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Sensor Tower is a digital intelligence platform that measures mobile apps, advertising, and audiences. It also covers web traffic and gaming. Sensor Tower publishes no commercial plans or credit system, while Vendr reports a median annual contract of $75,000 across 40 purchases. That median sits far below SpendHound’s $268,557 annual average for companies with at least 1,000 employees. This article explains the contract components and observed prices, so you can set an annual budget and evaluate a Sensor Tower quote.
Sensor Tower charges for the data and access written into an annual contract. Sensor Tower prices contracts by module selection, seat count, and market coverage. Vendr reports that API access adds $5,000 to $20,000 a year.
Prices and contract benchmarks were verified in August 2026 through Sensor Tower’s pricing page, Vendr’s marketplace data, and SpendHound’s spending data.
Key takeaways
Reported Sensor Tower costs range from $29,500 to $115,460 a year, with $75,000 median.
SpendHound reports annual averages of $79,980 for SMB buyers and $268,557 for companies with at least 1,000 employees.
Vendr places API access at another $5,000 to $20,000 annually, depending on the negotiated usage limits.
AppMagic is Sensor Tower’s official SMB route, but its Base Plan still requires a sales conversation.
What Sensor Tower is and how its quote works
Sensor Tower estimates competitors’ app performance, advertising activity, and market share. The company says it collects data through a consumer panel and app-store APIs. Its models enrich that information with third-party datasets.
The platform estimates competitor performance because it cannot read a competitor’s internal accounts. Sensor Tower bases each quote on selected modules, user access, and data coverage.
Quote component | What it includes | Purchasing question |
|---|---|---|
Modules | Store, Advertising, Usage, Pathmatics, Web, Audience, VGI, Playliner, Gen AI, MCP | Which datasets will your team use? |
Seats | Full access, export access, view-only access | Who needs to view or export data? |
Coverage | Markets, app categories, historical depth | Which regions and periods must the contract cover? |
API | Call ceiling, integrations, negotiated overage rate | How much programmatic access will your systems use? |
Term | Annual contract, with possible multi-year discounts | How long will the price and scope remain fixed? |
Sensor Tower plan pricing in 2026
Sensor Tower does not offer public Starter, Pro, or Enterprise tiers. The available routes are a limited free account, AppMagic for SMB teams, and the commercial Sensor Tower platform.
Feature | Limited free account | AppMagic SMB offering | Sensor Tower commercial platform |
|---|---|---|---|
Public price | $0 | Contact sales | Custom quote |
Billing basis | Free access | Not published | Annual contract |
Included access | Top charts and shallow app profiles | Base Plan and optional groups | Contracted intelligence modules |
Seats | Limited account access | Not published | Negotiated by type and number |
Geographic scope | Basic public data | Not published | Negotiated markets and categories |
API | No commercial API allowance | Not published | Separate quota and fee |
Trial availability | Account access, not a platform trial | Not published | No free commercial trial listed by Vendr |
Observed annual cost | $0 | No current public benchmark | $29,500 to $300,000+ |
Limited free account ($0)
The limited free account lets you inspect top charts and shallow app profiles. Strataigize describes it as basic public access rather than a trial of the contracted platform.
Vendr lists no free trial for the commercial product. The free account therefore suits interface evaluation and basic chart checks before a sales call.
AppMagic SMB offering (contact sales)
Sensor Tower acquired AppMagic on 12 May 2026 and named it the company’s SMB offering. The AppMagic pricing page lists a Base Plan and optional groups without dollar prices.
The visible Base Plan covers revenue, downloads, and revenue per download. The Base Plan also includes genre taxonomy, competitor dashboards, and app or publisher comparisons.
Some pages still repeat a price of about $249 per month from before the acquisition. That pre-acquisition price is absent from AppMagic’s current pricing page.
Sensor Tower commercial platform (custom annual contract)
Sensor Tower states: “We customize pricing plans for each customer.” The contract normally covers one or more intelligence modules, a defined set of seats, and specified geographic markets.
The names can change between product pages and procurement documents. Mobile App or App Performance may appear as Store Intelligence. Digital Advertising or App Advertising may appear as Advertising Intelligence. Advanced Usage may appear as Usage Intelligence.
Vendr provides three planning bands:
Buyer | Contract scope | Observed planning range |
|---|---|---|
Small team | 1 to 2 modules, limited coverage, 3 to 5 seats | $30,000 to $70,000 a year |
Mid-market | 2 modules, regional coverage, 5 to 15 seats | $70,000 to $150,000 a year |
Enterprise | All modules, global coverage, 15 or more seats, API | $150,000 to $300,000+ a year |
Vendr’s displayed purchase range ends at $115,460. That figure is the highest transaction in one sample, while Vendr’s enterprise guidance reaches $300,000 or more.
What you'll actually pay
Sensor Tower bills commercial customers through annual contracts. The monthly figures below divide each annual amount by 12 for budgeting; they are not month-to-month plans.
Annual contract | Monthly budget conversion | Benchmark | Source |
|---|---|---|---|
$29,500 | ~$2,458 | Lowest observed purchase | Vendr |
$75,000 | $6,250 | Median across 40 purchases | Vendr |
$79,980 | $6,665 | Average for SMB buyers | SpendHound |
$115,460 | ~$9,622 | Highest purchase in displayed range | Vendr |
$150,000 | $12,500 | Start of enterprise planning band | Vendr |
$268,557 | ~$22,380 | Average for companies with 1,000+ employees | SpendHound |
$300,000 | $25,000 | Upper enterprise planning point | Vendr |
Small app team with limited coverage
Vendr places a team with 1 to 2 modules, limited coverage, and 3 to 5 seats in a range of $30,000 to $70,000 a year.
The lower end of that range equals $2,500 per month.
At the upper end, the monthly budget is approximately $5,833.
Vendr also records a renewal where four modules fell from $45,000 to $30,000. The buyer accepted a multi-year term to secure the lower price.
Mid-market growth team near the median
Vendr’s $75,000 median provides the clearest baseline for a mid-market team.
That baseline equals $6,250 per month.
The lower API add-on raises the annual total to $80,000.
The higher API add-on raises the annual total to $95,000.
The lower combined total equals approximately $6,667 per month.
The higher combined total equals approximately $7,917 per month.
Sensor Tower promotes its MCP Server as a way to query App Advertising, App Performance, and Pathmatics through a chatbot. Strataigize reports that MCP Server access requires an active API subscription, so the workflow can move a median contract into the $80,000 to $95,000 range.
Enterprise publisher with global access
SpendHound reports that companies with at least 1,000 employees spend an average of $268,557 a year.
That benchmark equals approximately $22,380 per month.
That average falls within Vendr’s enterprise planning range of $150,000 to $300,000 or more. SpendHound groups spending by employee count, while Vendr’s $115,460 figure comes from a different transaction sample.
API access or MCP Server
Sensor Tower’s API is the closest part of the contract to usage-based pricing. The company publishes no rate card or credit tariff, and Vendr places the API add-on at $5,000 to $20,000 a year.
The MCP Server requires an active API subscription. It can query App Advertising, App Performance, and Pathmatics through natural-language requests.
Ask Sensor Tower to put these fields on the order form:
API call ceiling and negotiated overage rate
Supported modules and export rights
Treatment of API access at renewal
Video Game Insights documents limits of 10 requests per second and 20 concurrent requests. Those limits govern technical traffic; they are not prices or commercial credits.
Annual term, renewal, or multi-year commitment
Vendr reports several discounts and expansion charges across Sensor Tower contracts.
Contract lever | Reported range |
|---|---|
Multi-year commitment | 15% to 30% discount |
Annual prepayment | 5% to 10% discount |
Module bundling | 10% to 20% discount |
Combined levers | 25% to 35% below the initial quote |
Auto-renewal increase | 5% to 10% annually |
Seats added during the contract | 15% to 30% more per seat |
Coverage added during the contract | 20% to 40% more than buying upfront |
A $75,000 contract becomes $75,000 × 1.05 = $78,750 in year two under a 5% escalator. At 10%, the renewal adds $7,500 in year two.
Secure a cap on renewal increases before prioritizing the first-year discount. The order form should reflect the team’s expected markets, seat count, and API usage.
Modeled intelligence or exact revenue
Strataigize describes Sensor Tower as a model rather than a ledger. Sensor Tower combines its consumer panel with app-store APIs, then applies models and external datasets to estimate competitor performance.
A 2026 comparison involving Love and Deepspace shows the possible spread. Sensor Tower estimated about $5.54 million on the first day, while Qimai estimated about $2.02 million. Later campaign totals narrowed to about $13.96 million and $12.12 million, a difference of roughly 15%.
Metric | Where the estimate helps | Where the estimate weakens |
|---|---|---|
Downloads and large markets | Direction, relative share, major trends | Apps with only a few thousand monthly downloads |
Store subscriptions | Transactions processed through app stores | Web checkout, off-store billing, third-party payments |
Ad-funded apps and games | Creative volume and share of voice | Revenue generated primarily through advertising |
Usage and retention | Competitor comparisons from panel projections | Reconciliation with the buyer’s own cohort data |
Sensor Tower supports decisions about market direction, competitor share, and creative strategy. Your own attribution tools and store accounts remain the records for financial reconciliation.
Sensor Tower or Creatify
Sensor Tower and Creatify overlap around competitor advertising and user-acquisition research. Sensor Tower covers broader market intelligence, while Creatify connects research to ad production and campaign execution.
Decision | Sensor Tower | Creatify |
|---|---|---|
Competitor research | Downloads, modeled revenue, usage, audiences, market size | Competitor ads and creative patterns |
Advertising work | Advertising intelligence and share of voice | Ad creation, campaign launch, performance iteration |
Production | Research platform | Creatify Agent produces scripts, avatars, images, and video ads |
Campaign management | Intelligence for acquisition teams | Performance Agent launches and optimizes campaigns |
Commercial model | Custom annual contract | Free, $39 Starter, $99 Pro |
Planning comparison | $75,000 median, or $6,250 monthly | $99 monthly for the Pro plan |
$6,250 ÷ $99 = approximately 63 Creatify Pro subscriptions.
Sensor Tower suits teams that need regional estimates of app performance, audience behavior, and market share. Creatify Agent and Performance Agent suit teams that turn competitor-ad research into campaign creative and optimization.
Who each option is right for
Limited free account: Teams inspecting basic charts and app profiles before contacting sales.
AppMagic SMB offering: Smaller app and game teams seeking Sensor Tower’s designated SMB product.
Small custom Sensor Tower contract: Best for funded teams buying one or two modules in a limited number of markets.
Mid-market custom contract: Growth teams using competitor creative, share of voice, or regional estimates to guide six-figure acquisition decisions.
Enterprise contract: Enterprise contracts typically combine broad data coverage with API access for global publishers and corporate development teams.
Creatify instead: Marketers who need competitor-ad research, creative production, and campaign optimization.
FAQs
Does Sensor Tower publish fixed plan prices or a credit system?
No. Sensor Tower doesn’t offer public commercial plan tiers or a public credit price model; pricing is built into a custom annual contract based on what modules, seats, markets, and access you buy.
What factors determine the price in a Sensor Tower quote?
Quotes are typically driven by selected modules (data/intelligence areas), seat type/count (view/export/full), geographic/app-category coverage and historical depth, and whether you need API access with an agreed call limit and overage terms.
How much do companies typically pay for Sensor Tower in 2026?
In Vendr’s marketplace data, the median annual contract is about $75,000, with observed purchases roughly spanning $29,500 to $115,460 (and potentially higher depending on scope).
What does API access cost on top of the main contract?
Vendr reports API access is commonly an additional ~$5,000 to $20,000 per year, depending on negotiated usage limits and integration needs.
What’s the difference between the free account, AppMagic, and the commercial Sensor Tower platform?
The limited free account is for basic interface/chart review (not a trial of the commercial product). AppMagic is Sensor Tower’s SMB route with a Base Plan and optional groups (priced via sales/contact, not public dollars). The commercial platform is a custom annual contract for the full set of intelligence modules.
Sensor Tower is a digital intelligence platform that measures mobile apps, advertising, and audiences. It also covers web traffic and gaming. Sensor Tower publishes no commercial plans or credit system, while Vendr reports a median annual contract of $75,000 across 40 purchases. That median sits far below SpendHound’s $268,557 annual average for companies with at least 1,000 employees. This article explains the contract components and observed prices, so you can set an annual budget and evaluate a Sensor Tower quote.
Sensor Tower charges for the data and access written into an annual contract. Sensor Tower prices contracts by module selection, seat count, and market coverage. Vendr reports that API access adds $5,000 to $20,000 a year.
Prices and contract benchmarks were verified in August 2026 through Sensor Tower’s pricing page, Vendr’s marketplace data, and SpendHound’s spending data.
Key takeaways
Reported Sensor Tower costs range from $29,500 to $115,460 a year, with $75,000 median.
SpendHound reports annual averages of $79,980 for SMB buyers and $268,557 for companies with at least 1,000 employees.
Vendr places API access at another $5,000 to $20,000 annually, depending on the negotiated usage limits.
AppMagic is Sensor Tower’s official SMB route, but its Base Plan still requires a sales conversation.
What Sensor Tower is and how its quote works
Sensor Tower estimates competitors’ app performance, advertising activity, and market share. The company says it collects data through a consumer panel and app-store APIs. Its models enrich that information with third-party datasets.
The platform estimates competitor performance because it cannot read a competitor’s internal accounts. Sensor Tower bases each quote on selected modules, user access, and data coverage.
Quote component | What it includes | Purchasing question |
|---|---|---|
Modules | Store, Advertising, Usage, Pathmatics, Web, Audience, VGI, Playliner, Gen AI, MCP | Which datasets will your team use? |
Seats | Full access, export access, view-only access | Who needs to view or export data? |
Coverage | Markets, app categories, historical depth | Which regions and periods must the contract cover? |
API | Call ceiling, integrations, negotiated overage rate | How much programmatic access will your systems use? |
Term | Annual contract, with possible multi-year discounts | How long will the price and scope remain fixed? |
Sensor Tower plan pricing in 2026
Sensor Tower does not offer public Starter, Pro, or Enterprise tiers. The available routes are a limited free account, AppMagic for SMB teams, and the commercial Sensor Tower platform.
Feature | Limited free account | AppMagic SMB offering | Sensor Tower commercial platform |
|---|---|---|---|
Public price | $0 | Contact sales | Custom quote |
Billing basis | Free access | Not published | Annual contract |
Included access | Top charts and shallow app profiles | Base Plan and optional groups | Contracted intelligence modules |
Seats | Limited account access | Not published | Negotiated by type and number |
Geographic scope | Basic public data | Not published | Negotiated markets and categories |
API | No commercial API allowance | Not published | Separate quota and fee |
Trial availability | Account access, not a platform trial | Not published | No free commercial trial listed by Vendr |
Observed annual cost | $0 | No current public benchmark | $29,500 to $300,000+ |
Limited free account ($0)
The limited free account lets you inspect top charts and shallow app profiles. Strataigize describes it as basic public access rather than a trial of the contracted platform.
Vendr lists no free trial for the commercial product. The free account therefore suits interface evaluation and basic chart checks before a sales call.
AppMagic SMB offering (contact sales)
Sensor Tower acquired AppMagic on 12 May 2026 and named it the company’s SMB offering. The AppMagic pricing page lists a Base Plan and optional groups without dollar prices.
The visible Base Plan covers revenue, downloads, and revenue per download. The Base Plan also includes genre taxonomy, competitor dashboards, and app or publisher comparisons.
Some pages still repeat a price of about $249 per month from before the acquisition. That pre-acquisition price is absent from AppMagic’s current pricing page.
Sensor Tower commercial platform (custom annual contract)
Sensor Tower states: “We customize pricing plans for each customer.” The contract normally covers one or more intelligence modules, a defined set of seats, and specified geographic markets.
The names can change between product pages and procurement documents. Mobile App or App Performance may appear as Store Intelligence. Digital Advertising or App Advertising may appear as Advertising Intelligence. Advanced Usage may appear as Usage Intelligence.
Vendr provides three planning bands:
Buyer | Contract scope | Observed planning range |
|---|---|---|
Small team | 1 to 2 modules, limited coverage, 3 to 5 seats | $30,000 to $70,000 a year |
Mid-market | 2 modules, regional coverage, 5 to 15 seats | $70,000 to $150,000 a year |
Enterprise | All modules, global coverage, 15 or more seats, API | $150,000 to $300,000+ a year |
Vendr’s displayed purchase range ends at $115,460. That figure is the highest transaction in one sample, while Vendr’s enterprise guidance reaches $300,000 or more.
What you'll actually pay
Sensor Tower bills commercial customers through annual contracts. The monthly figures below divide each annual amount by 12 for budgeting; they are not month-to-month plans.
Annual contract | Monthly budget conversion | Benchmark | Source |
|---|---|---|---|
$29,500 | ~$2,458 | Lowest observed purchase | Vendr |
$75,000 | $6,250 | Median across 40 purchases | Vendr |
$79,980 | $6,665 | Average for SMB buyers | SpendHound |
$115,460 | ~$9,622 | Highest purchase in displayed range | Vendr |
$150,000 | $12,500 | Start of enterprise planning band | Vendr |
$268,557 | ~$22,380 | Average for companies with 1,000+ employees | SpendHound |
$300,000 | $25,000 | Upper enterprise planning point | Vendr |
Small app team with limited coverage
Vendr places a team with 1 to 2 modules, limited coverage, and 3 to 5 seats in a range of $30,000 to $70,000 a year.
The lower end of that range equals $2,500 per month.
At the upper end, the monthly budget is approximately $5,833.
Vendr also records a renewal where four modules fell from $45,000 to $30,000. The buyer accepted a multi-year term to secure the lower price.
Mid-market growth team near the median
Vendr’s $75,000 median provides the clearest baseline for a mid-market team.
That baseline equals $6,250 per month.
The lower API add-on raises the annual total to $80,000.
The higher API add-on raises the annual total to $95,000.
The lower combined total equals approximately $6,667 per month.
The higher combined total equals approximately $7,917 per month.
Sensor Tower promotes its MCP Server as a way to query App Advertising, App Performance, and Pathmatics through a chatbot. Strataigize reports that MCP Server access requires an active API subscription, so the workflow can move a median contract into the $80,000 to $95,000 range.
Enterprise publisher with global access
SpendHound reports that companies with at least 1,000 employees spend an average of $268,557 a year.
That benchmark equals approximately $22,380 per month.
That average falls within Vendr’s enterprise planning range of $150,000 to $300,000 or more. SpendHound groups spending by employee count, while Vendr’s $115,460 figure comes from a different transaction sample.
API access or MCP Server
Sensor Tower’s API is the closest part of the contract to usage-based pricing. The company publishes no rate card or credit tariff, and Vendr places the API add-on at $5,000 to $20,000 a year.
The MCP Server requires an active API subscription. It can query App Advertising, App Performance, and Pathmatics through natural-language requests.
Ask Sensor Tower to put these fields on the order form:
API call ceiling and negotiated overage rate
Supported modules and export rights
Treatment of API access at renewal
Video Game Insights documents limits of 10 requests per second and 20 concurrent requests. Those limits govern technical traffic; they are not prices or commercial credits.
Annual term, renewal, or multi-year commitment
Vendr reports several discounts and expansion charges across Sensor Tower contracts.
Contract lever | Reported range |
|---|---|
Multi-year commitment | 15% to 30% discount |
Annual prepayment | 5% to 10% discount |
Module bundling | 10% to 20% discount |
Combined levers | 25% to 35% below the initial quote |
Auto-renewal increase | 5% to 10% annually |
Seats added during the contract | 15% to 30% more per seat |
Coverage added during the contract | 20% to 40% more than buying upfront |
A $75,000 contract becomes $75,000 × 1.05 = $78,750 in year two under a 5% escalator. At 10%, the renewal adds $7,500 in year two.
Secure a cap on renewal increases before prioritizing the first-year discount. The order form should reflect the team’s expected markets, seat count, and API usage.
Modeled intelligence or exact revenue
Strataigize describes Sensor Tower as a model rather than a ledger. Sensor Tower combines its consumer panel with app-store APIs, then applies models and external datasets to estimate competitor performance.
A 2026 comparison involving Love and Deepspace shows the possible spread. Sensor Tower estimated about $5.54 million on the first day, while Qimai estimated about $2.02 million. Later campaign totals narrowed to about $13.96 million and $12.12 million, a difference of roughly 15%.
Metric | Where the estimate helps | Where the estimate weakens |
|---|---|---|
Downloads and large markets | Direction, relative share, major trends | Apps with only a few thousand monthly downloads |
Store subscriptions | Transactions processed through app stores | Web checkout, off-store billing, third-party payments |
Ad-funded apps and games | Creative volume and share of voice | Revenue generated primarily through advertising |
Usage and retention | Competitor comparisons from panel projections | Reconciliation with the buyer’s own cohort data |
Sensor Tower supports decisions about market direction, competitor share, and creative strategy. Your own attribution tools and store accounts remain the records for financial reconciliation.
Sensor Tower or Creatify
Sensor Tower and Creatify overlap around competitor advertising and user-acquisition research. Sensor Tower covers broader market intelligence, while Creatify connects research to ad production and campaign execution.
Decision | Sensor Tower | Creatify |
|---|---|---|
Competitor research | Downloads, modeled revenue, usage, audiences, market size | Competitor ads and creative patterns |
Advertising work | Advertising intelligence and share of voice | Ad creation, campaign launch, performance iteration |
Production | Research platform | Creatify Agent produces scripts, avatars, images, and video ads |
Campaign management | Intelligence for acquisition teams | Performance Agent launches and optimizes campaigns |
Commercial model | Custom annual contract | Free, $39 Starter, $99 Pro |
Planning comparison | $75,000 median, or $6,250 monthly | $99 monthly for the Pro plan |
$6,250 ÷ $99 = approximately 63 Creatify Pro subscriptions.
Sensor Tower suits teams that need regional estimates of app performance, audience behavior, and market share. Creatify Agent and Performance Agent suit teams that turn competitor-ad research into campaign creative and optimization.
Who each option is right for
Limited free account: Teams inspecting basic charts and app profiles before contacting sales.
AppMagic SMB offering: Smaller app and game teams seeking Sensor Tower’s designated SMB product.
Small custom Sensor Tower contract: Best for funded teams buying one or two modules in a limited number of markets.
Mid-market custom contract: Growth teams using competitor creative, share of voice, or regional estimates to guide six-figure acquisition decisions.
Enterprise contract: Enterprise contracts typically combine broad data coverage with API access for global publishers and corporate development teams.
Creatify instead: Marketers who need competitor-ad research, creative production, and campaign optimization.
FAQs
Does Sensor Tower publish fixed plan prices or a credit system?
No. Sensor Tower doesn’t offer public commercial plan tiers or a public credit price model; pricing is built into a custom annual contract based on what modules, seats, markets, and access you buy.
What factors determine the price in a Sensor Tower quote?
Quotes are typically driven by selected modules (data/intelligence areas), seat type/count (view/export/full), geographic/app-category coverage and historical depth, and whether you need API access with an agreed call limit and overage terms.
How much do companies typically pay for Sensor Tower in 2026?
In Vendr’s marketplace data, the median annual contract is about $75,000, with observed purchases roughly spanning $29,500 to $115,460 (and potentially higher depending on scope).
What does API access cost on top of the main contract?
Vendr reports API access is commonly an additional ~$5,000 to $20,000 per year, depending on negotiated usage limits and integration needs.
What’s the difference between the free account, AppMagic, and the commercial Sensor Tower platform?
The limited free account is for basic interface/chart review (not a trial of the commercial product). AppMagic is Sensor Tower’s SMB route with a Base Plan and optional groups (priced via sales/contact, not public dollars). The commercial platform is a custom annual contract for the full set of intelligence modules.
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