So if you've ever wanted to set up ads on Twitter or X however you want to call it nowadays, this article is going to show you step-by-step how to complete this really simple trick.

Why Use Twitter for Ads?

First of all, I do get a lot of this. People ask in the comments, people just ask me in person, like why do I use Twitter for ads? Well, Twitter is more serious, so if you've got more serious products, you can just go with Twitter and you don't have to worry about it. Twitter always has quality and big value of information that you find. It's not like Instagram, it's not like memes, you know, all of that—it's just more serious. And of course, it's got a lot of traffic. Actually, Twitter has more than 500 million monthly and more than 200 million daily monetizable active users. So that's the inside info you have. Some more of these statistics, but of course, the traffic is the best one. I mean, the most important one. You want to make sure whenever you spend money on ads that those ads are going to be seen. And of course, we all know that Twitter is really good.

Setting Up a Twitter Ad Account

The first thing that you’ve got to do—well, I suggest that you probably have an account on Twitter. I'm not going to show how to set up an account; everybody knows that, so let's not waste time. But the first thing that you want to do when you head over is to click on here. So, click on the "more" section, and then click on the "professional tools." Under the professional tools, there's only one option, which is ads. And when you click on it, you will be redirected in here. Now, this is going to be all about the keywords, you know, and they call it like bid on keywords relevant to your business. And that's a good thing because, of course, they have a lot of analytics, and you can be sure that your ads are going to go in front of the audience that is interested in what you have to offer. So that is why this is really, really effective. You see here that your ads will serve alongside tweets, replies, and search queries that contain your keywords, and that is really, really good for us.

Starting the Campaign

What do you have to do? You have to click on "Get Started," select your country or region where you want to place these ads, and then you will be redirected in order to get this campaign objective. Now, you want to click on "maximize your ad's reach," of course—that's the first thing that you got to do. Now, consideration is, of course, going to depend on what you want to do with this—whether you want people to watch your video that you are about to post, whether you want to get these pre-roll views so you can just pair your ad with some premium content, or you just want people to install your app. You can, of course, drive the traffic elsewhere. So for example, you can drive the traffic to your own website, or you can just drive the traffic, for example, to Amazon (am.com) maybe you are into affiliate marketing or you run a store there or something, or your own e-commerce store—it doesn't matter. You can just drive the traffic wherever you want it. Then you've got this engagement option. Now, I'm just going to choose website traffic because that's what I wanted to do with this.

Selecting Keywords for Ads

Then there are these keywords, which I've talked about earlier. This is just going to connect your ad with some users with high intent. But let's just keep it at website traffic. Click on the next button here.

Naming the Campaign

Now, what are you going to do? Of course, agree to these terms and conditions, and then you have to just name your campaign. You know, so I'm just going to go with—I don't know, let's just pretend that we are affiliating for a book on Amazon. Let's just say like this, "Best Book Ever." Funding source: credit card. Now, this is really important for you to do one thing that I did before: I made a very, very big mistake. Because I made my campaign, I set all of these little details and did everything totally, and I didn’t add my payment method, and I had to do it all over again. So just make sure you do not repeat this mistake.

Setting Campaign Budget

Under Advanced, you have the campaign spend cap. You can just set it or, if you don’t want it, but here if you want to, like, edit this one, you can always change this one. I’m just going to leave it to website traffic, and then what do you have to do? You just have to click here on the next button down there in the right bottom corner. Then, you just have to set the budget and schedule your content, your ads. This is going to be in your local currency, and here you’ve got certain audience estimates. So, based on your targeting selections, this is the estimated size of your audience over 30 days. So, in 30 days, they will give you this amount of traffic to your ad. Of course, it’s an estimate; it’s not going to be for sure—it might be even more. So this is just something that you can revolve around.

Budget and Audience Estimates

You see that you can run this indefinitely, or you can just set up how long you want this to go, and you’ve got this information here. If you run this indefinitely, like with this group budget, you will spend this amount per week. So, of course, just go and check your budgets, what do you want to do with this one—how much do you want to spend—that is totally up to you. And then this is really, really important. This is the goal: So, this is the delivery and goal of your campaign. So site visits, you want this if you want to get like website traffic, but of course, this is all going to depend on what you choose here. So before this one, I wanted to drive the traffic to my website, so that’s going to be it.

Creating Events for Ads

Now, there is an event, and you can create a new event. So you want people, for example, when they do something on Twitter, you can just like micromanage when this ad is going to be shown. So, for example, you can install this with pixel code, and this is where this gets like just a bit too much technical for me. I just did it with Fiverr. I went to Fiverr and I just paid for someone like $15, $20 in order to just do everything for me. I didn’t want to like get into it a lot because that’s not so important. You can do ads without it as well, so that’s not so important.

Setting Bid Strategy

Now, bid strategy: You've got two options. You've got Auto bid and you've got maximum bid. So set the maximum you're willing to bid for each site visit, and then you've got when your payment is going to go: pay by impression or link click. That’s going to be totally different.

Ad Placement Selection

The more ad placements you select, the more your ad will be exposed to a larger audience. You can choose from placements such as:

• Twitter Timeline: Ads appear directly on the user’s timeline.

• Search Results: Your ads can appear when users search for specific keywords.

• Follower Timeline: Reach users who follow accounts similar to yours.

You can select the options that best suit your objectives, but I suggest sticking to the basics until you get familiar with the platform.

Creating Your Ad

Next up, you need to create your ad. This is where it gets creative. You can add text, images, videos, and links to your ad. When you’re adding your content:

• Ad Copy: Make sure your ad copy is concise and engaging. This is crucial for getting users’ attention.

• Media: You can upload images or videos that resonate with your target audience. Twitter is a visual platform, so make sure your media is high-quality.

• Call to Action: Don’t forget to include a clear call to action (CTA). Whether you want users to visit your site, make a purchase, or follow you, the CTA should be easy to understand and actionable.

Reviewing Your Ad

Once you’ve set up your ad, it’s time to review everything before it goes live. Double-check all the details:

• Campaign name

• Budget and bid settings

• Audience targeting

• Ad content (text, media, and CTA)

If everything looks good, click Confirm and your campaign will be submitted for review. Twitter will check the ad to ensure it complies with their policies, and once approved, it will start running according to the schedule you’ve set.

Monitoring Campaign Performance

Once your campaign is live, you’ll want to keep an eye on its performance. Twitter’s Ads Manager provides detailed insights on how your ads are performing:

• Impressions: How many times your ad has been shown.

• Engagements: How many interactions (likes, retweets, comments) your ad has received.

• Click-through rate (CTR): The percentage of users who clicked on your ad after seeing it.

• Conversions: If you’ve set up conversion tracking, you can see how many users completed the desired action (like making a purchase or signing up for a newsletter).

Optimizing Your Twitter Ads

After running your campaign for a while, you may need to make some adjustments. If you're not getting the results you want, try:

• A/B Testing: Test different ad copies, images, or target audiences to see what works best.

• Refining Your Audience: If your ads aren’t getting enough engagement, try narrowing your target audience or using different keywords.

• Adjusting Your Bid: If you’re not getting enough traffic, increase your bid to improve your chances of winning auctions for ad placements.

Conclusion

Twitter ads are a powerful way to promote your products, grow your brand, and drive traffic to your website. By following the steps outlined in this guide, you can set up and optimize your campaigns to get the best results. With proper targeting, compelling ad content, and continuous monitoring and optimization, you can make Twitter ads work for your business. Happy advertising!