So I was able to recently explode this e-commerce brand to roughly $286,200 with my Google Ads agency, Euro Marketing, which I just began working with roughly 23 days ago. This case study highlights key strategies and insights for achieving substantial results in a short timeframe, particularly for eCommerce brands.
Breaking the Myth: Google Ads as a Time-Based Platform
This is super important because a lot of eCommerce brands think Google Ads is a time-based platform, believing that it takes weeks, months, or even years to gain sustainable results. However, this case study is a perfect example of how effective strategies can produce quick and meaningful growth.
Case Study Overview: Scaling a Home & Kitchen Brand
For this case study, we’re focusing on a brand in the home and kitchen niche, specifically selling home-related products like bedding. It’s an eCommerce business that has been running ads since 2023. Here’s a breakdown of the metrics and strategies behind their recent growth.
Key Metrics and Revenue Growth in the Past 23 Days
If we go back to their ad account, we can see performance metrics from the past 23 days (October 1-23). Highlights include:
Revenue up by 25%
ROAS at 3.15x, a 3.18% increase
Ad Spend up to 90,000 AUD, a 21% increase over the same period
Things are looking very positive for this eCommerce brand, but the story of their growth involves both challenges and strategic changes.
Brand Challenges Before Working with Our Google Ads Agency
When we began working with this brand at the end of September, they had a major three-month goal: achieving $1 million in monthly revenue by December across all platforms. At that point, they were generating $400,000 to $600,000 per month, with only 30% of revenue coming from Google Ads.
Identifying Key Issues in Campaign Structure
Before our involvement, the brand’s Google Ads strategy was primarily built around retargeting and branded traffic. This led to a plateau as there was no way to effectively expand their audience to reach cold traffic. Standard shopping and Performance Max campaigns accounted for 80% of branded traffic, limiting growth potential.
New Strategy: Shifting Focus to Cold Traffic and Horizontal Scaling
Our initial strategy focused on moving away from an over-reliance on retargeting and branded traffic. By reducing the share of branded campaigns and Performance Max campaigns, we were able to expand audience reach. Here's how:
Shift Away from Over-Reliance on Branded Traffic: This opened up the potential for reaching new customers rather than retargeting existing ones.
Focus on Horizontal Scaling with Cold Traffic Campaigns: The strategy emphasized moving into demand generation with effective targeting across various cold traffic sources.
Implementing Smart Campaign Changes for Maximum Reach
In the months before our work, the previous agency had tested multiple campaign types, including YouTube and Demand Gen. However, these campaigns didn’t yield strong results due to limited branding. We refocused the campaign types to prioritize cold traffic strategies, setting the stage for substantial growth.
Conclusion: Results and Key Takeaways from This eCommerce Case Study
The results speak for themselves. By prioritizing horizontal scaling and cold traffic, this eCommerce brand was able to increase revenue by 25% within 23 days, with ROAS now at 3.15x. This case study shows that with the right approach, brands can scale effectively and achieve substantial growth in short timeframes.
So I was able to recently explode this e-commerce brand to roughly $286,200 with my Google Ads agency, Euro Marketing, which I just began working with roughly 23 days ago. This case study highlights key strategies and insights for achieving substantial results in a short timeframe, particularly for eCommerce brands.
Breaking the Myth: Google Ads as a Time-Based Platform
This is super important because a lot of eCommerce brands think Google Ads is a time-based platform, believing that it takes weeks, months, or even years to gain sustainable results. However, this case study is a perfect example of how effective strategies can produce quick and meaningful growth.
Case Study Overview: Scaling a Home & Kitchen Brand
For this case study, we’re focusing on a brand in the home and kitchen niche, specifically selling home-related products like bedding. It’s an eCommerce business that has been running ads since 2023. Here’s a breakdown of the metrics and strategies behind their recent growth.
Key Metrics and Revenue Growth in the Past 23 Days
If we go back to their ad account, we can see performance metrics from the past 23 days (October 1-23). Highlights include:
Revenue up by 25%
ROAS at 3.15x, a 3.18% increase
Ad Spend up to 90,000 AUD, a 21% increase over the same period
Things are looking very positive for this eCommerce brand, but the story of their growth involves both challenges and strategic changes.
Brand Challenges Before Working with Our Google Ads Agency
When we began working with this brand at the end of September, they had a major three-month goal: achieving $1 million in monthly revenue by December across all platforms. At that point, they were generating $400,000 to $600,000 per month, with only 30% of revenue coming from Google Ads.
Identifying Key Issues in Campaign Structure
Before our involvement, the brand’s Google Ads strategy was primarily built around retargeting and branded traffic. This led to a plateau as there was no way to effectively expand their audience to reach cold traffic. Standard shopping and Performance Max campaigns accounted for 80% of branded traffic, limiting growth potential.
New Strategy: Shifting Focus to Cold Traffic and Horizontal Scaling
Our initial strategy focused on moving away from an over-reliance on retargeting and branded traffic. By reducing the share of branded campaigns and Performance Max campaigns, we were able to expand audience reach. Here's how:
Shift Away from Over-Reliance on Branded Traffic: This opened up the potential for reaching new customers rather than retargeting existing ones.
Focus on Horizontal Scaling with Cold Traffic Campaigns: The strategy emphasized moving into demand generation with effective targeting across various cold traffic sources.
Implementing Smart Campaign Changes for Maximum Reach
In the months before our work, the previous agency had tested multiple campaign types, including YouTube and Demand Gen. However, these campaigns didn’t yield strong results due to limited branding. We refocused the campaign types to prioritize cold traffic strategies, setting the stage for substantial growth.
Conclusion: Results and Key Takeaways from This eCommerce Case Study
The results speak for themselves. By prioritizing horizontal scaling and cold traffic, this eCommerce brand was able to increase revenue by 25% within 23 days, with ROAS now at 3.15x. This case study shows that with the right approach, brands can scale effectively and achieve substantial growth in short timeframes.
So I was able to recently explode this e-commerce brand to roughly $286,200 with my Google Ads agency, Euro Marketing, which I just began working with roughly 23 days ago. This case study highlights key strategies and insights for achieving substantial results in a short timeframe, particularly for eCommerce brands.
Breaking the Myth: Google Ads as a Time-Based Platform
This is super important because a lot of eCommerce brands think Google Ads is a time-based platform, believing that it takes weeks, months, or even years to gain sustainable results. However, this case study is a perfect example of how effective strategies can produce quick and meaningful growth.
Case Study Overview: Scaling a Home & Kitchen Brand
For this case study, we’re focusing on a brand in the home and kitchen niche, specifically selling home-related products like bedding. It’s an eCommerce business that has been running ads since 2023. Here’s a breakdown of the metrics and strategies behind their recent growth.
Key Metrics and Revenue Growth in the Past 23 Days
If we go back to their ad account, we can see performance metrics from the past 23 days (October 1-23). Highlights include:
Revenue up by 25%
ROAS at 3.15x, a 3.18% increase
Ad Spend up to 90,000 AUD, a 21% increase over the same period
Things are looking very positive for this eCommerce brand, but the story of their growth involves both challenges and strategic changes.
Brand Challenges Before Working with Our Google Ads Agency
When we began working with this brand at the end of September, they had a major three-month goal: achieving $1 million in monthly revenue by December across all platforms. At that point, they were generating $400,000 to $600,000 per month, with only 30% of revenue coming from Google Ads.
Identifying Key Issues in Campaign Structure
Before our involvement, the brand’s Google Ads strategy was primarily built around retargeting and branded traffic. This led to a plateau as there was no way to effectively expand their audience to reach cold traffic. Standard shopping and Performance Max campaigns accounted for 80% of branded traffic, limiting growth potential.
New Strategy: Shifting Focus to Cold Traffic and Horizontal Scaling
Our initial strategy focused on moving away from an over-reliance on retargeting and branded traffic. By reducing the share of branded campaigns and Performance Max campaigns, we were able to expand audience reach. Here's how:
Shift Away from Over-Reliance on Branded Traffic: This opened up the potential for reaching new customers rather than retargeting existing ones.
Focus on Horizontal Scaling with Cold Traffic Campaigns: The strategy emphasized moving into demand generation with effective targeting across various cold traffic sources.
Implementing Smart Campaign Changes for Maximum Reach
In the months before our work, the previous agency had tested multiple campaign types, including YouTube and Demand Gen. However, these campaigns didn’t yield strong results due to limited branding. We refocused the campaign types to prioritize cold traffic strategies, setting the stage for substantial growth.
Conclusion: Results and Key Takeaways from This eCommerce Case Study
The results speak for themselves. By prioritizing horizontal scaling and cold traffic, this eCommerce brand was able to increase revenue by 25% within 23 days, with ROAS now at 3.15x. This case study shows that with the right approach, brands can scale effectively and achieve substantial growth in short timeframes.