E-commerce business has become more and more competitive than ever, there are the top 10 marketing strategies that have helped me create four multi-million dollar e-commerce brands with over eight figures in combined revenue.

1. Focus on Organic Social

My number one tip is to focus on organic social. The good part about this is that it's free marketing. I've built all of my brands as social-first brands, starting with Instagram marketing. This is a great place to build a community and an audience around your product, either before you've launched or as soon as possible after.

The Three C's of Community

When it comes to organic social, I often talk about my three C's of community: Content, Collaboration, and Consistency.

Content

My top tip for content is to recreate your top-performing content. Check your analytics to see what engages your audience the most and recreate it.

Collaboration

Collaboration involves partnering with influencers or brands in your category. You don’t necessarily need to work with competitors but rather brands that help solve similar problems.

Consistency

Consistency is vital for brand recognition and algorithm favorability. The more frequently you post, the greater your reach will be.

2. Build an Email List

My second tip is to build a waitlist or email list as soon as possible. This can be done whether you're pre-launch or already established. Email accounts for around 30-40% of the revenue of my brands.

Incentivize Sign-Ups

Use tools like JustUno or Sumo to create pop-ups that incentivize people to join your email list, offering things like discounts or free ebooks.

3. Email Marketing Strategies

Start doing email blast ads by emailing your list using software like MailerLite or Mailchimp at least once a week. This keeps your brand front of mind and improves your email deliverability.

Key Email Sequences

Set up essential automated email flows, including a welcome sequence, abandoned cart emails, and product education sequences.

4. Increase Average Order Value

My fourth tip is to focus on increasing your average order value and customer lifetime value through upsells, cross-sells, and bundles.

Understanding Upsells and Cross-Sells

Upsells encourage customers to buy more of the same product, while cross-sells suggest complementary products. Bundles offer a discounted rate for purchasing multiple items.

5. Utilize Micro-Influencers

Micro-influencers can provide free exposure and content in exchange for your product. They often have engaged niche communities that can be more effective than broader audiences.

Finding the Right Influencer

Focus on the three R's: Reach, Relevancy, and Relationships. Look for influencers with 5,000 to 50,000 followers who are relevant to your niche and have strong engagement with their audience.

6. Content Marketing

Content marketing isn't just about blogging; it can also include user-generated content. For instance, a site about tiny homes encourages users to share their experiences with tiny homes for sale in California. Start with keyword research to improve your SEO and drive traffic to your site. This strategy not only enhances your content but also makes it more relatable and engaging for your audience.

7. Leverage Customer Reviews

Utilizing customer reviews and user-generated content is crucial. Use tools like Loox for photo and captioned reviews to enhance social proof. this creates a sense of authenticity and trust, which can significantly influence potential buyers. Encouraging your customers to share their experiences through photos and videos not only enhances your brand’s credibility but also provides you with valuable content that you can repurpose across your marketing channels.

8. Leverage Paid Ads Strategically

While organic marketing is essential, paid ads can amplify your reach and help you target specific audiences. Start by identifying your ideal customer profile and using that data to create targeted ad campaigns on platforms like Facebook, Instagram, and Google. Experiment with different ad formats—carousel ads, video ads, or story ads—to see what resonates best with your audience. Make sure to track your ad performance regularly and adjust your strategies based on what’s working and what’s not.

9. Utilize Remarketing Techniques

Not every visitor to your site will make a purchase on their first visit. Remarketing allows you to re-engage those potential customers by showing them tailored ads based on their previous interactions with your brand. Use platforms like Google Ads or Facebook Ads to create custom audiences that target users who have visited your site or added items to their cart but didn’t complete the purchase. This can help you recover lost sales and improve your overall conversion rate.

10. Continuously Analyze and Optimize Your Strategies

The digital marketing landscape is always changing, and what works today might not work tomorrow. Regularly review your analytics to identify trends and areas for improvement. Use tools like Google Analytics, social media insights, and email marketing metrics to gather data on your performance. Be open to trying new tactics and adjusting your approach based on your findings.

Conclusion

Building successful e-commerce brands requires a multifaceted approach that combines organic social media strategies, email marketing, influencer partnerships, and more. By focusing on these key areas and continuously refining your tactics, you can drive growth and create a lasting impact in the e-commerce space. Remember, consistency and authenticity are crucial in building a loyal customer base and achieving long-term success.