You don't like your digital market anymore? You want to work from home and watch Netflix all day? Well, I have the solution for you.

Today, I'm going to break down the best five digital marketing side hustles, from $20 to $195 per hour.

Side Hustle #1: Behavioral Design

All right, what is it? It's behavioral design.

You want to make sure that, hey, when people come to your website, are they going to buy? Are they going to use the product? Are they going to take the upsells, down-sells? Are you going to maximize your conversion rates?

Well, behavioral design experts right now are getting roughly $195 an hour.

• Skills You Need:
  You may have to learn about conversion optimization, reducing user friction, optimizing user experience, and engaging more with users.

• What You’ll Do:
  You don’t need to do any actual design work. Instead, you figure out where things should be placed on a website layout and why. Wireframes, improving conversion rates, and boosting engagement are your key tasks.

• Examples:

  • Getting more email newsletter subscribers.

  • Increasing product cart additions.

  • Encouraging users to join a community or fill out lead forms.

Side Hustle #2: Create Lead Magnets

Lead magnets are simple tools to generate leads by offering visitors something they want in exchange for their contact details.

• What You’ll Earn:
  Depending on your location, you can earn $20 to $100 an hour.

• How to Do It:

  • Use tools like Hello Bar to create pop-ups.

  • Research popular lead magnet ideas with tools like Ubersuggest.

• Pro Tip:
  Lead magnets often lead to creating follow-up drip sequences, which can earn you another $20 to $100 per hour.

Side Hustle #3: Paid Ads on Social Media

Social media paid ads, especially on platforms like Facebook, YouTube, and LinkedIn, are in high demand.

• What You’ll Earn:
  Around $145 per hour.

• Why It’s Important:

  • Social media platforms are competitive, and businesses need experts to ensure their ad campaigns generate ROI.

  • You can create remarketing videos, banners, and images for campaigns.

Side Hustle #4: Conversion Rate Optimization

Optimizing for conversion rates involves using tools like Crazy Egg and Hotjar to analyze website performance and improve user actions.

• What You’ll Earn:
  Roughly $145 per hour.

• Why It’s Valuable:

  • Traffic is expensive, and conversion optimization ensures businesses get more value from their existing visitors.

  • Focus areas include checkout bumps, upsells, down-sells, and copy improvements.

• How to Get Started:
  Learn from resources like Conversion XL and start monetizing your skills.

Side Hustle #5: Pricing Strategy Consulting

Companies are willing to pay big for pricing insights.

• What You’ll Earn:
  Around $115 per hour or even six figures for comprehensive campaigns.

• What You’ll Do:

  • Analyze pricing elasticity.

  • Structure pricing grids.

  • Maximize lifetime value (LTV).

• Resources to Learn From:
  Use free tools and tutorials from ProfitWell to master the skill.

Final Thoughts

If you're tired of working for someone else, try one of these five professions. You can start on the side and eventually make enough money to quit your job.