you can play around with these options. But for now, we're just going to leave them as is and move forward.
Creating an Ad Group
The next step is to create a name for your ad group. Now, we're gonna move on to the audiences and placements for our video ad. The first option that we'll see is the demographic option. You can check off any specific ages, genders, or household income levels that you would like to target or you can leave them all selected and we can continue to segment those audiences.
Audience Targeting
The next step is audience targeting. Here, you’ll select the specific audience types you want to target for your YouTube ad. You can target audiences based on their interests, behaviors, or demographics. You also have the option to upload a custom audience if you have one, such as a list of email subscribers or people who’ve already visited your website. You can also target specific keywords, topics, or placements for your video ad, allowing for precise targeting based on user intent.
Setting Ad Placements
Now, let’s talk about placements. You can decide exactly where you want your video ad to appear. This could be on YouTube, specific YouTube videos, or across Google Display Network websites. To start with, it's best to choose automatic placements, which let Google optimize the delivery of your ad across YouTube and its network. However, you can also manually select specific YouTube videos or websites if you want more control.
Ad Format Selection
Now it’s time to select the ad format. For YouTube ads, there are a few options:
Skippable In-Stream Ads: These are the typical video ads that play before, during, or after a YouTube video. Viewers can skip the ad after five seconds.
Non-Skippable In-Stream Ads: These are ads that viewers cannot skip, and they typically last 15-20 seconds.
Bumper Ads: Short, non-skippable ads that last up to six seconds.
Video Discovery Ads: These ads appear as thumbnails in YouTube search results or on the YouTube homepage. Viewers have to click on them to watch the full video.
For most campaigns, Skippable In-Stream Ads are a good starting point. Select the ad format that suits your campaign goals.
Video Ad Creation
Now, let’s move to creating the ad itself. You’ll need to input the YouTube video URL that you uploaded earlier. This will be the video that runs as your YouTube ad. Once the URL is entered, Google Ads will automatically pull in your video.
You can also add a call-to-action (CTA), which prompts users to take a specific action, such as visiting your website or subscribing to your channel. This can be a simple text like “Learn More” or “Shop Now,” depending on your campaign objective.
Setting Final Budget and Bidding
At this point, you’ll need to confirm your daily or total campaign budget. Your budget will determine how much you're willing to spend on the campaign per day or in total. Keep in mind that the bidding strategy you selected earlier will impact how Google spends your budget. For instance, with the "Max CPV" strategy, you'll pay for each view of your video ad, while "Target CPM" will pay based on the impressions.
Reviewing Campaign Settings
Once you’ve selected all your settings and made sure everything looks good, take a moment to review your campaign. Make sure the campaign name, targeting, budget, and ad format are all correct. This is the time to double-check everything before launching.
Launching Your Campaign
Once you're confident that everything is set up properly, click "Publish" or "Launch" to start your campaign. Your ad will be reviewed by Google, and once it’s approved, it will start running based on the schedule you set. You’ll begin to see the performance metrics like views, clicks, and conversions within your Google Ads dashboard.
Monitoring Campaign Performance
After launching your YouTube ad, it’s important to regularly monitor its performance. Google Ads provides detailed analytics on how your ad is performing, including metrics like view rate, click-through rate (CTR), and conversion rate. You can use this data to adjust targeting, tweak ad copy, or optimize your bidding strategy to improve results over time.
Optimizing Your Campaign
As your campaign progresses, look for opportunities to optimize. For instance, if you notice that certain audiences are responding better to your ad, you can adjust your targeting to focus on those segments. You may also want to try A/B testing different ad variations to see which performs best. Regular optimization will help you get the most out of your ad budget and improve your campaign’s effectiveness.
Setting Up a YouTube Channel
YouTube Ads are actually run through your Google Ads account. But before we get there, you will need to set up a YouTube channel if you haven't already. There are timestamps in the description below in case you need to skip ahead. Once you log in to your Google account and navigate to YouTube, you're simply going to click on the profile picture on the top right-hand side, and the first option will be Create a channel. Once you click there, add a name, click Next, and your YouTube channel is created.
Uploading Your Video to YouTube
You will need to upload the video you plan on running as a YouTube ad to this channel, but we'll get there as we move through this process.
Creating a Google Ads Account
You'll now need to create your Google Ads account. You can visit ads.google.com to get started. Simply click on Sign in. I do recommend that you use that same Gmail login for your YouTube channel, as well as your Google Ads account. You'll then click on the button that says New Google Ads Account, and it will start to create your account for you.
Account Setup in Google Ads
On the next screen, your Google Ads account will give you a few options. You do have the option to connect your Google My Business account. If you already have the YouTube video that you wanna run as a YouTube ad uploaded to your new YouTube account, you can select Your video and it will ask you for the video URL. If you do not yet have the video you'd like to run, select Your website and go through the prompts one by one about your business information. The prompts may ask you about budgets and different ad copy for your new Google Ads account. You do not have to use these options for the YouTube ad you plan to run, but select whatever you want on these prompts to simply move through the setup process and then we'll be able to create the ad that you intentionally wanna run on YouTube.
Linking Your YouTube Channel to Google Ads
Now that you've set up your Google Ads account, you need to link the YouTube channel that you created to the account. You'll do this by simply navigating to the Tools and Settings button at the top-right and clicking on the Linked accounts option. You'll then see YouTube channel and I'm simply gonna click Manage and Link. Click on the blue plus button and either find your channel name or paste your YouTube channel URL. If you're signed in with the same Gmail account used to create your YouTube channel, it should auto-populate.
Navigating to YouTube Studio
Before I get to the next step, do me a favor and hit that like button if you're getting value from this video. It really helps the channel out. Now, you're going to navigate to your YouTube channel. At the top-right, you're going to click on YouTube Studio. We are then gonna click on Content. You'll either upload your video there or you'll navigate to the video that you'd like to run as your YouTube ad.
Choosing Privacy Settings for Your Video
It's important to note that you are able to have this video as public, but I prefer to have my ads unlisted so they don't show up on my channel. We'll now need the URL of that specific YouTube video to paste into our Google Ads account. You can simply click here to get the shareable link.
Creating the Campaign in Google Ads
Now, we're navigating back to our Google Ads account and we are gonna select the Create New Campaign option. I'm now on a screen that's asking me to select the goal I'd like to use for this campaign. I'm simply gonna click on Create a campaign without guidance.
Selecting the Ad Type
The next option is the type of ad that you'd like to run. Video is the type of ad we'll be running for a YouTube ad. The next option is to create a campaign sub-type. On this screen, we will get to decide where these video ads are actually shown. I'm gonna select Custom video campaign and then click Continue.
Ad Settings and Bid Strategy
Now, we're going to be selecting our ad settings, walk through the prompts one by one, and select the options that work for you. The campaign name should be related to the goal of the campaign or the specific YouTube ad you're trying to run. The name of your ad will only be visible to you. Under these campaign settings, I have two options for my bid strategy: my cost per view or my CPM, which is cost per thousand. I'm gonna select Maximum Cost Per View.
Setting Budget and Dates
Under Budget and dates, we'll have the option to select either a daily budget or an overall campaign budget. If you select an overall campaign budget, you will need to add the start date and the end date. If you select a daily budget, you will not need to select dates for that. I'll be selecting the daily budget.
Choosing Networks for the Ad
The next option is the networks. You'll have three different options to select from. YouTube search results will allow your ad to be shown in the YouTube search results. For YouTube videos, your ad will be shown inside of YouTube videos. And for the Display Network, your video will be shown on platforms other than YouTube. I am only going to select YouTube videos for this specific ad.
Geographic and Language Targeting
I'm now going to select the country and location that I would like to show my ads in. I'll also select the language that I would like my ads to be shown to.
Inventory and Exclusion Settings
The next option is the inventory type. I recommend leaving this as the Standard inventory option. These options relate to the type of content and mainly sensitive content that your ads may be shown inside or next to. The next option is about excluding your ads from certain types of contents, such as games, live streaming videos, or embedded YouTube videos. If you do not care to exclude your ads from any of these content types, you can simply skip to the next prompt.
Adding a Related Video
You also have the option to add a related video. This video will be shown below your video ad and this is designed to give your ad a little bit more context.
Conversion Tracking and Additional Settings
Under the Conversions tab, we have two different options. If you already have conversions set up, you can select the option to choose a conversion action for this campaign or you can just leave it as the default. If this is your first ad, I suggest leaving several of these additional options to default. If you want to run your ads on specific days of the week or times of the day either to reach your audience at the best time for them or to save your budget, you can play around with these options. But for now, we're just going to leave them as is and move forward.
Creating an Ad Group
The next step is to create a name for your ad group. Now, we're gonna move on to the audiences and placements for our video ad. The first option that we'll see is the demographic option. You can check off any specific ages, genders, or household income levels that you would like to target or you can leave them all selected and we can continue to segment those audiences.
Audience Targeting
The next step is audience targeting. Here, you’ll select the specific audience types you want to target for your YouTube ad. You can target audiences based on their interests, behaviors, or demographics. You also have the option to upload a custom audience if you have one, such as a list of email subscribers or people who’ve already visited your website. You can also target specific keywords, topics, or placements for your video ad, allowing for precise targeting based on user intent.
Setting Ad Placements
Now, let’s talk about placements. You can decide exactly where you want your video ad to appear. This could be on YouTube, specific YouTube videos, or across Google Display Network websites. To start with, it's best to choose automatic placements, which let Google optimize the delivery of your ad across YouTube and its network. However, you can also manually select specific YouTube videos or websites if you want more control.
Ad Format Selection
Now it’s time to select the ad format. For YouTube ads, there are a few options:
Skippable In-Stream Ads: These are the typical video ads that play before, during, or after a YouTube video. Viewers can skip the ad after five seconds.
Non-Skippable In-Stream Ads: These are ads that viewers cannot skip, and they typically last 15-20 seconds.
Bumper Ads: Short, non-skippable ads that last up to six seconds.
Video Discovery Ads: These ads appear as thumbnails in YouTube search results or on the YouTube homepage. Viewers have to click on them to watch the full video.
For most campaigns, Skippable In-Stream Ads are a good starting point. Select the ad format that suits your campaign goals.
Video Ad Creation
Now, let’s move to creating the ad itself. You’ll need to input the YouTube video URL that you uploaded earlier. This will be the video that runs as your YouTube ad. Once the URL is entered, Google Ads will automatically pull in your video.
You can also add a call-to-action (CTA), which prompts users to take a specific action, such as visiting your website or subscribing to your channel. This can be a simple text like “Learn More” or “Shop Now,” depending on your campaign objective.
Setting Final Budget and Bidding
At this point, you’ll need to confirm your daily or total campaign budget. Your budget will determine how much you're willing to spend on the campaign per day or in total. Keep in mind that the bidding strategy you selected earlier will impact how Google spends your budget. For instance, with the "Max CPV" strategy, you'll pay for each view of your video ad, while "Target CPM" will pay based on the impressions.
Reviewing Campaign Settings
Once you’ve selected all your settings and made sure everything looks good, take a moment to review your campaign. Make sure the campaign name, targeting, budget, and ad format are all correct. This is the time to double-check everything before launching.
Launching Your Campaign
Once you're confident that everything is set up properly, click "Publish" or "Launch" to start your campaign. Your ad will be reviewed by Google, and once it’s approved, it will start running based on the schedule you set. You’ll begin to see the performance metrics like views, clicks, and conversions within your Google Ads dashboard.
Monitoring Campaign Performance
After launching your YouTube ad, it’s important to regularly monitor its performance. Google Ads provides detailed analytics on how your ad is performing, including metrics like view rate, click-through rate (CTR), and conversion rate. You can use this data to adjust targeting, tweak ad copy, or optimize your bidding strategy to improve results over time.
Optimizing Your Campaign
As your campaign progresses, look for opportunities to optimize. For instance, if you notice that certain audiences are responding better to your ad, you can adjust your targeting to focus on those segments. You may also want to try A/B testing different ad variations to see which performs best. Regular optimization will help you get the most out of your ad budget and improve your campaign’s effectiveness.
Setting Up a YouTube Channel
YouTube Ads are actually run through your Google Ads account. But before we get there, you will need to set up a YouTube channel if you haven't already. There are timestamps in the description below in case you need to skip ahead. Once you log in to your Google account and navigate to YouTube, you're simply going to click on the profile picture on the top right-hand side, and the first option will be Create a channel. Once you click there, add a name, click Next, and your YouTube channel is created.
Uploading Your Video to YouTube
You will need to upload the video you plan on running as a YouTube ad to this channel, but we'll get there as we move through this process.
Creating a Google Ads Account
You'll now need to create your Google Ads account. You can visit ads.google.com to get started. Simply click on Sign in. I do recommend that you use that same Gmail login for your YouTube channel, as well as your Google Ads account. You'll then click on the button that says New Google Ads Account, and it will start to create your account for you.
Account Setup in Google Ads
On the next screen, your Google Ads account will give you a few options. You do have the option to connect your Google My Business account. If you already have the YouTube video that you wanna run as a YouTube ad uploaded to your new YouTube account, you can select Your video and it will ask you for the video URL. If you do not yet have the video you'd like to run, select Your website and go through the prompts one by one about your business information. The prompts may ask you about budgets and different ad copy for your new Google Ads account. You do not have to use these options for the YouTube ad you plan to run, but select whatever you want on these prompts to simply move through the setup process and then we'll be able to create the ad that you intentionally wanna run on YouTube.
Linking Your YouTube Channel to Google Ads
Now that you've set up your Google Ads account, you need to link the YouTube channel that you created to the account. You'll do this by simply navigating to the Tools and Settings button at the top-right and clicking on the Linked accounts option. You'll then see YouTube channel and I'm simply gonna click Manage and Link. Click on the blue plus button and either find your channel name or paste your YouTube channel URL. If you're signed in with the same Gmail account used to create your YouTube channel, it should auto-populate.
Navigating to YouTube Studio
Before I get to the next step, do me a favor and hit that like button if you're getting value from this video. It really helps the channel out. Now, you're going to navigate to your YouTube channel. At the top-right, you're going to click on YouTube Studio. We are then gonna click on Content. You'll either upload your video there or you'll navigate to the video that you'd like to run as your YouTube ad.
Choosing Privacy Settings for Your Video
It's important to note that you are able to have this video as public, but I prefer to have my ads unlisted so they don't show up on my channel. We'll now need the URL of that specific YouTube video to paste into our Google Ads account. You can simply click here to get the shareable link.
Creating the Campaign in Google Ads
Now, we're navigating back to our Google Ads account and we are gonna select the Create New Campaign option. I'm now on a screen that's asking me to select the goal I'd like to use for this campaign. I'm simply gonna click on Create a campaign without guidance.
Selecting the Ad Type
The next option is the type of ad that you'd like to run. Video is the type of ad we'll be running for a YouTube ad. The next option is to create a campaign sub-type. On this screen, we will get to decide where these video ads are actually shown. I'm gonna select Custom video campaign and then click Continue.
Ad Settings and Bid Strategy
Now, we're going to be selecting our ad settings, walk through the prompts one by one, and select the options that work for you. The campaign name should be related to the goal of the campaign or the specific YouTube ad you're trying to run. The name of your ad will only be visible to you. Under these campaign settings, I have two options for my bid strategy: my cost per view or my CPM, which is cost per thousand. I'm gonna select Maximum Cost Per View.
Setting Budget and Dates
Under Budget and dates, we'll have the option to select either a daily budget or an overall campaign budget. If you select an overall campaign budget, you will need to add the start date and the end date. If you select a daily budget, you will not need to select dates for that. I'll be selecting the daily budget.
Choosing Networks for the Ad
The next option is the networks. You'll have three different options to select from. YouTube search results will allow your ad to be shown in the YouTube search results. For YouTube videos, your ad will be shown inside of YouTube videos. And for the Display Network, your video will be shown on platforms other than YouTube. I am only going to select YouTube videos for this specific ad.
Geographic and Language Targeting
I'm now going to select the country and location that I would like to show my ads in. I'll also select the language that I would like my ads to be shown to.
Inventory and Exclusion Settings
The next option is the inventory type. I recommend leaving this as the Standard inventory option. These options relate to the type of content and mainly sensitive content that your ads may be shown inside or next to. The next option is about excluding your ads from certain types of contents, such as games, live streaming videos, or embedded YouTube videos. If you do not care to exclude your ads from any of these content types, you can simply skip to the next prompt.
Adding a Related Video
You also have the option to add a related video. This video will be shown below your video ad and this is designed to give your ad a little bit more context.
Conversion Tracking and Additional Settings
Under the Conversions tab, we have two different options. If you already have conversions set up, you can select the option to choose a conversion action for this campaign or you can just leave it as the default. If this is your first ad, I suggest leaving several of these additional options to default. If you want to run your ads on specific days of the week or times of the day either to reach your audience at the best time for them or to save your budget, you can play around with these options. But for now, we're just going to leave them as is and move forward.
Creating an Ad Group
The next step is to create a name for your ad group. Now, we're gonna move on to the audiences and placements for our video ad. The first option that we'll see is the demographic option. You can check off any specific ages, genders, or household income levels that you would like to target or you can leave them all selected and we can continue to segment those audiences.
Audience Targeting
The next step is audience targeting. Here, you’ll select the specific audience types you want to target for your YouTube ad. You can target audiences based on their interests, behaviors, or demographics. You also have the option to upload a custom audience if you have one, such as a list of email subscribers or people who’ve already visited your website. You can also target specific keywords, topics, or placements for your video ad, allowing for precise targeting based on user intent.
Setting Ad Placements
Now, let’s talk about placements. You can decide exactly where you want your video ad to appear. This could be on YouTube, specific YouTube videos, or across Google Display Network websites. To start with, it's best to choose automatic placements, which let Google optimize the delivery of your ad across YouTube and its network. However, you can also manually select specific YouTube videos or websites if you want more control.
Ad Format Selection
Now it’s time to select the ad format. For YouTube ads, there are a few options:
Skippable In-Stream Ads: These are the typical video ads that play before, during, or after a YouTube video. Viewers can skip the ad after five seconds.
Non-Skippable In-Stream Ads: These are ads that viewers cannot skip, and they typically last 15-20 seconds.
Bumper Ads: Short, non-skippable ads that last up to six seconds.
Video Discovery Ads: These ads appear as thumbnails in YouTube search results or on the YouTube homepage. Viewers have to click on them to watch the full video.
For most campaigns, Skippable In-Stream Ads are a good starting point. Select the ad format that suits your campaign goals.
Video Ad Creation
Now, let’s move to creating the ad itself. You’ll need to input the YouTube video URL that you uploaded earlier. This will be the video that runs as your YouTube ad. Once the URL is entered, Google Ads will automatically pull in your video.
You can also add a call-to-action (CTA), which prompts users to take a specific action, such as visiting your website or subscribing to your channel. This can be a simple text like “Learn More” or “Shop Now,” depending on your campaign objective.
Setting Final Budget and Bidding
At this point, you’ll need to confirm your daily or total campaign budget. Your budget will determine how much you're willing to spend on the campaign per day or in total. Keep in mind that the bidding strategy you selected earlier will impact how Google spends your budget. For instance, with the "Max CPV" strategy, you'll pay for each view of your video ad, while "Target CPM" will pay based on the impressions.
Reviewing Campaign Settings
Once you’ve selected all your settings and made sure everything looks good, take a moment to review your campaign. Make sure the campaign name, targeting, budget, and ad format are all correct. This is the time to double-check everything before launching.
Launching Your Campaign
Once you're confident that everything is set up properly, click "Publish" or "Launch" to start your campaign. Your ad will be reviewed by Google, and once it’s approved, it will start running based on the schedule you set. You’ll begin to see the performance metrics like views, clicks, and conversions within your Google Ads dashboard.
Monitoring Campaign Performance
After launching your YouTube ad, it’s important to regularly monitor its performance. Google Ads provides detailed analytics on how your ad is performing, including metrics like view rate, click-through rate (CTR), and conversion rate. You can use this data to adjust targeting, tweak ad copy, or optimize your bidding strategy to improve results over time.
Optimizing Your Campaign
As your campaign progresses, look for opportunities to optimize. For instance, if you notice that certain audiences are responding better to your ad, you can adjust your targeting to focus on those segments. You may also want to try A/B testing different ad variations to see which performs best. Regular optimization will help you get the most out of your ad budget and improve your campaign’s effectiveness.